Smiggle Reviews 

550
TrustScore 1.5 out of 5

1.7

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Review summary

Created with AI, based on recent reviews

Considering 68 reviews, most reviewers were let down by their experience overall. Many customers reported significant issues with product quality, noting items like water bottles that leaked or broke quickly, and other products that were cheaply made or arrived damaged. Delivery services were frequently criticized for being slow, unreliable, or resulting in damaged and missing parcels. Furthermore, people often encountered unhelpful and rude customer service when trying to resolve these problems. However, some customers also noted positive experiences, with a few people satisfied with customer service, describing staff as lovely, helpful, and efficient in resolving issues or providing free replacements. Some reviewers also found certain products to be beautiful and well-made, and a small number reported receiving their orders quickly and without problems.

What people talk about most

Product

Users describe negative interactions with product, frequently reporting issues with quality and durability.... See more

Customer service

Consumers find customer service to be negative, with many reporting extremely disappointing experiences and... See more

Order

Reviewers mention ambiguous feedback about order experiences, with many expressing dissatisfaction due to... See more

Quality

Reviewers highlight negative aspects of quality, with many expressing disappointment over products breaking... See more

Delivery service

Customers consistently note negative experiences with delivery service, often reporting significant delays... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Joined mailing list for discount code. Discount code didn’t work (item was full priced and nothing in t’s and c’s re this item not being included). Bought item anyway and paid for express delivery. It... See more

Rated 2 out of 5 stars

As a new customer, I am very disapointed by my first order and won't be buying again. They took very long to deliver, a full week. For this waiting time I would be better off buying from overseas for... See more

Rated 2 out of 5 stars

They create nice looking stuff that my daughter loves, but the build quality can be terrible. In particular, the over-complicated lids of their kids water bottles. We must had around four... See more

Rated 2 out of 5 stars

Ordered online, items arrived dirty and the parcel was messy packed. I tried to contact customer service online but I cannot find the option. I will not order again from here!


1.7

Bad

TrustScore 1.5 out of 5

550 reviews

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No recent history of asking for reviews

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1.7

All reviews

(550)

64 reviews in the last 12 months

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Rated 1 out of 5 stars

Poor customer resolution made me feel…

Poor customer resolution made me feel like a scammer! I had 1 missing item from a parcel and reached out , this item was in the sale for £6 and I purchased lots of other items that were all in the box , a simple packaging mistake . I was advised I need to send a picture of the box with label and they would look into and if I was lying basically report me to action fraud !! I work for a fraud team in a large bank I would not scam an item for £6! I did dispose of the box and I understand for fraud purposes they need to investigate high value claims , this was for £6 - really disappointing and I will not use them again I will raise a chargeback with the bank to reclaim the money . I only wanted the item replaced

18 February 2026
Unprompted review
Rated 1 out of 5 stars

Awful products

Awful products
One that was a gift came damaged.
Ordered a pencil case for my daughter and the pencil sharpener doesn’t work.
I really wish I came on here before I ordered. Absolute rubbish

17 February 2026
Unprompted review
Rated 1 out of 5 stars

The incompotence continues

I genuinely believe that part of their recruitment process is to ask interviewees to complete a series of aptitude tests, and the ones who perform well are shown the exit, so as to only employ more idiots in order to add to their cohort of complete and utter incompetent workforce.

I was offered a £10 gift voucher for their months of poor service which Laura advised on 19th December 2025 I could utilise either online or receive a gift card by post. In addition to this, their offer to reimburse my P+P costs for returning their faulty item (a refund which has been outstanding since June 2025) apparently needs me to provide a screenshot of a bank statement proving that my bank is actually... a bank. You know, in case a bank sort code and account number wouldn't do the job. They offered me this, or a £15 gift voucher. I opted to receive both gift vouchers by post.

Unfortunately, every time I reply to their communication, I am left to deal with a different idiot. The one whose turn it is to use the company's sole brain cell and is allowed to go on the computer that day I suppose. Each idiot can only seem to answer one query per email. The last one has been Joanne. So here I am still awaiting an appropriate reply to my email to confirm that they will actually send out the two gift cards by post (I've also attempted to make life easier for them by allowing them to amalgamate the two but I fear this may have created more confusion). Oh, and still awaiting the legally obliged GDPR data for which I have now had to report them to the ICO.

