The London Pass Reviews 

24,314
•
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 289 reviews, reviewers overwhelmingly had a great experience with this company. Customers praise the wide variety of available attractions and highlight the significant financial savings compared to purchasing individual tickets for each site. People also mention that the pass is very easy to use directly on mobile devices, making overall city exploration completely smooth and well-organized. Some people were dissatisfied with the overall costs, noting that the pass can feel quite expensive or restrictive given the strict time limits involved. Some reviewers also noted that certain venues do not allow pre-booking, resulting in rushed daily schedules, difficult planning, and wasted time.

What people talk about most

Value for money

Clients share positive opinions on value for money, frequently highlighting significant financial savings... See more

Location

Customers had positive experiences with location, noting how easy it was to see major tourist sites and... See more

User experience

Users describe positive interactions with user experience, highlighting how well-organized, convenient, and... See more

Price

Reviewers mention positive feedback about price, noting that the pass offers great savings compared to... See more

Product

Customers consistently note positive experiences with product, highlighting the wide variety of attractions... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The pass includes most of the attractions in the city and also offers discounts in some bars/restaurants (just on selected products in the menu). The price is honestly a bit high, so the pass could... See more

Company replied

Rated 5 out of 5 stars

No brainer, good value for money. We booked the 4-day pass and planned our itinerary around it, using it on four consecutive days to hit the major sights back-to-back. The web app was easy to... See more

Company replied

Rated 4 out of 5 stars

My family and I enjoyed all the options we had with the London pass, principallyas it included also pre-paid meals, nevertheless it was not useful that we couldn't make appointments through the app an... See more

Company replied

Rated 5 out of 5 stars

A wide variety of attractions and must-see places and must-do activities. Great saving of money.. all what's required is to be active and ready to start your day as early as possible to cover as many... See more

Company replied


Company details

  1. #62 of 103 best companies in Travel deals

Information provided by various external sources

Discover more & spend less with The London Pass! Visit over 80 attractions in one of the world's greatest cities, including Tower of London, Westminster Abbey, and Windsor Castle at no extra cost - all with one convenient pass. Take in the view from The Shard, sail down the Thames, or learn about London's fascinating Royal history with the only all-inclusive pass. Great savings on admission prices! Learn more on londonpass.com

Learn more about the London Pass

Written by the company

Save Money!
Free entry to your choice of over 80 top London attractions
Save Time!
Skip the lines at a number of selected attractions saving you time during busy periods
Save Stress!
The London Pass has everything you need for the perfect day out helping you make the most of your time in the city

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

24k reviews

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4.5

All reviews

(24,314)

409 reviews in the last 12 months

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Rated 5 out of 5 stars

The London pass worked perfectly every…

The London pass worked perfectly every time. The staff were quick to scan our passes and didn't wait long to get into attractions. No complaints. I would definately use it again.

12 December 2025
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Reply from The London Pass

Hi Terre,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.

Regards,
Go City

Rated 5 out of 5 stars

Great value for money if you pack in your days

There is a good range of activities available. I think however that's disingenuous to include free activities on the passport as it inflates its value artificially. Having said that, I DID find it excellent value. It would be good to have the Hop-on Hop-off pass as 2x24 hour passes instead of a single 2-day pass as I think it could be better utilised that way.

12 November 2025
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Reply from The London Pass

Hi Lorraine,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.

Regards,
Go City

Rated 5 out of 5 stars

Good value for the money

Very easy to use and good value for the money!

8 April 2025
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Reply from The London Pass

Hi Sanna,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.

Regards,
Go City

Rated 5 out of 5 stars

Excellent cost-benefit ratio

Excellent cost-benefit ratio, if you are planning on staying longer than 5 days and visiting many spots, this is the way!

Even for shorter visits I would recommend the London Pass, it's a much better deal

28 November 2025
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Reply from The London Pass

Hi Marcio,

We appreciate you taking the time to leave us a review. Your feedback is valuable to us as it gives us constant motivation to improve and provide the best services possible.

Regards,
Go City

Rated 5 out of 5 stars

Great value for money

Great value for money! We have bought a London Pass PLUS for 4 days for £180 per person. There is so many attractions and everyone will find something for themself. Highly reccommened!

7 November 2025
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Reply from The London Pass

Hi Lukasz,

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

We loved the ease of the pass

We loved the ease of the pass, and the big bus tour!

3 November 2025
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Reply from The London Pass

HI Laura,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

I visited 16 attractions with my 5 day pass

I visited 16 attractions with my 5 day pass saving me close to 50%, it was very eay to buy and use the pass.

I would highly recommend buying a pass but remember to cram as much in as possible over the days of the pass to save more.

25 November 2025
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Reply from The London Pass

Hello,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Great

Easy to use, excellent app.

28 November 2025
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Reply from The London Pass

Hello,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Most convenient way to experience london

The London pass is a great way to see a whole bunch of attractions easily. Once we had the pass we didnt need to worry about ticket lines or how much we were spending at each place. We also went to a few attractions we otherwise would not have known about thanks to the options the pass gave us.

7 November 2025
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Reply from The London Pass

Hi Collin,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.

Regards,
Go City

Rated 5 out of 5 stars

Nice experience

You can see quite a few attractions at better prices

25 November 2025
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Reply from The London Pass

Hi Sapfo,

We are beyond thankful for your review. This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 3 out of 5 stars

For 1 day pass

For 1 day pass, London big bus tour(2-day validity) cannot be used when we tried to use it only on the 2nd day, the conductor said it was expired. what went wrong? we need to use the bus on 1st day ? then the ticket will be valid still on 2nd day?

