Tower Reviews 

3,709
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,824 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the knowledgeable and friendly staff members who take the extra time to explain policy options thoroughly and make insurance transitions completely seamless. Consumers also note that obtaining new coverage is remarkably fast, simple, and provides very competitive pricing that often beats alternative providers. However, some people mentioned that overall insurance costs have increased over time and premium adjustments are occasionally communicated without prior direct notice. Others noted occasional communication hurdles during phone calls, such as fast automated voice prompts or having to repeat information to different customer service representatives.

What people talk about most

Service

Reviewers mention positive feedback about service, highlighting fast and great communication alongside prompt... See more

Price

People report positive experiences with price, highlighting affordable and competitive rates compared to... See more

User experience

Users describe positive interactions with user_experience, highlighting that online quotes and estimates are... See more

Staff

Clients share positive opinions on staff, frequently praising their friendly, professional, and knowledgeable... See more

Customer service

Consumers find customer service to be ambiguous, experiencing a stark mix of glowing praise and severe... See more

Reviews shaping this summary

Rated 4 out of 5 stars

EV cars come in different battery sizes. There was no provision for entering this when making an online application. I was fortunate to get a salesperson who knew how to change the upper limit of our... See more

Company replied

Rated 4 out of 5 stars

Good to deal with. Good communication through the one claim we have made so far on our car policy. Competitive rates. Would be 5 stars but recently stopped offering a multi policy discount so no benef... See more

Company replied

Rated 5 out of 5 stars

It was fast and simple to get a free quote online. Got 2 months free (equivalent) which is what made my decision, as it was similar price to another company without the 2months free incentive. So f... See more

Company replied

Rated 5 out of 5 stars

It was so easy to set up and organise with no fuss or stress involved. Having contents and car for the same price I was paying for just the car with another insurer was just icing on the cake. I foun... See more

Company replied


Company details

  1. Insurance company

Written by the company

Tower is Kiwi born and bred insurance company that's been around for over 150 years. We're always looking for new ways make insurance simple like making sure our policies are written in plain language, offering a range of simple and flexible options to suit your needs and making it easy to manage your insurance online in your own time with My Tower.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

4k reviews

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4.3

All reviews

(3,709)

1,856 reviews in the last 12 months

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Rated 3 out of 5 stars

I was on hold for 1.5 hrs

I was on hold for 1.5 hrs. Hours that I will never get back.

All I wanted to do was add a new car to our existing policy, but No I had to start another policy. Is a pain in the butt. We only wanted 1 policy !!!!!!

28 July 2026
Tower logo

Reply from Tower

Hi Helen,

We're sorry to hear that you were unable to reach our team easily recently - this isn't the level of service we aim to provide.

Our policies are individual to each asset, unfortunately, we cannot insure multiple assets under one - however, we appreciate your feedback around this.

Thanks,
Tower Team

Rated 1 out of 5 stars

Tower invoiced us for policies that we had cancelled

You managed to invoice us for 2 policy continuations despite our having given you notice that we had switched insurers. That you reimbursed the funds within a few days was a relief, but it should never have happened.

29 July 2026
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Reply from Tower

Hi Rod,

We're sorry to hear that your policy was not correctly cancelled at your request. Thank you for letting us know of your experience, we will review this internally to understand why this occurred to avoid it moving forward as well.

Thanks,
Tower Team

Rated 5 out of 5 stars

I like a the way that Tower keeps in…

I like a the way that Tower keeps in contact with you and gives you a heads up when the weather gets really bad

25 July 2026
Tower logo

Reply from Tower

Hi Dawn,

Thank you for your review! We are delighted to hear how much you appreciate our communications and updates around weather and how to look after yourself in those situations!

Warm regards,
Tower Team

Rated 5 out of 5 stars

Good and quick service

Good and quick service

26 July 2026
Tower logo

Reply from Tower

Hi Pranesh,

Thanks for sharing your experience with Tower! We're delighted to hear we met your expectations.

Thanks,
Tower Team

Rated 4 out of 5 stars

Great service

I had a very good experience with Tower. Their customer service was friendly, helpful, and answered all my questions clearly. The process was simple, and everything was handled quickly and professionally. I'm happy with the service and would recommend Tower to others.

