We have been to your Watford store a few times, every visit we were offered help and information but never followed around or made to feel uncomfortable. At other store (not DFS) we were almost stalke... See more
Company replied
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Today we met Edmond who unlike other shops simply said hello and allowed us time before we requested assistance. We hate having sales people hound you so our experience was relaxed and not... See more
Company replied
The service was excellent! We were helped by Ed who was fantastic; approachable, friendly, he listened to what we needed and really helped us pick the right furniture. He really valued us as people an... See more
Company replied
All in all a great experience at DFS Watford, my partner and I arrived at the site and had a look around for around 30 minutes, there was no pressure from any of the staff while we were looking. When... See more
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Company details
- #13 of 397 best companies in Home Furniture Shop
- #2 of 56 best companies in Furniture Accessories
- #10 of 244 best companies in Homewares Shop
- #5 of 114 best companies in Living room shop
- #5 of 92 best companies in Sofa store
- #2 of 25 best companies in Upholstery shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Lower High Street, Unit B, WD17 2JZ, Watford, United Kingdom
- 0333 999 9806
4.9
Excellent
4k reviews
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We were very impressed by sales girl…
We were very impressed by sales girl Gezel who showed us bundle packages and was very informative of the products she showed u
22 June 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
Reply from DFS Furniture - Watford
Hello,
Thank you for your kind review.
Kind Regards,
Holly M
DFS Customer Support
Daniel wsd absolutely amazing…
Daniel wsd absolutely amazing throughout the whole experience when buying a sofa. He was extremely knowledgeable and told me everything I needed to know. There was no pushy sales techniques used throughout. Would definitely recommend.
20 June 2026
Reply from DFS Furniture - Watford
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind Regards.
Vanessa
DFS Customer Support
The environment was very welcoming and…
The environment was very welcoming and every member of staff was polite and helpful. Our salesperson was Mo and he was brilliant. He gave us all the information we required to go home and make a decision and when we returned today he talked through everything again to make sure we were certain the suite was exactly what we wanted. Needless to say we purchased the suite.
20 June 2026
Reply from DFS Furniture - Watford
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind Regards,
Vanessa
DFS Customer Support
Yeah very good service the person who…
Yeah very good service the person who dealt with me was very good and professional now stop emailing me
13 June 2026
Reply from DFS Furniture - Watford
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind Regards
Vanessa
DFS Customer Support
Last week I ordered a new sofa set and…
Last week I ordered a new sofa set and they said it would be delivered in 12 weeks. Today I called DFS to ask if I could change the color of the set, and I was told yes, but when I went to the store, I was told no. Honestly, I'm very disappointed.
12 June 2026
Reply from DFS Furniture - Watford
Good morning,
We are really sorry to hear that you were not able to amend the furniture colour. Unfortunately, once a furniture order has been released into production, we are no longer able to provide any amendments or cancellations. We appreciate how frustrating this may be; however, as the furniture is handmade to order, we are unable to make changes at this stage.
We sincerely apologise for any inconvenience this may have caused you.
Kind Regards,
Vanessa
DFS Customer Support
Mo at Watford 5 star!!
Mo at Watford was great, so helpful without being pushy and great knowledge and ideas when I couldn’t decide between styles
11 June 2026
Reply from DFS Furniture - Watford
Thank you so much for sharing your lovely feedback with us. It's much appreciated! We can’t wait for you to receive your new furniture, and I can assure you it’ll be worth the wait
Kind Regards,
Vanessa
DFS Customer Support
Required information was communicated…
Required information was communicated comprehensively
16 June 2026
Reply from DFS Furniture - Watford
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind Regards
Vanessa
DFS Customer Support
Edmund Top Sofa Guy
Edmund was very helpful & knowledgeable. He allowed us to browse the store but checked on us regularly (but not in a pushy way) & answered all the questions we had. We’re looking forward receiving our new sofa.
15 June 2026
Reply from DFS Furniture - Watford
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine A DFS Customer Support
DelBoy and team served us brilliantly
DelBoy and team served us brilliantly. A fun DFS experience, nice cuppa tea and great help getting the item we wanted!
15 June 2026
Reply from DFS Furniture - Watford
Hello,
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind regards,
Lorraine A
DFS Customer Support
The staff was amazing, she was brilliant.
The staff was amazing. Wonderful service.
10/10 💯
15 June 2026
Reply from DFS Furniture - Watford
Good Afternoon,
Thank you for sharing your lovely review. We’re glad to hear you enjoyed your experience with us in store. We hope you love the furniture as much as us!
Kind Regards,
Lorraine A
DFS Central Customer Support
Reply from DFS Furniture - Watford
Hello,
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind regards,
Lorraine A
DFS Customer Support
Jada at Watford DFS
Jada was really welcoming and friendly and was very thorough with providing me with all the information I needed to make my decision. She explained everything clearly and checked with another member of the team on a couple of details when needed.
She told me about the 5 year care plan and explained its advantages but I never felt she was pressing me into anything.
15 June 2026
Reply from DFS Furniture - Watford
Hello Jane,
Thank you so much for taking your time to write us a 5* review. We are really happy to hear that you had a great experience in store and that you were able to choose the right furniture to suit you and your home!
Kind regards,
Lia
DFS Customer Support
We needed new mattress urgently so I…
We needed new mattress urgently so I went shopping around.Where was this nice lady called Kalpa and she was a great help,she put so much effort to find what would suit us.Absolutly amazing member of staff,I would give her 1000 stars - very noligible,explained what's what and more.
Great experience,5 stars.
14 June 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear you had a smooth experience when placing your order with us.
Kind Regards,
Holly M
DFS Customer Support
Del Boy is a G
Del Boy is a G! Tried every sofa store in watford and what made me come back was this guys quality customer service and honesty. will be back for my next sofa if Del Boy is there!
13 June 2026
Reply from DFS Furniture - Watford
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lorraine A
DFS Customer Support
No pressure
No pressure, polite patient young lady and manager served us.
Felt we were well informed.
Good experience.
6 June 2026
Reply from DFS Furniture - Watford
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Excellent products and equally good…
Excellent products and equally good customer service
7 June 2026
Reply from DFS Furniture - Watford
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine A DFS Customer Support
Joe was very helpful informative and…
Joe was very helpful informative and friendly. He made the transaction very smooth without being pushy.
Great service!!
4 June 2026
Reply from DFS Furniture - Watford
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind Regards,
Vanessa
DFS Customer Support
Great and professional advice from…
Great and professional advice from Del-boy. Very helpful in explaining our options and customer service .
3 June 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for sharing your great feedback with us.
Kind regards
Holly M
DFS Customer Support
Absolutely lovely lady called Jada…
Absolutely lovely lady called Jada couldn’t do enough to help very friendly and polite. I’m very very helpful in every way.
2 June 2026
Reply from DFS Furniture - Watford
Thank you so much for sharing your lovely feedback with us. It's much appreciated! We can’t wait for you to receive your new furniture, and I can assure you it’ll be worth the wait
Kind Regards,
Vabessa
DFS Customer Support
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