I thought the swimming costume was nicely made although a bit big despite using the measuring guide but was altered for me -thank you. I was also under the impression the costume was coming from... See more
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Review summary
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What people talk about most
Reviews shaping this summary
Great quality as always, perfect fit and crazy comfy. The mystery lucky dip items were really great too. I adored the bamboo bralette range and so that was a great surprise. Side note, I'm post op a... See more
Company replied
Purchased 2 custom bras recently, and was such a great experience! I had a virtual fitting, which was quick, easy and Debz was brilliant. She was able to advise the correct placement of the measu... See more
Company replied
I keep coming back to Wilde Mode / Designed by Debz because their products are perfect for me - and we all need to support small, ethical businesses like this. This is one of the only places I've be... See more
Company replied
Company details
- Underwear shop
- Beach Clothing Shop
- Clothes and fabric manufacturer
- Clothing Shop
- Lingerie shop
- Plus Size Clothing Shop
Written by the company
Founded by Debz, Designed by Debz is for individuals who value sensory comfort, self-expression, and the expertise behind handmade, slow-fashion. Debz Breen (the founder of brand Wilde Mode) is a multi-award-winning designer and entrepreneur from Dundee, Scotland. She's a disabled, queer, neurodiverse designer and artist who's all about that creative freedom in her work. Designed by Debz is a Dundee-based slow-fashion studio in Scotland that makes clothing and apparel that look good AND feel like you. This brand isn't about fast fashion or chasing attention, it's about connection, intention and making pieces that FEEL like you. Our hands-on approach is at the heart of everything we make. Every piece begins the same way - with a feeling: comfort, protection, confidence, softness and strength. We are not trend-led, not mass-produced, not proformative, but honest, thoughtful in design, and most of all, made to be lived in.
Contact info
132-134 Seagate, DD12HB, Dundee, United Kingdom
- 07876826586
- deborah@wildemode.com
- designedbydebz.com
4.4
Excellent
743 reviews
Replied to 92% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Don’t waste your money.
I ordered several items in October including some underwear. Unfortunately, the first time I wore the pants, my thumb went through the material. I contacted Wilde Mode on instagram and they apologised and said they’d replace them.
After a month, I messaged to see if they’d been shipped and was told they were out of purple material so I suggested they send black instead to try and make things easier for them.
I was told she wasn’t in the office but wasn’t given a solution.
I left it another 2 weeks and chased it up again asking if they’d sent the replacement as I’d seen they had purple in stock on their website.
I received a response that simply said “No.”
I’ve since requested a refund which has been ignored so I requested a return through the website which has been declined.
For expensive items, I’m very disappointed in their customer service. There’s no wonder they’re not making as many sales if this is how they treat customers.
EDIT: Reply to seller: you’ve responded to this review but STILL have not replaced the pants despite having my address. The purple material was in stock and I already said I’d be happy to have a different colour. Perhaps instead of giving free pants away, you could just fulfil your own policies?
You’ve gone to a lot of effort to reply here but all you needed to do was send the replacement instead of completely ignoring my request.
The damage happened when I pulled the pants down. Clearly that’s a manufacturing issue because none of my other pants purchased from you did this. Just this pair.
You offered the replacement, I accepted. You then chose not to fulfil that offer. That’s on you, not me.
If only your customer service skills were as good as your begging skills.
Don’t bother responding again.
Update: 10th May 2026.
I see Wilde Mode has now “rebranded” which is why they’re now trying to challenge negative reviews by asking for more information to “verify” my experience.
I still have my order details, emails and messages to Designs by Debz on my phone. I think I’m going to have to report this company to trustpilot as she repeatedly lies instead of taking responsibility for her sub par products.
But I guess trying to be underhand and sneaky is what this company does best so I’m not surprised she’s trying to invalidate negative reviews.
New name maybe but same old rubbish.