28 July 2026
Tower logo

Reply from Tower

Hi Shanaz,

Thanks for your kind review! We're pleased to hear our team provided you great, friendly service - we look forward to assisting you moving forward.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Easy process competitive price to…

Easy process competitive price to compared to other providers

26 July 2026
Tower logo

Reply from Tower

Kia Ora Ryan,

Thank you for your positive review! We're delighted to know our price suited your needs - welcome onboard!

Warm regards,
Tower Team

Rated 5 out of 5 stars

Staff were lovely to talk with.

Staff were lovely to talk with.

28 July 2026
Tower logo

Reply from Tower

Kia Ora Saradee,

Thank you for sharing your experience with us! We'll pass on the feedback to the staff you spoke with.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Good customer service

Good customer service. Very thorough about going through the questions and cover. It does take a while. But it's insurance for a house so it should be detailed.

28 July 2026
Tower logo

Reply from Tower

Hi Braden,

Thank you for taking the time to share! We're thrilled that you had such a positive experience, even with the additional detail and time it takes to confirm cover for your home.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Prompt and competitive

Prompt and competitive

27 July 2026
Tower logo

Reply from Tower

Hi KAR,

Thanks for your feedback, we appreciate you taking the time to share your experience with us.

Warm regards,
Tower Team

Rated 1 out of 5 stars

Tower GROSSLY INCOMPETENT…

Tower incompetent handling of home and contents policies contracted for by me, left me completely uninsured for 3 days. Because of their appalling manipulation, the policies were both cancelled in writing several days prior to the (botched) start date imposed by Tower BUT MONEY STILL TAKEN OUT OF MY ACCOUNT. Now i have to sue them to get it back.

1 August 2026
Unprompted review
Tower logo

Reply from Tower

Hi Hanabelle,

We're sorry to hear that your cancellation request wasn't correctly processed - our team are reviewing this internally and will follow up with you directly regarding this.

Thank you for taking the time to share your recent experiences, your feedback is valuable and will be used to ensure similar requests are handled correctly moving forward.

Thanks,
Tower Team

Rated 1 out of 5 stars

Be more coordinated between departments…

Be more coordinated between departments & more communication with the client.

27 July 2026
Tower logo

Reply from Tower

Hi Pamela,

Thank you for your feedback - we'll have a look into your recent interactions to understand where there may be room for improvement around this.

Thanks,
Tower Team

Rated 5 out of 5 stars

Easy to make the claim & a quick process

Easy to make the claim & a quick process

26 July 2026
Tower logo

Reply from Tower

Hi Nick,

Thank you for taking the time to share your positive claims experience with us! We hope that you're all doing okay after the accident.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Customer service lady was bubbly and…

Customer service lady was bubbly and cheerful. Went with tower after looking on line for a while for a better insurance deal.

25 July 2026
Tower logo

Reply from Tower

Hi Gordon,

What a fantastic review! We'll pass on the feedback to the staff member who assisted you.

Warm regards,
Tower Team

Rated 4 out of 5 stars

You took care of everything

You took care of everything

25 July 2026
Tower logo

Reply from Tower

Hi Graeme,

Thank you for your feedback! We're delighted to know you felt looked after by us and continue to trust Tower as your provider.

Warm regards,
Tower Team

Rated 3 out of 5 stars

Unable to change payment method

It said that payment was unsuccessful because I had an expired card. However could not find a way to change the card and post payment said cannot change it as can only change when a payment needs to be made.

25 July 2026
Tower logo

Reply from Tower

Hi Sumit,

Thanks for your feedback. For customers who pay annually, you are only able to update the card details online during the pre-renewal period, or when there is a payment due.

If you are still needing these details updated, our team can assist you with this over the phone on 0800 808 808.

Warm regards,
Tower Team

Rated 5 out of 5 stars

You staff were very helpful when we…

You staff were very helpful when we changed from Summerset Warkworth to Summerset Cambridge.

25 July 2026
Tower logo

Reply from Tower

Hi Graham,

Thank you for sharing - we aim to provide helpful service and are thrilled to know our team achieved this for you.

Warm regards,
Tower Team

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