good air condition. all areas for training, rooms, showers etc. are clean. helpful and kind trainers & cleaners. equipment variety and availebility is very good no matter if you train muscle, fitness,... See more
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Location
Switch locationLacon House, WC1X 8RW London, GB
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See what reviewers are saying
Whilst the equipment in the gym is great I find a lot of the staff rather unfriendly and not so willing to help. This excuses the one interaction I have had with the manager on a previous date, bu... See more
A huge shout out to Laura, the PT at Holborn. Despite not feeling well on Friday and barely having a voice, she still came to work to be there for us and gave the best classes ever - I appreciate it s... See more
Company replied
I would like to say thanks to Laura PT @Holborn Pure Gym. She is very friendly & polite. Always makes me laugh .Excellent professional, very good knowledge of her job & always ready to help. Very good... See more
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Company details
- #15 of 17 best companies in Gym
- #11 of 11 best companies in Fitness centre
About PureGym UK - London Holborn
Written by the company
Membership Help
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Everybody Welcome at the UK’s favourite gym
At PureGym we believe everyone should have the opportunity to enjoy a fit and healthy lifestyle. So we have made it simple, affordable and convenient.
From low cost flexible memberships, to quality gym equipment and a wide of classes included, there are loads of reasons why PureGym is the UK's favourite gym.
We welcome everyone regardless of gender, sexuality, size, age, ethnicity or ability. Our gyms are friendly, supportive and judgement free spaces where everybody can come in, work out and leave feeling good.
We offer:
- Hundreds of gyms nationwide
- No contract memberships
- 24 hour opening times
- Classes included in your membership
- A huge range of quality kit
- Experienced Personal Trainers
Contact info
Lacon House, WC1X 8RW, London, United Kingdom
4.1
Great
65 reviews
Replied to 94% of negative reviews
Typically replies within 1 week
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Super nice
It’s very clean and with nice people around. Staff is really nice too. Classes are very nice too. Maybe the ‘lunch time’ classes should last 30mins long instead of 45.
P.S. I only go at 7AM :)
24 February 2026
Unprompted review
Reply from PureGym UK - London Holborn
Hi Paul. Thanks for taking the time to leave this review, we are delighted to see this is 5 stars. We want to provide our members with a safe space in which they can get a great workout in and do so, in a clean and friendly environment. It’s great to hear such positive feedback and we hope you continue to you enjoy using the gym overall! Thanks, PureGym
Ken manager of Puregym Holborn was…
Ken manager of Puregym Holborn was brilliant solving my access problem
Highly knowledgeable.and helpful
20 October 2025
Unprompted review
Reply from PureGym UK - London Holborn
Hi Amadou - Thank you so much for your 5-star review! 🙌 We’re so glad to hear you had an excellent experience, and we’re proud to have such a dedicated team. Our staff work hard to provide great service, and your feedback means a lot. Looking forward to seeing you again soon at the gym! Thanks, PureGym
I went there two times and Ken helped…
I went there two times and Ken helped me with all the information, and finally I decided to join! I am happy with the decision :)
23 September 2025
Reply from PureGym UK - London Holborn
Hi Majo - Thanks for taking the time to leave this review! We want to provide our members with a safe space in which they can get a great workout in and do so, in a clean and friendly environment. We love being able to help and chat to our members when given the opportunity to do so! We are really happy to hear of this experience! Thanks, PureGym
The gym was relatively small
The gym was relatively small, and the shower room had an unpleasant smell.
28 May 2025
Reply from PureGym UK - London Holborn
Hi. Thanks for taking the time to leave this review, we always appreciate and take on board member feedback.
Please be aware due to the situation of our gyms it isn't always possible to extend the site itself, however, we are always looking to expand and improve our facilities where possible, so please keep an eye out for updates. If you have any specific suggestions regarding the layout of the gym please approach the Gym Manager or leave a note in the feedback box, which is regularly reviewed.
Thanks, PureGym.