17 October 2025
Unprompted review
Reply from Designed By Debz
Thank you for updating your review. However, a number of statements being made are inaccurate and misleading, and we feel it is important to clarify the situation factually.
This matter relates to Wilde Mode, a previous business entity, not Designed by Debz. The current business has repeatedly requested verification details because Trustpilot reviews are required to relate to the correct company and transaction history. Requesting verification is a standard and legitimate process, not an attempt to “invalidate” reviews.
You originally reported damage to a single item after wear. As a gesture of goodwill, a replacement was offered despite the item having already been worn and despite the cause of damage not being independently verifiable. At no point was this an admission of a manufacturing fault.
There were delays regarding fabric availability during a period where Wilde Mode was experiencing operational and staffing difficulties. Communication may not have been as fast as either party would have liked, however it is untrue to state that you were “completely ignored.” Multiple responses were provided throughout the process.
Your review has now escalated beyond dissatisfaction with customer service into personal and defamatory commentary, including remarks regarding “begging skills,” accusations of being “underhand and sneaky,” and implications of dishonesty. These comments are unnecessary, inappropriate, and not reflective of the actual transaction itself.
We fully accept that you were unhappy with the experience. However, publishing exaggerated and damaging claims about intentional deception, rebranding to avoid reviews, or refusing verification requests in bad faith is simply incorrect.
As this matter concerns a former business and historical transaction, we will not be engaging in further public back-and-forth discussion on the review platform.
We wish you well moving forward.
scratchy seams
I wanted undies which were suitable for skin sensitivities. They advertise comfortable seams, but what I received has very basic overlocked seams (not flat locked or folded seams) with scratchy thread.
The fabric is pretty and soft, and the fit is true to what they advertise.
25 October 2025
Reply from Designed By Debz
Thank you for sharing your thoughts. I do want to clear up a misunderstanding, because the description you’ve given doesn’t match the way Wilde Mode items are made.
All of our underwear is constructed using soft overlocked seams - this is the correct and industry-standard method for high-quality underwear. We don’t use flatlock or folded seams, and we don’t advertise those anywhere. Our seams are finished with our signature soft rainbow thread, exactly as shown and described on our website.
What you’ve mentioned doesn’t align with our construction at all, so it sounds like there may be some confusion about what you received. We’re genuinely concerned if something felt scratchy against your skin, because comfort and sensory-friendliness are core to what we do - but the seams you described are not a fault or an issue with the product.
If you’d like us to double-check that the item you have is definitely a Wilde Mode piece, you’re welcome to send over a quick photo, but there’s nothing defective here based on what you’ve described.
Thank you for your continued support - you’re a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Joyfully quirky and gorgeous!
I absolutely love this company and have been shopping with Wilde Mode for a few years now. My drawers and wardrobe pop with gorgeous vibrant bold prints that make me so happy. The inclusive sizing and creativity is phenomenal, always a joy for me when a new print design comes on the website. Having read some of the other reviews I’m driven to remind people that this is slow fashion as opposed to big business fast fashion. So yes there is a wait for your individual product to arrive as instead of factories full of ready made gear my item is being hand made to order. They can be on the expensive side, and there may be some delightful little imperfections but again for anyone who genuinely wants to support small ethical business it’s a no brainer to go with the flow and enjoy all of what that entails. It just means I save up for an item I really want and spend a bit of extra time being excited for it to arrive, and when it does it’s like Christmas in July. We are so used to the immediacy and glossy ‘perfection’ of fast fashion we have lost our sense of the reality of how things are made when we step off the assembly line, that’s my take on it. I 100% support this business, I love the personal approach of the owner and will absolutely continue to buy from them
because they just keep coming up with new ways to keep me excited about their colours patterns textures and designs.
26 November 2025
Unprompted review
Reply from Designed By Debz
Thank you so much for this incredible review - it truly means the world to us. Your words beautifully capture what slow fashion is all about, and we’re so grateful that you see, value, and celebrate the heart and handmade care that goes into every Wilde Mode piece.
