My car the Q8 has been having issues with 360 cameras. It sometimes comes on and the off. But since it was fixed I haven’t experienced any problems. The customer service had always been excellent. The... See more
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All the staff we came into contact at Audi Reading, including the staff who make you a cup of coffee, are so professional, and helpful. They are polite, respectful and go more than the extra mile to... See more
Company replied
We sold a car via Motorway. Sytner Audi Reading made the winning bid. When the dealer came to look at it he claimed not to know about some damage that we had declared and then claimed to find some r... See more
Really great experience - came in to show a faulty charging cable and get one ordered, the team were able to provide me a replacement under warranty on the day, and even washed and hoovered the car fo... See more
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Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
Worton Drive, RG2 0TG, Reading, United Kingdom
- 0118 975 4900
4.2
Great
703 reviews
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Greetings from the time we arrived
Greetings from the time we arrived. receptionist was extremely helpful and very polite, Emma at the service desk Reading Audi, was very helpful professional and very friendly, we were informed regularly about the progress of the car service stages, we were treated like a valued customers, thanks for everything
20 February 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Sami, Thank you very much for your kind words and for taking the time to share your experience at Reading Audi. We are delighted to hear that our receptionist and Emma at the service desk provided you with professional and friendly service throughout your visit. It is wonderful to know you felt valued and well informed during the progress of your car service. Your feedback is greatly appreciated, and we look forward to welcoming you back in the future. Best regards, The Reading Audi Team
Perfect service
From the gentleman that met me at the service area through to the reception ladies and ultimately Emma who took care of my service requirements it was perfect from end to end. I couldn’t recommend this highly enough.
18 February 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you ever so much for your wonderful review. We are delighted to hear that your experience with our team, from the gentleman in the service area to Emma and our reception staff, was perfect from start to finish. It means a great deal to us that you would recommend Reading Audi so highly. Your kind words are truly appreciated and serve as a great encouragement to everyone involved. We look forward to welcoming you back in the future.
Pleasant Experience
Both people we spoke with were incredibly attentive and guided us through the entire process. The financial manager — I believe his name is Harry Dennis — was very helpful, and the sales executive who handled the car purchase, Usman Jamshaid (I hope I got the names right), was also excellent. They both made the experience smooth and pleasant. We were unsure if we would buy the day we went to the store, but we felt so reassured that we decide to make the purchase at the same day.
8 February 2026
Unprompted review
Reply from Sytner Group - Reading Audi
@lilam Leme, thank you for those kind words about Usman and Harry, its great to see they guided you through the process and you had the freedom to make the choices you wanted! Enjoy your ew car, Michele Williams Head of Business, Reading Audi.
Audi warranty - a total joke
Excellent service at Reading Audi. Couldn’t fault it. Unlike the total rubbish from the finance function, trying to deny the warranty claim. A bolt shears inside the gearbox and they say it isn’t covered. I will challenge all the way but for now my advice is that Audi warranties are not worth the paper they are written on.
13 February 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Richard, thank you for sharing your experience. We are pleased to hear you found the service at Reading Audi excellent. However, we are sorry to learn of your dissatisfaction with the finance department regarding your warranty claim. We appreciate your feedback and understand how frustrating such situations can be. Audi strives to provide clear and fair warranty terms, and we regret that this has not met your expectations. Your comments will be taken on board to help improve our customer experience.
Questionable practices and ethics
I was appalled at the treatment I received when my car (less than two years old and only 12k miles) was serviced. Audi claimed that one tyre required immediate replacement and the wear pattern dictated the tracking be checked and adjusted. The quote for the replacement tyre was £169 (Pirelli P7) and £129 for tracking. My local tyre fitting company quoted £120 and £45 respectively. Despite having already declined the “recommended” brake fluid change, I was once again asked if I wanted it. When I questioned the reason for it on a two years old vehicle, the response was “because the fluid may have gone down due to pad wear”. Not sure why a complete fluid change is necessary when a simple top up would suffice. My experience has me seriously questioning whether my next vehicle will be an Audi. It also confirms my suspicions of the integrity of main dealers.
You can see for yourselves the standard condescending platitudes offered in Sytner’s response. One that’s standard for all reviews criticising their company. I will give a further update once I receive a reply from the named individual. I won’t hold my breath
11 February 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear David, we are sorry to hear about your disappointing experience and appreciate your feedback. It is never our intention to cause frustration or doubt regarding the integrity of our service. We understand your concerns about the pricing and recommendations provided. We would like to invite you to contact our Head of Business, Michele Williams, at michelewilliams@sytner.co.uk, to discuss your experience further and address any questions you may have. Kind regards, [Dealership Name]
Customer Experience/Service was…
Customer Experience/Service was excellent. My request were met with good communication. Would recommend to my friends.
The salesman was Rocksten Rodrigues.
11 February 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Gaynor. Thank you very much for your kind words and for taking the time to share your experience with Reading Audi. We are delighted to hear that Rocksten Rodrigues provided excellent service and maintained good communication throughout your visit. It is wonderful to know your requests were met to your satisfaction. Your recommendation means a great deal to us, and we truly appreciate your support. We look forward to welcoming you and your friends again in the future. Best wishes, The Reading Audi Team
Great customer service!
