My car the Q8 has been having issues with 360 cameras. It sometimes comes on and the off. But since it was fixed I haven’t experienced any problems. The customer service had always been excellent. The... See more
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All the staff we came into contact at Audi Reading, including the staff who make you a cup of coffee, are so professional, and helpful. They are polite, respectful and go more than the extra mile to... See more
Company replied
We sold a car via Motorway. Sytner Audi Reading made the winning bid. When the dealer came to look at it he claimed not to know about some damage that we had declared and then claimed to find some r... See more
Really great experience - came in to show a faulty charging cable and get one ordered, the team were able to provide me a replacement under warranty on the day, and even washed and hoovered the car fo... See more
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Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
Worton Drive, RG2 0TG, Reading, United Kingdom
- 0118 975 4900
4.2
Great
703 reviews
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Enquiry on a used audi
Made an enquiry on a used Audi at reading Audi, info and video was sent over straight away, very happy with the service I received from warren
Thank you
1 May 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Graham, Thank you very much for your kind words and for taking the time to share your experience with Reading Audi. We are delighted to hear that Warren was able to assist you promptly and provide all the information and video you needed. It’s wonderful to know you were very happy with the service you received. Your feedback is greatly appreciated and motivates us to continue delivering excellent customer care. We look forward to welcoming you again in the future. Best wishes, The Reading Audi Team
The shop is very clean and organised but disappointed
The shop is very clean and organised. I came for service and Mot, but I am a bit disappointed. The reception is not making people feel welcome; it may be due to the high workload. They have to serve all customers with tea, coffee, and water. And I chose the car wash, but it only cleaned the car halfway. The boot and seat are not fully cleaned.
25 April 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Rui Zhang, thank you for your feedback. We are pleased to hear you found our shop clean and organised. However, we apologise that the reception did not make you feel welcome and that the car wash did not meet your expectations. We appreciate your comments regarding the refreshments and the service quality, as these are important to us. Your observations help us understand where improvements are needed, and we value you taking the time to share your experience.
Audi Service
Ashleigh made my experience with my service very easy and allowed me to collect my vehicle when I needed to due to my work commitments!
23 April 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Joe, Thank you very much for your kind words. We are delighted to hear that Ashleigh was able to make your service experience straightforward and convenient, especially given your work commitments. It’s always our aim to provide a seamless and flexible service to suit our customers’ needs. Your feedback is greatly appreciated and serves as a wonderful encouragement to the team. We look forward to welcoming you back to Reading Audi in the future. Best wishes, The Reading Audi Team
Where has good old-fashioned 'we are here to serve' gone?
What really frustrates me is not being able to talk to a human. If I have a problem with my A6 Etron (of which we have had many software issues), I do not want to talk to a 'digital assistant'. I want to talk to someone who can help!
You offer a WhatsApp service, yet we do not receive prompt responses - we have to chase. Just where is the good old-fashioned 'we value your service'. I'm afraid the glass edifice of the showroom does not wash... That being said, when we do speak to the service team, they are helpful and very professional.
Would I recommend an Audi to friends/family, the honest answer is 'nope'. The car is great to drive but the software is way too buggy. It also feels that the dealer/brand/customer relationship is not there, much to our sadness.
FYI, after taking our VW Cali to the the main dealership c.50 miles W of Reading for a regular service, I received a phone call a day later to check if all was OK. Ureaka - 360 customer feedback. It was very welcomed!
One of Lee Iacocca's 8 commandments was 'Never forget the line makes the money'. In this case we (the customer) are 'the line'.
Hope this honest feedback helps!
1 April 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Andrew, Thank you for your honest feedback. We sincerely apologise for the frustration caused by the lack of direct human contact and the software issues you have experienced with your A6 Etron. It is disappointing to hear that our communication has not met your expectations. We appreciate your kind words about our service team’s professionalism. We would like to invite you to contact our Head of Business, Michele Williams, at michelewilliams@sytner.co.uk to discuss your concerns further. Kind regards, Reading Audi Team
Good service helpful and friendly staff…
Good service helpful and friendly staff . Even tried to help me connect my phone to satnav .
