Good sales - not too pushy and I had time to look around the store before having a sales person trying to sell me something. The sales person I dealt with was not too pushy and explained everything.... See more
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Ordered couch today in store. Very good experience. Excellent choices in materials and colours, great selection, and nice to be able to really get a feel for the couches in store. Compared to other fu... See more
Company replied
Sam was absolutely amazing, she went thru everything, gave us advice on the upkeep of our new sofa . She told us what to expect when we get it delivered, fantastic service.
Company replied
Wow this Shop is well laid out neat tidy and nice and bright , with a great choices of sofas and other furnishings 10/10 DFS . Chris the gentleman that took care of us was very warm and welcoming, fu... See more
Company replied
Company details
- #13 of 395 best companies in Home Furniture Shop
- #2 of 56 best companies in Furniture Accessories
- #11 of 246 best companies in Homewares Shop
- #5 of 114 best companies in Living room shop
- #5 of 93 best companies in Sofa store
- #2 of 25 best companies in Upholstery shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Salhouse Road, Unit 5, NR7 9AZ, Norwich, United Kingdom
- 0333 999 9764
4.9
Excellent
8k reviews
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Great service by Dan
Great service by Dan. Very professional and knowledgeable about the products. Helped us with our choice and requirements 5* service
13 August 2026
Reply from DFS Furniture - Norwich
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Wonderful items
Wonderful items, clean store, good variety, good representation of what is available, wonderful assistance, easy and straightforward purchasing process.
6 August 2026
Reply from DFS Furniture - Norwich
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Dan from Norwich store was amazing
Dan from Norwich store was amazing, did an excellent job, very helpful and honest
13 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for your great review.
Kind regards,
Holly M
DFS Customer Support
Great customer service
13 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lorraine E
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine E DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lorraine E
DFS Customer Support
Chris was extremely welcoming
Chris was extremely welcoming, helpful and knowledgeable, in helping us choose the right sofa for our needs.
3 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine E DFS Customer Support
Excellent customer service
Excellent customer service, good knowledge of products, item was just want we wanted
12 August 2026
Reply from DFS Furniture - Norwich
Hello Paul,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lia
DFS Customer Support
Great approach by Sam
Great approach by Sam, very friendly and kept coming back to us which was nice
12 August 2026
Reply from DFS Furniture - Norwich
Hello Kelly,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lia
DFS Customer Support
Great support and help from Simon and…
Great support and help from Simon and the rest of the team.
11 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine E DFS Customer Support
Reply from DFS Furniture - Norwich
Hello Lyn,
Thanks for your fabulous review, we love to hear it!
Kind regards,
Lia
DFS Customer Support
Just Excellent........
My wife and I called into DFS (Norwich) earlier today and was greeted with a very warm welcome by Chris, eventually we decided on what we needed and sat down to discuss our next steps and queries we had, all of which were answered and clarified by Chris, to the point that we placed an order there and then not overlooking Shaun who double checked our requirements.
Finally to say what a pleasurable experience as nothing was too much trouble and there was no pressure or hard selling, we were just left to decide at our own pace. Such a change to find this approach in our modern world!
11 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking your time to write us a 5* review. We are really happy to hear that you had a great experience in store and that you were able to choose the right furniture to suit you and your home!
Kind regards,
Lia
DFS Customer Support
STAFF MANNERS The staff were really polite and…
The staff were really polite and explained everything very well.
10 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for your kind review.
Kind Regards,
Holly M
DFS Customer Support
Daniel was very polite and helpful I am…
Daniel was very polite and helpful I am looking forward to having my furniture.I haven’t met any of the staff as I did it over the phone and spoke to Daniel.
Thank you
3 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for your kind words and for taking the time to give us an amazing review.
Kind regards
Holly M
DFS Customer Support
Chris @Norwich store was extremely…
Chris @Norwich store was extremely helpful in choosing and configuring the right furniture.
9 August 2026
Reply from DFS Furniture - Norwich
Hello Sanjay,
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind regards,
Lia
DFS Customer Support
Great Service
Apologies to the main guy who helped us today as we have forgotten your name but you were great. There was no hard sell we were allowed to look round with no pressure. The sofa we went in to look at wasn't what we wanted in the end, we were shown the resilience finishes that we wouldn't have ever considered and ended up buying the Braylan 2 & 3 seater sofa. The guys made sure we knew all the information. I would definitely recommend this store and order from there again and please say thank you to the guy who supported us through our search.
10 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for sharing this lovely 5* review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store and we hope you love your furniture when it arrives!
Kind regards,
Lia
DFS Customer Support
customer service was fantastic…
customer service was fantastic everything sorted no problems
10 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thanks for sharing your lovely review!
Kind regards,
Lia
DFS Customer Support
Megan was very helpful and…
Megan was very helpful and knowledgeable , made buying our sofa very easy .
10 August 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind regards,
Lia
DFS Customer Support
Fantastic customer service as always
Fantastic customer service as always, no pushy sales person just listened to what we wanted and happy to help.
9 August 2026
Reply from DFS Furniture - Norwich
Good Afternoon,
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind Regards,
Jordan
DFS Customer Support
Salesperson was very helpful
Salesperson was very helpful, listened and gave me exactly what I wnated.
7 August 2026
Reply from DFS Furniture - Norwich
Good Afternoon,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards,
Jordan
DFS Customer Support
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