Awesome customer service experience at Reading Audi from Emma, who has served me for a few years now. She is always very friendly and welcoming from the moment I drop my car off in the morning to collection. She always takes the time to explain in detail the work which has been carried out and any queries that I have. Nothing is ever too much trouble. Even though I have moved out of the area I still return to Reading Audi for Emma’s professional customer service. Thank you!
10 February 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Laura, Thank you so much for your kind words and continued loyalty to Reading Audi. We are delighted to hear that Emma consistently provides you with friendly, professional, and thorough service. It’s wonderful to know that even after moving away, you still choose to return for the excellent customer care you receive. Your feedback is truly appreciated and motivates us to maintain the highest standards. We look forward to welcoming you back again in the future. Best wishes, The Reading Audi Team
Excellent customer service
Excellent customer service. Friendly, professional, approachable, everyone was so lovely and helpful. Service was fast and efficient, no waiting around wondering what was going on. Loved the drive though check-in too.
29 January 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Jo, thank you ever so much for your kind words. We’re delighted to hear you found our customer service friendly, professional and approachable. It’s wonderful to know the process was quick and efficient, and that you enjoyed the drive-through check-in. Your feedback truly means a lot to us, and we’re thrilled that our team made your experience a positive one. We look forward to welcoming you back in the future. Best wishes, The Reading Audi Team
The girls in the service team
The girls in the service team, namely Alex, were so lovely and honestly made the experience so lovely and comfortable. All I will say is - I respect the price is the price and that the tyres are premium but £336 for a single tyre is absolutely crazy and maybe you should look at reviewing this. I travelled 3 minutes from Audi to get 3 changed for £230, which was £100 less than 1 wouldve cost me in store. Luckily, Alex fit me back in for same day re-test. She was a credit to the staff there.
28 January 2026
Unprompted review
Reply from Sytner Group - Reading Audi
@Beth, thank you for your review and the feedback for the team. We certainly want to be competitive so will complete a review of our pricing from our Audi Approved Supplier. Great to see what a good level of service Alex offered and we hope to see you back soon in the dealership. Kind Regards, Michele Williams
Reading Audi Outstanding
Service and a massive shout out to Emma Payne who was professional courteous from the minute I walked through the door . Emma has a fantastic way about her , she is customer centric and kept me updated on the progress of my vehicle . Also Gareth Dimond who runs a very tight ship and was really good all the way through my issue experienced from another dealership . Great team thanks Reading Audi
30 January 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Mark, Thank you ever so much for your wonderful 5-star review. We’re delighted to hear that Emma provided such professional and courteous service, keeping you well informed throughout. Gareth and the entire team truly appreciate your kind words and recognition. It’s fantastic to know we could support you effectively, especially after your previous experience elsewhere. Your feedback means a great deal to us all at Reading Audi. We look forward to welcoming you back in the future. Best wishes, The Reading Audi Team
Great customer support and attention to vehicle service
I was treated as a valued customer from the time of booking my service through to collection of my car. Through the service I was kept fully informed and had every confidence in the level of attention and detail paid to the inspection of my car.
16 January 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Richard, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that you felt valued throughout the entire process and that our team’s attention to detail gave you confidence. It is always our aim to keep customers fully informed and ensure their satisfaction. Your positive feedback is greatly appreciated and serves as a wonderful encouragement to everyone here at Reading Audi. Kind regards, The Reading Audi Team
Reply from Sytner Group - Reading Audi
Dear Ros. Thank you very much for your kind words and for taking the time to leave us a 5-star review. We are delighted to hear that you found our service to be good and efficient. It is always our aim to provide a seamless and positive experience for all our customers. Your feedback is greatly appreciated and serves as a wonderful encouragement to the entire team here at Reading Audi. We look forward to welcoming you back in the future. Kind regards, The Reading Audi Team
Vehicles first MOT
Vehicles first MOT. Booked online for an afternoon appointment. Only after calling Audi prior to appointment was I informed that booking was not honoured and it had to be dropped off for a full day. Diary rearranged and vehicle dropped off.
Happily it passed and was returned washed & hoovered.
However, it came with 2 advisories. 2 tires had been measured at 3.5mm, (legal limit being 1.6mm). And the Health check video verified they were above the legal limit.
Yet when previously purchasing used vehicles from Audi they have always stated they don’t change tires unless they are below 3mm and no MOT certificate has ever been issued with ‘advisories’ on it, so left wondering, ‘why now’.
16 January 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Mr S, thank you for your detailed feedback and for choosing Reading Audi. We apologise for the confusion regarding your MOT appointment and appreciate your understanding in rearranging your diary. It’s great to hear your vehicle passed and was returned in a clean condition. Regarding the advisories on your tyres, we aim to provide transparent information to ensure your safety, even when measurements are above the legal limit. We appreciate your continued trust in Audi and value your comments.
If only all main dealers were like this
Amazing customer service experience as ever from Reading Audi. I have dealt with Emma Payne in service for a few years now and not only is she brilliantly efficient and really nice to deal with but nothing is too much trouble for her. Completely different experience to other main dealers I have dealt with in previous years.
