Dignity Funerals Reviews 

3,669
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 1,960 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional kindness, professionalism, and compassionate approach, making planning comfortable and supportive. Many found the service efficient and the user experience easy, with staff clearly explaining everything and fulfilling wishes without pressure, often at a reasonable price. However, some customers noted issues with systems, including difficulties with login, dated technology, and limited payment options. Others also mentioned rigid procedures, leading to concerns about the cost of changing details or feeling rushed during arrangements.

What people talk about most

Staff

People report positive experiences with staff, consistently describing them as helpful, kind, and... See more

Service

Reviewers highlight positive aspects of service, with many expressing satisfaction with the support and care... See more

Customer service

Customers had positive experiences with customer service, often praising the helpfulness and professionalism... See more

User experience

Consumers report a positive user experience, finding the process easy and straightforward, with many... See more

Price

Reviewers mention positive feedback about price, with many finding it reasonable and transparent, offering a... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Rachel Wheeler of Woodman Funeral Directors. Was very helpful and spent time explaining and going through every aspect of helping us choose our Funeral plan. And double checking we were happy with our... See more

Rated 5 out of 5 stars

I found planning my funeral with Dignity very easy and was made to feel comfortable doing it. There were things I wanted to leave for family to decide and wasn't pressured into doing what I didn't wan... See more

Rated 5 out of 5 stars

I phoned and Angela said she could meet with me straight away, I called in 15 mins later and Angela made me feel so comfortable. We filled in the forms which she took great time in explaining and choi... See more

Rated 5 out of 5 stars

Fox's in Cromer were excellent and we were truly well looked after when arranging our Fathers funeral. The staff were very kind, professional and caring providing excellent advice and giving us t... See more


Company details

  1. #13 of 16 best companies in Funeral Director

Written by the company

Dignity is one of the UK’s most trusted providers of Funeral Services and Prepaid Funeral Plans, serving over 800 local communities nationwide.


Contact info

4.8

Excellent

TrustScore 5 out of 5

4k reviews

5-star
4-star
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1-star

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4.8

All reviews

(3,669)

1,844 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

It was just a really positive…

It was just a really positive experience. I've dealt with Preston Ireland Bowker before so I know how professional they are. Alex was super to deal with and I came away knowing that I had things sorted for the future and it was a weight off my mind. Thank you.

17 June 2026
Rated 3 out of 5 stars

I purchased a funeral plan several…

I purchased a funeral plan several years ago with Age Concern taken over by Dignity. Due to a recent death in the family and the problems faced I decided that a direct cremation with ashes returned to my daughter was kinder when she faced my passing. I was surprised I had to cancel my current plan and pay a cancellation fee. To have the plan I wanted, I had to start a new plan with a different department. Surely an amendment to my plan would have been more appropriate, a conversation with one person, no two, with an admin charge if necessary, and any refund to follow. No problem with the staff, just in my opinion the system is wrong.

19 June 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Happy Person,

Thank you for your review. Your feedback is welcomed.

I am sorry that it was not possible to amend your original plan. With your original plan being an attended funeral and your now preference being an unattended direct cremation, it is not possible to change the original product. Only to cancel and then take out a direct cremation plan.

I hope you have been able to take out a funeral plan that better suits your wishes.

Kind regards,
Sally

Rated 5 out of 5 stars

Charles Embltons done my husband’s…

Charles Embltons done my husband’s funeral weeks before my dads Neil Kelley was amazing all the way through again and on the day my dads funeral was simply amazing I must say thanks to Stewart aswell just amazing people would recommend them to anyone the support you receive all the way through is first class thanks from Kaitlin Tait

10 June 2026
Unprompted review
Rated 1 out of 5 stars

Hide bound with procedures!

Hide bound with procedures!

Not every one is IT literate, anyway, not necessary.

19 June 2026
Dignity Funerals logo

Reply from Dignity Funerals

Good morning, thank you for your review and 1* rating. I am sorry to read that you are unhappy. If you do wish to discuss your concerns further, please do not hesitate to contact our Complaint Resolutions Department on 0800 731 0655 or via email at complaint.resolutions@dignityuk.co.uk.

Rated 5 out of 5 stars

I was asked by my gran to arrange a…

I was asked by my gran to arrange a funeral plan for her I chose Dignity as when I first enquired I spoke with Karen mellerup, a lovely lady who conducted herself professionally but with a warm heart making me feel at ease as soon as we had spoken and was followed by a warm welcome when we met which helped a lot 5 out of 5 stars from me, Thanks again much appreciated.

19 June 2026
Rated 5 out of 5 stars

My mother's funeral

Personalised, kind staff. Excellent communication, respectful and provided support to myself and my family throughout the time my mother was in their care.

13 June 2026
Rated 5 out of 5 stars

A great service

We found Hinckley very helpful and very clear as to what we both wanted for our Funerals. The follow up from Dignity was first class with all the information. It could not have been better very pleased with the service so far and would highly recommend.

18 June 2026

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