Good sales - not too pushy and I had time to look around the store before having a sales person trying to sell me something. The sales person I dealt with was not too pushy and explained everything.... See more
Company replied
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Ordered couch today in store. Very good experience. Excellent choices in materials and colours, great selection, and nice to be able to really get a feel for the couches in store. Compared to other fu... See more
Company replied
Wow this Shop is well laid out neat tidy and nice and bright , with a great choices of sofas and other furnishings 10/10 DFS . Chris the gentleman that took care of us was very warm and welcoming, fu... See more
Company replied
Sam was absolutely amazing, she went thru everything, gave us advice on the upkeep of our new sofa . She told us what to expect when we get it delivered, fantastic service.
Company replied
Company details
- #13 of 395 best companies in Home Furniture Shop
- #2 of 56 best companies in Furniture Accessories
- #10 of 246 best companies in Homewares Shop
- #5 of 114 best companies in Living room shop
- #5 of 92 best companies in Sofa store
- #2 of 25 best companies in Upholstery shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Salhouse Road, Unit 5, NR7 9AZ, Norwich, United Kingdom
- 0333 999 9764
4.9
Excellent
8k reviews
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Although I only purchased 7 cushions
Although I only purchased 7 cushions, the staff were very helpful especially the young lady who served us.
She was very patient(and needed to be) as we were there for over an hour!!!!!
Thank you and we'll done. Lovely selection to choose from.
18 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine A DFS Customer Support
Great experience
The staff that we interacted with were extremely kind and helpful, explaining everything to us and also guiding us to options we hadn’t considered. Would highly recommend.
18 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine A DFS Customer Support
Had a great time trying all the…
Had a great time trying all the furniture! Natalie was very professional and so friendly, very helpful without any pressure!
18 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
Phil in Norwich branch was great
Phil in Norwich branch was great. He immediately got we were trying to achieve, we placed the order but had to go and double check the measurements. Despite ordering, we found the configuration wouldn’t work so amended our order within 24 hours, Phil was great; so knowledgeable, helpful and accommodating, plus a really nice chap. Would definitely recommend dealing with Phil.
11 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
Excellent customer service today
Excellent customer service today. Very helpful and friendly. Answered any and all questions, very informative. Thank you so much Chris.
17 July 2026
Reply from DFS Furniture - Norwich
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lorraine A
DFS Customer Support
Our experience at DFS earlier today was…
Our experience at DFS earlier today was very good. The staff were polite, patient and knowledgable and we did not feel pressurised or hurried at all.
We feel confident the order has been put thorugh correctly and are looking forward to receiving our new furniture, which hopefully will live up to our expectations. We also feel happy we know how to contact the team again if we need any further assistance.
17 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear you had a smooth experience when placing your order with us.
Kind Regards,
Holly M
DFS Customer Support
The staff were helpful and you had what…
The staff were helpful and you had what we were looking for.
17 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for your lovely review.
Kind regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thank you for your kind review.
Kind Regards,
Holly M
DFS Customer Support
Fantastic service.
We had a very friendly and professional sales person in nat who was helped us choose the correct sofa.
15 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your positive feedback with us.
Kind regards,
Holly M
DFS Customer Support
Megan the sales lady was very good
Megan the sales lady was very good, explained everything I needed to know when purchasing a new sofa. Thank you
14 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
The sales lady,Sam was extremely kind…
The sales lady,Sam was extremely kind and very professional.
14 July 2026
Reply from DFS Furniture - Norwich
Hello Dorothy,
Thanks for sharing your lovely review!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thanks for your fabulous review, we love to hear it!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thank you for your kind review.
Kind Regards,
Holly M
DFS Customer Support
The staff was very welcoming
The staff was very welcoming, the sales man who delt with us was very friendly and helpful and we had a good laugh, it was fun trying the sofas. Was in the store for 2 hours but it was worth it. Can't wait to get our new sofa.
4 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to give us a 5 star rating and to share your experience with others. It is much appreciated!
Kind regards
Holly M
DFS Customer Support
Great service with no pressure from the…
Great service with no pressure from the two sales people that we saw
13 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
Very helpful and not to pushy following…
Very helpful and not to pushy following you around . Gave us all the info we needed and recommended fabric due to child and kids.
13 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
Customer service was great
Customer service was great! Really helpful and informative answered all my questions, not pressured in slightest!
I had a great experience in the store overall thanks again
12 July 2026
Reply from DFS Furniture - Norwich
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lorraine A
DFS Customer Support
Back for a 2nd time
Staff were welcoming, informative, but not pressuring, allowing us to browse.
11 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
Great range in store and helpful staff.
12 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for your 5 star review.
Kind regards,
Holly M
DFS Customer Support
I'm really sorry I can't remember her name the…
I'm really sorry I can't remember the young ladies name that served me today. She was amazing & didn't pressure me into making a decision. Nothing was too much trouble. She even went and got some kitchen roll when my daughters puppy had an accident! She explained what all the gadgets do & what to expect when my new sofas arrive. I explained I was worried about the delivery as to whether it would fit in so she pointed out which were modular ones. I stated I was slightly concerned because my daughter who stays over sometimes bring her cat so she took the time to show me the insurance available which I also purchased. 10/10
12 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for sharing your 5 star review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store. We hope you enjoy your furniture when it arrives in your home!
Kind regards,
Holly M
DFS Customer Support
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