It brings us so much joy to know your drawers and wardrobe are bursting with bold, vibrant prints that make you happy - that’s exactly why we do what we do. Your understanding of our made-to-order process, the occasional tiny imperfection that comes with true craftsmanship, and the time it takes to create something just for you… It’s such a gift to us as a small ethical business.
Thank you for reminding others that choosing slow fashion is choosing intention, creativity, sustainability, and real people over mass production. Your continued support, excitement for new prints, and kind words about our personal approach genuinely lift our whole team.
We’re so grateful to have you in the Wilde Mode family, and we can’t wait to keep creating pieces that make your day feel like Christmas in July.
Thank you for your continued support - you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
My favourite company
This company always goes above and beyond to help me. Their recent expansion of products has made shopping even more joyful. Excellent quality and communication.
I’m also so glad that they ship to me all the way in rural Australia.
1 November 2025
Unprompted review
Reply from Designed By Debz
Thank you so much for your lovely review. It means the world to hear that you feel supported by us - going above and beyond for our customers is something we care about deeply. We’re over the moon that the expanded range has made your shopping experience even more joyful, and that the quality and communication have been shining through for you.
We’re also so glad we can get our creations all the way to rural Australia for you - it’s amazing to think of Wilde Mode pieces travelling across the world and finding their way to wonderful humans like yourself.
Thank you for your continued support - you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
My favourite undies
I've been buying from Wilde Mode for years. I don't know what I'd do without their comfort tops, as a disabled person with large breasts, they enable me to have soft, comfortable support without extra pain. Customer service is always incredible, and the colours and patterns are brilliant.
1 November 2025
Unprompted review
Reply from Designed By Debz
Thank you so much for your beautiful review. It truly means the world to hear how much our comfort tops have supported you - especially in helping you manage pain while still feeling comfortable and supported. That’s exactly why we do what we do, and knowing our pieces make a real difference in your everyday life is incredibly meaningful to us.
Your continued support over the years, your kindness, and your lovely words about our customer service and colourful designs are so deeply appreciated. We’re honoured to be part of your wardrobe and your comfort.
Thank you for your continued support - you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Wildemode is the most comfortable underwear
Wildemode underwear is the most comfortable and pretty underwear for me. I have replaced all my traditional bras and briefs with theirs. No more itching, pinching, hurting from uncomfortable bras. My bra size varies through my menstrual cycle and Wildemode bras are flexible to accommodate this. The cotton material with a little lycra is amazingly soft on my skin. For that reason I have also purchased Wildemode T-shirts, jumpers, leggings and joggers. They are all well made, come in pretty designs and feel like a hug when wearing. I am very happy with all my purchases.
30 August 2025
Reply from Designed By Debz
Thank you so much for this absolutely wonderful review. It means the world to hear that Wilde Mode has brought you real comfort - especially after struggling with traditional bras and briefs. Knowing that our pieces help you avoid itching, pinching, and pain, and can adapt gently with your body through your menstrual cycle, is exactly why we create them the way we do.
We’re overjoyed that you’ve found our cotton-lycra blend soft on your skin, and that you’ve expanded your Wilde Mode collection to tees, jumpers, leggings, and joggers. Hearing that they feel like a hug when you wear them… that’s the highest compliment we could ever receive.
Thank you for trusting us, for filling your wardrobe with our designs, and for sharing such thoughtful feedback. We’re so happy that you’re happy with your purchases.
Thank you for your continued support - you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Don’t waste your money
When the bra arrived, I tried it on straight away and as it fitted well, removed the tag to wear it that day. After 30 minutes it had slid up my back, and after an hour I had to take it off.
As the tag was removed, I was not allowed to send it back.
I used Wilde Mode’s own calculator to work out my size, so I’m a big miffed to have wasted my money on a useless item.
14 November 2025
Unprompted review
Reply from Designed By Debz
Thank you for taking the time to share your feedback, and I’m truly sorry to hear that your bra didn’t work out as expected. I completely understand how frustrating it must feel, especially when you used our size calculator and were excited to wear it right away.