1 November 2025
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Reply from The London Pass

Hi there,

Thank you for sharing your feedback. We’re sorry to hear about the confusion with your Hop-On Hop-Off Bus tour. To clarify: the Big Bus ticket included with your pass is valid for two consecutive calendar days, starting from the day it is first scanned. This means the ticket must be scanned on the first day you want to use it, otherwise it won’t be valid for the following day. It is not a 48-hour ticket.
When you board for the first time, the Big Bus team will scan your pass and give you a paper ticket, which you’ll need to keep and show on the second day as well. We encourage customers to scan their ticket on the first day they plan to ride so they can enjoy the full two consecutive days of access. If you have any further questions, our friendly support team are always here to help.

Rated 4 out of 5 stars

Recommend it

The card was very useful for the museums and monuments we wanted to go. Only thing is for the amount we paid it could also include public transports, at least the underground.

7 November 2025
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Reply from The London Pass

Hello,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 3 out of 5 stars

Room for improvement

The concept is very good and it actually allows to save a lot of money if you manage to efficiently schedule time, places and distances.
The problem is that the App supposed to help you planning is very limited and does not consider the actual timing of the different attractions, hence at the and you have to do almost everything manually. Indeed not all attractions can be booked from the App and many have particular time slots.

4 November 2025
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Reply from The London Pass

Hi there,

Thank you for sharing your feedback. We’re delighted to hear that you found the concept valuable and were able to make the most of the pass — it’s great to know it helped you save while exploring.

We appreciate your comments about the planning features in the app. While we provide booking guidelines and key information for each attraction, we also encourage customers to check attraction listings, opening times, and availability before travelling, as well as group nearby attractions together to create the smoothest possible itinerary. Your feedback helps us continue improving the planning experience, and we’ll be passing it along to our product team.
If you have any specific issues you’d like us to review please kindly contact us at customerfeedback@gocity.com

Thank you again for your thoughtful review, and we hope you enjoyed your adventure with Go City.

Rated 4 out of 5 stars

Very good

Very good, but it would be better if you could have a day break for example, not consecutive days.....it is very tiring when you choose a more than 3 days pass.

14 November 2025
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Reply from The London Pass

Hi Cris,

We really appreciate your feedback, and it will be used to help identify gaps and improve our service. We will try our best to improve our communication with the attractions. So, Go City users, don't face this kind of problem in the future. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 3 out of 5 stars

practical but also confusing

It is very convenient to use. You don't always have to buy the tickets separately first, which makes things easier and saves time.
However, there was information about what our LondonPass Plus should cover.
Once we got there, we were told that it wasn't actually included in our type of pass.
For example, there were signs at the Hard Rock Cafe saying that every pass holder gets a free burger, and the musical Wicked was supposed to offer free or discounted admission, but that wasn't the case either.
In terms of price, it didn't really save us much compared to paying for each attraction separately.

14 November 2025
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Reply from The London Pass

Thank you for sharing your feedback with us. We’re happy to hear you found the pass convenient, but we’re sorry for any confusion regarding the attractions included with your London Pass Plus.

To clarify, Wicked the Musical is included in our Explorer Pass, not the London Pass Plus. The same applies to the Hard Rock Café offer—this benefit is also exclusive to the Explorer Pass, where guests receive a two-course Gold Menu meal along with a non-alcoholic drink. To ensure you have the best experience, we encourage customers to review the pass offerings ahead of time, and our friendly support team is always here to help if you ever need guidance or clarification.

Thank you again for taking the time to share your experience. We appreciate your feedback and hope we can provide you with an even smoother and more enjoyable experience in the future

Rated 3 out of 5 stars

I bought a two day London pass to spend…

I bought a two day London pass to spend time with my son. The places that we were able to book and visit were great, however, we spent more time travelling and not getting into places due to them being busy and not having walk in availability or closing times had changed and weren’t listed on your website. I could have paid for the places I visited on these two days and it would have cost me less than the passes. I wouldn’t buy again due to the unavailability/uncertainty of only being able to get into attractions if they aren’t the first thing you choose to do in the morning , then if they aren’t you are given a time slot for later in the day. So planning becomes a non issue as you can’t plan. Also frustrating as even though some places do have times slots you couldn’t book them through the site.

28 October 2025
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Reply from The London Pass

Thank you for taking the time to share your feedback. We’re really glad to hear you enjoyed the attractions you were able to visit, but we’re sorry to learn about the difficulties you experienced with availability and changing opening hours.

To help guests make the most of their passes, we highly recommend grouping attractions by area and reviewing the “Know Before You Go” section on each attraction listing, where we share important tips, updates, and guidance to help you plan your adventure smoothly. These sections often include the latest information on opening times and any special requirements.

We also strongly encourage customers to pre-book attractions whenever possible, as this can significantly reduce wait times and ensure entry—especially during busy periods.

We appreciate your comments and will continue working with our attraction partners to improve availability and clarity, so future visits feel easier to plan. Thank you again for your feedback

Rated 5 out of 5 stars

It was great

It was great! We visited London tower, London Bridge, st paul’s cathedral , madame T, london eye, user hop on hop off and uber boat🎉

11 November 2025
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Reply from The London Pass

Hello,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

It was a great experience

It was a great experience. I have enjoyed the trip very much. Those three days for both of us were very fruitful as we have covered all the places we have selected to visit. We will remember it.

11 November 2025
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Reply from The London Pass

Hello,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Excelent

Excelent
Works very well.

11 November 2025
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Reply from The London Pass

Hello,

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

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