Dialdirect Reviews 

26,086
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 1,647 reviews, reviewers had a great experience with this company. Customers are really happy with the user experience, finding the process of setting up insurance quick, easy, and stress-free. Many people also praise the staff for their helpfulness and politeness, noting that interactions were pleasant and efficient. However, some customers also noted dissatisfaction with the pricing, particularly regarding renewal quotes being significantly higher than initial offers or competitor prices. A few other people also felt that customer service was poor, citing issues with communication, long wait times, and difficulty resolving problems.

What people talk about most

Price

Reviewers highlight ambiguous aspects of price, with some customers reporting very low prices and excellent... See more

Service

People report ambiguous experiences with service, with many customers praising the ease of setting up... See more

Customer service

Reviewers mention ambiguous feedback about customer service, with many expressing significant... See more

User experience

Customers consistently note positive experiences with the user experience, highlighting the ease and speed of... See more

Staff

Clients share positive opinions on staff, with some reviewers praising specific individuals for being... See more

Reviews shaping this summary

Rated 4 out of 5 stars

With more features included as standard compared to rivals on the comparison websites and the so called cheapest ones , not on comparison sites . Dial Direct was considerably cheaper and also includ... See more

Company replied

Rated 4 out of 5 stars

Great service, what i like the best is everything was well thought out having break down and all the other extra things that was in place mean I did not have to search elsewhere

Company replied

Rated 4 out of 5 stars

I've only just obtained insurance with Daildirect. However, so far I'm impressed with their customer service. And the ease in which I was able to purchase purchase the policy.

Company replied

Rated 4 out of 5 stars

I previously wrote a 1 star review for this company after they were unable to underwrite a new vehicle on my insurance policy which had six months remaining. Following this Dial Direct contacted me to... See more

Company replied


Company details

  1. #210 of 226 best companies in Insurance agency
  2. #65 of 70 best companies in Car and Motor Insurance Agency
  3. #43 of 44 best companies in Home Insurance Agency

Written by the company

Dial Direct has helped more than 1 million customers with their car, van, home, and life insurance needs. Partnering with leading insurers, we find policies designed to suit your individual needs and requirements with a range of optional additional products. Our fully trained staff are on hand and just a phone call away ready to offer information to our customers to help make an informed choice on the products and services they need. Offering immediate insurance cover whether you buy online or over the phone, Dial Direct can help with your insurance needs.


Contact info

4.1

Great

TrustScore 4 out of 5

26k reviews

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4.1

All reviews

(26,086)

1,494 reviews in the last 12 months

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Rated 5 out of 5 stars

Great price

30 April 2026
Dialdirect logo

Reply from Dialdirect

Hi John,

Thank you for the great 5 star review and feedback!

Kirsty

Rated 1 out of 5 stars

Unauthorised renewal after the car was…

Unauthorised renewal after the car was sold - terrible service

"I sold my car and informed Dial Direct, yet they still took £229.53 from my account without authorization for a renewal. I never set up direct debit at all. Despite emailing proof of the car sale multiple times, customer service repeatedly claimed they hadn't received it and refused to guarantee a refund. They cancelled my policy but kept my money. I had to bypass their unhelpful support and file a formal dispute with my bank to get my funds back. Extremely frustrating experience and poor communication."

7 May 2026
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi,
I am really sorry to hear about your experience and that you feel so strongly about it.

We inform all customers of our intent to renew 28 days prior and advise you to get in touch if you do not wish to go ahead. Once the policy has renewed, then it can be cancelled and backdated (fully refunded) once acceptable proof that the policy was not required has been received.

I am really sorry that you had to send proof on multiple occasions and raise a complaint before this was correctly handled for you; this is definitely not a customer journey that we want.

I appreciate you bringing this to our attention.

Vicky

Rated 5 out of 5 stars

Found the experience straightforward…

Found the experience straightforward and was very pleased how helpful the staff were

28 April 2026
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Reply from Dialdirect

Hi Linda,

Thank you for your kind feedback!

We’re delighted to hear that you found the process straightforward and that our staff were helpful.

Welcome to Dial Direct!

Thanks Laura

Rated 5 out of 5 stars

It was so easy to renew my policy ,the…

It was so easy to renew my policy ,the customer assistant were very polite , helpful and very patient with my request, nothing was too much 🙂, also the price were indeed excellent, many thanks to all at Dialdirect 👌👍🙏🙏

30 March 2026
Unprompted review
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Reply from Dialdirect

Hi Hamdi,

Thank you for taking the time to leave us your great review about your renewal experience with us!

Thank you for choosing Dial Direct.

Vicky

Rated 5 out of 5 stars

GREAT CUSTOMER CARE

After numerous attempts elsewhere I stumbled upon Dialdirect and what a surprise. I was greeted by a very knowledgeable adviser who listened carefully to my inquiry and handled the whole experience with patience and understanding, repeating details to confirm that all facts and figures were understood. I have no hesitation in recommending Dialdirect to family and friends.

