The pass includes most of the attractions in the city and also offers discounts in some bars/restaurants (just on selected products in the menu). The price is honestly a bit high, so the pass could... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
No brainer, good value for money. We booked the 4-day pass and planned our itinerary around it, using it on four consecutive days to hit the major sights back-to-back. The web app was easy to... See more
Company replied
My family and I enjoyed all the options we had with the London pass, principallyas it included also pre-paid meals, nevertheless it was not useful that we couldn't make appointments through the app an... See more
Company replied
A wide variety of attractions and must-see places and must-do activities. Great saving of money.. all what's required is to be active and ready to start your day as early as possible to cover as many... See more
Company replied
Company details
- #62 of 103 best companies in Travel deals
Information provided by various external sources
Discover more & spend less with The London Pass! Visit over 80 attractions in one of the world's greatest cities, including Tower of London, Westminster Abbey, and Windsor Castle at no extra cost - all with one convenient pass. Take in the view from The Shard, sail down the Thames, or learn about London's fascinating Royal history with the only all-inclusive pass. Great savings on admission prices! Learn more on londonpass.com
Learn more about the London Pass
Written by the company
- Save Money!
- Free entry to your choice of over 80 top London attractions
- Save Time!
- Skip the lines at a number of selected attractions saving you time during busy periods
- Save Stress!
- The London Pass has everything you need for the perfect day out helping you make the most of your time in the city
Contact info
London, United Kingdom
- +44 20 7293 0972
- info@londonpass.com
- www.londonpass.com
4.5
Excellent
24k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Reply from The London Pass
Hi Elaine,
We really appreciate your feedback and it will be used to help identify gaps and improve our service. We will try our best to improve our communication with the attractions. So, Go City users, don't face this kind of problem in the future. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.
Regards,
Go City
Don't Buy from London Pass or Go City
While I think the Go City / London Pass has value if purchased at the right price, at face value, the cost is almost break-even with purchasing tickets at the door of most venues included in the pass. The company (Go City) has customer service that was unfriendly, unhelpful and needs a lot of work. I contacted them to see if they had a coupon code that would save me a few dollars to make the pass worthwhile and they kept just referring me to a code that was listed on the front-page of their website. I was looking for a promo over and above that code and didn't need them to point out the obvious. I ultimately purchased the pass via Klook.com, saved a ton over the Go City / London Pass website, was able to stack several coupon codes and was able to avoid foreign transaction fees. Look at Klook before purchasing from the vendor and you too can save a bundle!
7 February 2026
Unprompted review
Reply from The London Pass
Thank you for sharing your detailed feedback. We appreciate you taking the time to outline both what worked and what didn’t during your experience.
We’re sorry to hear that your interaction with our customer service team did not meet expectations. Providing friendly, helpful support is very important to us, and we’ll be sharing this feedback internally as we continue to improve.
Our passes are designed to offer convenience and flexibility, and the level of savings can vary depending on travel style, attraction choices, and the price at which the pass is purchased. We do run regular public promotions on our website, and for anyone looking to stay informed about future discounts, you may sign up for our newsletter to receive exciting offers and updates on upcoming deals.
Thank you again for your feedback, it helps us improve, and we hope to have the opportunity to provide you with a better experience in the future.
Everething was amazing
Everething was amazing. The acces to every attraction was quick and easy.
We enjoy it very much!
3 February 2026
Reply from The London Pass
Hi Gemma,
We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.
Regards,
Go City
Great choice and value, BUT...
Lots of great activities and definite savings, but...
Beware:
- With some activities, you can't book in advance, you have to show up on the day and they let you in IF AND ONLY IF there's room (not great for planning, possible waste of time and travel for nothing). In our case: Postal Museum, Windsor Castle.
- Opening times on the London Pass website are not always accurate: always check the official website first. Also, for guided visits, lots were not available during our trip because it was off season (January).
We stayed 10 days, and it was our first time in London, so we were able to work around all these inconveniences. But if you've already been to lots of places and have your heart set on very specific activities, with not a lot of time to do them, check all of that well in advance, before you end up disappointed.
10 January 2026
Reply from The London Pass
Hi Nora,
We really appreciate your feedback and it will be used to help identify gaps and improve our service. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.
Regards,
Go City
Definitely a must!
27 January 2026
Reply from The London Pass
Hi Natalija,
We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.
Regards,
Go City
This is a very good pass
This is a very good pass. If you organized your visits in advance you can see a lot of places at a really good price against the normal entrance fee.
2 January 2026
Reply from The London Pass
Hello,
This made our day! Your review means a lot to us. We hope to serve you again in the future.
Regards,
Go City
Great for first time visitors!
Given the huge range of activities it was excellent. We chose the three day pass and got to see many major sites. It saved us money and we were able to see so many of the major sites. The guided tours were great. Great to choose as a first time visitor to London.
2 January 2026
Reply from The London Pass
Hi Alison,
We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.
Regards,
Go City
The value is great but you have to…
The value is great but you have to arrange very well your agenda to get the most out of it.
