Very friendly staff member Sirhan at Watford branch helped us through the process and explained everything very clearly. Had asked us initially when we first in the shop and we said we were just looki... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Ed (Del Boy) was absolutely brilliant! So welcoming and instantly made us feel so comfortable without any pressure to make a purchase. He answered all our questions and explained everything perfectly!... See more
Company replied
Excellent service by Dan . Friendly and informative. We didn’t feel pressure to buy. We are very pleased with the sofa and chair that we ordered , Such great value and very comfortable! Would definite... See more
Company replied
We had a lovely experience after bumping into moez at our local DFS, he made the whole experience fun and smooth sailing. He helped us pick the sofa that was right for us after we gave him our measure... See more
Company replied
Company details
- #13 of 395 best companies in Home Furniture Shop
- #2 of 56 best companies in Furniture Accessories
- #11 of 244 best companies in Homewares Shop
- #5 of 114 best companies in Living room shop
- #5 of 93 best companies in Sofa store
- #2 of 25 best companies in Upholstery shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Lower High Street, Unit B, WD17 2JZ, Watford, United Kingdom
- 0333 999 9806
4.9
Excellent
4k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Very friendly staff member Sirhan at…
Very friendly staff member Sirhan at Watford branch helped us through the process and explained everything very clearly. Had asked us initially when we first in the shop and we said we were just looking. He left us alone and then we were ready, we approached him and he dealt with us very professionally and in a very friendly manner. We liked the fact that there was no hard sell from him the moment we walked in the shop and he left us to make our decision.
19 August 2026
Reply from DFS Furniture - Watford
Hello Mark,
Thank you so much for sharing this lovely 5* review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store and we hope you love your furniture when it arrives!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Watford
Hello Danielle,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind regards,
Lia
DFS Customer Support
Great customer service
Very pleased with the service I received. The salesman listened to what I wanted and showed me what I had found on line. He then let me browse the store and left me alone until I was ready. When I made a decision he took my order explained it all and let me decide what I wanted to do. I didnt get the sofa I went in for (but found one, that was to me, more comfortable). So glad I actually went into the store and took his advice to look around. Delivery note has come through for a weeks time so happy with turn around time as well.
17 August 2026
Reply from DFS Furniture - Watford
Hello Roger,
Thank you so much for taking your time to write us a 5* review. We are really happy to hear that you had a great experience in store and that you were able to choose the right furniture to suit you and your home!
Kind regards,
Lia
DFS Customer Support
The salesman George who was delt with…
The salesman George who was delt with our order was very patient and helpful .
17 August 2026
Reply from DFS Furniture - Watford
Hello Ray,
Amazing review, we really appreciate it!
Kind regards,
Lia
DFS Customer Support
Excellent service by Dan
Excellent service by Dan . Friendly and informative. We didn’t feel pressure to buy. We are very pleased with the sofa and chair that we ordered , Such great value and very comfortable! Would definitely buy at DFS again due to price and because of the friendly professional staff . All very helpful . Thank you
16 August 2026
Reply from DFS Furniture - Watford
Hello,
Thank you so much for sharing this lovely 5* review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store and we hope you love your furniture when it arrives!
Kind regards,
Lia
DFS Customer Support
Had a great experience today at DFS
Had a great experience today at DFS. Jada India was wonderful and helped us select our sofa. Thank you!
16 August 2026
Reply from DFS Furniture - Watford
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
Pleasant and stress free
16 August 2026
Reply from DFS Furniture - Watford
Hello,
Amazing review, we really appreciate it!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Watford
Hello,
Great review, thanks for sharing!
Kind regards,
Lia
DFS Customer Support
Very friendly and helpful staff would…
Very friendly and helpful staff would highly recommend .
15 August 2026
Reply from DFS Furniture - Watford
Hello,
Thanks for sharing your lovely review!
Kind regards,
Lia
DFS Customer Support
I think the guy who served us was…
I think the guy who served us was Daniel . Was very helpful & helped us through everything needed !! Very polite guy … ⭐ ⭐⭐⭐⭐
15 August 2026
Reply from DFS Furniture - Watford
Hello,
We’re really grateful and appreciate you taking the time to share your experience with us.
Kind regards,
Holly M
DFS Customer Support
Really really helpful staff made the…
Really really helpful staff made the process easy and fun!
15 August 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for your great review.
Kind regards
Holly M
DFS Customer Support
Kadija’s service was excellent!
8 August 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for your lovely review.
Kind Regards,
Holly M
DFS Customer Support
Very happy with staff who helped ne to…
Very happy with staff who helped ne to choice my new sofa. Make all easy and simple. Very professional and friendly FFS staff.
12 August 2026
Reply from DFS Furniture - Watford
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
Edmond was very friendly & extremely…
Edmond was very friendly & extremely helpful in aiding us to choose the right chair for my mum.
11 August 2026
Reply from DFS Furniture - Watford
Hello Julie,
Thank you very much for sharing your experience, we love to hear your feedback about our friendly team!
Kind regards,
Lia
DFS Customer Support
Ed (Del Boy) is a credit to your company
Ed (Del Boy) was absolutely brilliant! So welcoming and instantly made us feel so comfortable without any pressure to make a purchase. He answered all our questions and explained everything perfectly! Even took the trouble in explain how the recliner is built and gave us the reassurance they’ll be safe for our kittens! We never once felt rushed and actually left the store saying how great he was! He is an absolute credit to the company. Thank you so much Ed
4 August 2026
Reply from DFS Furniture - Watford
Hello David & Amelia,
Thank you for leaving us a 5* review. We’re happy that our fabulous store team met your expectations and that you had a lovely experience when placing your order. We appreciate you sharing this review with others.
Kind regards,
Lia
DFS Customer Support
Very attentive staff who went out of…
Very attentive staff who went out of their way to answer questions and double check colour swatches
11 August 2026
Reply from DFS Furniture - Watford
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lia
DFS Customer Support
Staff were extremely knowledgeable and…
Staff were extremely knowledgeable and helpful. All finance and options were fully explained. The whole process was very easy and friendly.
10 August 2026
Reply from DFS Furniture - Watford
Good Morning,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind Regards,
Jordan
DFS Customer Support
Reply from DFS Furniture - Watford
Hello Mrs Chester,
Thanks for sharing your lovely review!
Kind regards,
Lia
DFS Customer Support
Excellent Service…
Excellent Service and advisor was very knowledgeable and professional.
Sorted all out quickly and efficiently.
10 August 2026
Reply from DFS Furniture - Watford
Hello Kadirvel,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lia
DFS Customer Support
Not rushed or pressured to buy
Not rushed or pressured to buy, but when we were ready the sale was easy.
8 August 2026
Reply from DFS Furniture - Watford
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lorraine E
DFS Customer Support
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.