TUI Reviews 

197,832
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 46,866 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being incredibly friendly, helpful, and knowledgeable, making the booking process effortless and enjoyable. Many people highlight the excellent service, noting the ease of arranging holidays, including special assistance and personalized options. Reviewers appreciate the wide choice of destinations and the assurance that everything is taken care of for a good holiday experience. However, some customers also noted issues with communication regarding cancellations and flight changes. These experiences involved unexpected alterations to confirmed travel plans and challenges when customers needed to adjust their bookings.

What people talk about most

Staff

Users describe positive interactions with staff, consistently praising their helpfulness, friendliness, and... See more

Holidays

Customers consistently note positive experiences with holidays, with many expressing satisfaction with their... See more

Booking process

Consumers find the booking process to be positive, with many describing it as easy, straightforward, and... See more

Service

Reviewers highlight positive aspects of service, with many praising the top-class service from staff,... See more

Customer service

Customers had positive experiences with customer service, often praising helpful and friendly agents who went... See more

Reviews shaping this summary

Rated 5 out of 5 stars

First time using TUI, we had an amazing holiday at TUI Blue Victoria in Santo Tomas, Menorca. The hotel was beautiful. Incredibly friendly, helpful staff, nothing was too much trouble. Amazing enterta... See more

Company replied

Rated 5 out of 5 stars

We went in to book our first family holiday at the Belfast branch in Castle Court and got taking to a lovely woman called Donna. She was absolutely amazing and very professional, helping us find a fam... See more

Company replied

Rated 5 out of 5 stars

Staff are friendly and very helpful. Try and ask for same sales staff that lve had before as she always listen to what you want and does her up most to hit my budget.Im never rushed and I'm given time... See more

Company replied

Rated 5 out of 5 stars

A booking was made in the Dereham TUI shop and then a follow up yesterday to help sort out a new smart phone because the trip involved a Ryanair flight. Now that only digital boarding passes are perm... See more

Company replied



Company details

  1. #102 of 143 best companies in Tour operator
  2. #5 of 8 best companies in Airline
  3. #4 of 7 best companies in Cruise line company
  4. #149 of 203 best companies in Travel agent

Written by the company

You can have confidence you’ve made the right choice when you book with TUI. We’re here to make holidays feel easier from the start, with transparent pricing, luggage and transfers included, and 24/7 support whenever you need us. Every trip is ATOL‑protected and supported by ABTA guidance, giving you trusted reassurance from the moment you book. We focus on building more into every holiday. That means clear choices, helpful guidance, and key essentials sorted long before you travel. Our teams bring real expertise whether it’s matching you to the right destination, helping families find the right resorts, or offering support for travellers who may benefit from a little extra assistance. Many of our hotels also provide activities and kids’ clubs led by trained experts, creating experiences that work for everyone. Our hotels are chosen with care, featuring the things people tell us make their break feel special: family‑friendly rooms, swim‑up or private‑pool options, foodie‑approved dining, and resorts with waterparks, slides or relaxing pools depending on where you choose to go. From booking boarding and beyond we focus on removing stress and amplifying the joy , so you get more peace of mind, more value, and more of that holiday feeling sooner.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

198k reviews

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4.6

All reviews

(197,832)

43,223 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great holiday

Can not fault the hotel/experience, met all our needs. Clean, welcoming and attentive staff. Some brief noise in the early hrs from the party goers coming back, but as heavy sleepers it did not affect us. Made the best memories.

2 August 2026
Rated 5 out of 5 stars

Booking my flights to Lanzarote a few…

Booking my flights to Lanzarote a few times a year is always a pleasure in your shop in Newport road rumney. All staff very pleasant and smiles Greet you. They are always there to help me with anything I ask. Would not chose another shop or airline

4 August 2026
Rated 5 out of 5 stars

Helpful experience

After we booked online and realised our booking was incorrect , we headed into our trusted local shop where we asked the wonderful staff to help us fix it, as we couldn't sort it out ourselves. They sorted it immediately without any hesitation or issues . Thank you . The only thing we have found which is annoying is the new info on the website that says "mandatory fees and local taxes are now included in the price" and after reconfirming with staff today this still has to be paid at the hotel in resort as it has always been . But this message makes it feel like that has already been paid . Please clarify with 2 separate prices one to pay to tui and one to pay at hotel .

20 July 2026
Rated 1 out of 5 stars

Booked a holiday four days ago pay the…

Booked a holiday four days ago pay the £250 deposit and then within 48 hours I’ve got a text message saying your holiday is at risk. If I do not pay the final total amount within 24 hours how can this be? I’m not happy whatsoever I have fully paid for my holiday now, but under duress, I thought I had at least two or three weeks to complete.

4 August 2026
Rated 1 out of 5 stars

Done with TUI now

Done with TUI now, have been using them regularly for 10 years. Never again, last 3 trips an absolute disaster, not interested in problems and very dismissive. They have lost their way.

4 August 2026
Unprompted review
Rated 2 out of 5 stars

My first impression of Tui whilst booking a Cruise / Holiday was not brilliant. I hope the Cruise / Holiday is better.

I found your website really frustrating when searching for a Cruise / holiday.
I entered all the search criteria, and searched, with several different Cruise options, when I had looked at one cruise and wanted to look at another, I had to enter all the search criteria again.
Then when we chose the Cruise we wanted, we tried at least 8 times to book an available cabin ( I think 7010 and 7012) near the front of the ship, your program crashed, reporting the Cruise (not Cabin ) was full, and we should select another Cruise (not Cabin).
We persevered trying to book the Cruise, and managed to book cabin 7112, but not where we wanted to be, and paid £80 to avoid Tui giving us a Cabin across the Stern
We were anxious to make the booking as the availability of a Cabins with balcony was low, so we booked, only to be told the price had gone up £30+ whilst online.
Later the confirmation booking showed my name twice and no wife ( probably my fault I guess), So next morning I rang Tui to get the name changed to my wife's, and enquired about the availability of the Cabin I tried to book, I was told it was available but the price has gone up by about £130, which really annoyed me, so I didn't book it.
So my first impression of Tui is not good to say the least, especially the Cabin that we could not book online, and your dynamic pricing policy would make me look elsewhere next time.
This is our first Cruise (40th wedding anniversary) and I hope the Cruise turns out better than my first impression of Tui was.
Sorry for the rant, but you did ask me, I didn't start this Trustpilot review.

29 July 2026
Rated 5 out of 5 stars

Donna the call handler was outstanding

Donna the call handler was outstanding. We contacted you as we had a problem booking on line. Donna experienced the same problem, she promised to investigate, resolve and get back to us. This she did the same evening meaning we got to book the cruise we wanted. Excellent customer service.

28 July 2026

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