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LV= Reviews 85,053

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Looking at 6,250 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the competitive pricing and excellent service, highlighting the ease and efficiency of their overall experience. Many appreciate the straightforward website and the peace of mind that comes with their policies. However, some customers also noted inconsistencies with customer service, mentioning issues with renewal prices being significantly higher than new quotes, or difficulties in getting their concerns addressed. A few people reported frustrating experiences with the website not recognizing their vehicle or with unhelpful interactions when trying to resolve policy issues.

What people talk about most

Price

Customers consistently note positive experiences with price, often finding competitive quotes that are... See more

Service

Reviewers highlight positive aspects of service, with many praising the professionalism and efficiency of the... See more

User experience

Clients share positive opinions on user experience, highlighting the system's simplicity and ease of use.... See more

Website

Customers had positive experiences with the website. Many reviewers found the website easy to use and... See more

Customer service

Consumers find customer service to be ambiguous, with some praising helpful and efficient interactions, quick... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Simplified, slick claims experience, with a knowledgeable, compassionate associate taking our call. He arranged everything for us and relayed the process from end to end. Everything he promised... See more

Company replied

Rated 5 out of 5 stars

LV are fantastic. Quick and efficient handling of claims, good communication and I don’t have to fill out any paperwork, all done by the vet and then LV advising me directly about the monies paid o... See more

Company replied

Rated 5 out of 5 stars

Everything is done for you, no going back and forth, no laborious, forced telephone conversation, trying to push other things onto you. Simple, hassle-free and importantly, peace of mind that the jobs... See more

Company replied

Rated 5 out of 5 stars

No going round the issues, each question direct and to the point. This makes filling out forms easier, once paid documents directly to you. Rang up following day to check I was talking to a human, a... See more

Company replied


Company details

  1. #146 of 225 best companies in Insurance agency

Written by the company

LV= General Insurance, part of the Allianz Group, help over 4.5 million customers to look after the things they love such as cars, homes and pets. LV= Life and Pensions help support over a million customers and members to protect futures, families and finances through products such as life insurance and retirement solutions. 💚


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

85k reviews

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Rated 5 out of 5 stars

Very competitive and quick

I got a really competitive quote from LV via compare the market. About £110 (25%) less than my renewal quote with Aviva. For exactly the same cover. Setting up was seamless and quick.

26 May 2026
LV= logo

Reply from LV=

Thank you for your kind words Paul, it's good to hear we were competitive for you. ^Nic

Rated 5 out of 5 stars

I dont like searching for car…

I dont like searching for car insurance, but lv made it so easy and very competitive im very happy with my choice THANKYOU L.V

19 May 2026
LV= logo

Reply from LV=

It's always nice to hear lovely feedback like this Mr Crooks ^Nic

Rated 1 out of 5 stars

I would give zero star if I can

I would give zero star if I can, it’s not about the customer service of the insurance , but the garage.
My car has been sitting in the garage for over three months since early February. They said there is a part shortages in the beginning, and then after the parts has been delivered, they said some parts need to be order again and again while the car was being repaired , excuses after excuses, updates after updates. Please avoid at all costs! BTW the car is still in the garage, the name is Gemini Accident Repair Centre Redditch !!
Avoid at all costs

9 February 2026
Unprompted review
LV= logo

Reply from LV=

Hi, thanks for getting in touch. We’re really sorry to hear about this and would like to look into it for you. Please send an email to LVGICares@lv.co.uk and we'll get the right team in touch with you. ^Phil

Rated 2 out of 5 stars

Good morning ive just got off the phone…

Good morning ive just got off the phone to lv ins to upgrade my cover i am dumbfounded to hear that lv does not consider a ghost2 immobiliser and a scorpion track s5 fitted to be of any benefit to the company in the event of theft and recovery..considering a highish performance bmw 335 would possibly be a high target??? Yet a dash cam is ??? Please enlighten me ...

26 May 2026
Unprompted review
LV= logo

Reply from LV=

Hi Steve, thanks for getting in touch. If you would like to contact us so we can investigate, please email LVGICares@lv.co.uk and we'll look into it. ^James

Rated 3 out of 5 stars

Quality / Speed of Repair Good - Poor Communications.

