Speedy efficient buying - usually have my favourite perfume at greatly reduced price. If you want genuine perfumes etc at prices far lower than any high street store, then shop with Fragrance Direct.... See more
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Review summary
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I 100% recommend Fragrance direct for your favourite perfume. Mine is Carolina Herrera 212 NYC and is priced brilliantly compared to anywhere else on the internet or in store. I’ve been using them for... See more
First time ordering from this company and would have given 10 stars if that was possible ✨️ Placed order on Monday and recieved my perfume on Wednesday. Amazing customer service and will definitely us... See more
Company replied
The quality of you merchandise cannot be faulted. Your deliveries have always been on time as promised. The one occasion that there was a problem you resolved it rapidly and efficiently. Your pric... See more
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Company details
- #36 of 116 best companies in Perfume store
- #46 of 133 best companies in Cosmetics shop
- #28 of 108 best companies in Hair product shop
- #32 of 63 best companies in Skin care clinic
- #28 of 70 best companies in Wellness centre
About Fragrance Direct
Written by the company
Prices so fabulous, why would you go elsewhere?
Fragrance Direct is a leading beauty retailer based in the United Kingdom, stocking over 2,000 products from hundreds of big-name brands, designer labels and high street favourites.
Launched in 1993, we specialise in selling branded beauty products, including fragrances, makeup, skincare and haircare essentials, along with a full range of gift sets.
Originally focusing on the fragrance market (hence the name!) we went from strength to strength. We took this knowledge and expertise, listened to our customers and sought to become the obvious choice for all your beauty needs. We are forever expanding our ranges, sourcing the products you are looking for, following trends, offering luxury brands as well as making sure that we are always focused on stocking all your essential beauty items.
We regularly update our ranges, building relationships with the brands to bring you first-class ranges and brand new releases from the best-known fashion labels and beauty brands at low prices. Our huge collection is influenced by the latest shopping trends and innovations. In our online store you’ll find international names like Paco Rabanne, HUGO BOSS, Calvin Klein, Armani, Yves Saint Laurent and Marc Jacobs.
Contact info
Garrison House, Byrons Lane, SK11 7JW, Macclesfield, United Kingdom
- 01625 443143
- help@fragrancedirect.co.uk
- www.fragrancedirect.co.uk
4.7
Excellent
41k reviews
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Good prices, excellent delivery
This company are always reliable. They have good products at good prices.
My perfume arrived quickly - I'm pleased with product, the company and delivery.
8 January 2026
Reply from Fragrance Direct
We're happy to hear that you are pleased with your recent purchase and our service. It's great to know that you find our products and prices appealing and that your perfume arrived quickly. Thanks for your positive feedback!
Decent good prices and good delivery too
31 January 2026
Reply from Fragrance Direct
We appreciate you taking the time to share your positive experience with our good prices and delivery service. Thank you!
5 Stars
Never any problems using this company with great service, competitive price’s, discounts and securely packed parcels.
30 January 2026
Reply from Fragrance Direct
We're happy to hear that you've had a positive experience with our service and pricing. We're also glad that you appreciate our secure packaging. Thanks for your feedback!
Absolutely unprofessional online company - 5-month wait for refund
Received my £75 refund only this week following a failed delivery of an online order from October 2025. They paid up only once I had started the ball rolling for a money claim (small claims court) which would have entailed them paying considerably more due to my professional time in corresponding and the court fees and interest. Every email to them (and there were many!) received an automated reply saying how incredibly busy they were... Every promise from them (that they would expedite or escalate the matter and check their warehouse to see if they had received the returned parcel (via their own courier!)) appeared simply to be a sop to keep me quiet. Only when I threatened to go to the national press did action start, and even then it was the very real threat of court action that persuaded them to make my refund. Although individual shops seem perfectly OK, as an online business they are to be avoided.
30 October 2025
Unprompted review
Reply from Fragrance Direct
We appreciate you bringing this order issue to our attention. We regret that your online order experience and refund process took so long to resolve. We're taking your feedback seriously as we look for ways to improve our online service and prevent similar situations.
Ordered my daughter some perfume for…
Ordered my daughter some perfume for Christmas. Ordered on the 8th, it was dispatched on the 9th for delivery on the 10th. Multiple emails received updating me of my order status, which was helpful. The perfume was well packaged and by far the best value as I did a price comparison before I bought it.
8 December 2025
Reply from Fragrance Direct
We're happy to hear that the ordering process and updates were helpful. We're also glad the perfume arrived well-packaged and offered great value. Thank you for your positive feedback!
Reply from Fragrance Direct
We're happy to hear that our service was easy to use and delivered quickly for you. Thank you for your positive feedback!
