Sytner Group - Reading Audi Reviews 

From start to finish our experience was excellent. Well organised, good communication and in person the experience from all the team was best in class

I am constantly recovering vehicles to your reading Audi dealership where I have found that the only service advisor who understands the meaning of service is Liam.
Unlike most of your other service team members he always has a smile and welcoming manner and goes that extra bit to assist you and own the problem you have.
As an ex service manager myself who was responsible for the royal household Vauxhall vehicles I would have been extremely proud to have had him as part of my service reception team.
I would certainly recommend him for service advisor of the month should you be looking to recognise a staff member.

Great customer service from Ashleigh Barnett

If you are buying a car here, deal with Usman Jamshaid. He was excellent, helpful, and the initial sales process for my £84,500 Audi RS Q8 was fantastic.

However, the post-sale customer service from Sytner Reading management is the worst I have ever experienced. The vehicle was sold with a pre-existing mechanical geometry defect. When I raised this, management (David Appleton and Michelle Williams) completely refused to resolve it. They hid behind a meaningless "visual tick-box" check and—unbelievably—ignored a laser geometry report provided by their own Reading Audi service department that proved the defect existed.

The situation was handled so poorly by Sytner management that VWFS (Audi Finance) had to intervene and directly fund the £780 repair bill themselves as a goodwill gesture just to finally resolve the dispute.

Usman is great, but Sytner Reading management will take your money and abandon you the second a mechanical issue arises. Avoid if you want peace of mind.

We sold a car via Motorway. Sytner Audi Reading made the winning bid. When the dealer came to look at it he claimed not to know about some damage that we had declared and then claimed to find some really bad paint work that would need repainting. All this with a view to drive down the agreed price. Appalling sharp practice.

Professional service from start to finish. Thank you

My car the Q8 has been having issues with 360 cameras. It sometimes comes on and the off. But since it was fixed I haven’t experienced any problems. The customer service had always been excellent. The staff are very helpful, polite and friendly. My thanks goes to Liam and all the technicians and then Gareth Dismond who do a fantastic job. I have always taken my car to Reading Audi because of the service. Keep it up guys.

I would like to say a huge thank you to Warren Patey in the Audi Sales Department for his outstanding service. From the very beginning, Warren was extremely knowledgeable, professional and helpful. He took the time to explain everything clearly, answered all of my questions and made the whole process so much easier and more enjoyable.

I really appreciated his patience, attention to detail and genuine willingness to help. It’s clear that Warren knows his products extremely well and takes pride in providing excellent customer service.

I would highly recommend Warren to anyone looking to purchase an Audi. He is a real asset to the Audi team, and I’m very grateful for all his help. Excellent service from start to finish — thank you, Warren!

Go to another Dealership!
Very disappointing experience, particularly given the level of customer service I would expect from an Audi dealership. We went in for an A1 used car test drive.

Unfortunately, the salesperson (Ebenezer Duah) we dealt with came across as rude, dismissive and at times quite arrogant. There was very little effort made to actually tell us about the car — we were largely left to ask questions ourselves, and when we did, the responses often felt nonchalant and as though our questions were an inconvenience rather than part of the buying process.

The test drive was equally disappointing. At no point beforehand were we told that the salesperson would be accompanying us, until we asked directly, when he got into the car. He simply got into the front passenger seat without even offering to sit in the back, which meant one of us had to sit in the rear. It may sound like a small thing, but combined with his general manner it came across as discourteous and added to an already uncomfortable experience.

There was very little enthusiasm to show off the car, no real attempt to understand what we were looking for, and certainly no sense that our business was particularly valued.

Buying a car should be an enjoyable experience, particularly when you are genuinely interested in the vehicle and have taken the time to visit a premium-brand dealership. Unfortunately, this salesperson’s attitude completely overshadowed the car itself and ultimately ruined both the test drive and our impression of the dealership.

