Tower Reviews 

3,707
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,824 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the knowledgeable and friendly staff members who take the extra time to explain policy options thoroughly and make insurance transitions completely seamless. Consumers also note that obtaining new coverage is remarkably fast, simple, and provides very competitive pricing that often beats alternative providers. However, some people mentioned that overall insurance costs have increased over time and premium adjustments are occasionally communicated without prior direct notice. Others noted occasional communication hurdles during phone calls, such as fast automated voice prompts or having to repeat information to different customer service representatives.

What people talk about most

Service

Reviewers mention positive feedback about service, highlighting fast and great communication alongside prompt... See more

Price

People report positive experiences with price, highlighting affordable and competitive rates compared to... See more

User experience

Users describe positive interactions with user_experience, highlighting that online quotes and estimates are... See more

Staff

Clients share positive opinions on staff, frequently praising their friendly, professional, and knowledgeable... See more

Customer service

Consumers find customer service to be ambiguous, experiencing a stark mix of glowing praise and severe... See more

Reviews shaping this summary

Rated 4 out of 5 stars

EV cars come in different battery sizes. There was no provision for entering this when making an online application. I was fortunate to get a salesperson who knew how to change the upper limit of our... See more

Company replied

Rated 4 out of 5 stars

Good to deal with. Good communication through the one claim we have made so far on our car policy. Competitive rates. Would be 5 stars but recently stopped offering a multi policy discount so no benef... See more

Company replied

Rated 5 out of 5 stars

It was fast and simple to get a free quote online. Got 2 months free (equivalent) which is what made my decision, as it was similar price to another company without the 2months free incentive. So f... See more

Company replied

Rated 5 out of 5 stars

It was so easy to set up and organise with no fuss or stress involved. Having contents and car for the same price I was paying for just the car with another insurer was just icing on the cake. I foun... See more

Company replied


Company details

  1. Insurance company

Written by the company

Tower is Kiwi born and bred insurance company that's been around for over 150 years. We're always looking for new ways make insurance simple like making sure our policies are written in plain language, offering a range of simple and flexible options to suit your needs and making it easy to manage your insurance online in your own time with My Tower.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

4k reviews

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4.3

All reviews

(3,707)

1,856 reviews in the last 12 months

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Rated 5 out of 5 stars

Always available not a long wait time…

Always available not a long wait time when calling
Very helpful customer services and always looking to save me the consumer money
Very happy member of tower insurance

23 July 2026
Tower logo

Reply from Tower

Hi David,

Thank you for your wonderful review! We're delighted to hear you had such a positive experience.

Thanks,
Tower Team

Rated 5 out of 5 stars

Awesome Price

Really user friendly and price didn't go up by much this year. Keep up the good work

23 July 2026
Tower logo

Reply from Tower

Hi Ged,

Thanks for taking the time to leave us a review - we're pleased to hear you appreciate the cover and premiums didn't change too much for you!

Thanks,
Tower Team

Rated 5 out of 5 stars

Awesome fast

Awesome fast, efficient and super friendly

22 July 2026
Tower logo

Reply from Tower

Hi Lisa,

Thank you for your kind feedback! We're delighted to have left a positive impression on you.

Warm regards,
Tower Team

Rated 5 out of 5 stars

I’m satisfied

I’m satisfied

22 July 2026
Tower logo

Reply from Tower

Hi Victor,

Thank you for your review - we appreciate it!

Warm regards,
Tower Team

Rated 5 out of 5 stars

The service and easy access for my car…

The service and easy access for my car insurance were great. Insurance costs surely have gone up, though.

22 July 2026
Tower logo

Reply from Tower

Hi Tania,

Thanks for your review! We're delighted to hear that you were impressed with the service and cover.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Coverage for our new home was easily…

Coverage for our new home was easily handled from the comfort of our couch in the US!

22 July 2026
Tower logo

Reply from Tower

Hi Alan,

Congratulations on your new home! We're delighted to hear that you found the quote to buy process so easy to organise - even from overseas!

Welcome onboard!

Thanks,
Tower Team

Rated 5 out of 5 stars

Efficient quick reliable

Super quick and easy, hassle free

22 July 2026
Tower logo

Reply from Tower

Hi Baden,

Thank you for your kind feedback! We appreciate you taking the time to leave us a review of your experiences.

Thanks,
Tower Team

Rated 5 out of 5 stars

My tower

My tower. All insurance at one place.

22 July 2026
Tower logo

Reply from Tower

Hi Lesly,

Thanks for your positive review of our MyTower portal! We designed this to ensure customers have the ability to control their policies and make adjustments, payments or purchase new policies easily in their own time, so we're delighted to know you appreciate this functionality.

Warm regards,
Tower Team

Rated 4 out of 5 stars

Just another experience

Just another experience. Hardly a date with a lovely woman. You give me a policy, I give you $35 a month.

22 July 2026
Tower logo

Reply from Tower

Hi Jim,

Thanks for taking the time to leave a review - and for the chuckle! We appreciate your business.