25 April 2026
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Reply from Dialdirect

Hey Anne,
Thank you for your kind words and recommendation. We’re really pleased to hear you had such a positive experience with our adviser and felt supported throughout. We’ll be sure to pass your feedback on to the team.
Rachel

Rated 3 out of 5 stars

Very difficult to get through to

Very difficult to get through to. My car was written off not by me by my son on his own insurance its cost me £150 to leave ir my insurance goes up from 40 to £90 per month with a £25 admin fee to add my new car. Hidden unnecessary costs. Avoid!

4 May 2026
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi sarah,

I am really sorry that your car was written off and that this resulted in a large increase in premium and administration fee to change to your new car; I can understand that will have been really frustrating.

We aim to be as transparent as possible about our fees and disclose these at the point of sale and in policy documents so customers can make an informed decision before purchasing with us.

We will be in touch.

Rated 5 out of 5 stars

My experience has been okay overall

My experience has been okay overall. The pricing is reasonable, but customer service response times could be improved. I haven’t had major issues, but there’s definitely room for better communication.”

3 May 2026
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Reply from Dialdirect

Hey Erion,
Thanks for taking the time to share your feedback. We’re glad you found the pricing reasonable, and we appreciate your comments about response times and communication. We’ll take this on board as we continue working to improve the overall experience.
Rachel

Rated 5 out of 5 stars

Very competitive price easy to navigate…

Very competitive price easy to navigate with clear layout of insurance cover. Great!

14 April 2026
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Reply from Dialdirect

Hey Ged,
Thank you for the great feedback! We’re really pleased you found the price competitive and the layout clear and easy to navigate.
Rachel

Rated 1 out of 5 stars

If I could give them 0 stars I would

If I could give them 0 stars I would! Absolute rip off and disgraceful service!

I brought a new car nothing too extravagant and they tried to put my monthly payments from £52 up to £283. What a joke!

I cancelled and got a quote straight away and was back to paying £60.

If you're thinking of insuring with these then please think again! DO NOT DO IT! SAVE YOURSELF!

1 May 2026
Unprompted review
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Reply from Dialdirect

Hi Jack,

We’re sorry to hear about your experience — we understand how shocking and frustrating that kind of price increase must have been.

Changes to a policy, such as a new vehicle being calculated by the underwriter, can affect premiums for a variety of reasons, but we appreciate that such a significant jump doesn’t feel reasonable, especially when you were able to find a much lower quote elsewhere.

If you send your policy details to us at socialresponders@bglgroup.co.uk we would be happy to review this for you.

Vicky

Rated 5 out of 5 stars

effortless

guiding through the application was very easy

15 April 2026
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Reply from Dialdirect

Hi,

Thank you for your 5 star review and feedback. It's great to hear the application process was easy for you.

Leanne

Rated 5 out of 5 stars

Excellent Customer Service

Excellent Customer Service. Price is very competitive, I've been with them for 3 years and haven't had any issues. Very good company.

30 March 2026
Unprompted review
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Reply from Dialdirect

Hi Ann,

Thank you for your 5 star review and feedback. We're delighted to hear that you've had such a positive experience with our customer service and pricing over the past three years. It's great to know everything has been running smoothly for you.

Leanne

Rated 1 out of 5 stars

Con of a company!

I took out insurance with this company, then get an email not even a month later saying they have cancelled it 2 days after they had cancelled it. They apparently cancelled it because I had put down when I passed my test wrong, which wasn't true as I wasn't even asked that question, I put down how many years I'd been driving but apparently I'd put the month in wrong which wasn't the case. They said they would reinstate it as it was their mistake but the cost of the insurance would go up slightly, it was triple what I was paying so I refused. So after they took the deposit and the first month's payment they'd cancelled it and if only had it 2 weeks!!

27 April 2026
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Reply from Dialdirect

Hi Naomi,

I'm sorry to hear you were unhappy with the cancellation of your policy when amending the licence information. We will be in touch to see how we can assist you further.

Kirsty

Rated 1 out of 5 stars

I was cancelling my car policy with…

I was cancelling my car policy with dialdirect and going to a cheaper car insurance company, but dial direct took money from my account which was nearly double last year's premium, I contacted them and was told it would take up to seven days to receive my money back, another insurance I had and cancelled was returned almost straight away, now because they took the amount it put my account over the overdraft limit and I would incur charges, what can I do. I have contacted by phone and email they have not responded by email or by phone.

27 April 2026
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi Anthony,

I'm sorry to hear you were unhappy with the automatic renewal of your policy and the timescales for a refund to be received. Please can you email your policy details over to socialresponders@bglgroup.co.uk so we can look into this further for you.

