Tower Reviews 

3,714
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,824 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the knowledgeable and friendly staff members who take the extra time to explain policy options thoroughly and make insurance transitions completely seamless. Consumers also note that obtaining new coverage is remarkably fast, simple, and provides very competitive pricing that often beats alternative providers. However, some people mentioned that overall insurance costs have increased over time and premium adjustments are occasionally communicated without prior direct notice. Others noted occasional communication hurdles during phone calls, such as fast automated voice prompts or having to repeat information to different customer service representatives.

What people talk about most

Service

Reviewers mention positive feedback about service, highlighting fast and great communication alongside prompt... See more

Price

People report positive experiences with price, highlighting affordable and competitive rates compared to... See more

User experience

Users describe positive interactions with user_experience, highlighting that online quotes and estimates are... See more

Staff

Clients share positive opinions on staff, frequently praising their friendly, professional, and knowledgeable... See more

Customer service

Consumers find customer service to be ambiguous, experiencing a stark mix of glowing praise and severe... See more

Reviews shaping this summary

Rated 4 out of 5 stars

EV cars come in different battery sizes. There was no provision for entering this when making an online application. I was fortunate to get a salesperson who knew how to change the upper limit of our... See more

Company replied

Rated 4 out of 5 stars

Good to deal with. Good communication through the one claim we have made so far on our car policy. Competitive rates. Would be 5 stars but recently stopped offering a multi policy discount so no benef... See more

Company replied

Rated 5 out of 5 stars

It was fast and simple to get a free quote online. Got 2 months free (equivalent) which is what made my decision, as it was similar price to another company without the 2months free incentive. So f... See more

Company replied

Rated 5 out of 5 stars

It was so easy to set up and organise with no fuss or stress involved. Having contents and car for the same price I was paying for just the car with another insurer was just icing on the cake. I foun... See more

Company replied


Company details

  1. Insurance company

Written by the company

Tower is Kiwi born and bred insurance company that's been around for over 150 years. We're always looking for new ways make insurance simple like making sure our policies are written in plain language, offering a range of simple and flexible options to suit your needs and making it easy to manage your insurance online in your own time with My Tower.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

4k reviews

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4.3

All reviews

(3,714)

1,870 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Price first time with Tower so far all…

Price first time with Tower so far all good

18 July 2026
Tower logo

Reply from Tower

Hi Neil,

Thank you for your review! We're thrilled to have you onboard with us and look forward to providing you with suitable cover for your needs.

Thanks,
Tower Team

Rated 5 out of 5 stars

Very easy to navigate my way through…

Very easy to navigate my way through the questions

18 July 2026
Tower logo

Reply from Tower

Hi Hayden,

Thank you for taking the time to let us know how you found the process - we appreciate your feedback!

Thanks,
Tower Team

Rated 5 out of 5 stars

Easy to do online

Easy to do online. Discount available

17 July 2026
Tower logo

Reply from Tower

Hi Belinda,

Thanks for your review - we're pleased our website journey and promotions benefited you when organising new cover recently.

Thanks,
Tower Team

Rated 5 out of 5 stars

The new policy rewards should apply to all policy holders. It's only fair

The new policy rewards should apply to all policy holders. It's only fair. We are loyal too.

17 July 2026
Tower logo

Reply from Tower

Hi Colleen,

Thank you for leaving a review and sharing your feedback. Whilst we offer certain promotions for new business, we do often take existing customers into consideration through other ways - such as our current 'Win your renewal premium on us" promotions that all renewal customers are automatically entered into - https://www.tower.co.nz/terms-and-conditions/promotional/

Thanks,
Tower Team

Rated 5 out of 5 stars

Excellent insurance agent

The patience and clear communication of the agent Nishita was exemplary.

16 July 2026
Tower logo

Reply from Tower

Kia Ora,

Thank you for your kind words of the service provided by Nishita - we'll pass this onto her.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Drama Free

Everything is so easy to get to, to understand.

