ProAV has been my preferred kit supplier for well over a decade. Jordan Ashmore in particular always makes sure he gets what you need as soon as possible, and has even invited me to the ProAV headquar... See more
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Company details
- #8 of 40 best companies in Photography shop
- #5 of 36 best companies in Camera shop
- #1 of 2 best companies in Cinema equipment supplier
About Proactive UK LTD
Written by the company
Proactive UK LTD are one of the leading suppliers of professional video equipment in the UK. We pride ourselves on our customer service, aiming to develop long term relationships with our clients.
Established in 1998, Proactive are fully authorised and accredited by all of the manufacturers we represent. We are more than just an online equipment supplier. Our in house educational training events from ProAV Academy and our online ProAV TV product reviews on Youtube, provide a valuable and informative resource for our customers to keep learning throughout their careers.
We have a fully equipped showroom where customers can see and compare the latest video production equipment. Our customers are the core of our business, and all feedback is incredibly important to us.
Special OffersUsed / Ex-Demo Equipment
ProAV TV
Contact Us
Contact info
Unit 1 & 2 Eastman Way, HP2 7DU, Hemel Hempstead, United Kingdom
- +44 [0] 1442 292929
- sales@proav.co.uk
- www.proav.co.uk
Replied to 100% of negative reviews
Typically replies within 1 week
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Straightforward to deal with
Straightforward to deal with. Website navigation easy... Product as described and best price in the market. Rapid delivery. What's not to like! Used them often and will continue to.
Great price and super fast delivery.
Excellent product
Excellent product, very happy. Good quality and arrived in very good time. Very easy to place an order.
Excellent same-day service.
Great service thanks.
Quick delivery and nice service
Really quick to deliver, and I really like the fact they added a UK style cable as the one which came with the product was an EU cable
The only shop with stock!
ProAV was the only shopping having the Kinefinity EVF on stock. Monitored tens of shops the past weeks but "normally shipped within 2 - 4 weeks" doesn't give me a warm feeling. Shipping to the Netherlands went fast. I am happy.
Memory card
Very good easy to use site very competitive prices and excellent service thank you
Excellent service
Friendly, helpful and knowledgeable staff. Excellent service arriving very quickly and fully tracked.
Mind blowing service
Mind blowing service. Excellent service, speed and communication. I’ve ordered before from these guys and wouldn’t hesitate to order again. They are the bee’s knees.
I wish I found this company years ago!
I was in the market for a significant purchase, but as someone with limited experience in high-end cameras, I really needed guidance. Carl and Jordan couldn’t have been more helpful — their advice has been incredible. Since making my purchases (so far!), I’m genuinely thrilled with the workflow I have now and the quality of the gear I’ve invested in.
ProAV are now my go-to for all future purchases. They take the time to listen, understand my needs, and even highlight solutions to improve my results in ways I didn't even know possible!
No complaints
No complaints, whatever, about Pro AV, but the delivery company let them down, drastically.
The parcel was left on the front doorstep, in full view of passers by. This will be proved, by viewing their own photo. The door was not open.
We were both in, awaiting the delivery. The bell was not rung, nor the door knocked.
It was found by chance, later in the day.

Reply from Proactive UK LTD
Excellent service and on time.
Great coGreat company, superb products, affordable prices and fast deliverympany
Great company, superb products, affordable prices and fast delivery
Good Customer Service
ProAV had exactly what I was looking for, the price was good and the service was very prompt and efficient.
Great Choice, Availability and Service
I've bought from Proactive UK a couple of times now, the range of products offered and importantly, in stock, is outstanding. Service and communication have been very good too.
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