Reply from PureGym UK - London Holborn
Hi Hooman. Thanks for taking the time to leave this review, we are delighted to see this is 5 stars. We want to provide our members with a safe space in which they can get a great workout in and do so, in a clean and friendly environment. It’s great to hear you enjoy using the gym overall! Thanks, PureGym
I switched here from another gym
I switched here from another gym. All I want to say is that trainers here are very helpful and friendly. The STRENGTH, HIIT, PUMP, CYCLE, PUMP and LIFTING sessions that I experienced here are all good and I benefited a lot from them. I highly recommended Holborn PureGym.
15 March 2025
Reply from PureGym UK - London Holborn
Hi Chang - Thank you for taking the time to leave this review! We’re delighted to hear that you’re having such a brilliant experience in our gym.
Helping our members achieve their goals and feel their best is what drives us every day, and your kind words mean the world to us. Keep up the amazing work—we’re excited to continue supporting you on your fitness journey! Thanks, PureGym.
Good gym Good workout!
Love that the gym is 24hrs. Cardio equipment is good. Gym equipment is a little crowded. There is space that is not being utilized. It would also be nice if you had a wide range of dumbells ranging from 10 - 150lb dumbells.
8 April 2025
Reply from PureGym UK - London Holborn
Hi. Thanks for taking the time to leave this review.
We always aim to provide a broad spread of kit to cater to a range of fitness needs and meet demand as it changes through the day, getting the balance right between weights and cardio, but if you have any other/specific suggestions please approach the Gym Manager who always appreciates and takes on board member feedback.
Thanks, PureGym.
Urgent deep clean required
The sweatiest most smelly gym I’ve been to in a while. Considering the location I expected it to at least be clean. Desperate need of a deep clean and upgrade. The equipment are rusted and aged. The floor smells of years of sweat. Disappointed does not cover my experience
3 December 2024
Reply from PureGym UK - London Holborn
Hi Nay - Thank you for taking the time to leave this review, we always appreciate and take on board member feedback. We would like to apologise for any inconvenience caused.
We would like to assure you that we are reviewing feedback and will ensure this is addressed in club. We fully understand the importance of cleanliness and will be dealt with. Thanks, PureGym.
Gym environment
Staff are great but the heating system is inadequate - needs updating urgently
24 November 2024
Unprompted review
Reply from PureGym UK - London Holborn
Hi Howard - Thank you for taking the time to leave this review, we always appreciate and take on board member feedback.
We would like to assure you that we are reviewing feedback and will ensure this is addressed in club. Temperatures and air conditioning in our gyms are automatically regulated by Smart machines, but if there is a persistent issue staff may be able to override it and can certainly report it to be checked by engineers. Thanks, PureGym.
Puregym London Holborn
Puregym London Holborn is asking people for fake reviews on the survey for a free snack.
They have the worst staff members there, particularly Gary and the Japanese(?) manager
Reply: the snack was offered to people who leave 10*/5* it states… also why should I contact the manager who is the one doing it and they have attitudes.
10 October 2024
Reply from PureGym UK - London Holborn
Hi there - Thank you for taking the time to leave this review, we always appreciate and take on board member feedback. We would like to apologise for any inconvenience caused.
It seems like snacks were provided to encourage members to participate (After all, what's better than a post-workout snack to re-energise after a good workout!) but if it's for fake reviews on a survey as you have suggested this should be looked into.
Could you please get in touch directly with the Gym Manager to provide more information (such as dates and times or names etc.) so this can be investigated. Thanks, PureGym.
Reply from PureGym UK - London Holborn
Hi Beckett – Thank you for leaving this review! Our team genuinely enjoys assisting and connecting with our members whenever we can, so it's wonderful to hear that you've had such a positive experience with us.
We're thrilled to know that you're happy with both the gym and the support from our team. Thanks again, PureGym.
Reply from PureGym UK - London Holborn
Hi there - Thank you for taking the time to leave this review! We love being able to help and chat to our members when given the opportunity to do so!
