We were served by Louis in Ashford and he was very helpful but not pushy. He analysed exactly what we required from a mattress. He didn't pressure us to buy the most expensive one and once we had dec... See more
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We were offered coffee and the assistant took time to go through various options. The assistant was friendly and gave us various different options.
Great customer support in-store, via telephone. Very patient and friendly staff. However, delivery slots are too few, and Friday afternoon slots incurred a £30 charge, which I did not realise until... See more
Huge thanks to Gary for helping me and my husband choose our new bed. His customer service was excellent, friendly, and professional. He made what could have been an overwhelming process completely st... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Unit 2B Barrey Road, TN24 0SG, Ashford, United Kingdom
- 01233534249
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The Delivery guys were very respectful…
The Delivery guys were very respectful when entering my home and took extra care when delivering my mattress. Would highly recommend Dreams
Very good service
Very good service
Delivery boys were helpful and professional as were the people in store
No complaints at all
Very happy with the product!
Very happy with the product!! Very impressed with delivery service and their knowledge of the product. Gave me such simple and effective advice that was a massive help!! A+++
nothing beats trying out mattresses
nothing beats trying out mattresses. The mattress compatibility equipment was quick and well worth it. If you get poor sleep your whole life is affected! It was well worth the experience. It was fun too. The sales representative was informative but not pushy
We came to dreams because of an awful…
We came to dreams because of an awful experience with Bensons for Beds. The staff were amazing and we sorted a bed and mattress with ease! We also used the dream machine! They offered next week delivery which was amazing!
Great service lovely comfortable…
Great service lovely comfortable mattress. Delivery excellent.
Perfect solution
I was looking for a new mattress after having major surgery but discovered that's Dreams did not sell the particular make that I was looking for. However they were exceptionally helpful in finding one just as good. Witherspoon help of the bed tester machine we found the perfect solution
Great service
Really friendly and helpful staff. Salesman had great product knowledge, friendly attitude and just really helpful. We used the sleepmatch machine which came up with a mattress we were thinking of purchasing anyway, tried out different ones from the range and made our selection. We are really looking forward to our new mattress being delivered and hopefully a lot more comfortable sleep!
Julie was very helpful in guiding me…
Julie was very helpful in guiding me through my options resulting in the right bed & mattress for my needs. Delivery date was agreed and was advised the day to delivery of my time slot which they didn't disappoint with. Old bed taken and new assembled, now have perfect nights sleep, thank you.
Staff very helpful and knowledgable
Staff, Jon in particular, very helpful and knowledgable in explaining different types of mattress for different sleep postures. In addition they had no problem with the length of time we took just lying down and testing several mattresses over 2 days before we made our choice.
Nice bed and mattress
Nice bed and mattress, very comfortable. The storage is very useful and works well. It feels good quality. Happy with our purchase
Great in-shop advice resulting in the…
Great in-shop advice resulting in the perfect mattress for our needs, very happy.
Great customer service
Great customer service, friendly without being too invasive. Good knowledge and approachable for advice. Good value and fast delivery as well 👍
Dreams Store Ashford
Dreams Store Ashford
A really good shopping experience and served by a lovely guy who was very knowledgeable and patient. He ensured we got all the facts to make an informed purchase. Pleased we bought the extended insurance cover for piece of mind.
From sales to delivery to customer…
From sales to delivery to customer service, Dreams have been very helpful
Did exactly as promised.
Lots of choice, help to decide, straightforward delivery and comfortable bed - and got rid of the old one. May sound simple but plenty of bed stores just don't do customer service. See other reviews if you want to know which.
May use AI-assist with repliesRead more
Very disappointed customer.
Very disappointed customer.
We recently bought a Hutchin single bed and Doze Aria mattress for our grandson's visit at Easter (Total £376). The service in the store was excellent - friendly and very efficient; couldn't fault the gentlemen who served us. However, when the product actually arrived we were very shocked by the poor quality of the finish on the bed. Once we had assembled the bed we noticed that the headboard had clearly been damaged in transit and then painted over. The mattress was extremely hard although luckily I had bought a deep mattress topper so this made it bearable to sleep on (I trialled it the day before family arrived !). The bed was not expensive but neither was it cheap - the quality of IKEA furniture is much higher and much better value. In summary we wouldn't purchase a bed from Dreams again and had we not needed the bed urgently we would have returned it.

Reply from Dreams - Ashford
Walked in just to browse mattress…
Walked in just to browse mattress types; tried the sleepmatch demo and left with a mattress and two pillows! Due to honest, impartial & knowledgeable advice.
Ashford Dreams
Gary at the Ashford store was really helpful and patient whilst I bounced on all the beds. The delivery arrived on time and the guys who delivered my lovely new bed were very professional. They put my new bed together and took all the rubbish within about 20 minutes. My super king bed is perfect.
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