With more features included as standard compared to rivals on the comparison websites and the so called cheapest ones , not on comparison sites . Dial Direct was considerably cheaper and also includ... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Great service, what i like the best is everything was well thought out having break down and all the other extra things that was in place mean I did not have to search elsewhere
Company replied
I've only just obtained insurance with Daildirect. However, so far I'm impressed with their customer service. And the ease in which I was able to purchase purchase the policy.
Company replied
I previously wrote a 1 star review for this company after they were unable to underwrite a new vehicle on my insurance policy which had six months remaining. Following this Dial Direct contacted me to... See more
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Company details
- #210 of 226 best companies in Insurance agency
- #65 of 70 best companies in Car and Motor Insurance Agency
- #43 of 44 best companies in Home Insurance Agency
Written by the company
Dial Direct has helped more than 1 million customers with their car, van, home, and life insurance needs. Partnering with leading insurers, we find policies designed to suit your individual needs and requirements with a range of optional additional products. Our fully trained staff are on hand and just a phone call away ready to offer information to our customers to help make an informed choice on the products and services they need. Offering immediate insurance cover whether you buy online or over the phone, Dial Direct can help with your insurance needs.
Contact info
Fusion House, Katharine Way, Bretton, PE3 8BG, Peterborough, United Kingdom
- 0344 412 2137
- socialresponders@bglgroup.co.uk
- www.dialdirect.co.uk
4.1
Great
26k reviews
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It was a pleasure to deal with a…
It was a pleasure to deal with a company that is NOT solely using on line facilities and that it is possible to speak to a human being if required. Also the rates quoted {compared with previous organisations} are far superior. Many thanks for providing car cover for another year.
7 April 2026
Reply from Dialdirect
Hi,
Thank you for your 5 star review and feedback! We're pleased to hear you were happy with our phone support and insurance prices!
Kirsty
Their "Auto Renewal" will attempt to…
Their "Auto Renewal" will attempt to charge a totally
uncompeditive amount compared with shopping around.
I found their behaviour fraudulant.
9 December 2025
Unprompted review
Reply from Dialdirect
Hi Simon,
I am sorry to hear that you are not happy with the auto-renewal process.
We notify all customers well in advance of their renewal of our intention to automatically renew their policy and include how to contact us should you not wish to accept. This process is in place to avoid our customers not being aware that their policy has ended at renewal and inadvertently driving uninsured.
If you send your policy details to us at socialresponders@bglgroup.co.uk we will be happy to remove the automatic renewal from your policy.
Vicky
The company provided one of the…
The company provided one of the cheapest insurance for new drivers. One thing very fascinating the company never asked for useless things.
22 April 2026
Reply from Dialdirect
Hi,
Thank you so much for taking the time to leave your five-star review and highlighting our competitive prices for younger drivers.
Vicky
Poor customer service team, will leave you frazzled
This is my second review - and unfortunately second contact with call centre has been dreadful. It looks great on comparison website - all bells and whistles policy, but if you need to make contact, don’t bother. Stick with a big name insurer who has a great customer care - whatever you buy is only as good as the way they handle an issue and this is poor.
Update: If you are lucky enough to speak with Leanne (who contacts you about your experience) and does not work in the call centre - she is amazing, she deals with any issues immediately and resolves. Please sack the call centre and put Leanne in charge :-)
22 April 2026
Unprompted review
Reply from Dialdirect
Hi,
Thank you for your feedback.
We’re really sorry to hear that your recent experiences with our call centre have been disappointing. This isn’t the level of service we aim to provide, and we understand how this would impact your overall view of the policy.
We’d really like the chance to put this right. Please could you email your policy details to socialresponders@bglgroup.co.uk so we can look into this further and get in touch to help resolve your concerns?
We appreciate you bringing this to our attention and hope to assist you soon.
Leanne
7 months left on my policy.
7 months left on my policy.. charged me £110 for cancelling my policy.... £65 for cancelation fee which is fine... but £45 for them to arrange the cancellation is diabolical? what's the point in a cancellation fee in the first place if they charge more to arrange it, shocking service
22 April 2026
Unprompted review
Reply from Dialdirect
Hi Craig,
I'm sorry to hear that you needed to cancel your policy and your unhappy with the premiums applied to do so. Could you please contact us AT socialresponders@bglgroup.co.uk if you wish to discuss this further.
