FOW Winsford Reviews 

12,390
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Reviewers had a great experience with this company. Customers consistently praise the staff for being helpful, friendly, knowledgeable, and professional, making the buying process pleasant and pressure-free. The overall service and user experience are frequently described as easy, straightforward, and efficient, with many appreciating the fast turnaround times and well-organized approach. However, some customers also noted issues with vehicle preparation, including poor interior valeting and unexpected mechanical problems or incomplete checks shortly after purchase. Additionally, a few people experienced delays and disorganization during vehicle collection, or faced challenges with communication and responsiveness from after-sales support regarding reported issues.

What people talk about most

Staff

Clients share positive opinions on staff, frequently describing them as friendly, helpful, and professional,... See more

Service

Reviewers mention positive feedback about service, with many customers praising the professionalism,... See more

Product

Customers consistently note ambiguous experiences with product, with some expressing satisfaction with their... See more

User experience

Customers had positive experiences with user experience, describing the process as smooth, straightforward,... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with many praising the efficient, friendly, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Wide range of cars to choose from, no aggressive sales or hassle when looking around. Fair pricing for part exchange of my old car, even increasing the value after inspecting its condition. Fast and e... See more

Rated 5 out of 5 stars

We found just the car we wanted a red Citroen Picasso, and, even though FOW Winsford in fifty miniutes from home, it worked out perfectly. The price was good, the mileage was low, it had a good servic... See more

Company replied

Rated 5 out of 5 stars

FOW Winsford have been excellent, I dealt with Justin James who was brilliant to work with. We didn't physically view the car as we are over 150 miles away, so had to rely on Justin's trust alongside... See more

Company replied

Rated 5 out of 5 stars

Salesman Harry was excellent but let down by other departments. Petrol flap fell off a mile from FOW. Low pressure tyre warning displayed on collection. Remote tailgate opening not working althoug... See more


Company details

  1. #44 of 55 best companies in Used car dealer
  2. #77 of 96 best companies in Car dealer
  3. #37 of 44 best companies in Motor vehicle dealer

Written by the company

FOW is the original, multi-award winning Car Supermarket with two fantastic locations in Winsford, Cheshire and Trafford, Manchester. We were born in 1959 and have perfected the UK's easiest and most enjoyable car shopping experience with a focus on fantastic customer care and great prices - values that stay true to this day. To keep things nice and easy we launched FOW Perks to help make your car buying experience a great one! What does this mean? You can reserve any vehicle FREE for up to 48 hours (you won't find this elsewhere), buy online or instore with an expert handover and home delivery available, request a personalised video from home, arrange a test and even part exchange or sell your old car to us. To support this further, our technicians will prepare your new car to the highest standard using industry leading technology and processes. Every vehicle receives a PDI (Pre Delivery Inspection), PSI (Pre Sales Inspection) alongside quality control, multipoint photography process and final sold checks to ensure all aspects of your vehicle match the FOW quality standard. Chat to our team today, we'll help answer those all important questions and help you drive away in the car of your dreams - this is FOW.

FOW - Fords of Winsford

Written by the company

Reserve any car for FREE up to 24 hours
Peace of mind car shopping - reserve any car for FREE for up to 24 hours.
Enjoy an Award Winning Online Experience
Proud winners of the 2022 AM Awards - Online Consumer Experience of the Year.
FREE Transfers Between our 2 Locations
Enjoy the flexibility and freedom to view any vehicle at your leisure at the location nearest to you.
No Hidden Costs or Admin Fees
Simply the price you see is the price you pay.
Enjoy a Personalised Video of Your New Car
Our Product Specialists will showcase your new car in detail for you to enjoy from the comfort of your own home.
Buy Online - Click & Collect - Home Delivery
At FOW, you're in control. Enjoy the UK's most enjoyable car shopping experience, online or in-store with home delivery or click & collect available.
Multipoint Inspection
Every vehicle is prepared to the highest standard with a multipoint inspection completed by our technicians before you drive away.
HPI Check
Our complimentary HPI check is performed on every vehicle for your peace of mind - included at no extra cost.
Finance to Match all Budgets
PCP or HP? Our product specialists will discuss your options and help secure your dream car at a budget to suit.
Over 60 Years of Trust
Enjoy a completely hassle free and enjoyable car shopping experience built on solid foundations over 60 years ago.
Part Exchange or Sell Your Old Car
Quickly and easily part exchange or sell your old car with FOW today.

