Fast ordering , good deals and exactly what I was looking for. Website easy to navigate only down side is when you give them a number to keep you updated they dont use that one for delivery, unable t... See more
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Review summary
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Reviews shaping this summary
Phone arrived & all well. I had to spend quite a while on phone to O2 to get number transferred - I had existing contract with them. Your order form could do with an option to cover this as I was chan... See more
Company replied
There was no communication between the seller and the customer. The order was supposed to be delivered the next day, but it didn't arrive until four days later.
Company replied
I upgraded 2 phones through Mobile phones direct as they gave better offers than going direct to O2 (£20 less a month & a shorter term contract!). The process of upgrading was simple. The security... See more
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Company details
- #38 of 74 best companies in Mobile Phone Shop
Written by the company
We’ve been helping over 1.5 million customers get the best deal on their dream phone since 1992. As one of the leading online-only mobile phone retailers in the UK, we work with three of the largest networks to find you a great price on big names like Apple, Samsung, Huawei and Sony. Not to brag, but we’ve also won What Mobile’s “Best Online Retailer” for seven years running, and Mobile News Awards’ “Online Retailer of the Year” for six, so you know you’re in good hands. Interested? Head over to https://www.mobilephonesdirect.co.uk and see what all the fuss is about.
Mobile Phones Direct
Written by the company
Contact info
United Kingdom
- 0345 470 4000
- www.mobilephonesdirect.co.uk
4.3
Excellent
91k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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Reply from Mobile Phones Direct Ltd
Good Afternoon Mark,
We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.
Thank you for your time, we look forward to hearing more great reviews in the future!
Thanks,
Josh
Good purchase experience but phone arrived in a foreign language
The purchase process and the person I dealt with were both very good. However when my iPhone arrived it was set to a foreign language with no on screen set up instructions or options to change it.
I did think it may have been a phone that had been returned by another customer.
When I called Mobile Phones Direct I was informed that I would either have to contact Apple to change the language or return the phone.
I chose to contact Apple who were very helpful but it still took 48 hours to resolve and a lot of my time.
I have bought several phones from Mobile Phones Direct previously and had a great and smooth experience so this was very disappointing.
23 July 2026
Reply from Mobile Phones Direct Ltd
Good Afternoon Jonathan ,
Thanks for taking the time to leave us a review. I’m sorry you’re not completely happy with your experience so far. We always like to give customers the best experience, so let’s try and resolve things for you.
It’s great to hear that you found the purchase process straightforward and that the colleague you dealt with provided good service. However, I’m very sorry that your iPhone arrived set to a foreign language and that this caused difficulties during the setup process.
I completely understand how frustrating it must have been to spend additional time resolving the issue, especially when you’ve had smooth experiences with us in the past. While I’m pleased to hear that Apple was able to assist and get the handset up and running, I’m sorry for the inconvenience and delay this caused.
We take feedback like this seriously, and your comments will be shared with the relevant teams as we are always looking for ways to improve our customers' experience.
Thank you again for your feedback and for your continued custom over the years. We hope to provide you with the smoother experience you've enjoyed with us previously on your next order.
I hope this helps, however if you would like to discuss any further, please feel free to give us a call on 0345 470 4000, and we will be happy to discuss over the phone!
Thanks- Josh
I had a terrible experience with Mobile…
I had a terrible experience with Mobile Phones Direct Ltd. I waited for more than two weeks for my phone, but it never arrived. However, they sent me the mobile contract and took both my upfront payment and the first monthly payment, even though I never received the phone or the SIM/service I was promised.
Based on my experience, I feel I have been misled and let down. Customer service has not resolved the issue, and I am extremely disappointed. I would advise anyone considering this company to be very careful and make sure they actually have the phone in stock before making any payment.
30 July 2026
Unprompted review
Reply from Mobile Phones Direct Ltd
Good Morning ,
Thank you for taking your time to leave this review!
I am truly sorry to see your negative response today. We have requested for you to provide us with your order details so that we may locate your account and assist you further.
May I kindly ask that you provide us with this information so that we can assist you further with your experience and ensure we have offered everything within our service to help resolve this matter!
You will have 3 days to provide this information, and if you fail to do so we will require you to contact us directly on 0345 470 4000, or email us through webshop@mobilephonesdirect.co.uk for further review and assistance with this matter.
I hope you have a great day!
Thanks,
Josh
Reply from Mobile Phones Direct Ltd
Good Morning Carol,
Thank you so much for taking the time to share your feedback with us. 5 stars is a big deal! We are thrilled to hear that you are very satisfied with our services! Your satisfaction is our top priority, and it's always rewarding to know that we've met your expectations.