Rachel
I’m absolutely disgusted with my…
I’m absolutely disgusted with my experience cancelling my policy with Dial Direct Car Insurance. Being charged an £87 cancellation fee is completely excessive and feels totally unjustified. Yes, the process could be done online, but that doesn’t excuse such an over-the-top charge.
What’s even more concerning is that I’ve now noticed discrepancies between the scheduled direct debit amounts and what was actually taken from my account, which was higher than agreed. This appears to be a clear breach of the Direct Debit Guarantee and raises serious concerns about their billing practices and transparency.
Overall, this has been a very disappointing experience. Between the excessive cancellation fee and the incorrect payments taken, I’ve completely lost trust in this company. I expected much better in terms of fairness and accuracy. I wouldn’t recommend based on how this situation has been handled.
21 April 2026
Unprompted review
Reply from Dialdirect
Hi Geoffrey,
Thank you for taking the time to leave your review and feedback with ourselves. I'm sorry to hear you were unhappy with the cost to cancel your policy with us. Please email your policy details over to socialresponders@bglgroup.co.uk so we can check your policy and explain the cancellation costs further.
Kirsty
What a con this company took all my…
What a con this company took all my remaining months cover in charges!
Cancelled the car policy after 7.5 months because I changed my car and DirectLine could not meet the new requirements.
They charged me full year for breakdown cover, 45 pounds intermediary charge & 60 pounds cancellation fee, this left no refund. Never ever use them again. Also their website did not work for cancellation and their phone line service was pathetic.
21 April 2026
Unprompted review
Reply from Dialdirect
Hi,
Thank you for getting in touch, and I’m sorry to hear about your experience and the concerns you’ve raised regarding the charges and the cancellation process.
I understand how frustrating this must feel, particularly if you experienced issues using the website and were unable to complete your cancellation as expected. I’d like to help get this looked into for you properly.
To allow us to review your policy and the charges applied in detail, please could you email us your policy number and any relevant details of your situation to socialresponders@bglgroup.co.uk? Once received, a member of the team will pick this up and come back to you directly.
We appreciate you taking the time to share your feedback.
Leanne
Absolutely outstanding customer service…
Absolutely outstanding customer service and quality assurance
16 April 2026
Reply from Dialdirect
Hi,
Thank you for your 5 star review and feedback. It's great to hear you're happy with our customer services.
Leanne
Amazing
Amazing, I got a quote and paid for the insurance on a Friday, I was really pleasantly surprised then 3 days later to receive £80 back to my account as I had more no claims than I first thought.
Also got RAC cover and key cover as part of the costs.
As I said Amazing
13 April 2026
Reply from Dialdirect
Hi Lee,
Thank you for taking the time to leave your fab five-star review!
Vicky
The most competitive quotation
The most competitive quotation, covering everything I required plus more. Very straightforward, download everything from the website very easily.
10 April 2026
Reply from Dialdirect
Hey Chris,
Thank you for taking the time to leave us your great five-star review!
Welcome to Dial Direct.
Vicky
Reply from Dialdirect
Hey,
Thank you for taking the time to leave us your five-star review!
Vicky
Terrible and very rude service I…
Terrible and very rude service I received today from what seemed like an Indian call centre, I just wanted to chance over my car insurance to another car and it could not have been more complicated not to mention the premium rising from my existing policy by more than £1500 !! And that was for a smaller car, the call centre where unable to give m a new quote and just gave me my new monthly payment that was from £18 a month to £98 a month , when questioned I just received a rude reply and was asked what don’t I understand!!! Policy will now be cancelled and already I’ve insured my new car along with 3 named drivers for £330
18 April 2026
Unprompted review
Reply from Dialdirect
Hi Quintin,
Thanks for your feedback—we’re really sorry to hear about your experience.
It’s not acceptable for you to feel spoken to rudely, and that’s certainly not the level of service we aim to provide. We’ll be looking into this. We also understand how frustrating it must have been trying to make what should be a straightforward change, only to find the process complicated and the price increase so significant.
