We have been to your Watford store a few times, every visit we were offered help and information but never followed around or made to feel uncomfortable. At other store (not DFS) we were almost stalke... See more
Company replied
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Today we met Edmond who unlike other shops simply said hello and allowed us time before we requested assistance. We hate having sales people hound you so our experience was relaxed and not... See more
Company replied
The service was excellent! We were helped by Ed who was fantastic; approachable, friendly, he listened to what we needed and really helped us pick the right furniture. He really valued us as people an... See more
Company replied
All in all a great experience at DFS Watford, my partner and I arrived at the site and had a look around for around 30 minutes, there was no pressure from any of the staff while we were looking. When... See more
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Company details
- #13 of 395 best companies in Home Furniture Shop
- #2 of 56 best companies in Furniture Accessories
- #10 of 245 best companies in Homewares Shop
- #5 of 114 best companies in Living room shop
- #5 of 92 best companies in Sofa store
- #2 of 25 best companies in Upholstery shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Lower High Street, Unit B, WD17 2JZ, Watford, United Kingdom
- 0333 999 9806
4.9
Excellent
4k reviews
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Great service
Edmund was a great salesman. Very friendly but didn’t push. He knew his stock extremely well and gave me lots of advice.
12 July 2026
Reply from DFS Furniture - Watford
Hello,
We’re really grateful and appreciate you taking the time to share your experience with us.
Kind regards,
Holly M
DFS Customer Support
Very helpfull and kind lovely lady who help me with my new sofa.no pressure made me feel welcome
Lovely staff.and service no pressure.made me feel very welcome and helpfull i would recommend them
12 July 2026
Reply from DFS Furniture - Watford
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Edmond was very helpful and the sofas…
Edmond was very helpful and the sofas are really good. Excellent staff, excellent service.
12 July 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for sharing your great review with us.
Kind Regards,
Holly M
DFS Customer Support
My visit to the store was very good
My visit to the store was very good, the staff were very friendly, welcoming, and attentive. My needs were successfully met on my trip, anytime I need anything in the future I will be back. Kalpana was great with me, she had a lot of patience and time. Her customer service skills were excellent, she made me feel that my views were heard and taken into consideration.
11 July 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear about your great experience with DFS. Thank you so much for placing an order with us.
Kind Regards,
Holly M
DFS Customer Support
Lee and the team in the Watford store
Lee and the team in the Watford store, thanks for making buying a sofa so easy. Your sales lady listened to my requirements, especially with a narrow front door, so we selected the right sofa. The sofa was delivered earlier than expected, although it took two deliveries to get the sofa into my house.
The experienced second crew were brilliant and Lee many thanks for the generous hamper which arrived yesterday to apologise for the first delivery.
The sofa looks great and is comfortable. Having shown family and friends photos of the hamper, they are impressed with your customer focus.
30 June 2026
Unprompted review
Reply from DFS Furniture - Watford
Hello Alan,
Thank you for taking the time to leave us a 5* review. We’re happy that Lee met your expectations in store and that you had a lovely experience when placing the order. We appreciate you sharing the review with others.
Kind regards,
Lia
DFS Customer Support
I went to the Watford store on Sunday…see above
I went to the Watford store on Sunday 5th July and was seen by Lee, The store Manager. I explained which chairs I required, recliners/risers, but said I needed to talk to my husband first. I again went today 7th July and was well attended by another salesman, very helpful and listened to my requirements. I placed the order straight away and was well impressed by the service I got.
7 July 2026
Reply from DFS Furniture - Watford
Hello Hilary,
We're really grateful you shared this amazing 5* review. We are glad to hear that Lee helped you choose your lovely new furniture. It is really appreciated that you took the time to share your kind words and we hope you love your furniture when it arrives.
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Watford
Hello,
Thank you for your 5 star review.
Kind Regards,
Holly M
DFS Customer Support
At the watford branch
At the watford branch, Khadija helped us a lot with picking a sofa and manager Lee was amazing at making it all happen. Will definitely recommend to friends and family.
5 July 2026
Reply from DFS Furniture - Watford
Good Morning,
Thank you for sharing your lovely review. We’re glad to hear you enjoyed your experience with us in store. We hope you love the furniture as much as us!
Kind Regards,
Jordan
DFS Customer Support
DFS Watford (Khadija)
We went to DFS in Watford & were welcomed by Khadija. She was lovely. We told her what we had in mind. She showed us few things. She was so nice and treated us with respect and showed us what we were after. Excellent service from Khadija.
5 July 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for sharing your lovely review. We’re happy that you enjoyed your experience in the store. It is much appreciated!
Kind regards
Holly M
DFS Customer Support
Great customer service
4 July 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for your 5 star review.
Kind regards,
Holly M
DFS Customer Support
Very happy with Daniel’s help and…
Very happy with Daniel’s help and service. Everything was explained in full with no hard sell.
4 July 2026
Reply from DFS Furniture - Watford
Hello Denise,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
He was very professional and very…
He was very professional and very knowledgeable person.
3 July 2026
Reply from DFS Furniture - Watford
Hello Roena,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lia
DFS Customer Support
Mo was great
Mo was great! Very helpful and went through all the processes with detail.
Makes a good coffee also 😉
26 June 2026
Reply from DFS Furniture - Watford
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
Reply from DFS Furniture - Watford
Thanks for this fabulous review. We appreciate you sharing it with others!
Kind Regards,
Vanessa
DFS Customer Support
Reply from DFS Furniture - Watford
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
Reply from DFS Furniture - Watford
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
Reply from DFS Furniture - Watford
Hello Siddharth,
Thanks for the 5 stars! It's much appreciated
Kind regards,
Lia
DFS Customer Support
Kapal @DFSWatford is a 💎
Honestly DFS Watford you will see me in the distant future. Kapal was 5star she was professional, polite, patient and not pushy very knowledgeable and caring. She explained everything clearly and left us to make our own decisions. When she returned we asked the important questions. A brilliant sales assistant. All the staff at Watford were pleasant to be fair . Good headship good staff🌟
20 June 2026
Reply from DFS Furniture - Watford
Good Morning,
Thank you for taking the time to leave us a 5* review. We’re happy that Kapal met your expectations in store and that you had a lovely experience when placing the order. We appreciate you sharing the review with others.
Kind Regards,
Jordan
DFS Customer Support
Imagine 19:45 we quickly wanted to…
Imagine 19:45 we quickly wanted to match a sample to a sofa we liked and was considering ordering next day and a guy has noticed us walk to the front door and bluntly locks it in front of us instead of at least saying sorry. What a way to lose a customer. You don’t even get treated this way in a clothes shop. If your opening hours are until 8pm then do not bluntly lock the doors as we are walking towards the entrance or if you are having to lock up early. Just say sorry and explain. Cost nothing to be nice.
26 June 2026
Unprompted review
Reply from DFS Furniture - Watford
Good Morning Marcelina,
Thank you for taking the time to share your review. I am very sorry to hear of your experience when visiting our store. I do want to assure you that this will be fedback to the relevant team. If you do require any assistance in the meantime, please do contact our customer service team on 03339999777 and they will be happy to assist.
Kind regards,
Jordan
DFS Customer Care
dfs experience
very detailed items good build of items very helpful if anything needed would recommend to use to buy furniture
28 May 2026
Reply from DFS Furniture - Watford
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lorraine A
DFS Customer Support
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