Pure Cremation Reviews 

33,916
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Considering 6,769 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being friendly, helpful, and professional, explaining everything clearly without pressure. Many people highlight the exceptional customer service, noting the supportive and understanding approach during difficult times. The overall service is described as excellent, providing peace of mind and reducing stress. The process is consistently described as easy to arrange and efficient, with clear information provided every step of the way. Reviewers appreciate the quick response times and the smooth user experience, making arrangements simple to set up. Many also found the pricing to be competitive, adding to their satisfaction.

What people talk about most

Staff

Customers had positive experiences with staff, consistently describing them as helpful, professional, and... See more

User experience

Customers consistently note positive experiences with user experience, highlighting how easy and... See more

Service

Consumers find service to be positive, with many reviewers describing it as excellent, professional, and... See more

Customer service

People report positive experiences with customer service, highlighting the helpfulness and professionalism of... See more

Price

Clients share positive opinions on price, finding it reasonable and within budget. Reviewers appreciate the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Your staff were very friendly, helpful and professional. I spoke to Kane, he was polite and explained, so I understood more about Pure Cremation. I looked around other pre paid cremations and thanks t... See more

Company replied

Rated 5 out of 5 stars

Pure Cremation were totally professional from buying the plan through to bringing my husband back home. They could not have been kinder, keeping me updated so that I didn't feel abandoned at a truely... See more

Company replied

Rated 5 out of 5 stars

Excellent service no pressure every aspect explained clearly re Ally lifted a great eight of my mind thank you So much for your patience to Tracy who dealt with meIwould certainly recommend Pur... See more

Company replied

Rated 5 out of 5 stars

When my partner and his sister told me about Pure Cremation I thought it was a great idea. From childhood, when my best friend died of leukemia, I’ve had a horror of going to a funerals, and don’t w... See more


Company details

  1. #8 of 11 best companies in Cremation Service
  2. #12 of 16 best companies in Funeral Director

About Pure Cremation

Written by the company

About Pure Cremation

Pure Cremation is Britain's most-chosen funeral plan provider – and the only provider of a pure cremation. Our funeral plan includes everything you need for a dignified, respectful funeral – so there’s nothing else that family need arrange or pay for. A pure cremation means your funeral, your way – guaranteed. We are delighted to have more 5-star customer reviews on Trustpilot than any other funeral provider.

A pure cremation is just like a traditional funeral, but without a ceremony at the crematorium. That means family can arrange a much more personal send-off, and it means our plans are much more affordable – less than half the cost of a traditional funeral.

FREE GUIDE FUNERAL PLANS FAQ'S Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority. Registered address: Charlton Park Crematorium, Charlton Down, Andover, SP110TA. Tel: 01264 319 319. Registered in England and Wales No. 09906976.

Contact info

4.8

Excellent

TrustScore 5 out of 5

34k reviews

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Asks customers to review

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4.8

All reviews

(33,916)

6,276 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Avoid all the stress for your family, and do things your way…

When my partner and his sister told me about Pure Cremation I thought it was a great idea. From childhood, when my best friend died of leukemia, I’ve had a horror of going to a funerals, and don’t want to inflict it on anyone else. Far better to leave the happy memories intact, and I think Pure Cremation allows you to do that.
I’m not good with computers, but everything was só easy that I soon got things organised. The leaflets are clear, and you can pick up the phone and chat to someone if you need help.

31 July 2026
Rated 5 out of 5 stars

Just paid for our funeral's

Just paid for our funeral's. With Pure Cremation And was helped to do this by Chris Brown. Was so helpful and there was no rush. Answered all my questions. And believe me there were a few . Money back if you cancel but pay an admin fee. Which is normal.

30 July 2026
Unprompted review
Rated 5 out of 5 stars

From the word 'Go'

From the first enquiry to the commencement of the scheme, we were dealt with efficiently and competantly. Wewere confident to commence a plan each (man & Wife) so far no regrets

24 July 2026
Rated 5 out of 5 stars

Great experience

I found the overall experience an easy one the person I spoke to on the phone was professional and courteous and explained it all in a simple way so I could understand everything plus the price was in my budget so I’d say if your thinking about it do it!

17 July 2026
Rated 5 out of 5 stars

A very straightforward process.

My wife and I decided that non attended funeraIs were the option for us. I bought my plan a while ago and we have now sorted hers.
Once the decision is made, the process with Pure Cremation is simple. All done on line.
The response from them is quick and easy to read. There are no awkward discussions and no arguements. It's pre paid, and family are aware.
Wife now has £200 worth of M&S vouchers to spend.......at least she won't need to buy an outfit for my funeral!

15 July 2026
Rated 5 out of 5 stars

So respectful and professional

I was so impressed at how easy it was to set up and pay for my prepaid funeral plan. The key reason for my taking out a plan, was how supportive and professional everyone was when I took out plans for my lovely dad, and Stepmum, who sadly passed away. The respectful interactions with everyone, from Pure Cremation gave me the assurance that when I pass things will go respectfully well. This helps me deal with my on-going grief at both their loss. Thank you Pure Cremation. I continue to promote your services.

23 July 2026
Rated 1 out of 5 stars

When you contact for advise

When you contact for advise, the emails start pouring in. Even though I unsubscribed they continued. Not for me

29 March 2026
Unprompted review
Pure Cremation logo

Reply from Pure Cremation

Thank you for taking the time to share your feedback. We're sorry to read that you've continued to receive emails after unsubscribing, as this isn't the experience we want anyone to have.

We'd really like to look into this further, as it sounds like something may have gone wrong. If you're happy to share a few more details so we can identify your records, we'd really appreciate it. We've sent a request through Trustpilot, or you can email us at customercare@purecremation.co.uk and include "Trustpilot review" in the subject line.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Sold insurance well .but when do I get…

Sold insurance well .but when do I get my 100 pound gift card

14 July 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for rating us with 5 stars. You can find the details on when to expect your gift card in your plan documents, but if you have any questions, please get in touch with us on 0800 033 7737 and we would be happy to help!

Kind regards,

Pure Team

Rated 5 out of 5 stars

Easy to get plan and affordable with…

Easy to get plan and affordable with monthly acceptable payments to suit your finances.

15 July 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for your review. We are so pleased that you found our plans easy to set up and that the payment options suit your needs.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Fantastic service …

From start to finish everything was fantastic and the agent I spoke to was very helpful, polite ,helpful, what ever i asked i got an answer and all in plain English so that I could understand
Thank you very much. I would recommend you to everyone

23 July 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for recommending us. We're so pleased that our team member was able to provide clear and helpful answers to all your questions, making everything easy to understand.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Your staff were very friendly

Your staff were very friendly, helpful and professional. I spoke to Kane, he was polite and explained, so I understood more about Pure Cremation. I looked around other pre paid cremations and thanks to Kane I was happy and would recommend 👌 your services to family and friends. Thankyou for your help much appreciated.

23 July 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for this wonderful feedback and recommendation. It's good to know you had such a positive experience setting up your plan.

Kind regards,

Pure Team

Rated 5 out of 5 stars

Very helpful

Very helpful. There was no problem and David was easy to talk to

22 July 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you for your positive feedback. We're pleased you found it so easy to talk to David.

Kind regards,

Pure Team

Rated 5 out of 5 stars

So kind and patient

So kind and patient

23 July 2026
Pure Cremation logo

Reply from Pure Cremation

Thank you so much! We really appreciate your feedback, and we're delighted you appreciated the kindness shown.

Kind regards,

Pure Team

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