The silver diamond pavé cross that I ordered with a custom bail, was made to perfection. Better than the photo representations on their website. Beautiful. I am also impressed with how quickly I recei... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Written by the company
ItsHot Diamond Watches & Jewelry Store NYC. We specialize in High Quality Custom Designer Jewelry and custom watches. We have been in jewelry business since 2004. You can purchase our designs online at www.ItsHot.com or at our Manhattan jewelry store in NYC. Visit us for top designs and best prices on Diamond Watches, Diamond Engagement Rings & Wedding Rings, Diamond Earrings, Diamond Bracelets, women's and men's diamond ring, necklaces, gold chains and more!
Contact info
48 West 48th Street, Suite 302, 10036, New York, United States
- 1-212-398-3123
- www.itshot.com
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 83% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Extremely professional!
They have always been extremely professional and knowledgeable. No matter the occasion they have been able to fit me with the perfect jewelry item, be it for me or a gift for my wife. I can’t say enough good things about this store.
Outstanding!
I bought a diamond watch for my mum here and I am absolutely satisfied with every part of the purchase. It was fast, efficient, great recommendations from the staff, the watch looks amazing.
Great experience
Great experience. Was having a hard time finding exactly what I was looking for until I went to them. Great selection and everyone was so helpful, they didn’t mind to customize one of the rings in their selection to my specification! I had my dream diamond ring in under 2 weeks! Thanks for making this a very special Holiday Season.
I ordered a Luxurman watch and it was…
You know it's sad when you have to write a bad review of a place or a company to really get something done! I want to thank Margo A. For helping me !

Reply from ItsHot.com Diamond Jewelry & Watches
Best jewelry shop!
Absolutely the best jewelry shop in the area! Best prices, and it’s a family owned business that truly values their customers.
Product quality and affordable prices!
I bought a watch from them recently for my dad, and I have nothing but great things to say about the service I got from Arthur. He was very helpful, easy to deal with, and accommodating. I was amazed at how great their selection and customer service are. I strongly recommend this place for its amazing service, product quality, and affordable prices.
I've bought two braclete from them and…
I've bought two braclete from them and I am throughly satisfied with the items I bought and their customer service.
One of my most pleasant online purchasing experience and received both items in less than a week.
I thought I was getting free shipping
I thought I was getting free shipping, that's why I signed up and I did click a free shipping tab

Reply from ItsHot.com Diamond Jewelry & Watches
Best prices and service!
These guys know what they're doing. Purchased my wedding jewelry from here and they were very kind and fair throughout the entire process. Best prices and service hands down! They made me feel like family every step of the way, and I was so happy with my purchase.
Recommend!
My sister wanted a diamond bracelet for her birthday and honestly, I got tired of looking. When I came into the store, I was desperate. But I am so grateful that Oksana was there to help! She offered so many different options and I finally found the one like my sister always wanted, a diamond tennis bracelet that looks great and I was able to afford genuine diamonds!
Thank you!
I want to rate this place as 10 out of 10! I was so impressed with their individualized approach and genuine interest in satisfying customer’s needs. Artur and Max were super polite and provided great recommendations. Thank you!
She said yes!
Mark was great at helping me figure out what I wanted to do for an engagement ring. It took a few tries, but he was patient and accommodating much more than I would expect. A great level of service that really set me at ease with such a big decision as purchasing an engagement ring. She said yes!
Exceptional customer service!
To be honest, I wasn't here to shop, just to look around. But I ended up spending 6k buying a diamond Rolex watch (Oyster Perpetual Red Dial 18K Gold). The sales rep was extremely knowledgeable and passionate about watches - he helped me make up my mind to own my first high-end quality watch ever after having a great conversation with him! The price helped as well, I know its a pre-owned watch (can’t afford a new one with diamonds yet) but the watch looks great. I've been to different jewelry stores and watch dealerships, no-one was more friendly!
Customer service was excellent!
My first time visiting a jeweler since moving here. I bought 2 pairs of earrings from them. The customer service was excellent, friendly and respectful, earrings are of very good quality, diamonds shine nicely, great value overall as well for this quality.
Great service, thanks!
I can't say enough about the personal attention I receive here. Al is always so pleasant and patient, helping to find just the right jewelry piece for myself or my family. His attention to all the details I'm looking for is astounding. But it doesn't stop there - all their staff goes over and above to make your experience a lasting experience. I needed to customize their lion ring with a ruby in its mouth and size it, needed it for a present, but couldn’t wait while they do it at the store. They finished the job and overnighted it for me to present it on the next day! And this is what makes them outstanding.
Really great place!
Really great place! Very helpful and friendly staff who did not try to over or up-sell us and helped us find what we were looking for at our price point. Will definitely be back for additional purchases/repairs/cleanings. Thank you!
Customer Service and Live Chat has been…
Customer Service and Live Chat has been second to none! Will recommend this shop to my friends!
I recommend this store!
I recently went here for the first time and was very impressed with the selection of jewelry. The staff is very friendly and knowledgeable. I was thrilled with a pair of blue sapphire earrings and just knew I must have them. Earrings are perfect and look extraordinary - the quality is just beyond! I would definitely recommend this store.
Amazing store and friendly!
Second-time visit to ItsHot. I trust Al's advice and know that he will give me a fair price for my jewelry. Al helped me to pick a diamond tennis bracelet for my wife, and we both are satisfied! Great experience.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.