10 July 2026
Tower logo

Reply from Tower

Hi Lynda,

Thank you for your review - we really appreciate it!

Warm regards,
Tower Team

Rated 5 out of 5 stars

Best customer service

Best customer service. reliable and efficient. Sometimes have good offers for grabs.

22 May 2026
Tower logo

Reply from Tower

Kia Ora H B,

Thank you for such a positive review of our customer service! We're delighted that our team and our offers have made such an impression on you.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Very informative and easy to follow

Very informative and easy to follow. The payments Are fortnightly and a good price considering the value it is covering.

17 July 2026
Tower logo

Reply from Tower

Hi Julie,

Thank you for your feedback - we're glad our cover and pricing suits your needs.

Warm regards,
Tower Team

Rated 4 out of 5 stars

New car insurance

New car insurance. The process was quick and easy and gave prompted options how to lower overall costs.

17 July 2026
Tower logo

Reply from Tower

Hi Martin,

Thank you for choosing Tower to cover your new vehicle - we appreciate you continuing to trust us with your assets.

We appreciate your feedback on the quote to buy process as well.

Thanks,
Tower Team

Rated 5 out of 5 stars

Got my quote done quickly and easily…

Got my quote done quickly and easily online, then secured the coverage just as easily and saved quite a bit of money too.

17 July 2026
Tower logo

Reply from Tower

Hi Rodney,

Thank you for taking the time to share your experience of the quote process online with us - we aim to make it quick and simple to organise cover and we're thrilled to hear that this was your experience.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Its good pricing and the app is…

Its good pricing and the app is fantastic to use

17 July 2026
Tower logo

Reply from Tower

Hi Emma,

Thank you for taking the time to leave us a review - we're delighted to hear you appreciate both our pricing and our online MyTower portal.

Thanks,
Tower Team

Rated 5 out of 5 stars

$260/year cheaper than company I was…

$260/year cheaper than company I was previously insured with. I am happy to have changed.

17 July 2026
Tower logo

Reply from Tower

Hi Denis,

We're pleased to hear that our pricing helped influence your decision to move to Tower this year - thank you for joining us!

Warm regards,
Tower Team

Rated 3 out of 5 stars

They covered my house insurance claim…

They covered my house insurance claim but were incredibly slow. I had to call up multiple times to get things moving and was consistently given incorrect information about what stage in the process my compensation was in

17 July 2026
Tower logo

Reply from Tower

Hi Sam,

Thanks for taking the time to share your experience on the claims process. We're sorry to hear we didn't meet your expectations around the timeframe and we'll pass this feedback onto the relevant team for review on areas of improvement moving forward.

Thanks,
Tower Team

Rated 5 out of 5 stars

Very helpful team

Very helpful team. Thanks

16 July 2026
Tower logo

Reply from Tower

Kia Ora Jacqueline,

We really appreciate your kind words - thank you for taking the time to share!

Warm regards,
Tower Team

Rated 5 out of 5 stars

Speedy reply to telephone call

Speedy reply to telephone call, patient and helpful consultant, competitive pricing. Thank you

16 July 2026
Tower logo

Reply from Tower

Hi Irene,

Thank you for sharing your experience with our team! We aim to provide great service to our customers, and we're delighted to hear that we achieved this for you.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Competitive Quote

We were looking for a competitive quote, via email, we then requested a paper copy of the quote which was supplied.
The process was quick, clear and easy.

16 July 2026
Tower logo

Reply from Tower

Hi Pauline,

Thanks for your feedback - we're glad you were looked after and able to get the documents sent to you in your preferred formats.

Thanks,
Tower Team

Rated 4 out of 5 stars

Being able to speak to someone who…

Being able to speak to someone who understood what they had to find out and was well informed about what she was dealing with

16 July 2026
Tower logo

Reply from Tower

Hi Gerald,

Thank you for taking the time to share your feedback with us - we're glad our team were able to understand your requests and action the required changes.

Warm regards,
Tower Team

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