The difficult part is readying all the different conditions in each experience.
20 January 2026
Reply from The London Pass
Hi Sara,
We really appreciate your feedback, and it will be used to help identify gaps and improve our service. We will try our best to improve our communication with the attractions. So, Go City users, don't face this kind of problem in the future. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.
Regards,
Go City
Reply from The London Pass
Hi Salmon,
We appreciate you taking the time to leave us a review. Your feedback is valuable to us as it gives us constant motivation to improve and provide the best services possible.
Regards,
Go City
We had a great time with that pass…
We had a great time with that pass because it was much cheaper and also faster then without. London is fantastic and we 'll come back for sure. But it is important to check the locations of the opening times when holidays coming up. Some locations are closed or close earlier.
13 December 2025
Reply from The London Pass
Hi Carina,
We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.
Regards,
Go City
I’m so glad that we purchased the…
I’m so glad that we purchased the London pass because it helped us create an itinerary for a trip since we were so unfamiliar with London and what there was all to do and experience.
2 January 2026
Reply from The London Pass
Hi Chepen,
We are beyond thankful for your review and we are so grateful for your kind words. Your feedback is extremely important to us. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.
Regards,
Go City
Reply from The London Pass
Hi Patrick,
This made our day! Your review means a lot to us. We hope to serve you again in the future.
Regards,
Go City
We enjoyed the flexibilty thfat london…
We enjoyed the flexibilty that london pass offers.
30 December 2025
Reply from The London Pass
Hello,
This made our day! Your review means a lot to us. We hope to serve you again in the future.
Regards,
Go City
Reply from The London Pass
Hi Sree,
We are beyond thankful for your review, and we are so grateful for your kind words. Your feedback is extremely important to us. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.
Regards,
Go City
Great attractions at a very good price, but with some disadvantages.
First, it's a great platform for exploring various places, museums, and buildings of British history, at significantly lower prices than if you paid for each one individually. The wide range of attractions allows you to choose from five or more passes, with some free or even just for visiting a specific area. Furthermore, each pass is independent for each person or group.
However, there are two problems: First, many attractions have specific opening hours for the London Pass, resulting in unexpected time losses depending on the day of your visit. Second, some attractions may be closed on certain days, which is even worse because if you don't know the specific day or date, you miss out on the attraction, wasting money and valuable time during your trip.
2 December 2025
Reply from The London Pass
Hi Felipe,
We really appreciate your feedback, and it will be used to help identify gaps and improve our service. We will try our best to improve our communication with the attractions. So, Go City users, don't face this kind of problem in the future. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.
Regards,
Go City
We were unable to use the bus services…
We were unable to use the bus services at all. We found it extremely difficult to obtain any assistance on site. Staff presence was scarce, and we were unable to find clear guidance regarding the location of the nearest bus stops. Other tour companies’ staff were also unwilling or unable to direct us appropriately.
As a result, we did not benefit from a 48hr bus ticket service that we had fully paid for, which was both disappointing and frustrating, especially given that we were travelling with family and had limited time.
5 December 2025
Unprompted review
Reply from The London Pass
We’re very sorry to hear about your experience and understand how frustrating this must have been, especially when travelling with family and on a limited schedule.
We regret that you were unable to use the bus services as expected and that it was difficult to find assistance and clear guidance on bus stop locations. This is certainly not the smooth experience we aim to provide.
We always encourage customers to review the Know Before You Go information and attraction listings, as these include important details to help make the most of your adventure. Our friendly support team is always here to help should you need any additional guidance.
Thank you for taking the time to share your feedback.
Overall great value
Overall great value i was able to use a lot of the activities in the 10 days I purchased. I just would like them to have updates on the sites, I went all the way to Greenwich and all attaccions were closed due to private events, so not a nice experience. The rest was good.
9 December 2025
Reply from The London Pass
Hi Tania,
We really appreciate your feedback, and it will be used to help identify gaps and improve our service. We will try our best to improve our communication with the attractions. So, Go City users, don't face this kind of problem in the future. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.
Regards,
Go City
It failed on the first day and I…
It failed on the first day and I couldn’t access the Shakespeare’s Globe tour. They said th system wasn’t working and there was nothing they could do about it.
9 December 2025
Reply from The London Pass
We’re truly sorry to hear about your experience and understand how disappointing that must have been. We apologize that a system issue prevented you from accessing the Shakespeare’s Globe tour. We know how frustrating it can be when plans don’t go as expected, and this is not the experience we want for our customers. We will be investigating this further to help prevent similar issues in the future.Thank you for taking the time to share your feedback. If you wish to share more details, please kindly contact us at customerfeedback@gocity.com.
Kazim was very helpful in the Bus tour.
12 December 2025
Unprompted review
Reply from The London Pass
Hi Jaime,
We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.
Regards,
Go City
Helped us cover all of our important…
Helped us cover all of our important site seeing targets
12 December 2025
Reply from The London Pass
Hi Joyce,
We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.
Regards,
Go City
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.