We were looking to browse. The staff welcomed us on arrival, but weren't pushy. We felt relaxed enough to take our time to choose the right sofa. When we asked a question or had a concern the staff w... See more
Company replied
Location
Switch locationForum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR Rugby, GB
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See what reviewers are saying
Great experience at the weekend. Maddie was helpful but didn’t pressure us or follow us around which we’ve experienced in other stores. Made the order process simple and straight forward
Company replied
Just been to DFS Rugby and had the best customer service, staff were so polite and welcoming, letting me look around at my own pace but ready to answer any questions. When choosing my sofa, they tal... See more
Company replied
Bob, in your Rugby store was very helpful and covered all the aspects of our making the right decision for our purchase with yourselves!
Company replied
Company details
- #13 of 395 best companies in Home Furniture Shop
- #2 of 56 best companies in Furniture Accessories
- #10 of 246 best companies in Homewares Shop
- #5 of 114 best companies in Living room shop
- #5 of 92 best companies in Sofa store
- #2 of 25 best companies in Upholstery shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Forum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR, Rugby, United Kingdom
- 0333 999 9524
4.9
Excellent
2k reviews
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We received great service from Bob at…
We received great service from Bob at the Elliott’s field branch, he was very helpful and informative.
4 April 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you so much for your kind words and for taking the time to give us an amazing review. We really do appreciate it and hope you enjoy your furniture when it arrives!
Kind regards
Lorraine A
DFS Central Customer Support
Great!
Bob is very friendly and very knowledgeable. He helped with everything we needed and we went through the process smoothly.
3 April 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
Great Customer Service
Bobby was amazing when we bought our sofa. He was kind, helpful, and made the whole process easy and stress-free. He really listened to what we wanted and helped us find the perfect one. Great customer service!
27 March 2026
Reply from DFS Furniture - Rugby
Good Morning,
Thank you so much for sharing this lovely 5* review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store and we hope you love your furniture when it arrives!
Kind Regards,
Lorraine A
DFS Central Customer Support
Excellent friendly service
Good friendly service. Pearl was very helpful and made the transaction very easy.
3 April 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind regards,
Lorraine A
DFS Customer Support
Great service
Bob was really helpful and knowledgeable, he made our purchase simple and straightforward! Great service.
3 April 2026
Reply from DFS Furniture - Rugby
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Staff were really helpful and…
Staff were really helpful and knowledgeable and friendly.
3 April 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for your kind review.
Kind regards,
Holly M
DFS Customer Support
Appalling service
Cannot get a product delivered.
Bought a chair with a seven day delivery and was offered a weekend delivery slot.
Signed up waited six weeks for delivery niw seventh week. No weekend delivery option only offering thirteen hour weekday slot. Can take morning delivery but that option not available eve after promises from regional manager.
Absolute Shambles.
2 April 2026
Unprompted review
Reply from DFS Furniture - Rugby
Good Afternoon Vincent,
Thank you for taking the opportunity to write us a review, we welcome any feedback.
We are very sorry to hear that you are experiencing a delay with your furniture. We understand that delays can be incredibly frustrating and we apologise for any inconvenience this may have caused.
I have taken a look into your order and as we use a third party delivery company we have no control on the available dates for delivery and this could depend on location and the route they are taking. I am happy to see you have been contacted by the relevant team and this has been raised for you.
Again please accept our sincerest apologies for any delays that have occurred.
Kind Regards,
Lorraine A
DFS Central Customer Support
Wide Range, Comfortable Sofa, and Professional Service
I recently bought a sofa from DFS and had a good experience overall. There’s a great range of styles and fabrics, and the staff were friendly without being pushy. The sofa feels sturdy and comfortable. The service was professional. Also, DFS has many options from ex-display stock with an attractive range and DFS guarantee. Once we made our selection, staff clearly explained the product and available maintenance offers, leaving the choice entirely up to us.
31 March 2026
Reply from DFS Furniture - Rugby
Good afternoon,
Thank you so much for taking your time to write us a 5* review. We are really happy to hear that you had a great experience in store and that you were able to choose the right furniture to suit you and your home!
Kind regards,
Lia
DFS Customer Support
Bob was very helpful and showed us…
Bob was very helpful and showed us around and helped select our sofa, the choices were overwhelming but we managed to get a good deal. Great timing as they had Easter offer on. Looking forward to our new power recliner sofas.
30 March 2026
Reply from DFS Furniture - Rugby
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind Regards,
Vanessa
DFS Customer Support
I found Pearl very professional, helpful and courteous. She took the time to point out the pros and cons of selecting my purchase, without being off-putting. Pear
I found Pearl, my attendant, very professional, helpful and courteous. She took the time to point out the pros and cons of choosing the particular product l was buying, without being off-putting. Pearl maintained boundaries without being aloof.
I think Pearl adds tremendous value to your team and would seek her advice any time l wanted to make another purchase.
28 March 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for choosing DFS to purchase your new sofa. We are grateful for you sharing your experience with others and giving us a 5 star rating. We hope you love the furniture when it arrives in your home!
Kind regards
Holly M
DFS Customer Support
excellent staff
29 March 2026
Reply from DFS Furniture - Rugby
Good Morning,
Amazing 5* review, thanks for sharing!
Kind Regards,
Lorraine A
DFS Central Customer Support
Was looked after quickly and…
Was looked after quickly and efficiently and got what I wanted with no fuss .
24 March 2026
Reply from DFS Furniture - Rugby
Hi, thank you so much for your 5* review. We're really glad that you had a great shopping experience at DFS, we can’t wait to deliver.
Kind Regards,
Vanessa
DFS Customer Support
Great experience
Members of staff were on hand but not over bearing or pushy. Hannah was approachable and professional.
22 March 2026
Reply from DFS Furniture - Rugby
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Great place to shop
Very friendly and not pushing you to buy. Looked at everything at my own pace . maddie was lovely and very helpful
22 March 2026
Reply from DFS Furniture - Rugby
Good morning Sheila,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
DFS visit
The store was bright fresh and very well stocked. The server was friendly polite and helpful.
19 March 2026
Reply from DFS Furniture - Rugby
Good Morning,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind Regards,
Lorraine A
DFS Central Customer Support
We had a great experience staff helped us 👍
We had a great experience staff was very helpful explain everything in great deal detail
16 March 2026
Reply from DFS Furniture - Rugby
Good Morning,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards,
Lorraine A
DFS Central Customer Support
Reply from DFS Furniture - Rugby
Good Morning,
Thanks for the 5 stars It's much appreciated
Kind Regards,
Lorraine A
DFS Central Customer Support
Lovely sales associate very informative…
Lovely sales associate very informative and helpful quick and easy process throughout
14 March 2026
Reply from DFS Furniture - Rugby
Good morning Brodie,
Thanks for this fabulous review, we appreciate you sharing it with others!
Kind Regards
Lia
DFS Customer Support
Professionals
Very detailed explanation about the product we bought and some very good advises about of how to take care of them.
14 March 2026
Reply from DFS Furniture - Rugby
Good Afternoon,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind Regards,
Jordan
DFS Customer Support
Being followed
What I disliked about my visit was being accosted as soon as I walked through the door and being followed around, I told the person to stop or I would leave the store. I then continued shopping found what I was looking for and was helped by a lovely lady she was so helpful and polite she deserves 5 stars
7 March 2026
Reply from DFS Furniture - Rugby
Good morning,
Thank you for taking the time to share your feedback with others.
I am very sorry to hear of your initial experience in store. We are happy to hear that you did manage to find what you were looking for and our sales person did meet your expectations placing your order.
Kind regards,
Jordan
DFS Customer Care
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