21 April 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Robert, Thank you very much for your kind words and for taking the time to leave us a 5-star review. We’re delighted to hear that you found our staff helpful and friendly, and that we were able to assist you with connecting your phone to the satnav. It’s always our pleasure to provide excellent service and support to our customers. We truly appreciate your feedback and look forward to welcoming you back to Reading Audi in the future. Best wishes, The Reading Audi Team
Staff was very kind and polite and did…
Staff was very kind and polite and did not wait too long for my car
21 April 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Shoaib Akram, Thank you very much for your kind words. We are delighted to hear that our staff were polite and attentive during your visit. It is always our aim to provide a friendly and efficient service, ensuring that our customers do not have to wait longer than necessary. Your positive feedback is greatly appreciated and motivates us to maintain these high standards. We look forward to welcoming you back to Reading Audi in the future. Kind regards, The Reading Audi Team
Overall very efficient
Overall very efficient. Needs to double down on customer communication - someone needs to OWN the updates for any given customer
16 April 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Paul, thank you for your thoughtful feedback. We are pleased to hear you found our service efficient. We appreciate your point regarding customer communication and understand how important it is for customers to feel fully informed throughout their experience. Your suggestion about having a dedicated person to manage updates is noted and valued. We always aim to improve and your comments help us reflect on how we can better meet our customers’ expectations. Thank you once again for sharing your views.If you need anything further please feel free to contact me Directly garethdimond@sytner.co.uk
Fantastic Customer Service from Ashleigh
Ashleigh was very helpful and informative
15 April 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Catherine, Thank you very much for your kind words. We are delighted to hear that Ashleigh was able to provide you with helpful and informative assistance. It is always our aim to ensure every customer feels supported and well-informed throughout their experience with us. Your positive feedback is greatly appreciated and serves as a wonderful encouragement to the team. We look forward to welcoming you back to Reading Audi in the future. Best wishes, The Reading Audi Team
It was a really smooth process
It was a really smooth process. Liam Paul from reading audi. Has been extremely helpful I really appreciate it.
16 April 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you very much for your kind words, Andre. We are delighted to hear that Liam Paul was able to provide you with such helpful and attentive service throughout your experience. It’s always our aim to ensure the process is as smooth and straightforward as possible for our customers. Your appreciation means a great deal to us, and we hope you continue to enjoy your vehicle. Please do not hesitate to get in touch if you require any further assistance in the future.
Attention from Ashleigh was great
Attention from Ashleigh was great. She could do enough to make the process flow smoothly with great attention to detail
7 April 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Gavin, Thank you very much for your kind words. We are delighted to hear that Ashleigh provided you with such attentive and detailed service, ensuring the process flowed smoothly. It is always our aim to offer a seamless and positive experience for all our customers. Your feedback is greatly appreciated and will be shared with Ashleigh. We hope to welcome you back to Reading Audi in the future. Best wishes, The Reading Audi Team
Jovan at Reading Audi…
Very good experience at Reading Audi today, in particular help from Jovan. A query initially about it being a waiting appointment but that was resolved and he kept me informed all through about progress.
Thanks very much
14 April 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Sue, Thank you very much for your kind words and for taking the time to share your experience at Reading Audi. We are delighted to hear that Jovan was able to assist you so effectively and keep you informed throughout your visit. It’s wonderful to know that your initial query was resolved to your satisfaction. Your feedback is greatly appreciated, and we hope to welcome you back in the future for any of your Audi needs. Best wishes, The Reading Audi Team
All round good experience with very…
All round good experience with very helpful staff.
10 April 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Matthew, Thank you very much for your kind words and for taking the time to share your experience with Reading Audi. We are delighted to hear that you found our staff to be very helpful and that your overall experience was a positive one. It is always our aim to provide excellent service to all our customers, and your feedback is greatly appreciated. We look forward to welcoming you back in the future. Best wishes, The Reading Audi Team
Excellent service start to finish.
Whole process simple and efficient. Professional and friendly reception. As a customer that makes a big difference. Happy with information supplied throughout the day of service. Collection was straightforward. Car wash is a welcome bonus.
31 March 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Garfield, Thank you very much for your kind words and positive feedback. We are delighted to hear that you found the entire process simple and efficient, and that our team’s professionalism and friendliness made a difference to your experience. It’s wonderful to know that the information provided was helpful and that the collection process was straightforward. We’re also pleased you appreciated the complimentary car wash. Your satisfaction is very important to us, and we truly value your support. Kind regards, The Reading Audi Team
We had a fantastic experience staff…
We had a fantastic experience staff were very friendly and helpful
Enjoyed are time there
28 March 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Karen, Thank you ever so much for your wonderful review. We are delighted to hear that you had a fantastic experience with us and that our staff were friendly and helpful throughout your visit. It’s lovely to know you enjoyed your time at Reading Audi. Your kind words truly mean a lot to the entire team. We look forward to welcoming you back in the future and hope to continue providing the excellent service you experienced. Best wishes, The Reading Audi Team
The whole experience was very easy
The whole experience was very easy. I was kept very informed throughout and overall my expectations were exceeded.