Great Service Time and Time Again

Why promise when we simply deliver

Why promise when we simply deliver
At FOW you'll enjoy award winning service alongside our commitment to: HPI check every vehicle, perform a multipoint inspection before you take delivery, price check all our vehicles daily - no nonsense, just great prices, quality control and re-clean every vehicle, photograph and video every vehicle so you can enjoy peace of mind car shopping and the option to part exchange or sell your old car. Car shopping made easy at FOW.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

12k reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 93% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(12,390)

1,596 reviews in the last 12 months

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Rated 3 out of 5 stars

Service great, car not valeted

Car seems fine, unfortunately the interior valet was clearly a rushed job and hadn't been done properly

20 June 2026
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback. We're really pleased to hear you're happy with the car, but we're sorry to hear the interior valet was overlooked.

If you could contact us at aftersales@fow.co.uk, we'll be happy to look into this and arrange something for you.

Many thanks,

The FOW Customer service Team

Rated 5 out of 5 stars

Excellent experience as a buyer

Rebecca was great. We first spoke after I had unreserved the car that I wanted because I was being messed around by another dealer that had made an offer on my existing car, and therefore wasn't in the position to purchase at that time.

She stepped in, saved the deal and got me into the car I wanted. Test drive on Friday, final checks and a clean over the weekend and pick up on Monday.

Efficient, effective and friendly customer service. Thank you Rebecca!

29 June 2026
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Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled to hear that Rebecca was able to help you out and get you into the car you wanted. Enjoy your new ride!
Many thanks ,
FOW customer service team

Rated 5 out of 5 stars

I've already done one review but I…

I've already done one review but I would just like to add l wll never use another car sales for me it will be FOW what a fantastic company they are so professional polite and best there is

29 June 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome feedback! We're thrilled to hear that you had such a great experience with us at FOW Winsford. We can't wait to help you again in the future!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

We received amazing advice and service

We received amazing advice and service. I will be recommending FOW to anyone who wants to purchase a car.

27 June 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled you had a great experience and appreciate the recommendation 🚗✨

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Excellent service going that extra mile…

Excellent service going that extra mile to get us the car that we wanted.

29 June 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled to hear you had a great experience with us and that we could help you find the perfect car. Enjoy your ride!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

5 star customer service!

5 star customer service, right from finding and buying the car, through to the wonderful aftersales team.

I bought a VW Tiguan from FOW, which unfortunately developed a noise in the engine. I contacted After Sales and the team were very helpful, arranging collection and repair of the vechicle. Their communication was so clear, prompt keeping me updated every step of the way (I never had to chase communication). When there was a slight delay in returning my car, they arranged for a courtesy car to be sent to my workplace! My car was returned (cleaner than I handed it in!) with the fault carefully fixed by the technicians.

I am very grateful for the wonderful experience that I have had, and would highly recommend Fords of Winsford - great customer service; fantastic staff and a stress free experience!

30 June 2026
Unprompted review
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Reply from FOW Winsford

Thanks so much for the awesome review! We’re thrilled to hear you had such a great experience with your VW Tiguan and our aftersales team. It's fantastic that we could keep you updated and provide a courtesy car too! Your recommendation means a lot to us. Enjoy your ride!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

It's my third car

It's my third car. Very efficient plus a coffee shop. None better

29 June 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're thrilled to hear you're on your third car with us and enjoying the coffee shop too. We appreciate your support!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

FOW visit

Ella Berry was the sales person we dealt with, she was very friendly and helpful. We’d initially booked a test drive of a Nissan- my only criticism of FOW is that if you’re allowing customers to view and test drive cars, they should be prepared. The Nissan we viewed was filthy and we decided against test driving it. We told Ella we weren’t impressed and she showed us similar SUVs on her computer and got us keys to look around, again, some were not prepared, but FOW redeem themselves with the volume of cars available. She found a nice looking Kia and when we started it the AC came on ice cold which was lovely as it was 32 degrees on the forecourt. We wanted to test drive it (although it wasn’t the car we’d booked to drive) and Ella got it all ready for us. The car really sold itself. Ella upsold extended warranty without it feeling pushy like some other garages. She was knowledgeable and gave us time to make a decision on whether or not we needed it. Ella was a lovely young lady and a credit to FOW. Honourable mention to the chap who worked in the coffee shop! Didn’t catch his name but he made a lovely latte (even made me an iced one which was needed in the heat) he had grey hair in a bit of a top knot, and had a rainbow T-shirt the first time I was served by him! He was very friendly and has some lovely tattoos! The turtle with the crown being the one I noticed. I hope you can pass on the recognition to him without a name as he was a very cool guy!

