DFS Furniture - Norwich Reviews 7,965

TrustScore 5 out of 5

4.9

Salhouse Road, Unit 5, NR7 9AZ Norwich, GB


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See what reviewers are saying

Rated 5 out of 5 stars

We had an amazing experience, we felt very welcome from the moment we walked in with every member of staff being so polite and knowledgeable with all our questions. At the same time being very underst... See more

Company replied

Rated 5 out of 5 stars

We had a fantastic visit to DFS to go and order our lounge furniture. Nat in the store was so helpful in narrowing down what we wanted based on size, style, and feel. There was no forceful sales pitch... See more

Company replied

Rated 5 out of 5 stars

Chris our salesman was very helpful and informative about all the products on offer. He gave us time to make our decision and made sure we were aware of all of our options before we went through with... See more

Company replied

Rated 5 out of 5 stars

It was lovely to be able to browse DFS store at our leisure without the pressure of sales staff. However, when we did decide what we wanted Samantha introduced herself. She was friendly, professiona... See more

Company replied


Company details

  1. #14 of 395 best companies in Home Furniture Shop
  2. #2 of 52 best companies in Furniture Accessories
  3. #11 of 233 best companies in Homewares Shop
  4. #5 of 113 best companies in Living room shop
  5. #6 of 91 best companies in Sofa store
  6. #2 of 25 best companies in Upholstery shop

Written by the company

Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk

Written by the company


Contact info

  • Salhouse Road, Unit 5, NR7 9AZ, Norwich, United Kingdom

  • 0333 999 9764

4.9

Excellent

TrustScore 5 out of 5

8k reviews

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Rated 5 out of 5 stars

5 stars

The lady I spoke to on the phone had great customer service skills and was very polite, helpful and knowledgeable.

30 June 2026
Rated 5 out of 5 stars

Excellent customer service

Excellent and friendly customer service

30 June 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!

Kind regards,

Lorraine A
DFS Customer Support

Rated 5 out of 5 stars

Great purchasing experience

I visited the a couple of time to view sofas, didn’t feel under any pressure, Simon the sales person was welcoming & friendly, told me absolutely everything I need to know in friendly relaxed manner when I made my purchase, only down side is the wait time for my sofa as I need it now not in 11 weeks & the rather large delivery charge, I would have felt better after spending so much on a lower delivery charge, but the service was excellent & the store well laid out & welcoming, was even offered a coffee.

22 June 2026
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Reply from DFS Furniture - Norwich

Hello,

Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!

Kind regards,

Lorraine A
DFS Customer Support

Rated 4 out of 5 stars

Please with sales girl who found and…

Please with sales girl who found and helped us with our sofa . Would have been 5 stars however her manager wouldn’t wait to sign off her sake and we could t wait any longer so had to lea e store and ring up to pay . Not a good example of her manager as he was chatting to client for ages and knew she was waiting to get it signed off. But said see the other manager who was with a client and was a bit deflating for her and not a good example to encourage the young girl who is a student and works part time in store . She deserves 5 stars the manager no stars !

19 June 2026
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Reply from DFS Furniture - Norwich

Hello,

Thank you for sharing your lovely review and we appreciate your feedback. We’re glad that you enjoyed your experience with us in store. We hope that you enjoy the furniture when it arrives.

Kind Regards,

Lorraine A
DFS Central Customer Support

Rated 5 out of 5 stars

Best sofas I've ever seen in DFS today 28.6.26 for some years, classy and so sumptious, for every style of home! Only went to check if they had a…

Only went to check if they had a similar 2 seater settee and honestly didn't think that I would find it in DFS due to the uniqueness of the one I'd had originally.
Spoke to a couple of DFS staff as went through first part of store and then Richard popped across from the other side of store and had a chat about fabric and how they wore over time and was really only looking. He was a very pleasant and nice man, easy to talk to. Anyway I'd only gone another matter of a few yards, by this time Richard had started to make his way back to the other side but I quickly called him over as I couldn't believe it! I'd found virtually the same 2 seater settee in an olive colour (my previous one was a silver grey). It was amazing and said I'd like to buy it. I was ecstatic! Anyhow Richard checked a few things out, as apparently he hadn't been in the job only a couple of weeks, he was such a natural salesperson, you would not, have known! Anyhow after seeing how the prices stacked up as wanted the delivery and also stainguard over 5 years too. So I cheekily asked if there was discount, but the settee was already at a good price, so I wasn't complaining. Then as I could have paid for all of this outright, I asked what the credit price would be and he said 0% interest and what it would be to pay over a couple of years. Pocket money, honestly. Richard was very efficient, no stumbling when dealing with my details and the credit agreement just had to be signed when I had a chance to look at it, then once I'd completed those, first time ever, has it been this easy. I was approved quickly. I signed the agreement once I'd had a chance to sit and make sure I was happy with everything. So thank you to Richard for helping me to purchase this beautiful settee! Just now have to get the carpet, the curtains, not forgetting a new paint job....Thank you to DFS too, as the stock of absolutely gorgeous sofas etc that they have in, must be the best I've ever seen for some years.

