We were looking to browse. The staff welcomed us on arrival, but weren't pushy. We felt relaxed enough to take our time to choose the right sofa. When we asked a question or had a concern the staff w... See more
Company replied
Location
Switch locationForum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR Rugby, GB
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See what reviewers are saying
Great experience at the weekend. Maddie was helpful but didn’t pressure us or follow us around which we’ve experienced in other stores. Made the order process simple and straight forward
Company replied
Just been to DFS Rugby and had the best customer service, staff were so polite and welcoming, letting me look around at my own pace but ready to answer any questions. When choosing my sofa, they tal... See more
Company replied
Bob, in your Rugby store was very helpful and covered all the aspects of our making the right decision for our purchase with yourselves!
Company replied
Company details
- #13 of 395 best companies in Home Furniture Shop
- #2 of 56 best companies in Furniture Accessories
- #10 of 246 best companies in Homewares Shop
- #5 of 114 best companies in Living room shop
- #5 of 92 best companies in Sofa store
- #2 of 25 best companies in Upholstery shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Forum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR, Rugby, United Kingdom
- 0333 999 9524
4.9
Excellent
2k reviews
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Successful sofa search!
I was looking for a new sofa and had already searched online. The store had a great range of sofas and I was left to browse comfortably without any pressure. Having done that I was assisted by Pearl, who was very friendly and competent. She explained everything clearly and in an unhurried fashion, which made the whole experience very easy and relaxing. I would recommend.
12 March 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear about the fantastic service received. Thank you so much for placing an order with us.
Kind Regards,
Holly M
DFS Customer Support
Very relaxed atmosphere no pressure…
Very relaxed atmosphere no pressure from the salesman to purchase!
Bob, the salesman was very clear and concise in explaining the purchase and maintenance of the piece of furniture we decided to buy. Also explained very clearly the details of the credit arrangements we entered into. First class experience.
2 March 2026
Reply from DFS Furniture - Rugby
Good afternoon Mr Shilcof,
Thank you so much for taking the time to write us a 5* review, your feedback is always appreciated. We are really happy to hear that you had a great experience in store with Bob.
Kind regards,
Lia
DFS Customer Support
As always DFS staff brilliant
As always DFS staff brilliant. Nice easy experience, no rush. Just as it should be.
Thank you
8 March 2026
Reply from DFS Furniture - Rugby
Good afternoon Nicky,
Thanks for this fabulous review, we appreciate you sharing it with others!
Kind Regards
Lia
DFS Customer Support
Easy process helpful staff
25 February 2026
Reply from DFS Furniture - Rugby
Good morning Jean,
Thanks for sharing your lovely review!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Rugby
Hi there, thank you for your review. We're really pleased you were provided with all the information you needed, we hope this helped you choose the perfect sofa!
Kind Regards,
Vanessa
DFS Customer Support
Customer experience was superb
Customer experience was superb. Many thanks to Bob for taking his time in explaining everything clearly.
9 March 2026
Reply from DFS Furniture - Rugby
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind Regards,
Vanessa
DFS Customer Support
The power chair mechanism malfunctioned…
The power chair mechanism malfunctioned just 2 minutes after it was delivered. Additionally, a component of the recliner chair was not included in the delivery. I reached out to customer service and the store, and I was informed that the engineers would be in touch. As of now, I am left with an expensive chair that is not functioning correctly.
25 February 2026
Reply from DFS Furniture - Rugby
Good afternoon Lucy,
Thank you for taking the time to write us a review, we are really sorry to hear there is a fault with your newly delivered furniture. We can confirm this has been raised with the servicing department, who will be in touch as soon as possible to discuss a resolution with you.
Kind regards,
Holly M
DFS Customer Support
We were served today by a very pleasant…
We were served today by a very pleasant and helpful assistant.
8 March 2026
Reply from DFS Furniture - Rugby
Hi there, thank you very much for your review. We are pleased to hear about your positive experience and that you are happy with the service at DFS!