Once tags are removed, we’re unable to accept exchanges, as we can’t resell items that have been worn - but I do appreciate how disappointing that is in your situation. Our intention is never for anyone to feel they’ve wasted their money, and I wish we’d had the chance to help before the tags were taken off.
If you’d be open to it, I’d love to take a closer look at your measurements and help you find the right fit going forward. Sometimes even a small adjustment can make a big difference in comfort and support.
Thank you again for your feedback - it genuinely helps us improve.
Thank you for your continued support - you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Well made but elasticity loss and loss of support when wearing
The bras are well made and customer service was great, but ultimately they do not work for me. I sized down in the back after reading some reviews where people say the bras slackened during the day, but this still happened and the bras end up being too loose and really unsupportive (I usually wear a HH/J). I definitely couldn't leave the house wearing one with the support I need, but they are fine for lounging at home. Like I say, they are well made, the materials are lovely and soft, and communication was great, they are just not for my shape and size I guess. But maybe not every bra is for everyone 🙂
24 October 2025
Reply from Designed By Debz
Thank you so much for taking the time to share such a thoughtful and balanced review. I’m really glad to hear you found the bras well made, soft, and that our customer service supported you well - but I’m truly sorry they didn’t give you the level of support you need for everyday wear.
Larger cup sizes can be especially complex when it comes to wireless styles, and even with sizing down in the band, some people do experience relaxation in the fabric throughout the day. You’re absolutely right - no single bra design works for every body, and I really appreciate how kindly and constructively you’ve shared your experience.
I’m glad they’re at least comfortable for lounging at home, but I completely understand wanting more support if you usually wear a HH/J. If you ever decide you’d like help exploring alternative fits or adjustments, I’d be more than happy to chat and see what we can do.
Thank you again for your honesty, your kindness, and your support.
Thank you for your continued support - you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Good quality garments
Good quality garments, love the new socks that match my underwear! I'm happy to pay extra for handmade underwear that fits properly and doesn't irritate my sensory sensitivities.
20 October 2025
Reply from Designed By Debz
Thank you so much for your lovely review! We’re delighted to hear you’re enjoying the quality of your garments - and especially that you’re loving the new matching socks. We had so much fun creating those!
It means a lot to know that our handmade pieces help support your sensory needs and provide a comfortable, irritation-free fit. That’s exactly why we make everything the way we do, with softness and care at the heart of every item.
Thank you for valuing the craftsmanship that goes into handmade underwear - your support truly makes a difference.
Thank you for your continued support - you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Comfy and gorgeous
My bra arrived today, and it fits perfectly. Gorgeous print. It's as comfortable as advertised and gives really nice support. I find it makes my cleavage a little flat, but it's a soft wireless bra so I didn't expect a huge lift. I got mine made with rainbow adjustable straps. Honestly, it's so comfortable, I'd recommend these bras to everyone. Customer service was fast and helpful too. Well worth the wait for this!
27 November 2025
Unprompted review
Reply from Designed By Debz
Thank you so much for this gorgeous review! I’m absolutely thrilled to hear your bra arrived and fits you perfectly - and that you love the print and comfort. The rainbow adjustable straps are such a fun choice too!
You’re spot on about wireless bras giving a softer, more natural shape, and I really appreciate how thoughtfully you described your experience. Knowing you’d recommend our bras to everyone genuinely means the world to us.
Thank you as well for the kind words about our customer service - we always want you to feel supported from start to finish. I’m so glad the wait was worth it for you!
Thank you for your continued support - you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
The cotton bras are brilliant
The cotton bras are brilliant, comfortable, great fit. Will definitely buy again
1 November 2025
Unprompted review
Reply from Designed By Debz
Thank you so much for your lovely review! I’m delighted to hear you’re enjoying the comfort and fit of our cotton bras. It means so much that you’d buy from us again.