It’s great to hear that you’re having a great experience with our Team. We are really happy to hear you enjoy using the gym and are happy with our team! Thanks, PureGym
Great gym that is easy to get to and…
Great gym that is easy to get to and good equipment. Good value for money.
1 September 2024
Unprompted review
Reply from PureGym UK - London Holborn
Hi Jesper. Thanks for taking the time to leave this 5 star review! We want to provide our members with a safe space in which they can get a great workout in and do so, in a clean and friendly environment.
We do our very best to ensure that our prices are affordable because we believe everyone should have the chance to experience the gym.
We are really happy to hear you enjoy using the gym! Thanks, PureGym
Reply from PureGym UK - London Holborn
Hi Raj. Thanks for taking the time to leave this review, we always appreciate and take on board member feedback. We would like to apologise for any inconvenience caused.
Would you be able to tell us the reason behind your comments and rating so we can better understand this? Thanks, PureGym
No spray to clean equipment in the gym
No spray to clean equipment in the gym. No paper towels. Not very hygienic.
3 April 2024
Reply from PureGym UK - London Holborn
Hi, thanks for leaving us this review. WE are sorry to see this is 2 stars.
PureGym prides itself on being able to offer state of the art fitness facilities to our members in a safe and welcoming environment. We developed industry-leading cleaning and hygiene protocols to help keep our members and employees safe during the COVID-19 pandemic, however, with the reduced risk and in line with the Government’s ending of legal restrictions, we have decided to remove self-cleaning stations in our gyms, which will also support our sustainability objectives by reducing our paper towel waste. We’re proud to say that many of the protocols implemented during lockdown, such as frequent and regular cleaning, and improvements to our air ventilation systems, will continue to be a core part of our TrainSafe Commitment.
Thanks, PureGym
Staff and manager Stephenie Smith at Holborn PureGym not helpful and rude!
Over all experience at pure gym Holborn-
Equipments broken down on regular basis.
Really bad smell every time you enter the gym.
Changing rooms and toilet area are worth.
Most of the staff are arrogant and not helpful at all.
Did a Pilates class the teacher did not know what is safe what is not safe in a class setting. Also could not demonstrate the exercise for us to follow either. I did not want to end up with an injury so left the class halfway.
Approached the manager Stephanie Smith to raise my concerns as a member she was rude and not helpful did not show any interest in finding about my complaint but trying to direct me to the head office to complain. I have also noticed other review have mentioned that manager Stephanie Smith is rude to them as well. Why put someone in a manger’s position when that person is not capable of doing their job? Anyone reading this review please don’t bother joining this gym.
20 October 2023
Unprompted review
Reply from PureGym UK - London Holborn
Hi Jean. Thanks for taking the time to leave this review, we always appreciate and take on board member feedback.
We would like to apologise for any inconvenience caused. We would like to assure you that we are reviewing feedback and will ensure this is addressed in club.
Thanks, PureGym
Laura is absolutely amazing
Laura is absolutely amazing! I attended her LBT and burn it classes this morning and she was super encouraging while managing to push me to work harder than I have in a while. I absolutely recomend her classes !
5 March 2024
Unprompted review
Reply from PureGym UK - London Holborn
Hi Nancy, it's great to hear you're enjoying PureGym and the classes ran by Laura - thank you for the 5* review!
Richard, PureGym
Reply from PureGym UK - London Holborn
Hi Sophie - it's great to hear you're enjoying PureGym and the equipment we offer, thank you for the 5* review!
Richard, PureGym
There was meant to be no joining fee…
There was meant to be no joining fee but it would seem this was not the case. Rather disappointing as lack of additional cost was a principal reason for joining a gym again.
27 February 2024
Reply from PureGym UK - London Holborn
Hi Kadija! Thanks for taking the time to leave this review, we always appreciate and take on board member feedback.
Our ZEROJF offer is on for a limited time, and excludes a handful of clubs which you can view via the terms and conditions. This code just needs to be entered after selecting your chosen membership.
If your gym is included please contact Member Services who can investigate this further. Thanks, PureGym.
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