Daniel my service advisor was excellent.
23 March 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you very much for your kind words, Con Al. We are delighted to hear that your experience with us was straightforward and that you felt well informed throughout the process. It is wonderful to know that Daniel provided excellent service and exceeded your expectations. Your feedback is greatly appreciated and serves as a great encouragement to the whole team. We look forward to welcoming you back to Reading Audi in the future. Thank you once again for your positive review.
Poor shoe
The car was well serviced, no complaints at all with that. Additionally, I had a warm welcome. However, the garage made a mistake with my bill, left a message with a muddled excuse about this being due to me not being entitled to discount and asked me to pay an extra £500 on top of the bill I’d already settled. When I dug into the matter it transpired that the discount excuse was a lie and actually they just didn’t add their numbers up correctly. I won’t use them again after several other issues over the years; this was the icing on top of the cake.
19 March 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Edwards, thank you for your feedback. We apologise for the confusion and any distress caused regarding your bill. It is certainly not our intention to mislead or cause inconvenience to our customers. We value your loyalty over the years and regret that this experience has affected your view of us. We would like to invite you to contact our Head of Business, Michele Williams, at michelewilliams@sytner.co.uk to discuss your concerns further. Your satisfaction is important to us.
It’s just a great experience
It’s just a great experience.
But let’s be honest… you do pay for it.
20 March 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Thank you very much for your kind words, JG Rees. We’re delighted to hear that you had a great experience with Reading Audi. We appreciate your honesty regarding the cost, as quality and service do come at a price. It’s always our aim to provide excellent value alongside exceptional customer care. Your feedback means a great deal to us, and we hope to continue delivering the high standards you expect in the future. Thank you once again for your thoughtful review.
We had a very good experience at Audi…
We had a very good experience at Audi Reading from beginning to end. Matt was excellent and handled our purchase very well. Everything went very smoothly. Would highly recommend.
3 March 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear A Smith, thank you very much for your kind words and for taking the time to share your positive experience at Audi Reading. We are delighted to hear that Matt provided excellent service and that your purchase went smoothly from start to finish. It is always our aim to ensure every customer feels valued and well looked after. Your recommendation means a great deal to us, and we truly appreciate your support. We look forward to welcoming you back in the future. Best wishes, Audi Reading Team
Exceptional customer service
Very efficient process from arrival to pick up all overseen by service manager Emma Payne who not only ensured we were looked after but did her utmost to ensure we had a good experience after being mishandled by Audi central service centre agent.
18 February 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear S Bevan, Thank you very much for your kind words and for recognising Emma Payne’s dedication. We are delighted to hear that the process was efficient and that Emma ensured you felt well looked after throughout your visit. It is always our aim to provide a positive experience, especially when previous encounters have been less than satisfactory. Your feedback is greatly appreciated, and we hope to continue delivering the high standard of service you deserve in the future. Kind regards, Reading Audi Team
Booked the service online not aware…
Booked the service online not aware with waiting or leaving the car appointment.arrived early been told to comeback 5pm .I told to the guy that I lived far from the audi reading 40 mins . He said I can rebook it but im already there travel too far that’s the only day off I had. 10 :30 am is the appointment finished at 2:40 pm for just brake fluid change and health check of the car didn’t to complimentary car wash because half my day is already wasted . Didn’t like how the guy handle my situation no empathy at all. Skip medication felt dizzy the whole time cause I already skip lunch time. Will never booked my appointment here ever again.
24 February 2026
Unprompted review
Reply from Sytner Group - Reading Audi
Dear Camille, we are truly sorry to hear about your disappointing experience at Audi Reading. We understand how frustrating it must have been to wait so long and feel that your concerns were not met with empathy. Your feedback is important to us, and we would like to invite you to contact our Head of Business, Michele Williams, at michelewilliams@sytner.co.uk to discuss this matter further. We hope to better understand your experience and address your concerns. Kind regards, Audi Reading Team
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