The London Pass Reviews 

24,314
•
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 289 reviews, reviewers overwhelmingly had a great experience with this company. Customers praise the wide variety of available attractions and highlight the significant financial savings compared to purchasing individual tickets for each site. People also mention that the pass is very easy to use directly on mobile devices, making overall city exploration completely smooth and well-organized. Some people were dissatisfied with the overall costs, noting that the pass can feel quite expensive or restrictive given the strict time limits involved. Some reviewers also noted that certain venues do not allow pre-booking, resulting in rushed daily schedules, difficult planning, and wasted time.

What people talk about most

Value for money

Clients share positive opinions on value for money, frequently highlighting significant financial savings... See more

Location

Customers had positive experiences with location, noting how easy it was to see major tourist sites and... See more

User experience

Users describe positive interactions with user experience, highlighting how well-organized, convenient, and... See more

Price

Reviewers mention positive feedback about price, noting that the pass offers great savings compared to... See more

Product

Customers consistently note positive experiences with product, highlighting the wide variety of attractions... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The pass includes most of the attractions in the city and also offers discounts in some bars/restaurants (just on selected products in the menu). The price is honestly a bit high, so the pass could... See more

Company replied

Rated 5 out of 5 stars

No brainer, good value for money. We booked the 4-day pass and planned our itinerary around it, using it on four consecutive days to hit the major sights back-to-back. The web app was easy to... See more

Company replied

Rated 4 out of 5 stars

My family and I enjoyed all the options we had with the London pass, principallyas it included also pre-paid meals, nevertheless it was not useful that we couldn't make appointments through the app an... See more

Company replied

Rated 5 out of 5 stars

A wide variety of attractions and must-see places and must-do activities. Great saving of money.. all what's required is to be active and ready to start your day as early as possible to cover as many... See more

Company replied


Company details

  1. #62 of 103 best companies in Travel deals

Information provided by various external sources

Discover more & spend less with The London Pass! Visit over 80 attractions in one of the world's greatest cities, including Tower of London, Westminster Abbey, and Windsor Castle at no extra cost - all with one convenient pass. Take in the view from The Shard, sail down the Thames, or learn about London's fascinating Royal history with the only all-inclusive pass. Great savings on admission prices! Learn more on londonpass.com

Learn more about the London Pass

Written by the company

Save Money!
Free entry to your choice of over 80 top London attractions
Save Time!
Skip the lines at a number of selected attractions saving you time during busy periods
Save Stress!
The London Pass has everything you need for the perfect day out helping you make the most of your time in the city

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

24k reviews

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4.5

All reviews

(24,314)

409 reviews in the last 12 months

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Rated 5 out of 5 stars

The card worked perfectly

The card worked perfectly. Didn't had to wait to purchase each ticket and saved a lot of time with it. For the activities we have made, the price was better with the card.

14 November 2025
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Reply from The London Pass

Hi Paula,

We are beyond thankful for your review, and we are so grateful for your kind words. Your feedback is extremely important to us. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 4 out of 5 stars

It is worth it, overall

It's not cheap to get the London Pass, but overall it seemed worth it. It was easy to use for getting into the attractions, though you always have to check the details (booking needed, eligible hours, etc) in the app for each attraction.

14 November 2025
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Reply from The London Pass

Hi Kerstin,

We really appreciate your feedback, and it will be used to help identify gaps and improve our service. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 4 out of 5 stars

Everything worked perfect

Everything worked perfect - easy and fast access to very many attractive sightseeings and museums. The Uber Boat trip is great and gives you a free view from the river.
Only the Hop-on/ Hop-off-bus is not recommended- you spent too much time
to wait for the right bus - because there is no were any information- when they are going.
If you like to plan your trip with important attractions and also love to be flexible to discover others- the pass is perfect.

7 November 2025
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Reply from The London Pass

Hi Vivien,

We really appreciate your feedback, and it will be used to help identify gaps and improve our service. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 3 out of 5 stars

I went to 2 activities and could not…

I went to 2 activities and could not participate due to the venue cancelling prior the previous posted time. I lost a lot of time getting to the places

26 October 2025
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Reply from The London Pass

Hi there, thank you for taking the time to share your experience. We’re really sorry to hear that two of your planned activities were cancelled. We’d like to investigate this further. Please kindly contact us at customerfeedback@gocity.com to allow us to look into this in more detail. We truly care about your experience and appreciate you bringing this to our attention.

Rated 5 out of 5 stars

Totalmente recomendable

11 November 2025
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Reply from The London Pass

Hi Alex,

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Easy - Experience - Equality

The access in some icons was super easy. The greatest experience was that you never have to buy a card to get in. One QR-code for more than hundreds of icons.

11 November 2025
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Reply from The London Pass

Hi Roody,

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

we saved round about 50% with buying the London Pass

Having that many attractions in one pass was very amazing and good for planning the trip.
We have visited so many places that we have never visited without having the London Pass.

16 October 2025
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Reply from The London Pass

Hi Alexandra,

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Great value, great number of activities to choose from, great ease of use at each venue

If you plan on seeing a great number of major attractions in London, this is a money saver that you should take advantage of. Our usage at all venues was seamless. The walking tour around Buckingham palace was superb. Keep in mind, no one can actually see the actual changing of the guard as it occurs in the inner courtyard of Buckingham Palace to which no one has access.