We greatly appreciate your kind words and your support. If there's anything else we can assist you with or if you have any further feedback, please reach out to us. We're here to ensure your continued satisfaction.
We look forward to serving you again in the future!
Best regards,
Josh
Phone upgrade
I was dealt in a courteous, pleasant and intelligent manner throughout my experience.
29 July 2026
Reply from Mobile Phones Direct Ltd
Good Evening, Mr Nutt,
Thank you so much for taking the time to share your feedback with us. 5 stars is a big deal! We are thrilled to hear that you are very satisfied with our services! Your satisfaction is our top priority, and it's always rewarding to know that we've met your expectations.
We greatly appreciate your kind words and your support. If there's anything else we can assist you with or if you have any further feedback, please reach out to us. We're here to ensure your continued satisfaction.
We look forward to serving you again in the future!
Best regards,
Aby
Reply from Mobile Phones Direct Ltd
Good Afternoon, Charles,
Thank you so much for taking the time to share your feedback on Trustpilot! We appreciate your support and are thrilled that you had a positive experience with us.
Your satisfaction is our priority, and we always strive to provide the best possible experience for our customers. We would love to hear more from you about what we can do better to reach that 5-star level so please don't hesitate to share your ideas with us.
Once again, thank you for choosing us and for your valuable feedback. We look forward to serving you even better in the future.
Best regards,
Aby
Reply from Mobile Phones Direct Ltd
Good Morning, Holly,
Thank you so much for taking the time to share your feedback with us. We're thrilled to see that your ordering experience was smooth and hassle-free.
We understand the importance of good communication, and our team works tirelessly to provide an easy order process so it’s incredibly rewarding to know that this worked for you, and we appreciate your trust in our service.
If you have any further feedback or require any assistance, please don't hesitate to get in touch. Thanks again for choosing Mobile Phones Direct, we look forward to seeing you again in the future.
Best regards,
Aby
Reply from Mobile Phones Direct Ltd
Good Morning, Ahmed,
Thank you for taking the time to leave this review!
5 stars is a big deal, and we are proud that our AO service has delivered this impression for you! We look forward to our future services with you and will continue to provide great customer experience with our AO values!
I hope you’re enjoying your Samsung S25 FE! Have a great day.
Thanks,
Aby
I’m still waiting for my order to be completed
18 July 2026
Reply from Mobile Phones Direct Ltd
Good Afternoon, Gary,
Thanks for taking the time to leave us a review. I’m sorry you’re not completely happy with your experience so far. We always like to give customers the best experience, so let’s try and resolve things for you.
I understand the frustration caused by the delay in your order being completed. I have looked into your order and can see that since your review, we have been able to finalise the checks and the handset has been successfully delivered to you.
I hope you are now able to enjoy your new iPhone 13.
I hope this helps, however, if you would like to discuss any further, please feel free to give us a call on 0345 470 4000, and we will be happy to discuss over the phone!
Thanks,
Aby
ordered on sat said Sunday delivery got on Wednesday y
ordered on sat said sunday delivery , nothing arrived , i had to call them , eventually got delivery the following wednesday , just wounder if i never called how long would it take
21 July 2026
Reply from Mobile Phones Direct Ltd
Good Afternoon, Gary,
Thanks for taking the time to leave us a review. I’m sorry you’re not completely happy with your experience so far. We always like to give customers the best experience, so let’s try and resolve things for you.
I am sorry to hear that it took longer than expected for your handset to be delivered. We appreciate the importance of completing a delivery when expected.
I have looked into your order and can see that there was a small delay while your order was processed through our internal security checks, as we required some extra information to complete the order.
Once this was resolved, your order was finalised and sent to the warehouse to be dispatched. I am glad to hear that you have received your device, and I hope you are enjoying your new Samsung S24.
I hope this helps, however, if you would like to discuss any further, please feel free to give us a call on 0345 470 4000, and we will be happy to discuss over the phone!
Thanks,
Aby
Lundi was awesome
28 July 2026
Reply from Mobile Phones Direct Ltd
Good Afternoon, Mathew,
Thanks for taking the time to leave us a review, we’re always looking at ways to make our customers’ experience even better, and your feedback will really help!
It's amazing to hear about your positive experience with Londi! At Mobile Phones Direct, we pride ourselves on providing excellent customer service, and it’s heartening to know that Londi’s guidance helped put you at ease during the whole transaction. Our team is dedicated to making every step as smooth and hassle-free as possible, and your feedback reinforces our commitment to customer satisfaction.
If you need any further assistance or have additional questions in the future, please don’t hesitate to reach out. We’re always here to help!
Thank you once again for your kind words, and we wish you all the best with your new phone!