Thank you for your continued support - you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
FABULOUS SMALL COMPANY
FABULOUS SMALL COMPANY
Brilliant designs, brilliant fit, brilliant customer service, small batches, limited editions and Debz is the BEST! Thanks Chica!
26 August 2025
Reply from Designed By Debz
Thank you so much for this fabulous review! Your enthusiasm truly made my day. I’m over the moon that you love the designs, the fit, the limited editions, and our customer service. Small-batch magic is what we’re all about, and it means the world to know it shines through for you.
And thank you for the shoutout - you’re an absolute gem! 🦋
Thank you for your continued support - you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Reply from Designed By Debz
Thank you so much for your review! I’m really glad to hear your item arrived on time and just as you expected. We appreciate you taking the time to share your feedback.
Thank you for your continued support - you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Products seem good, questionable sizing, poor customer service.
First time customer & liked the look of the products. However, due to a skin condition which left some broken, weeping skin, I wasn't able to try on the bra within the 14 day return period, allowing time both for my skin to heal and also ensuring no marks or bacteria were transferred to the bra. When I was eventually in a position to try it on, despite following the size guide carefully, I wasn't even able to pull it over my head/shoulders. I emailed them to explain the situation and ask if they would exchange for a different size, even though I was (only) 6 days over the 14 day returns period. The reply was a flat no, it's a strict policy and they have a sale on and suggested I purchase a different size! I feel this is very poor, inflexible customer service, as I wasn't even looking for a refund, just an exchange for a different size, so they would not be at any monetary loss as they have already been paid. What is even more frustrating is their returns window has now been substantially increased for the Xmas period. If they can do it now, they should have been more flexible a matter of days before this extended period opened. I am now left with an unwearable bra (which, despite being reduced, is still what I consider to be quite expensive) and they have lost a potential new customer, who may have been prepared to purchase further items if the fit was good. As it stands now, I will not shop here again, regardless of any further response due to this review, as they were given an opportunity by email to reconsider their initial response and their one-sentence follow-up reply was just "Thank you for your understanding", which did not address my points and I did not demonstrate any "understanding", as I disagree with their stance! The 2nd star is purely for actually responding to emails within an acceptable timeframe and the bra itself feeling like it would be comfortable (if it fit!).
3 November 2025
Unprompted review
Reply from Designed By Debz
Hi there,
Thank you so much for taking the time to share your feedback. We’re truly sorry to hear about your experience and the difficulties you’ve faced — that sounds incredibly tough, and we hope your skin has now healed and is feeling much better. 💜
As a small handmade brand, we take hygiene and fairness to all customers very seriously, which means we have to stick closely to our returns and exchange timeframes. This ensures that every item we send out remains safe, fresh, and brand new for our community. Our team did look into your request carefully, but as your order was outside the exchange window, we couldn’t make an exception on this occasion.
We completely understand your frustration, especially given the timing before our extended festive returns period, and we’re sorry this has left you disappointed. Your feedback is genuinely appreciated — it helps us keep improving how we communicate these policies with clarity and compassion.
We’re glad you liked the feel and quality of the bra fabric, and we’d love to help you find your perfect fit if you ever decide to shop with us again. Our team is always happy to assist with sizing or style recommendations before you order.
Thank you for your understanding — you’re a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Great quality products and great…
Great quality products and great customer service
20 September 2025
My tatas have never felt so bravas
My tatas have never felt so bravas. The much anticipated bra arrived this morning and I put it on immediately. The material is a lovely soft cotton and the adjustable straps (they do cost extra) are really comfortable.
Please note that this is a slow fashion brand so it did take a few weeks to arrive, so please bear that in mind when you order. I promise it is worth the wait.