In general, the repair / claim process was fairly straightforward. As the vehicle concerned was on a multi user policy, having the option to nominate which of the named drivers was lead contact for the incident should be provided as every test / email was directed at the policy holder. The repair garage wasn't advised of this, making coordination of collection / delivery times more complex.

25 May 2026
LV= logo

Reply from LV=

Thanks for getting in touch about your experience Ian. We're sorry you feel this way. We appreciate your feedback, and we’ll review our processes to see where improvements can be made. ^James

Rated 5 out of 5 stars

Very competitive quote

Very competitive quote, not the cheapest, but had what budget companies say are extras as standard.
Well known company, checked reviews, very positive. No problem so far. Hope i never have to make a claim, not because they are bad , but because I don't want to be burgled. Very drunk writing this review, hope it comes across as this is a good company

18 May 2026
LV= logo

Reply from LV=

Thanks for your feedback Philip, it's good to hear we were competitive for you. ^James

Rated 3 out of 5 stars

A disappointed customer of many years

After being insured by LV for many, many years our recent car claim has left us a bit concerned about a significant drop in customer service.
After making our claim we were left to sort the rest of the claim out ourselves and we could only communicate with the repairer. Once your claim has been submitted you can't get in touch about your claim by phone with LV, your are faced with a recorded message telling you to contact your repairer. The problem is LV, we are paying you to sort claims out.
The repairer (Steer) weren't great at communication and a budget version compared to the previous local repairer LV used.

25 May 2026
LV= logo

Reply from LV=

We’re sorry to hear you’re unhappy with the experience you’ve had with us. If you would like to contact us so we can investigate, please email LVGICares@lv.co.uk and we'll look into it. ^James

Rated 4 out of 5 stars

Always compare quotes

My insurance became due whilst I was abroad with an 8 hour time difference. I have been with LV some years but this auto renewal quote was, I though high so onto a comparison website and lo and behold there was a quote covering all of my needs from the same LV but considerably cheaper.
I went with the quote but then needed to cancel my auto renew. This proved impossible firstly accessing the log on website then actually logging on. I was repeatedly not recognised then failure to reset password.
I eventually resorted to the complaint process and outlined the problem. It was to the credit of this person that the issue was dealt with, auto renew cancelled and the new policy instated.
The thing I fail to understand is that with an eminently suitable alternative and cheaper option why increase my original policy unless of course hoping I just renew and don’t notice.
My feelings towards the company would have been greatly enhanced if I had not needed to waste so much time and frustration had they offered options at the renewal.

25 May 2026
LV= logo

Reply from LV=

Hi Mike, thanks for letting us know about this. Sometimes a new quote can appear cheaper than an existing quote because the details entered are not exactly the same. These details include the driver(s), the car make and model, your address, what you use your car for, the amount of voluntary excess you select and more. However, if all the details you've entered are exactly the same, and you're still getting a different quote, then please email us at LVGICares@lv.co.uk and we'll look into it for you. ^James

Rated 5 out of 5 stars

Ordered Insurance on line

Ordered Insurance on line. Price was competitive and cover sems good. All very simple to follow. Time will tell about service in future but experience was to date good

25 May 2026
LV= logo

Reply from LV=

We're happy to hear we were competitive for you :) ^James

Rated 5 out of 5 stars

It was a straightforward switch

It was a straightforward switch. Mainly because USwitch made it so.
I can't comment on LVE as l have only just switched to them from Darwin.
What l liked about Darwin was their monthly newsletter, what l didn't like was their offer once my insurance was due, a hike of approximately £150 for the same policy with no claims in the year l was with them.
For a review of LVE, ask me again in 11 months time.

25 May 2026
LV= logo

Reply from LV=

Thanks for insuring with us, if you ever need to get in touch, just head to LV.com/insurance-contact-us ^James

Rated 5 out of 5 stars

Yeah no problems

Yeah no problems, been with them before, no dramas.

25 May 2026
LV= logo

Reply from LV=

That's great to hear! Thank you :) ^James

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