25 June 2026
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Reply from FOW Winsford

Thanks for the awesome review, Emily! We're thrilled to hear you had a great experience with our team, especially with Ella. We appreciate your feedback about the car prep and will definitely work on that. It's fantastic that you found a Kia you loved, and we'll be sure to pass on your shoutout to the coffee shop guy too! Enjoy your new ride! 🚗✨

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Friendly, Professional, and No Hard Sell

I can't recommend Geoff Rollins highly enough. I was actually on my way out after not finding the right car when I met Geoff. Instead of giving me the hard sell, he took the time to listen to what I was looking for. We chatted about the cars I'd already test-driven at other dealerships, and he explained why I hadn't enjoyed driving some of them, which really helped me understand what would suit me better.

I'd looked at the Nissan Juke a couple of times before, but I returned to test drive it with Geoff. I was quite apprehensive about driving an automatic after a disappointing experience the day before, but Geoff patiently explained everything and put me completely at ease during the test drive.

At no point did I feel under any pressure to buy. In fact, we talked about all sorts of things—everything except a hard sell! Geoff genuinely believes in finding the right car for his customers rather than simply making a sale, and that really shows.

Geoff is a credit to FOW. He's friendly, knowledgeable, patient, and professional. If you're looking for someone who genuinely cares about helping you find the right car, I'd highly recommend asking for Geoff.

28 June 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're thrilled to hear you had such a great experience with Geoff. It’s all about finding the right fit, and he's definitely the guy for that. Enjoy your new ride!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Wish I’d gone here sooner

Wish I’d gone here sooner. After having terrible experiences with other garages I wouldn’t hesitate to recommend FOW Trafford. All the staff have been great and have been quick to resolve anything needed (car needed to go in the garage for something which was no hassle).

26 May 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled to hear you had a great experience with us at FOW Winsford. We appreciate the recommendation and look forward to helping you again in the future!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

The people were very helpful

The people were very helpful took me through every stage in buying my car very good experience

29 June 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're glad our team could help you through the car buying process. Enjoy your new ride!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Great place with amazing variety to…

Great place with amazing variety to choose from. Nothing too push but once you decide you being looked after very well. From the start to finish great experience. If you choose the one in Cheshire go to Ashley Tomlinson you will be looked after very well . Highly recommend.

27 June 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're so glad you had a great experience with us and enjoyed the variety. Ashley will be thrilled to hear your kind words! Hope to see you again soon!

Many Thanks,
FOW Customer Service Team

Rated 1 out of 5 stars

This was the worst experience I

This was the worst experience I have ever had buying a car. I would not recommend to my worst enemy. Putting in a formal complaint.

23 June 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback. We're sorry to hear about your experience and appreciate you bringing this to our attention.

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

It's our 4th car we've got from FOW.

It's our 4th car we've got from FOW.
The sales team are all very friendly. Good at there jobs. The keep you informed all the way through the buying process. When you pick your car up. The explain all the working of the car.

27 June 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled to hear you keep coming back to FOW Winsford for your cars. Our team loves making the buying process smooth and enjoyable for you. Enjoy your new ride! 🚗✨

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Amazing place

You’re made to feel welcomed and any questions you have they will find the answer you get stuff explained in detail if you don’t understand and the staff are extremely nice and professional

19 June 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled you felt welcomed and got all your questions answered. Our team loves helping out!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

T he attitude of all the staff was so…

T he attitude of all the staff was so pleasant.

26 June 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the kind words! We're thrilled to hear you had a great experience with our staff. Hope to see you again soon!

Many Thanks,
FOW Customer Service Team

Rated 4 out of 5 stars

Really easy process

Really easy process.
Long wait times to see assigned salesperson.

25 June 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for your feedback! We're glad to hear the process was easy for you. Sorry about the wait time to see your salesperson—we'll work on improving that. We appreciate you sharing your experience!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

The knowledge and helpfulness of Liam…

The knowledge and helpfulness of Liam our salesperson was second to none, he was so informative and attentive, best salesperson I have ever come across. Follow up service was great too, really good communication from him at all times. Well recommended, thank you

27 June 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled to hear Liam made such a great impression. We'll be sure to pass on your kind words. Your recommendation means a lot to us!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

When we arrived to collect the vehicle…

When we arrived to collect the vehicle there was a problem with taxing the vehicle. Mike Brown our contact went above and beyond to alleviate the problem taking me to the post office twice to sort it out. He was friendly and courteous and concerned about our long wait in the extreme heat.

26 June 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're so glad Mike could help you out and make the experience better, even in the heat. Your feedback means a lot to us!

Many Thanks,
FOW Customer Service Team

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