We have been to your Watford store a few times, every visit we were offered help and information but never followed around or made to feel uncomfortable. At other store (not DFS) we were almost stalke... See more
Company replied
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Today we met Edmond who unlike other shops simply said hello and allowed us time before we requested assistance. We hate having sales people hound you so our experience was relaxed and not... See more
Company replied
The service was excellent! We were helped by Ed who was fantastic; approachable, friendly, he listened to what we needed and really helped us pick the right furniture. He really valued us as people an... See more
Company replied
All in all a great experience at DFS Watford, my partner and I arrived at the site and had a look around for around 30 minutes, there was no pressure from any of the staff while we were looking. When... See more
Company replied
Company details
- #13 of 397 best companies in Home Furniture Shop
- #2 of 56 best companies in Furniture Accessories
- #10 of 244 best companies in Homewares Shop
- #5 of 114 best companies in Living room shop
- #5 of 92 best companies in Sofa store
- #2 of 25 best companies in Upholstery shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Lower High Street, Unit B, WD17 2JZ, Watford, United Kingdom
- 0333 999 9806
4.9
Excellent
4k reviews
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Great Experience
Visited yesterday and ordered x2 new sofas. Very friendly, helpful and knowledgable staff. Everything was very straightforward and easy, thank you! Looking forward to our new sofas arriving.
4 May 2026
Reply from DFS Furniture - Watford
Good morning,
Thank you very much for sharing your experience, we love to hear your feedback about our friendly team!
Kind regards,
Lia
DFS Customer Support
Thank you for a really helpful and…
Thank you for a really helpful and friendly experience.
4 May 2026
Reply from DFS Furniture - Watford
Hi there, it sounds like a 10/10 experience in the store here! We are thrilled to hear about it! Thank you for the feedback.
Kind Regards,
Vanessa
DFS Customer Support
Reply from DFS Furniture - Watford
Good morning Kelly,
Amazing review, we really appreciate it!
Kind regards,
Lia
DFS Customer Support
Good Servises when we walked in to the…
Good Servises when we walked in to the finish sales lady very good and manager very good
4 May 2026
Reply from DFS Furniture - Watford
Good afternoon Andrew,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lia
DFS Customer Support
Very accommodating and approachable
Very accommodating and approachable , she explain everything well
4 May 2026
Reply from DFS Furniture - Watford
Good afternoon Sheila,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Watford
Thanks for this fabulous review. We appreciate you sharing it with others!
Kind Regards,
Vanessa
DFS Customer Support
A very pleasant agent
A very pleasant agent showed complete patience while we dithered. He provided helpful information when asked and offered detailed information about the product.
3 May 2026
Reply from DFS Furniture - Watford
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind Regards,
Vanessa
DFS Customer Support
Customer service exceptional
Customer service we are made to feel welcome, support and guidance was given when we needed it. We didn’t feel rushed or pressurised we found the sofa that we wanted and love after spending many hours in the store
2 May 2026
Reply from DFS Furniture - Watford
Hello,
We’re really grateful and appreciate you taking the time to share your experience with us. We look forward to seeing you again in the future!
Kind regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Watford
Good Morning,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
Great service Mo was fantastic no rush…
Great service Mo was fantastic no rush no pressure
1 May 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for your great review.
Kind regards,
Holly M
DFS Customer Support
George was extremely helpful
George was extremely helpful, after introducing himself he listened and allowed me to browse, no pressure. His knowledge and advice was invaluable, i left the store happy with my decision and confident with all the delivery details.
I would certainly recommend your Watford store,
21 April 2026
Reply from DFS Furniture - Watford
Good morning Wendy,
Thank you so much for taking the time to write us a 5* review, your feedback is always appreciated. We are really happy to hear that you had a great experience in store with George.
Kind regards,
Lia
DFS Customer Support
Mo who dealt with us was 10/10
18 April 2026
Reply from DFS Furniture - Watford
Good morning,
Great review, thanks for sharing!
Kind Regards
Lia
DFS Customer Support
Welcomed by George was an amazing experience
We had an amazing experience at dfs Watford, we were greeted by George. Months before our actual purchase we went in to have a look around and he was so patient with us, we ended up going back as he was so helpful, with the whole purchasing process he explained everything step by step and guided us to help us make the best decision for our home with what design we like and what they have to offer. The other staff there was also very kind and helpful unfortunately I didn’t catch the lady’s name but overall it was a delightful experience buying our sofa.
27 April 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear about the fantastic service received. Thank you so much for placing an order with us.
Kind Regards,
Holly M
DFS Customer Support
Today we purchased a sofa set from DFS…
Today we purchased a sofa set from DFS and we were genuinely very happy with the whole experience. From the moment we walked into the store, the staff were friendly, professional, and not pushy at all.
They took the time to answer all our questions and helped us find the best option for our needs. The whole process felt smooth and relaxed, and we really appreciated how attentive and helpful everyone was.
Excellent customer service like this truly stands out. We would definitely recommend DFS to others!
27 April 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for choosing DFS to purchase your new sofa. We are grateful for you sharing your experience with others and giving us a 5 star rating. We hope you love the furniture when it arrives in your home!
Kind regards
Holly M
DFS Customer Support
Reply from DFS Furniture - Watford
Hello,
Thank you for your great feedback.
Kind Regards,
Holly M
DFS Customer Support
Delboy was brilliant friendly and soooo…
Delboy was brilliant friendly and soooo helpful
26 April 2026
Reply from DFS Furniture - Watford
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
Very helpful and friendly staff member
The dfs college whose name is George I think , he was brilliant. He really let us took our time and helped us with every single choice we had till we selected the one we loved.he was helpful and friendly even offered us coffee.
16 April 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for your kind review. We are so happy that you enjoyed your experience with George in store. We hope you love your furniture when it arrives in your home.
Kind Regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Watford
Good afternoon,
Thanks for the 5 stars! It's much appreciated
Kind regards,
Lia
DFS Customer Support
Delboy was very good new his stuff no…
Delboy was very good new his stuff no pressure into buying
22 April 2026
Reply from DFS Furniture - Watford
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lorraine A
DFS Customer Support
Reply from DFS Furniture - Watford
Good Morning,
Great review, thanks for sharing!
Kind Regards
Lorraine A
DFS Central Customer Support
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