In terms of the premium, changes like switching vehicles can sometimes lead to a big difference in price depending on a range of factors, but we appreciate how surprising and disappointing that must have been—especially without a clear explanation.
We’re sorry to hear you’ve chosen to cancel your policy, but we do appreciate you taking the time to share what happened. Your comments will be passed on so we can improve both our service and how we communicate with customers.
We will be in touch to discuss your feedback.
Vicky
RUDE!!!
Absolutely disgusting behaviour from you as you renew an insurance that I never even wanted and did not discuss with you and to cancel you want £25 off of me. Are you taking the PI**!!!
Sorry but if I wanted any insurance then I would ask you!! So RUDE!!!!
18 April 2026
Unprompted review
Reply from Dialdirect
Hi Nicholas,
I am really sorry that you are not happy with the automatic renewal of your policy.
We make all of our customers aware 28 days in advance of their renewal both by email and post if the email is not opened. We notify you of our intent to automatically renew unless contacted; this is to protect drivers from inadvertently driving uninsured and our fee if the policy is cancelled after the renewal is processed. That said, I can understand the frustration of paying a fee for a policy that you did not wish to have, and if you send your policy details to us at socialresponders@bglgroup.co.uk we will look into this further for you.
Vicky
Your renewal quote was excessive
Your renewal quote was excessive. I went to compare themarket and got a cheaper quote . Seems I shouldn't look at your renewal quote ever. I know that website got a commission. Would it not be easier to give me a genuine quote where you miss out quoting ridiculous increases and not having to pay third parties commissions.
7 April 2026
Reply from Dialdirect
Hi Menon,
Thanks for your feedback—we understand why this feels frustrating.
Renewal prices can sometimes be higher than quotes found on comparison sites, as they’re based on a range of factors that may have changed since your last policy. Quotes on comparison websites can also differ depending on how the details are entered and the specific criteria used at the time.
That said, we do take your point—it’s disappointing to feel like you have to shop around to get a better price. Your comments about pricing and commissions are noted, and we’ll make sure they’re passed on.
We appreciate you taking the time to share your experience.
Vicky
Fantastic great price and cover all…
Fantastic great price and cover all aspects of my insurance
17 April 2026
Reply from Dialdirect
Hi Gavin,
Thank you for the fantastic 5 star review and feedback!
Kirsty
Company did not register my insurance…
Company did not register my insurance with the government database. I am now being prosecuted and they do not communicate in any way.
The only contact number is very slow to answer. 7 days after making a complaint I have heard nothing.
Appalling service.
10 April 2026
Unprompted review
Reply from Dialdirect
Hi Hilary,
I'm sorry to hear your vehicle is not showing as insured on the Motor Insurance Database. Please can you email your policy details over to socialresponders@bglgroup.co.uk so we can investigate this further for you.
Kirsty
Worst car insurance company ever!
The company will completely maximise the time it takes to deal with a third party claim. I was rear-ended by another driver while stationary at a stop street, He was super apologetic and was as helpful as possible, but his insurance company is Dial Direct. They have been completely unhelpful and I am forced to wait 4 weeks for my car to be fixed.
17 April 2026
Unprompted review
Reply from Dialdirect
Hi Nicole,
Thank you for your review!
Whilst I am very sorry to hear about your experience, we are, however, not able to review or comment as the claim is being handled by the underwriter, not Dial Direct, who are the intermediary.
Please contact the underwriter directly or your insurer for an update.
Vicky
Straight to the poi
Straight to the point . Explains everything and my questions answered.A great customer service. Appreciated.
17 April 2026
Reply from Dialdirect
Hey Chris,
Thank you for taking the time to leave us your great review!
Vicky
Just spoke to Nonhle on the phone to…
Just spoke to Nonhle on the phone to correct an error and a lovely helpful lady helped to solve it efficiently!!! Well done her 👏 very polite and helpful, good job!
16 April 2026
Unprompted review
Reply from Dialdirect
Jason,
Thank you so much for your lovely feedback about your customer service experience with our representative Nonhle.
Vicky
Reply from Dialdirect
Hi Voilice,
Thank you for your 5 star review. Welcome to Dial Direct.
Rachel
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