3 February 2026
Unprompted review
Rated 1 out of 5 stars

I'm not buying from them again

I'm not buying from them again. As previously their bottle always leak...destroying my kids books. No refund given as they demand a photo...dump the bottle in the bin
I was hoping this is one poor customer service issue.

During Xmas I stupidly brought more goods online...I located it dumped outside...

I had to file a police report to get my refund.

Police deal with crime to get a ref number.

Not with companies dumping parcel.

What an earth is this?

I'm done buying from here.

20 December 2025
Unprompted review
Rated 1 out of 5 stars

Do not buy online!

I placed an order and two items were missing from the box. After contacting customer service, a week later I get an email response, saying they will only investigate the claim if I still had the box. But in that week my box was obviously recycled. They also stated in the email that they could report me to action fraud for sending this email. Completely unacceptable tone and such a weird thing for a customer service agent to say. The items were low value, purchased in the sale, but I still didn’t expect such a terrible response.
It seems to be a recurring theme on their reviews. There are always items missing, but instead of them looking at the inept people that work in their warehouse, they seem to accuse the customer of lying.

20 January 2026
Unprompted review
Rated 1 out of 5 stars

Very disappointing experience with customer service and order tracking

I placed a large order of nearly 700 items for a school, so clear logistics and communication were extremely important for us.

When I checked my order details, there were no delivery tracking numbers visible per order. I later received many tracking numbers by email, but none of them clearly stated which tracking number belonged to which order. Because of this confusion, I contacted customer service simply to request the correct tracking numbers per order and to identify whether any items were missing.

Instead of receiving help, I was shocked by the response from Katie. Her email implied that I might be making a fraudulent or illegal claim, referencing fraud investigations and reporting to authorities. This tone was completely unacceptable and highly offensive, especially considering that I was only asking for tracking clarity — nothing more.

To be clear: I never accused the company of anything. I only asked for the tracking numbers so I could verify deliveries properly.

Today, I called customer service hoping to resolve this calmly. The call was answered by Lauren, who stated she was a manager. Unfortunately, the experience was even worse. She raised her voice, did not allow me to explain the situation, and repeatedly said things like “you have millions of tracking numbers, check your inbox and figure it out yourself.”
This was said in a very rude and dismissive manner.

Even after I clearly told her that I intended to leave negative feedback due to the way I was being treated, her response was essentially “you can do whatever you want”, showing complete disregard for customer experience.

All I wanted was basic information and support for a very large and important order. Instead, I was met with accusations, rudeness, and unprofessional behavior. This entire process has been a huge disappointment and far below what I would expect from a brand of this size.

Reference Order Number: 83111836

9 January 2026
Unprompted review
Rated 1 out of 5 stars

I ordered a school bag for my kids

I ordered a school bag for my kids, but the quality was very poor. I decided to return it in-store; however, the store manager refused to issue a refund because the payment was made through PayPal. Smiggle’s return policy is not customer-friendly. If I choose to return the item by post, I have to pay the postal charges myself, which is another loss for the customer. This experience has been very disappointing. I will not be buying from Smiggle again and do not recommend it.

26 December 2025
Unprompted review
Rated 1 out of 5 stars

Terrible customer service

I did an order in November for a few stocking fillers and gifts.... absolutely terrible customer service! One item (small) was missing and another was damaged which was intended as a gift. I contacted their customer service and was met with a seemingly automated rude email that basically implied everyone is a scammer and that unless you had a picture of the packaging and label, they would not respond. Fortunately (by pure chance) I did have a picture as the box had already been recycled and wouldn't have had it anyway. Turns out it doesn't matter either, because despite sending 2 emails with the picture of the box, I never received a response. These items weren't very high value luckily, but it's put me off ever ordering from them again if they just won't help if you have any problems.

19 November 2025
Unprompted review
Rated 1 out of 5 stars

Uses Evri ! Haven’t received my order over a week

Haven’t received my order over a week , sadly exclusively uses Evri for deliveries and evri has been withholding / or lost my parcel. Please give us choice for alternative couriers ! We don’t mind paying a bit more for postage to actually receive our orders!