Kind Regards
Vanessa
DFS Customer Support
Sofa shopping with mum !
When I brought my mum into your store , we already knew the sofa that she wanted to purchase.
We were greeted by the lovely Jonathan whom gave us information and advice related to the purchase and was very helpful . We were very happy customers all in all !
7 March 2026
Reply from DFS Furniture - Rugby
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind Regards,
Vanessa
DFS Customer Support
Served by Bob
Served by Bob. Very helpful, straightforward. In and out, purchased on 0% finance... no protracted application process.
6 March 2026
Reply from DFS Furniture - Rugby
Hi there, thank you so much for your review. We're pleased to hear you found the team friendly in store. We hope you found the perfect sofa! Have a great day 😊
Kind Regards,
Vanessa
DFS Customer Support
Many thanks to Pearl for making my…
Many thanks to Pearl for making my experience so much easier
4 March 2026
Reply from DFS Furniture - Rugby
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind Regards,
Vanessa
DFS Customer Support
Reply from DFS Furniture - Rugby
Good morning,
We really appreciate you taking the time to share your experience with us. We look forward to seeing you again in the future!
Kind regards,
Lia
DFS Customer Support
Maddie/Maddy
Maddie/Maddy, and her other colleague which unfortunately we can’t remember her name, was extremely helpful and was in no way pushy with us, let us take our time and helped us chose the right cuddle chair for us. We’re extremely happy with the service in store and look forward to our sofa arriving.
28 February 2026
Unprompted review
Reply from DFS Furniture - Rugby
Good Morning,
Thank you so much for sharing this lovely 5* review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store and we hope you love your furniture when it arrives!
Kind Regards,
Lorraine A
DFS Central Customer Support
Reply from DFS Furniture - Rugby
Hello,
Thank you for your great feedback.
Kind regards
Holly M
DFS Customer Support
Reply from DFS Furniture - Rugby
Good Afternoon,
Great review, thanks for sharing!
Kind Regards
Lorraine A
DFS Central Customer Support
Exceptional Customer Service – Highly Recommend!
I had an amazing experience at DFS today! I went in to buy a sofa and footstool and was greeted by Maddie, who was honestly fantastic. She was incredibly professional, super friendly, and so knowledgeable — without being even slightly pushy, which I really appreciated.
Maddie talked me through the whole process from start to finish, making everything feel easy, clear, and stress-free. The whole transaction was quick and smooth, and I walked away having bought exactly what I wanted. The 0% finance option was the cherry on top and made the decision even better.
I felt genuinely well looked after and cared for, and I left knowing exactly what I’m getting — no doubts, no worries, nothing left to think about at all. Brilliant service from start to finish. Highly, highly recommend!!
28 February 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear about your great experience with DFS. Thank you so much for placing an order with us.
Kind Regards,
Lorraine A
DFS Central Customer Support
Reply from DFS Furniture - Rugby
Hello,
Thank you so much for taking the time to give us an amazing review and sharing your experience with others. We really do appreciate it.
Kind Regards,
Lorraine A
DFS Central Customer Support
debbie and meg were fabulous and such…
debbie and meg were fabulous and such lovely people
26 February 2026
Reply from DFS Furniture - Rugby
Good morning Jorja,
Thanks for sharing your lovely review!
Kind regards,
Lia
DFS Customer Support
Admin issues
21 February 2026
Reply from DFS Furniture - Rugby
Good Morning,
As there hasn’t been much information provided about your order in your review we are unsure of the issue you have experienced. If you would like to contact our Customer Service Team one of our advisers will be more than happy to assist you. Please contact them on 0333 9999 777 and we would be able to look into this further for you.
Kind Regards,
Vanessa
DFS Customer Support
The sales personnel were most friendly
The sales personnel were most friendly and polite, whilst being helpful and attentive to our needs.
25 February 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for sharing your positive review with us.
Kind Regards,
Holly M
DFS Customer Support
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