The only saving point was when we mentioned this Emma Hall, who apologised profusely and offered to fix the matter, but by this point we just wanted to leave!

We left feeling disappointed and, more importantly, far less inclined to buy the car from this dealership. A real shame, as our experience could have been completely different with a salesperson who was welcoming, knowledgeable and genuinely interested in helping a potential customer.

Have you ever heard the expression "They can't arrange a piss-up in a brewery" or "These guys can't arrange a test drive from a dealership"? Complete waste of my executive time. Give them a miss if I were you.

Came in to purchase a car and got totally ignored, along with a number of other people. Tried to get someone’s attention without any luck. Waited at reception, then took a seat, then tried walking round to get help. One person working there walked past everyone but didn’t even acknowledge us. Ended up walking out and buying a car elsewhere. If that is what the service is like when you’re trying to spend money there, I wouldn’t want to see what it’s like if I needed help post purchase.

I went there for an MOT. Lewis was punctual and kept me up to date on how things went. He also asked for when I needed the car and got it ready before that. Excellent service.

All the staff we came into contact at Audi Reading, including the staff who make you a cup of coffee, are so professional, and helpful. They are polite, respectful and go more than the extra mile to help.They also have a lovely sense of humour. It is because of theses staff, the service, and the confidence I have in them, especially being a woman that I am not been “ ripped off”, that I would only consider Audi reading.

Matt who sold me the car was extra helpful and ensured a smooth process

Really great experience - came in to show a faulty charging cable and get one ordered, the team were able to provide me a replacement under warranty on the day, and even washed and hoovered the car for me while they did their diagnostics! Friendly service and a nice area to wait and work

Emily was very informative and supportive, guys carrying out the work were very thorough

**update in response to Sytner’s reply

Thank you for your response. I appreciate the acknowledgement. However, I had already copied Michele Williams into previous correspondence regarding this matter and did not receive a response at the time. Given the history of this case, I feel I have made every reasonable effort to engage with the dealership. My review reflects that experience.**

I purchased a brand new Audi Q3 from Sytner Reading expecting the level of service associated with a premium retailer. Unfortunately, my experience has shown a significant difference between the sales process and the ownership experience.

The initial sales experience was positive, but the handover of the vehicle was rushed. There was little demonstration of the vehicle’s features, no meaningful assistance setting the car up, and even rubbish left in the centre armrest. It was not the premium experience I expected when collecting a brand new vehicle.

Shortly afterwards, the vehicle developed multiple issues, including ongoing MMI and navigation faults, windscreen concerns that required replacement but remain unresolved, a failed driver’s window regulator, and further issues including a steering related noise and an intermittent crackling sound from behind the dashboard. The vehicle also sustained paintwork damage whilst in the dealership’s care.

The biggest disappointment has been how these issues have been managed. Despite providing evidence of faults and attending multiple visits, I repeatedly found myself chasing updates, requesting progress and escalating concerns. Commitments such as the opportunity to compare my vehicle with another Q3 of the same specification were not followed through.

Communication has been a particular frustration. Even after my vehicle was booked in for two days, I received no proactive update when that time passed and had to contact the dealership myself. More recently, after sharing my experience in a review, the response was again to ask me to contact them, rather than proactively reviewing the history of the case and taking ownership. This unfortunately reflects the wider experience I have had throughout.

I have always been willing to work constructively towards a resolution, but a premium dealership should not require a customer to continually drive the process forward.

Buying a premium vehicle is not just about the badge on the bonnet. It is about confidence that, when something goes wrong, the dealership will take ownership, communicate professionally and support the customer through the issue.

Based on my experience, Sytner Reading did ok up until the contracts were signed. They fell significantly short when it came to the part that matters most: supporting the customer after the sale.

Cameron and Liam was amazing in the process of me getting my car and helped me throughout the whole way.

Haajrah was amazing! Paperwork and handover was so quick- visited the car and drove away within less than a week!