Good sales - not too pushy and I had time to look around the store before having a sales person trying to sell me something. The sales person I dealt with was not too pushy and explained everything.... See more
Company replied
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See what reviewers are saying
Ordered couch today in store. Very good experience. Excellent choices in materials and colours, great selection, and nice to be able to really get a feel for the couches in store. Compared to other fu... See more
Company replied
Sam was absolutely amazing, she went thru everything, gave us advice on the upkeep of our new sofa . She told us what to expect when we get it delivered, fantastic service.
Company replied
Wow this Shop is well laid out neat tidy and nice and bright , with a great choices of sofas and other furnishings 10/10 DFS . Chris the gentleman that took care of us was very warm and welcoming, fu... See more
Company replied
Company details
- #13 of 395 best companies in Home Furniture Shop
- #2 of 56 best companies in Furniture Accessories
- #11 of 246 best companies in Homewares Shop
- #5 of 114 best companies in Living room shop
- #5 of 93 best companies in Sofa store
- #2 of 25 best companies in Upholstery shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Salhouse Road, Unit 5, NR7 9AZ, Norwich, United Kingdom
- 0333 999 9764
4.9
Excellent
8k reviews
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Great place to shop
The showroom was beautifully set out and easy for my disabled husband to move around in. It smelt fresh ! Great choice . Dan who served us was helpful, knowledgeable and friendly.
23 July 2026
Reply from DFS Furniture - Norwich
Hello,
We’re really grateful and appreciate you taking the time to share your experience with us.
Kind regards,
Holly M
DFS Customer Support
Salesman very polite and knowledgeable…
Salesman very polite and knowledgeable on products.it was a very calm environment.
22 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your positive feedback with us.
Kind Regards,
Holly M
DFS Customer Support
Staff were amazing and very helpful in…
Staff were amazing and very helpful in finding the right sofa and chair for me. Polite and friendly
22 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your lovely review with us.
Kind Regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thank you for your 5 star review.
Kind regards
Holly M
DFS Customer Support
Excellent service in the Norwich store
Excellent service in the Norwich store. Friendly & knowledgable staff. V pleased with the service & can't wait for our new sofas to arrive :)
21 July 2026
Reply from DFS Furniture - Norwich
Hello,
We’re really grateful and appreciate you taking the time to share your experience with us.
Kind regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello Amy,
Thanks for the 5 stars! It's much appreciated
Kind regards,
Lia
DFS Customer Support
The lady was very helpful and…
The lady was very helpful and constructive explained every thing to use
21 July 2026
Reply from DFS Furniture - Norwich
Hello Craig,
Thanks for your fabulous review, we love to hear it!
Kind regards,
Lia
DFS Customer Support
Katie was a lovely very helpful lady
Katie was a lovely very helpful lady , helped with advice on everything I asked not pushy to make you buy wanted me to have exactly what a wanted, great customer service, would recommend to anyone 😊
20 July 2026
Reply from DFS Furniture - Norwich
Hello Jennifer,
We are really grateful for your kind words and for sharing your experience in our store with Katie. Thank you very much and we look forward to seeing you again!
Kind regards,
Lia
DFS Customer Support
Excellent service from the Simon that I…
Excellent service from the Simon that I dealt with. There was no "hard sell" which is always a bonus as there is nothing worse than wanting to buy something and then being hassled to within an inch of your life the second you wall through the door. All relevant information passed in and very relaxed and easy. Now to wait and see what it turns up like for the next review.
18 July 2026
Reply from DFS Furniture - Norwich
Hello Mrs Danielle,
Thank you for your kind 5* review. We are really happy that you enjoyed your experience in our store. We're excited for you to receive your lovely new furniture!
Kind regards,
Lia
DFS Customer Support
Deliver time changed to 2 months earlier!
Deliver time changed to 2 months earlier which wasn’t expected at all, however was a pleasant surprise. Very happy customer here.
11 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
A good experience
Chris was very patient and answered all our questions. Made furniture shopping very easy.
19 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
Great showroom and great staff
Great showroom and great staff - very approachable and friendly
18 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your kind review with us.
Kind regards
Holly M
DFS Customer Support
Katie was so helpful and obliging
Katie was so helpful and obliging. This is the fourth settee I have bought from DFS, always very satisfied with the quality of product and service.
19 July 2026
Reply from DFS Furniture - Norwich
Hello,
We’re really grateful and appreciate you taking the time to share your experience with us.
Kind regards,
Holly M
DFS Customer Support
Experienced and friendly sales staff
19 July 2026
Reply from DFS Furniture - Norwich
Good Morning,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
Great staff who made everything simple…
Great staff who made everything simple and helped us find the best sofa for us!
19 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your kind feedback with us.
Kind regards
Holly M
DFS Customer Support
Although I only purchased 7 cushions
Although I only purchased 7 cushions, the staff were very helpful especially the young lady who served us.
She was very patient(and needed to be) as we were there for over an hour!!!!!
Thank you and we'll done. Lovely selection to choose from.
18 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine A DFS Customer Support
Great experience
The staff that we interacted with were extremely kind and helpful, explaining everything to us and also guiding us to options we hadn’t considered. Would highly recommend.
18 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine A DFS Customer Support
Had a great time trying all the…
Had a great time trying all the furniture! Natalie was very professional and so friendly, very helpful without any pressure!
18 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
Phil in Norwich branch was great
Phil in Norwich branch was great. He immediately got we were trying to achieve, we placed the order but had to go and double check the measurements. Despite ordering, we found the configuration wouldn’t work so amended our order within 24 hours, Phil was great; so knowledgeable, helpful and accommodating, plus a really nice chap. Would definitely recommend dealing with Phil.
11 July 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
Excellent customer service today
Excellent customer service today. Very helpful and friendly. Answered any and all questions, very informative. Thank you so much Chris.
17 July 2026
Reply from DFS Furniture - Norwich
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lorraine A
DFS Customer Support
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