31 October 2025
Unprompted review
Bra arrived quicker than expected
Bra arrived quicker than expected, on explaining the issues with it becoming looser as wearing it all day. I wasn't offered a refund or option to return just advice that I should order another size with sliders this time. I couldn't be bothered to push or argue as they are small shop and recently received a panicked mass mail from owner about she may have to close. Plus I don't have another £40 for a bra so I'll stick with my old m&s ones and use this one for sleeping or hanging around the house all day.
Just seen the response from Wilde M there was ample time for a reply when I emailed originally. Plus I wouldn't have been able to return the item as I only found out that it doesn't have enough hold to keep me 'in place' all day as it's stretches the longer you wear it.
2 October 2025
Unprompted review
Reply from Designed By Debz
Hi there,
Thank you so much for your feedback — we’re really sorry to hear that your bra didn’t quite work out and that you didn’t feel supported when you reached out. That’s definitely not the experience we want anyone to have with Wilde Mode.
Just to clarify, we do offer exchanges on all bras as long as the tags are still attached and the item is in as-new condition. We’d be more than happy to help you find a better fit or add adjustable slider straps to improve comfort and support.
Please feel free to pop us a message at hello@wildemode.com and we’ll make sure you get the help you need this time. We truly appreciate you giving us a try and supporting a small handmade business — it means the world to us.
Thank you for your continued support — you’re a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
First time using wilde mode
First time using wilde mode and won't be my last.
Brilliant customer service kept me updated through the whole process. Finally a comfy bra that actually fits properly. The fabric is buttery soft, design very vibrant. The fit is great and the girls sat nicely in it.
Overall a great experience.
10 October 2025
Unprompted review
Reply from Designed By Debz
Hi there,
Thank you so much for your wonderful review! 💖 We’re so happy your first Wilde Mode experience was such a good one — it means the world to hear you found the perfect fit and love the buttery-soft feel and vibrant design. 🌈 Welcome to the Wilde Mode family — we’re thrilled to have you! 🦋
Thank you for your continued support — you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Nothing wrong with the products but…
Edit: changed my rating based on their response
Original: Nothing wrong with the products but their customer service is poor (ghosting in communications when I had questions about an order) and I had to unsubscribe from their marketing emails as they were quite hostile in tone. Rather take my money elsewhere.
Added: And their newest reply to this review isn't painting a clear picture. The latest email they're referring to, that I gave not replied to because it's the least genuine "apology" email I've ever seen, is their direct message to me about this specific review. For that I'm changing my review. Don't try to shift the blame onto me when you've ghosted me since August after offering to help. Ignoring me since August, despite several attempts by me to contact you, then only responding after a poor review, shows bad form.
Avoid at all costs if you want decent customer support. I'm really disappointed in this.
1 October 2025
Reply from Designed By Debz
Hi there,
We’re really sorry to hear you felt let down by your experience with us. After checking our records, it looks like we were actually waiting for a reply from you to our last email — so we’re sorry if that caused any confusion or delay in communication. We always aim to provide friendly, supportive service and can assure you that none of our marketing emails are written with a hostile tone — we’re all about kindness, inclusivity, and celebrating our wonderful customers. 💖
If you’d like us to look into this further or help with anything outstanding, please feel free to reach out directly at orders@wildemode.com
— we’d be happy to help.
Thank you for your continued support — you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
Clothes that help me be me
The comfort top is just such an inspired product. For someone that suffers dysphoria around the lack of breasts, it's great to have such great looking options for clothing that fits my chest band size without assuming I also have a large cup size.
I just wish they had a bottoms option that fitted me as well so I could have matching sets!
29 April 2025
Reply from Designed By Debz
Hi there,
Thank you so much for your beautiful review — it means the world to hear that our comfort top helps you feel more yourself. 💖 That’s exactly why we do what we do — to create pieces that support comfort, confidence, and self-expression for every body.
We really appreciate your feedback about matching bottoms, too! We’re always expanding our size range and product fit options, so your comment has definitely been noted for future updates. 🌈
Thank you for your continued support — you're a star 🌟 xx
With warmth,
Debz & the Wilde Mode team 🦋
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