Dignity Funerals Reviews 

3,665
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 1,960 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional kindness, professionalism, and compassionate approach, making planning comfortable and supportive. Many found the service efficient and the user experience easy, with staff clearly explaining everything and fulfilling wishes without pressure, often at a reasonable price. However, some customers noted issues with systems, including difficulties with login, dated technology, and limited payment options. Others also mentioned rigid procedures, leading to concerns about the cost of changing details or feeling rushed during arrangements.

What people talk about most

Staff

People report positive experiences with staff, consistently describing them as helpful, kind, and... See more

Service

Reviewers highlight positive aspects of service, with many expressing satisfaction with the support and care... See more

Customer service

Customers had positive experiences with customer service, often praising the helpfulness and professionalism... See more

User experience

Consumers report a positive user experience, finding the process easy and straightforward, with many... See more

Price

Reviewers mention positive feedback about price, with many finding it reasonable and transparent, offering a... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Rachel Wheeler of Woodman Funeral Directors. Was very helpful and spent time explaining and going through every aspect of helping us choose our Funeral plan. And double checking we were happy with our... See more

Rated 5 out of 5 stars

I found planning my funeral with Dignity very easy and was made to feel comfortable doing it. There were things I wanted to leave for family to decide and wasn't pressured into doing what I didn't wan... See more

Rated 5 out of 5 stars

I phoned and Angela said she could meet with me straight away, I called in 15 mins later and Angela made me feel so comfortable. We filled in the forms which she took great time in explaining and choi... See more

Rated 5 out of 5 stars

Fox's in Cromer were excellent and we were truly well looked after when arranging our Fathers funeral. The staff were very kind, professional and caring providing excellent advice and giving us t... See more


Company details

  1. #13 of 16 best companies in Funeral Director

Written by the company

Dignity is one of the UK’s most trusted providers of Funeral Services and Prepaid Funeral Plans, serving over 800 local communities nationwide.


Contact info

4.8

Excellent

TrustScore 5 out of 5

4k reviews

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4.8

All reviews

(3,665)

1,844 reviews in the last 12 months

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Rated 5 out of 5 stars

Staff were friendly and efficient…

Staff were friendly and efficient everything was dealt with as we wanted without any problems Billie was very understanding to our requests and this is second time I have had excellent service from you would definitely recommend you highly

22 June 2026
Rated 5 out of 5 stars

Very helpful from start to finish

The gentleman I saw was called Paul. He explained each process as we discussed it.
I already knew what I wanted so Paul made it easier by guiding me through it. He told me about my money being safe which was a relief to hear.
My experience was easier than I thought it would be.

2 July 2026
Rated 1 out of 5 stars

UNPROFFESSIONAL

I had occassion to use this organisation recently to conduct the funeral service of an old lady I had power of attorney for. I have to admit, I felt the usual normally high standards that I previously experienced, have fallen dramatically. Needless to say, I won’t be using them again.

The first lady representative we were to deal with, had just returned from a break, and clearly hadn’t been given sufficient time to research the caseload she had been given - and this was evident during the discussions of the service - but it’s a sure sign that Dignity are putting pressure on staff.

However that said, the communications thereafter deteriorated even further, by receiving emails from this same representative, when she chose to address me as “hey”, I was livid and stupidly responded to her in the same amateurish manner.

But for an employee, being the face of “Dignity” This is not a very professional way to deal with families who are grieving and looking for support to guide them through a difficult time when arranging a funeral service.

I also felt I was being rushed into accepting whatever this representative presented in front of me. For example the order of service was to have unwanted images air brushed out from a picture we provided - this was not done - but it seemed a FAIT ACCOMPLI, as I was given an ultimatum to accept the document as is, due to printing deadline time being imminent.

Also, this same representative presented me with a “death notification” advising she told the local paper to have it published. The narrative was completely unacceptable, but again I initially felt I was to accept this as is. To be fair when it was challenged, a second representative was more sympathetic to the corrections and the problem was resolved.

I have to say all the drivers on the other hand, were absolutely outstanding, they were very respectful and professional, they accommodated any request we had which was outwith the normal routine.

It’s funny that one individual’s attitude, can leave an unsatisfactory taste in your mouth.

10 June 2026
Unprompted review
Dignity Funerals logo

Reply from Dignity Funerals

Dear Mr McQuilkin, thank you for taking the time to leave a review and provide your feedback. I am so sorry to hear that some aspects of the service you received were negative. If you would like to discuss this matter further, please do not hesitate to contact our Complaint Resolutions Team by calling 0800 783 7171, or by emailing them at complaint.resolutions@dignityuk.co.uk.

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