We have been to your Watford store a few times, every visit we were offered help and information but never followed around or made to feel uncomfortable. At other store (not DFS) we were almost stalke... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Today we met Edmond who unlike other shops simply said hello and allowed us time before we requested assistance. We hate having sales people hound you so our experience was relaxed and not... See more
Company replied
All in all a great experience at DFS Watford, my partner and I arrived at the site and had a look around for around 30 minutes, there was no pressure from any of the staff while we were looking. When... See more
Ed (Del Boy) was absolutely brilliant! So welcoming and instantly made us feel so comfortable without any pressure to make a purchase. He answered all our questions and explained everything perfectly!... See more
Company replied
Company details
- #13 of 395 best companies in Home Furniture Shop
- #2 of 56 best companies in Furniture Accessories
- #10 of 246 best companies in Homewares Shop
- #5 of 114 best companies in Living room shop
- #5 of 92 best companies in Sofa store
- #2 of 25 best companies in Upholstery shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Lower High Street, Unit B, WD17 2JZ, Watford, United Kingdom
- 0333 999 9806
4.9
Excellent
4k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Very attentive staff who went out of…
Very attentive staff who went out of their way to answer questions and double check colour swatches
11 August 2026
Reply from DFS Furniture - Watford
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lia
DFS Customer Support
Staff were extremely knowledgeable and…
Staff were extremely knowledgeable and helpful. All finance and options were fully explained. The whole process was very easy and friendly.
10 August 2026
Reply from DFS Furniture - Watford
Good Morning,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind Regards,
Jordan
DFS Customer Support
Reply from DFS Furniture - Watford
Hello Mrs Chester,
Thanks for sharing your lovely review!
Kind regards,
Lia
DFS Customer Support
Excellent Service…
Excellent Service and advisor was very knowledgeable and professional.
Sorted all out quickly and efficiently.
10 August 2026
Reply from DFS Furniture - Watford
Hello Kadirvel,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lia
DFS Customer Support
Not rushed or pressured to buy
Not rushed or pressured to buy, but when we were ready the sale was easy.
8 August 2026
Reply from DFS Furniture - Watford
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lorraine E
DFS Customer Support
The welcome was fantastic.The service…
The welcome was fantastic.The service we got from staff was excellent.She explain to us everything and been very patience also.She deserve some reward from your company
8 August 2026
Reply from DFS Furniture - Watford
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine E
DFS Customer Support
First Sofa
We’ve recently bought our first sofa.
Edmund was so helpful and really friendly. Made the experience really easy!
25 July 2026
Reply from DFS Furniture - Watford
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lorraine E
DFS Customer Support
Great service and product
Daniel (Watford) was great to work with while we were trying to choose our sofas. He was very informative and knowledgeable about all products and we were able to bounce ideas of him until we reached our decision. Very happy with our chosen sofa.
1 August 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear about the fantastic service received. Thank you so much for placing an order with us.
Kind Regards,
Holly M
DFS Customer Support
Amazing experience at the Watford…
Amazing experience at the Watford store. It was lovely to walk around and not asked all questions all the time. And when we needed help the gentleman was there to help, really lovely guy friendly and had all the information we needed. It was a very relaxing experience.
4 August 2026
Reply from DFS Furniture - Watford
Hello,
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind regards,
Lorraine E
DFS Customer Support
Excellent service
Excellent service, Kalpana made us feel ease and ghelped us to make right decision. Thanks . Best wishes.
1 August 2026
Reply from DFS Furniture - Watford
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lorraine E
DFS Customer Support
Great experience with a great guy!
We had a lovely experience after bumping into moez at our local DFS, he made the whole experience fun and smooth sailing. He helped us pick the sofa that was right for us after we gave him our measurements and what we liked honestly couldn't have done it without him. Thank you moez
25 July 2026
Reply from DFS Furniture - Watford
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lorraine E
DFS Customer Support
Reply from DFS Furniture - Watford
Good Morning,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards,
Jordan
DFS Customer Support
Reply from DFS Furniture - Watford
Hello,
Thank you for your 5 star review.
Kind Regards,
Holly M
DFS Customer Support
Jada was super helpful
Jada was super helpful! She helped us with ordering our new sofa and sat down with us to chat about it and gave us lots of advice on how to care for it. So thankful to her and Lee who helped us out yesterday!
30 July 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for sharing your lovely review. We’re glad that you enjoyed your experience with us in store. We hope that you enjoy the furniture when it arrives.
Kind Regards,
Holly M
DFS Customer Support
Excellent Sales Advisor Daniel 2HW
Our advisor 2HW - Daniel was excellent, and friendly throughout our purchase, carefully and with precision explained all of the details of the product, how to care for it, and general information for daily use of the product after delivery.
He explained about the delivery, final payment conditions and how notification would be received via email,for final payment either at any store or online.
He explained how the installation would be handled by the delivery and installation team.
We would add that he is a credit to the store and your business, excellent customer approach.
30 July 2026
Reply from DFS Furniture - Watford
Good Morning,
Thank you so much for sharing this lovely 5* review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store and we hope you love your furniture when it arrives!
Kind Regards,
Lorraine E
DFS Central Customer Support
Reply from DFS Furniture - Watford
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine E DFS Customer Support
Staff were very helpful and friendly
28 July 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for your kind review.
Kind Regards,
Holly M
DFS Customer Support
Good deal good quality vey detailed and…
Good deal good quality vey detailed and knowledgeable staff
21 July 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for your kind feedback.
Kind regards,
Holly M
DFS Customer Support
DFS Watford
Giselle at Watford DFS was very friendly, polite l & helpful. She explained everything we needed to know, and answered all our questions.
Thank you Giselle.
26 July 2026
Reply from DFS Furniture - Watford
Good Morning,
Thank you for leaving us a 5* review. We are really happy that Giselle met your expectations in store and you had a lovely experience when placing your order!
Kind Regards,
Jordan
DFS Customer Support
Very knowledgeable, friendly and patience staff.
Calpa made our experience very easy and enjoyable. She got to know our wants and needs and spoke very professionally, yet friendly to myself, husband and children addressing us all personally with our names.
She walked us round the shops giving us details on the sofas after listening to what we were after. She was very honest with the differences between them and then left us time to discuss without her presence.
She was remembered us when we returned later that day and had the patience, hard work and expertise to then help us look around the sofas again.
I love how she got to know us all and the children and made us really imagine our lives with the sofas.
She gave us so much information about the care package which was amazing value!!
We walked out having purchased 3 sofas.
26 July 2026
Reply from DFS Furniture - Watford
Good Morning,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy that Calpa met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.