Great products at competitive prices
Great products at competitive prices. I'll be back for more :)
15 November 2025
Reply from Fragrance Direct
We're happy to hear that you had a great experience with our products and prices. We appreciate your feedback and look forward to your return!
Great customer service
As usual the service was first class especially on the latest purchase, the bottle seal had broken and some of the scent contents had leaked.
I informed Fragrance direct and their response was to immediately send a replacement which arrived within a few days.
21 January 2026
Reply from Fragrance Direct
We're glad you received first-class service. We are sorry to hear that the bottle seal broke, causing some of the scent to leak. We appreciate you informing us, and we're happy a replacement arrived quickly. Thank you for your feedback.
Delivered promptly and well packaged
Delivered promptly and well packaged. Items exactly as described with reasonable prices
18 January 2026
Reply from Fragrance Direct
We're happy to hear that your order was delivered promptly and well-packaged! We appreciate you noting that the items were exactly as described with reasonable prices.
Reply from Fragrance Direct
We're happy to hear that you received your items quickly and as described! We appreciate your positive feedback on our packaging.
Reply from Fragrance Direct
We appreciate your positive feedback! We are so happy you received a good product with on-time delivery; that is awesome!
Reply from Fragrance Direct
We're happy you had a good experience with our delivery, prices, and product selection. Thank you for your positive feedback; we appreciate it!
Order not received, no update, no help contact, no contact email.
1. Tracking shows "We're expecting it" for 6 days. Nothing received. No tracking updates.
2. Clicking "Contact Us" on the website provides no way of contacting. It instead takes me to the "Help Centre". No email, no phone.
3. Clicking "message" forces me to log in, but I don't have an account, I checked out as a guest. How am I support to receive support without an account?
4. The delivery help section states "please contact Customer Service via the still need help section (below)." But there is nothing below.
5. contact-us/ is a blank page with no information on it.
6. Facebook help says it will take "4 days to reply". And blame "experiencing unprecedented levels of delivery enquiries". The customer should not suffer due to the result of poor management by the company. If you experience high delivery questions before major holidays, prepare for it.
Update:
Order still not received. Half the order was refunded due to not being in stock.
13 March 2026
Unprompted review
Reply from Fragrance Direct
Thank you for your feedback. We are sorry that your parcel has not yet arrived. As you have not left your order details, we are unable to check this for you. Please contact help@fragrancedirect.co.uk with your order number, and we will be able to look into this for you.
100% time after time!
I have ordered loads of times with you.
Nothing has ever gone wrong!
Always kept updated in orders, despatch and delivery.
All items carefully packed and 100% accurately picked.
I will not use any other companies when I need fragrance.
Thank you!
12 January 2026
Reply from Fragrance Direct
We appreciate your continued loyalty and are so glad to hear that you've consistently had positive experiences with our service. It's wonderful knowing our careful packing and accurate order fulfillment meet your expectations. Thank you for your amazing feedback!
Always a great choice of perfumes and…
Always a great choice of perfumes and gifts.
Bought several items over the last couple of years and not been disappointed.
9 January 2026
Reply from Fragrance Direct
We're happy to hear that you've consistently found great perfumes and gifts with us over the years. We truly appreciate you taking the time to share your positive experience!
Reply from Fragrance Direct
We appreciate your positive feedback! We're delighted you were happy with the great price, prompt delivery, and how well it was packaged.
Reply from Fragrance Direct
We appreciate your positive feedback! We're delighted your package arrived promptly and that it met your expectations.
Not Quite Next Day!
Ok service. Allowed me twice to pay for Next Day Delivery and then delivered two days later. I live in the Yorkshire Dales, but - it's easy enough to use a postcode lookup to see if you should offer Next Day to a customer or not, plus - Amazon can manage Next Day here, so...
*updated* - the second part of my review previously mentioned a problem with customer support -one that I mistakely remembered as Fragrance Direct, but was actually AllBeauty (I went and checked). I've removed this and apologise to FD for this mistake, and I have updated my score accordingly.
7 January 2026
Reply from Fragrance Direct
We appreciate your feedback. We are sorry that the next-day delivery wasn't met and that you had concerns about a product's authenticity. We have checked and cannot see that you have contacted us regarding the items you have ordered.
Great present my partner loved it.
3 December 2025
Reply from Fragrance Direct
We're happy to hear that your partner loved the present! Thank you for sharing your positive experience with us.
They did not deliver my parcel
They did not deliver my parcel, claiming that it had been delivered. They also systematically fail to respond or take a very long time to respond. Thank you for ruining my experience.
Order number: 741705988
4 March 2026
Unprompted review
Reply from Fragrance Direct
Further to your review, we can confirm that any report of a missing parcel or product is always investigated.
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