Best regards,
Aby
Easy to upgrade
Easy to upgrade, got the phone I wanted on a sensible contract. Delivered next day.
20 July 2026
Reply from Mobile Phones Direct Ltd
Good Morning, Mr Stock,
Thank you so much for taking the time to share your feedback with us. We're thrilled to see that your ordering experience was smooth and hassle-free.
We understand the importance of good communication, and our team works tirelessly to provide an easy order process so it’s incredibly rewarding to know that this worked for you, and we appreciate your trust in our service.
If you have any further feedback or require any assistance, please don't hesitate to get in touch. Thanks again for choosing Mobile Phones Direct, we look forward to seeing you again in the future.
Best regards,
Aby
You are an excellent company
You are an excellent company. You handled my new contract very quickly, and the communication was outstanding.
Thank you very much!
20 July 2026
Reply from Mobile Phones Direct Ltd
Good Morning Roxana,
We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.
Thank you for your time, we look forward to hearing more great reviews in the future!
Thanks,
Josh
Very good
Very good The service was very good and also very quick.who delivered the item delivery delivered on timethe
20 July 2026
Reply from Mobile Phones Direct Ltd
Good Morning Maria,
We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.
Thank you for your time, we look forward to hearing more great reviews in the future!
Thanks,
Josh
Excellent information
The girl at the phone was very efficient and had a very pleasant manner. Explained every detail of the contract.
27 July 2026
Reply from Mobile Phones Direct Ltd
Good Morning ,
We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.
Thank you for your time, we look forward to hearing more great reviews in the future!
Thanks,
Josh
It was a wonderful experience with…
It was a wonderful experience with mobile phone direct.staffs were amazing and helpful .showed professional attitude throughout the process .loved the customer service
27 July 2026
Reply from Mobile Phones Direct Ltd
Good Morning Sandra,
We are proud to see you have given us a 5 star review!
I’m glad to hear how impressed you are with our service, it’s always a pleasure working to deliver a great experience for our customers.
Thank you for your time, we look forward to hearing more great reviews in the future!
Thanks,
Josh
iPhone 16’s out of stock
My wife and I ordered two iPhone 16’s and was assured the phones were in stock (asked twice if they were!) , money taken contract started, phones are out of stock, no updates, no contact or anything, sales person was ok but almost impossible to understand, so far very poor service.
27 July 2026
Reply from Mobile Phones Direct Ltd
Good Afternoon, Sandra,
Thanks for taking the time to leave us a review. I’m sorry you’re not completely happy with your experience so far. We always like to give customers the best experience, so let’s try and resolve things for you.
I am sorry to hear that there was a delay on your order due to stock. I appreciate how frustating it is to be advised that the handset was in stock, only to be told that it was not.
I have looked into the order and can see that the handset did show as in stock at the time of ordering, however, it is possible that the handsets can become unavailable while your orders were processing.
I am glad to see that your handsets have now been delivered, and I hope you and your wife are able to enjoy your new handsets.
I hope this helps, however, if you would like to discuss any further, please feel free to give us a call on 0345 470 4000, and we will be happy to discuss over the phone!
Thanks,
Aby
That people that I was in contact with…
That people that I was in contact with were very helpful full .
20 July 2026
Reply from Mobile Phones Direct Ltd
Good Evening, Colleen,
Thank you so much for taking the time to share your feedback with us. 5 stars is a big deal! We are thrilled to hear that you are very satisfied with our services! Your satisfaction is our top priority, and it's always rewarding to know that we've met your expectations.
We greatly appreciate your kind words and your support. If there's anything else we can assist you with or if you have any further feedback, please reach out to us. We're here to ensure your continued satisfaction.
We look forward to serving you again in the future!
Best regards,
Aby
Reply from Mobile Phones Direct Ltd
Good Evening, Craig,
What a great review! We're delighted to hear that you had a positive experience with us and that you’re happy with your order.
5 stars is a big deal. Our team works diligently to always provide the best deals available, so we’re proud that our service delivered that for you.
I hope you’re enjoying your iPhone 16! Have a great day!
Best Regards,
Aby
Reply from Mobile Phones Direct Ltd
Good Evening, Craig
Thank you so much for taking the time to share your feedback with us. We're thrilled to see that your ordering experience was smooth and hassle-free.
We understand the importance of good communication, and our team works tirelessly to provide an easy order process so it’s incredibly rewarding to know that this worked for you, and we appreciate your trust in our service.
If you have any further feedback or require any assistance, please don't hesitate to get in touch. Thanks again for choosing Mobile Phones Direct, we look forward to seeing you again in the future.
Best regards,
Aby
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