3 November 2025
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Reply from The London Pass

Hello,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Great package for london tour

This package includes most valuable must visit museum, galleries etc.
It is good for first time visitors

7 November 2025
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Reply from The London Pass

Hi Roy,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Great

Great. It helped us very much at our trip to London.

We went to the Tower, Tower Bridge, Shard, Eye, Westminster Abbey, Kensington Palace, Madame Tussauds, Big Bus Tour, Uber Boat on Thames and St. Pauls. The ticket is expensive, but otherwise we would have paid over €200 more.

18 October 2025
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Reply from The London Pass

Hi Christian,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.

Regards,
Go City

Rated 5 out of 5 stars

Great value

7 November 2025
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Reply from The London Pass

Hi Evelyn,

We are beyond thankful for your review. This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

The London pass is worth it!

The London pass is worth buying! I saved a lot especially when most of the places I wanted to visit was included in the London Pass.

28 October 2025
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Reply from The London Pass

Hi Pauline,

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Very easy to use, VFM

Very easy to use, helpful hints on attractions
Only item to improve...add more attractions like Lords tour, Sherlock Holmes museum, London dungeons, etc

20 October 2025
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Reply from The London Pass

Hi Vivek,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.

Regards,
Go City

Rated 4 out of 5 stars

Price increase makes the value more…

Price increase makes the value more difficult than in years past. I organized a group of 6 women and planned our days around the London Pass’s list of attractions, their locations and our timeframe. The value of the pass is best utilized with a fair amount of preparation and making reservations for entry.
You must pay attention to when the days open for you to make reservations, and secure your entry time.
So you need to study which places you can walk in to show your pass and which places require your pre printed ticket. I had screenshots of all 6 of our ticket QR codes in addition to the printed passes.

It would have been better if the passes were in our Apple wallets…it was not available June 2025.
Overall we enjoyed our London visit and I was able to make it worthwhile… but prices were much better in 2022 than in 2025. You need to do a serious cost check if you are able to see enough attractions to make it worthwhile.

1 July 2025
The London Pass logo

Reply from The London Pass

Hi Ava,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 4 out of 5 stars

Visit London Like A Pro…

London Pass is the best way to explore the city for someone like me, I can't help but to visit any Art and History museum and exhibition. In addition it has many other options to experience the city like a Londoner. Cinema, cocktail bars, Stadiums and etc. I have to say I never thought that visiting a stadium with a tour guide could be this much fun. Thanks to Albert at Chelsea's Stamford bridge.
Just one thought, I lost the chance to visit a couple of places due to timetable being out of date on the app and I showed up after they were closed. So you need to check the opening hours with a more up to date source like Google or the entity's website.

31 October 2025
The London Pass logo

Reply from The London Pass

Hello,

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Great Value and Easy to Use!

Thanks to the London Pass, we saved a lot of money overall. The convenient app made it easy for us to plan our stay, and with the reservations, we were able to avoid long waiting times.

20 October 2025
The London Pass logo

Reply from The London Pass

Hi Boris,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.

Regards,
Go City

Rated 3 out of 5 stars

Rush; and change of terms without notice

It’s fine — it’s worth the price if you enjoy a packed and fulfilling holiday in London, but I wouldn’t recommend it if you’re after a calm one. My days there were always rushed because of the London Pass. It was also really frustrating when I got to Westminster Abbey and couldn’t go in — they’d changed the visiting hours for London Pass holders. The app said we could enter all day on that day, but the sign outside said only in the afternoon because it's busy. It was annoying, given no prior notice to us. I ended up wasting my morning.

27 June 2025
The London Pass logo

Reply from The London Pass

Thank you for sharing your feedback. We’re sorry to hear about your experience at Westminster Abbey and understand how disappointing it must have been to find different visiting hours on arrival. Westminster Abbey is one of London’s most popular attractions, and access for Go City pass holders is granted subject to capacity. To help manage visitor numbers, entry with the pass is available after 1PM, which is stated on our website and app.

We offer a wide range of passes to suit different customer needs, whether you prefer a flexible, relaxed trip or a busy sightseeing schedule. Our website and app also include helpful tips to make the most of your pass, such as grouping nearby attractions together to save time and maximise value. We appreciate your feedback and will continue to review our information to keep it clear and up to date.

Rated 4 out of 5 stars

Almost everything went very well

Almost everything went very well, except on the 3rd day of the 7 day pass, the app on my phone dropped our two passes right when we were in line for our Tower Bridge tour. We had to leave the line and figure out what was going on with the app. I used your chat feature to get our passes resent to me and I had to delete the app and reinstall it. This took me over 30 minutes and we missed our Tower Bridge tour. Other than that issue the passes worked fine.

4 November 2025
The London Pass logo

Reply from The London Pass

Hi Joseph,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.
Regards,
Go City

Rated 5 out of 5 stars

London experience

Very useful. Its worth it. I only miss something with the attraction because it needs booking before your visit. But over all, it's really convenient

15 October 2025
The London Pass logo

Reply from The London Pass

Hi Aidalyn,

We appreciate you taking the time to leave us a review. Your feedback is valuable to us as it gives us constant motivation to improve and provide the best services possible.

Regards,
Go City

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