Thanks,
Tower Team

Rated 5 out of 5 stars

Easy to use and get the quote I wanted

Easy to use and get the quote I wanted. Tower also had the additional features I required at a cheaper rate than the competators.

22 July 2026
Tower logo

Reply from Tower

Hi David,

Thanks for your review! We're thrilled to have you onboard with us this year, and look forward to providing you with the cover you need!

Warm regards,
Tower Team

Rated 5 out of 5 stars

Price and easy to insure

Price and easy to insure

22 July 2026
Tower logo

Reply from Tower

Hi Margaret,

Thank you for your positive review! We're pleased to hear our price made the decision to insure with Tower an easy one.

Warm regards,
Tower Team

Rated 2 out of 5 stars

Expect them to wiggle out of paying!

Terrible experience from start to finish. Assessor process was terrible/disorganised, could never get hold of my Claims manager and then my claim for accidental damage was declined on spurious grounds. Have never ever had a claim denied before with any insurance company. Will 100% be taking my business elsewhere.

16 July 2026
Unprompted review
Tower logo

Reply from Tower

Hi Jo,

We're sorry to hear that you had a negative experience with your recent claim. We'll pass on the feedback to the relevant team for further review and investigation of ways to improve moving forward, however, if you have anything further to add, please reach out to our team on 0800 808 808.

Thanks,
Tower Team

Rated 5 out of 5 stars

Easy to set up covers almost everything…

Easy to set up covers everything I need for my car.

21 July 2026
Tower logo

Reply from Tower

Hi Lukas,

Thank you for your review! Our policy does cover you for accidental loss or damage, including natural disasters, if you need additional clarification around this, please give our team a call on 0800 808 808.

Warm regards,
Tower Team

Rated 1 out of 5 stars

System problems,payment to wrong policy

Charged to change credit/ debit card details,no cost, standard software, same NZ software could not process a payment , no human intervention in either case.
Phone call, charge explained, payment went to a different policy/car owned by us, confidence on software payment systems is low.
Promised to be fixed and recepi issued by end of day, nothing zero contact.

26 July 2026
Unprompted review
Tower logo

Reply from Tower

Hi Tim,

Thanks for your feedback. When adding a new card payment method, or taking a manual payment via card, an automatic pre-authorisation fee of $1.00 may be charged to confirm the card is active. This should automatically refund back to you within 7 days.

If you have received any other charges, or this amount is not automatically refunded, please reach out to our team on 0800 808 808 so we can investigate further.

Thanks,
Tower Team

Rated 5 out of 5 stars

Excellent service and competitive pricing.

Excellent service and prompt responses from the team. I am delighted to be associated with Tower Group for my car insurance needs. What impressed me most was the competitive pricing, which was significantly better than the offers I received from other insurance providers. Overall, a smooth and satisfying experience.

21 July 2026
Tower logo

Reply from Tower

Kia Ora Najeeb,

The 2MONTHS promotion code was automatically applied to your policy at purchase - this is displayed on your policy certificate under 'discounts' for your reference.

We have arranged our service team to give you a call today to clarify this for you as well.

Thanks,
Tower Team

Rated 5 out of 5 stars

Most companies are pretty hard in my…

Most companies are pretty hard in my experience to understand, I was comfortable with have things were explained to me by Tower

20 July 2026
Tower logo

Reply from Tower

Hi Tukurua,

Thank you for your valuable and kind feedback! Knowing that you felt like the information was clear to understand.

Welcome onboard!

Warm regards,
Tower Team

Rated 4 out of 5 stars

After comparing several insurance…

After comparing several insurance providers using the same coverage options and variables, I found this provider to be the most affordable. One thing I also noticed is that pricing varies significantly depending on the car. For another car I own, this same provider was actually a bit more expensive. So it’s definitely worth comparing quotes for each vehicle rather than assuming one insurer will always be the cheapest.

21 July 2026
Tower logo

Reply from Tower

Kia Ora Abin,

Thank you for your feedback! Our pricing uses a risk-based model, which does mean certain policy types may cost slightly more or less than others, for varying details and types.

Warm regards,
Tower Team

Rated 3 out of 5 stars

It was easy to sign up but my issue atm…

It was easy to sign up but my issue atm is my first payment went out last wk and not this week - I don't understand what's happening i thought it was weekly?

9 July 2026
Tower logo

Reply from Tower

Hi Terri-Anne,

Thank you for getting in touch! Tower doesn't offer a weekly payment option unfortunately - our payment frequency options are: fortnightly, monthly, quarterly, six-monthly and annual.

Your payment schedule from inception will outline the correct payment schedule you're on.

Thanks,
Tower Team

Rated 5 out of 5 stars

Fast and easy and convenient to apply…

Fast and easy and convenient to apply insurance online two minutes done.

21 July 2026
Tower logo

Reply from Tower

Kia Ora Raymund,

Thank you for sharing your experience with our online quote to buy portal - we're thrilled to have you on board with us!

Warm regards,
Tower Team

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