Reading Audi have also always been very good with any issues that have cropped up and I always feel like I have been treated very fairly by them. Their work is also excellent.
16 January 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you Derek for taking the time to leave such a detailed review regarding our Service Advisor Emma, Its great to see that you found her manner pleasant and friendly. Its great to read you feel she treated you fairly and that makes you want to use us again as a business. Kind Regards, Michele Williams Head of Business.
Emma was super helpful and efficient in…
Emma was super helpful and efficient in our dealings with her.
9 January 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Judith. Thank you ever so much for your kind words. We are delighted to hear that Emma was able to assist you efficiently and that your experience with her was a positive one. It is always our aim to provide excellent service and support to all our customers. Your feedback is greatly appreciated and serves as a wonderful encouragement to the whole team. We look forward to welcoming you back to Reading Audi in the future. Best wishes, The Reading Audi Team
Fantastic check process with a drive in…
Fantastic check process with a drive in garage and immediate welcome from Audi staff. Ashleigh on the service desk was very efficient, knowledgeable and professional.
7 January 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Mark. Thank you very much for your kind words and for taking the time to share your experience with us. We are delighted to hear that you found our drive-in garage check process convenient and that Ashleigh provided efficient, knowledgeable, and professional service. It is always our aim to offer a warm welcome and excellent support to all our customers. Your positive feedback is greatly appreciated and motivates our team to maintain these high standards. We look forward to welcoming you back to Reading Audi in the future.
Appalling experience from Sytner Audi Reading
I had my Audi booked in for a routine service and for a door seal to be refixed/replaced under warranty. The first issue experienced was the attempt to charge me for the pollen filter and brake fluid change, both of which were on the service plan (sold to me by Sytner). I also had to argue the point that the door seal was a warranty repair as the car was only two years old. When I collected the car and returned home, I looked at the door seal, only to find that it hadn't been changed or refixed, despite me being told that it had by the service colleague that I was dealing with. How can this happen? Have I been lied to as I was told that the work had been completed? How do I know that the rest of the service has been completed correctly? I have escalated this and await a resolution but I am far from happy with Sytner Audi Reading at the present time. I have also sent the complaint to Michele Williams so Sytner please don't suggest this in any reply.
31 December 2025
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Mr Jones, we sincerely apologise for the frustration and inconvenience you have experienced with your recent service. We understand your concerns regarding the door seal and the service plan items. We would like to invite you to contact our Head of Business, Michele Williams, at michelewilliams@sytner.co.uk, however we know that you already have. The Head of Aftersales has already been in touch with you and you are corresponding so Gareth will be able to address all your concerns. Kind regards, Sytner Audi Reading
Had very good service this time let…
Had very good service this time let hope it all fix now
29 December 2025
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Michael, thank you very much for your kind words and for taking the time to leave a review. We are delighted to hear that you received very good service during your visit. It is our aim to ensure every customer has a positive experience, and your feedback is greatly appreciated. We sincerely hope that everything is now fully resolved and that your vehicle is running smoothly. Should you need any further assistance in the future, please do not hesitate to get in touch. Best wishes, Reading Audi Team
First class service I have ever received from an Audi Dealership
From the first moment I contacted the Sytner Group to ask about a Q3 sportback I have been dealt with professionally, courteous & above all Warren Patey has made it a tremendous experience. Warren could have not been more helpful and is a credit to the Sytner Group, please pass my thanks and gratitude onto him.
23 December 2025
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Mick, Thank you very much for your kind words and for taking the time to share your experience with Reading Audi. We are delighted to hear that Warren Patey provided you with such professional and courteous service throughout your enquiry. It is wonderful to know that your experience was a positive one, and your gratitude means a great deal to us. We truly appreciate your support and hope you continue to enjoy your Q3 Sportback. Best wishes, The Reading Audi Team
Shocking Service – Car Returned Worse Than Before
Took my car to Audi Reading on 5th Dec for a simple gearbox software update. It was in perfect working order. What followed was a nightmare:
Update failed → hydraulic pump replacement promised by 10th Dec
No courtesy car offered (I had to beg twice, both times refused)
Zero communication – I chased for every update
Gearbox removed, told part was on 2-week back order, car undriveable
After escalation, offered £250 for rental, not a courtesy car
Next day, gearbox “appears” and car returned – now with a knocking fault
Reported immediately, ignored for days, then told next slot is 12th Jan
So now I’m stuck over Christmas with a car that was perfect before Audi touched it. No support, no accountability, no care.
5 December 2025
Unprompted review
Reply from Sytner Group - Reading Audi
Dear James, We sincerely apologise for the distress and inconvenience you have experienced following your visit to Audi Reading. It is disappointing to hear about the lack of communication and support during this time, especially over the festive period. We understand how frustrating this must be and appreciate your feedback. We would like to invite you to contact our Head of Aftersales, Gareth Dimond, at garethdimond@sytner.co.uk to discuss your concerns further. Kind regards, Audi Reading Team and get the car looked at again if required.
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