28 June 2026
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Reply from DFS Furniture - Norwich

Hi there, it sounds like a 10/10 experience in the store here! We are thrilled to hear about it! Thank you for the feedback.

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

Gentle sales technique

Gentle sales technique, different designs to suit tastes

28 June 2026
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Reply from DFS Furniture - Norwich

Hello Clare,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Great experience 👍

Great experience 👍

27 June 2026
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Reply from DFS Furniture - Norwich

Good Morning,

Great review, thanks for sharing!

Kind Regards

Jordan
DFS Customer Support

Rated 5 out of 5 stars

Great service

Chris our salesman was very helpful and informative about all the products on offer. He gave us time to make our decision and made sure we were aware of all of our options before we went through with the sale.

27 June 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Good Morning,

Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy that Chris met your expectations in store and we hope you enjoy your furniture when it arrives!

Kind Regards,
Jordan
DFS Customer Support

Rated 5 out of 5 stars

Great staff

Great staff, great service and really helpful

27 June 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Good Morning,

Thank you for taking the time to give us a 5* rating, it is much appreciated!

Kind Regards,

Jordan
DFS Customer Support

Rated 5 out of 5 stars

Great choice and customer service

Great choice
Great customer service and made to feel very special and fully understood

27 June 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Good Morning,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind Regards,

Jordan
DFS Customer Support

Rated 5 out of 5 stars

Great service with excellent…

Great service with excellent information from the sales team.

20 June 2026
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Reply from DFS Furniture - Norwich

Good Morning,

Thank you for taking the time to give us a 5* rating, it is much appreciated!

Kind Regards,

Jordan
DFS Customer Support

Rated 5 out of 5 stars

We had an amazing experience

We had an amazing experience, we felt very welcome from the moment we walked in with every member of staff being so polite and knowledgeable with all our questions. At the same time being very understanding and not too pushy. We were dealt by Katie who was outstanding.

27 June 2026
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Reply from DFS Furniture - Norwich

Good Morning,

Thank you so much for taking the time to write us a 5* review. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store with Katie.

Kind Regards,

Jordan
DFS Customer Support

Rated 5 out of 5 stars

We were looked after extremely well by Nat.

We were looked after extremely well by a lovely member of staff Nat. She went out of her way to be helpful, exemplary service.

26 June 2026
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Reply from DFS Furniture - Norwich

Good Morning,

We are really happy that Nat met your expectations in store and you had a lovely experience when placing your order!

Kind Regards,
Jordan
DFS Customer Support

Rated 5 out of 5 stars

Very helpful regarding my order and…

Very helpful regarding my order and choices

26 June 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Good Morning,

Thank you for taking the time to give us a 5* rating, it is much appreciated!

Kind Regards,

Jordan
DFS Customer Support

Rated 5 out of 5 stars

Excellent service throughout

Excellent service throughout

25 June 2026
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Reply from DFS Furniture - Norwich

Good Morning,

Amazing review, thanks for sharing!

Kind Regards,

Jordan
DFS Customer Support

Rated 5 out of 5 stars

Very helpful staff

Large selection of sofas. Megan and Callie where very helpful and talked us through everything. A good experience

25 June 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind regards,
Lorraine A
DFS Customer Support

Rated 5 out of 5 stars

Simply great!

18 June 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!

Kind regards,

Lorraine A
DFS Customer Support

Rated 5 out of 5 stars
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind regards,
Lorraine A
DFS Customer Support

Rated 5 out of 5 stars

Great customer service

Great customer service, felt informed and supported.
Double checking the order and made sure I completely understood what was going on. About as good a customer experience as you can imagine.

24 June 2026
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Reply from DFS Furniture - Norwich

Hello Jamie,

Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!

Kind regards,

Lia
DFS Customer Support

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