Kirsty

Rated 1 out of 5 stars

Where do I begin

Where do I begin? I have lost four hours of my time which I shall never get back but another ten minutes writing this review won't make any difference dealing with the absolute debacle and seven different call centre advisers totally inexperienced in grasping what the issue was, my whole experienced today from dialdirect was nothing short of abysmal, it all started on the 14th of April when I wanted to change my insurance from my current vehicle to a new vehicle, all seemed to be fine having submitted the relevant vehicle details, and a small charge was due to be paid until the policy lapsed as there was only a few weeks left of on the original policy, but then it all started to fall apart? Now correct me if I'm am wrong but we are in the age of the internet and that is how most companies do business these days via online websites, emails are at the forefront of the day to day communication cause that's how we connect but dial direct appear to not to use this simple but effective way to communicate with it's customers, and that's where the problem begins, there was a small issue with a payment correction which was due to take the policy to it's end date, a credit card was lodged with dial direct on the stat of the policy and paid in full, so a payment method was in force and is usual for most insurance companies for renewal payments, a new certificate was issued to cover the vehicle for the remainder of the policy and you of expected that the payment of shall we say of under £5 was due to be taken from said credit card lodged with dialdirect, it wasn't until the 27th of April that i discovered via an email that my insurance policy had been cancelled and my vehicle was no longer insured, on top of that they wanted a £60 cancellation charge, hello dialdirect you cancelled my policy not me, this is all because they claim that this tiny adjustment payment had not been received, this is six days before the policy would have expired anyway, all because they could not be bothered to send communication by email to say you owe this small amount and despite the fact that a payment method was in force at the time, dialdirect are what i would consider as the most incompetent company I have ever had to deal with in my years of insuring vehicles, god knows what problems i would have incurred making a claim, looks like i have had a lucky escape and are pleased to be rid this disastrous company and would never ever recommend them to my worst enemy.

28 April 2026
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi Steve,

Thanks for taking the time to share your feedback!

We’re really sorry to read about your experience.

Losing hours of your time, speaking to multiple advisers, and then finding your policy cancelled is not acceptable. We understand how stressful this must have been, especially with the lack of clear communication about a small adjustment and the worry of being left uninsured. This is not the level of service we expect to provide.

We appreciate you raising these concerns, and we will be in touch with you to see how we can help and look into what went wrong!

Thanks Laura

Rated 1 out of 5 stars

LACK OF RESPONSE

At the moment keep getting the same email about data required to open a new account and take out insurance. Going around in circles. There is no response to emails and goes into a black hole. Not a good start.

28 April 2026
Dialdirect logo

Reply from Dialdirect

Hi Vivienne,

Thank you for taking the time to leave your review and feedback with ourselves. We will be in touch to try and assist you further with your insurance policy.

Kirsty

Rated 5 out of 5 stars

Top class Insurer

Before today I had never heard of this company before. But to take out insurance with them was very easy indeed. No stress, no headaches. And I made a mistake too regarding my claim history and for that they got back in touch for me to either accept the rectified mistake or have it changed. And for a company to actually refund you for your mistake. This is a first for me. So I rate this company hands down. Starting off with pure honesty. You can't get better than this. So again thank you. And I hope to be a long standing customer of yours.

27 April 2026
Dialdirect logo

Reply from Dialdirect

Hi Fazal,

Thank you for such a fantastic 5 star review and feedback! It's great to hear you were happy with the service and communication you received from ourselves!

Kirsty

Rated 5 out of 5 stars

Dialdirect insurance

Very easy to access via online.
Very good price!I recomand 200%
Very professional,all phone you need,is there to help you.
Im happy with this company.

27 April 2026
Dialdirect logo

Reply from Dialdirect

Hi Ioan,

It's fantastic to hear you found it easy to access your policy online and would recommend us to others!

Kirsty

Rated 2 out of 5 stars

I have renewed my policy again with…

I have renewed my policy again with this company and received confirmation through the post, all appeared ok until I received a second postal letter for a car that I did not or never have owned. Called them to ask why but the agent could not understand me and to be honest I could not understand her, fortunately I could confirm that I was insured but its concerning what could happen in the future. Don't think I could recommend this company.

26 March 2026
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi Roger,

We're sorry to hear about the second letter you received and the issues you had when enquiring with our customer services team. We will be in touch to try and provide you some further clarity and support.

Kirsty

Rated 4 out of 5 stars

I previously wrote a 1 star review for…

I previously wrote a 1 star review for this company after they were unable to underwrite a new vehicle on my insurance policy which had six months remaining. Following this Dial Direct contacted me to apologise and refund the cancellation fee which they had charged. Nice to see a company upholding good customer relations.

26 April 2026
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi Peter,

We're pleased to hear you were happy with the service received from our customer relations team!

Kirsty

Rated 4 out of 5 stars

April 2026

Everything was easy to follow and there were no issues.

20 April 2026
Dialdirect logo

Reply from Dialdirect

Hi Ron,

Thank you for taking the time to leave your review and feedback with ourselves!

Kirsty

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