11 December 2025
Unprompted review
Rated 1 out of 5 stars

DO NOT BUY FROM SMIGGLE

DO NOT BUY FROM SMIGGLE
On waiting for items to come into store on purchasing them, I got home and found that the item put into the bag was opened and one of the items were missing from the box, totally disgusted as I had been waiting so long for this as a Xmas present for my granddaughter.
Have been trying to contact the store, always unavailable, left lots of messages but no one has contacted me back. I rang their so called Customer Services who stated, I’m really sorry but we only deal with on-line orders??? asked if I could have a another number so I could get this sorted but nothing. I have emailed but no response, absolutely disgusted. Will never use again. I am unable to take this back due to not living near any such store so my hard earned money is gone in Smiggles account.

8 December 2025
Unprompted review
Rated 5 out of 5 stars

Excellent service from Katie in Solihull Touchwood!

I visited the Solihull Touchwood branch and was helped massively by the lovely sales assistant Katie. I was looking for presents for my nieces and nephews and Katie kindly assisted me in finding the perfect presents, letting me know prices, going into the store room to find me products, Katie went above and beyond and didn't mind me being in the shop for so long. Absolutely lovely and patient, Katie is an asset to this branch and showed fantastic customer service! She also didn't mind listening to me ramble on about Xmas presents for my family! I really appreciate the help, thank you so much!

28 November 2025
Unprompted review
Rated 1 out of 5 stars

Horrendous customer service

Horrendous customer service, and some really poor, cheaply made products.

I've purchased two water bottles which have both have broken within a few weeks of use. The actual bottles themselves have been ok, but the stopper in the lids have come out. I simply asked for a replacement top for my second bottle and the amount of questions and evidence I got asked to provide, was absolutely ridiculous. The customer service rep then sent me a bit of plastic that didn't remotely fit in the lid, it fell right out. I then had to provide evidence of this, and then asked to provide further responses before she said she can't do anything else and that I need to go in store to see if they can help. After all that. I can't believe how poor the customer service was. I won't ever be buying products from such a terrible company. Don't even bother buying from here, if you ever have any issues, they don't care.

27 November 2025
Unprompted review
Rated 1 out of 5 stars

Avoid if you can!

They get you to sign up for their emails for 20% off and then don’t send an email with the code.

As soon as you place the order, they send the 20% code.

You can’t cancel orders. Have they gone back in time to 1990?

Won’t use them again

25 November 2025
Unprompted review
Rated 1 out of 5 stars

When next day isn't next day

When you pay extra for next day delivery is it just me or would you expect it to do what isn't says on the tin??

Apparently according to Smiggle its 1-3 days?! What's the flippin point in next day then? Pay more and take your chances?

Customer service appalling

Don't bother buying online anymore. Will find a stockist if I ever bother buying from them again

25 November 2025
Unprompted review
Rated 1 out of 5 stars

These products are not fit for purpose

It was my daughter‘s birthday yesterday, and she was given a care Bears Smiggle water bottle.

It’s has lasted a total of one full day before It has broken!

I paid £3 to Parkin town, walk up to the store, with the bottle that does not even have one scratch on it, thinking that I would receive a replacement due to such poor quality products, only to be offered the option to purchase (full price) a new lid For her brand-new water bottle.
These products are not fit for purpose

18 November 2025
Unprompted review
Rated 1 out of 5 stars

Terrible water bottles + customer service

We got a supposedly leak-free water bottle for our child. Despite closing it according to all instructions, it leaks. All the time! It has ruined schoolbooks and leaked onto sports clothes etc. The company hasn't replied when I got in touch to complain. Having read reviews I now see many others have had the same experience. Do not buy from this company!

30 October 2025
Unprompted review
Rated 1 out of 5 stars

Whilst the kid likes the shop, it's rubbish

Whilst the kid likes the shop, the products break quickly and are very low quality. Water bottles haven't lasted a single term. Leakes, parts coming out, leaking, mold with inaccessible parts to clean....

5 November 2025
Unprompted review

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