Fragrance Direct Reviews 

40,774
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 717 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the competitive prices, wide selection of favorite scents, and fast shipping times that make online shopping extremely straightforward and satisfying. People also deeply appreciate the reliable delivery service and the high quality of the genuine products received in every single order. Though some customers experienced occasional delivery delays, missing items from their parcels, or faulty sprayers, the vast majority remained happy with their overall purchases. Shoppers note that discovering wonderful deals is very simple, and regular communication throughout the entire transaction process is consistently helpful and clear.

What people talk about most

Delivery service

Users describe positive interactions with delivery_service, frequently highlighting fast dispatch times and... See more

Product

Reviewers mention positive feedback about product quality, noting that the items are genuine, smell amazing,... See more

Price

Customers had positive experiences with price, consistently highlighting brilliant discounts compared to high... See more

Order

Clients share positive opinions on order, highlighting fab prices, easy online purchasing, and very quick... See more

Service

Reviewers highlight positive aspects of service, noting great selections, fast delivery, and prompt... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Speedy efficient buying - usually have my favourite perfume at greatly reduced price. If you want genuine perfumes etc at prices far lower than any high street store, then shop with Fragrance Direct.... See more

Company replied

Rated 5 out of 5 stars

I 100% recommend Fragrance direct for your favourite perfume. Mine is Carolina Herrera 212 NYC and is priced brilliantly compared to anywhere else on the internet or in store. I’ve been using them for... See more

Rated 5 out of 5 stars

First time ordering from this company and would have given 10 stars if that was possible ✨️ Placed order on Monday and recieved my perfume on Wednesday. Amazing customer service and will definitely us... See more

Company replied

Rated 5 out of 5 stars

The quality of you merchandise cannot be faulted. Your deliveries have always been on time as promised. The one occasion that there was a problem you resolved it rapidly and efficiently. Your pric... See more

Company replied


Company details

  1. #36 of 116 best companies in Perfume store
  2. #46 of 133 best companies in Cosmetics shop
  3. #28 of 108 best companies in Hair product shop
  4. #32 of 63 best companies in Skin care clinic
  5. #28 of 71 best companies in Wellness centre

About Fragrance Direct

Written by the company

Prices so fabulous, why would you go elsewhere?

Fragrance Direct is a leading beauty retailer based in the United Kingdom, stocking over 2,000 products from hundreds of big-name brands, designer labels and high street favourites.

Launched in 1993, we specialise in selling branded beauty products, including fragrances, makeup, skincare and haircare essentials, along with a full range of gift sets.

Originally focusing on the fragrance market (hence the name!) we went from strength to strength. We took this knowledge and expertise, listened to our customers and sought to become the obvious choice for all your beauty needs. We are forever expanding our ranges, sourcing the products you are looking for, following trends, offering luxury brands as well as making sure that we are always focused on stocking all your essential beauty items.

We regularly update our ranges, building relationships with the brands to bring you first-class ranges and brand new releases from the best-known fashion labels and beauty brands at low prices. Our huge collection is influenced by the latest shopping trends and innovations. In our online store you’ll find international names like Paco Rabanne, HUGO BOSS, Calvin Klein, Armani, Yves Saint Laurent and Marc Jacobs.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

41k reviews

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4.7

All reviews

(40,774)

629 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Happy with purchase

Lovely,light flower smell,love it!! I am using this website for 3rd time. Easy to order and fast delivery!!

29 November 2025
Fragrance Direct logo

Reply from Fragrance Direct

We're happy to hear that you love the light floral scent and have had pleasant experiences with our easy ordering process and fast delivery. Thank you for your continued support!

Rated 5 out of 5 stars

Great perfume!

Great perfume, great service all through the process!!!!

29 November 2025
Fragrance Direct logo

Reply from Fragrance Direct

We appreciate your positive feedback and are so happy you enjoyed the great perfume and service throughout the entire process.

Rated 5 out of 5 stars

Great fragrance for the price

Great fragrance for the price, and choices for men and women,

29 November 2025
Fragrance Direct logo

Reply from Fragrance Direct

We're happy you find our fragrances great for the price and appreciate the variety available for both men and women. Thanks for your feedback!

Rated 5 out of 5 stars

Good supplier

Well packaged, delivered on time and good communication

28 November 2025
Fragrance Direct logo

Reply from Fragrance Direct

We appreciate your positive feedback! We are so glad you were happy with the packaging, delivery time, and communication.

Rated 5 out of 5 stars

Great selection of fragrances at…

Great selection of fragrances at fantastic prices. Tracked fast delivery.

28 November 2025
Fragrance Direct logo

Reply from Fragrance Direct

We're happy to hear that you found a great selection of fragrances at fantastic prices and experienced fast delivery. Thank you for your positive feedback!

Rated 5 out of 5 stars

Good price

Good price. All round good experience

27 November 2025
Fragrance Direct logo

Reply from Fragrance Direct

We are happy to hear that you had a good experience and found our price to be reasonable. Thank you for your feedback.

Rated 5 out of 5 stars

Great value

Fast and efficient dispatch and delivery, I would recommend this company for value for money and very easy to order online

27 November 2025
Fragrance Direct logo

Reply from Fragrance Direct

We're happy to hear that you found our dispatch and delivery fast and efficient. We appreciate your recommendation and are glad ordering online was easy and valuable.

Rated 5 out of 5 stars

I could not get the body cream…

I could not get the body cream anywhere, so I was thrilled when I saw it on your site.

26 November 2025
Fragrance Direct logo

Reply from Fragrance Direct

We're happy to hear that you found the body cream on our site! We appreciate your positive feedback and are so glad we could provide what you were looking for.

Rated 5 out of 5 stars

Great products

Great products - delivered on time.

4 May 2025
Fragrance Direct logo

Reply from Fragrance Direct

We are happy to hear that you received great products delivered on time. Thank you for your positive feedback; we appreciate it.

Rated 5 out of 5 stars
Fragrance Direct logo

Reply from Fragrance Direct

We are so happy to hear that your delivery arrived safely and on time! We appreciate you taking the time to leave us feedback.

Rated 5 out of 5 stars

Good price

Good price, And delivered promptly

22 November 2025
Fragrance Direct logo

Reply from Fragrance Direct

We appreciate your positive feedback and are happy you were satisfied with the good price and prompt delivery.

Rated 5 out of 5 stars

Good price

Good price, fast delivery.

19 November 2025
Fragrance Direct logo

Reply from Fragrance Direct

We appreciate your positive feedback and we are so happy that you were satisfied with our delivery and prices.

Rated 5 out of 5 stars

Reliable company

Can always trust Fragrance Direct for products, reliability and price. My go to when I need fragrance

20 November 2025
Fragrance Direct logo

Reply from Fragrance Direct

We're so happy to hear that you can always trust us for our products, reliability and prices. It's great to know we're your go-to for fragrance!

Rated 5 out of 5 stars

Easy to navigate site and great value…

Easy to navigate site and great value fragrances. Quick delivery. What's not to like!

19 November 2025
Fragrance Direct logo

Reply from Fragrance Direct

We're happy to hear that you found our site easy to navigate and appreciate the value of our fragrances. We're so glad you received quick delivery! Thanks for the positive feedback.

Rated 5 out of 5 stars

Quick delivery's and genuine product

Quick delivery's and genuine product. Cannot fault

17 November 2025
Fragrance Direct logo

Reply from Fragrance Direct

We're happy to hear that you received a genuine product with quick delivery. Thank you for your positive feedback; we appreciate it!

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