While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 1,550 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for their helpfulness and positive attitude, making interactions pleasant and productive. Many people appreciate the personalized and understanding approach of the customer service team, often highlighting their efficiency and quick responses. However, some people were dissatisfied with the app, mentioning difficulties with the new version, such as issues with editing meals, accessing old food lists, or the scanner being inaccurate. Some reviewers also noted problems with product delivery and receiving automated responses from customer service instead of direct human interaction.

What people talk about most

Product

Customers had ambiguous experiences with product. While some reviewers found the product to be good, praising... See more

User experience

Consumers find user experience to be ambiguous. Many reviewers praise the app for revolutionizing their diet,... See more

Customer service

Reviewers highlight ambiguous aspects of customer service. Many customers praise the prompt, helpful, and... See more

Application

People report ambiguous experiences with the app. Many customers praise the app for its user-friendliness,... See more

Staff

Users describe positive interactions with staff, consistently highlighting their helpfulness, efficiency, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Have been using Zoe Daily 30+. Very happy with product but needed to change delivery date of next consignment. I found the online access a bit difficult to get through to contact someone. However,... See more

Company replied

Rated 4 out of 5 stars

Having felt negative about the new version of the app, I’ve found it more useful as I’ve used it more, and I’m enjoying logging my food and finding it easy to stick too. The support team have been gre... See more

Company replied

Rated 5 out of 5 stars

The new Zoe app is excellent. Tonnes of information, recipe inspiration and encouragement at my fingertips. Seeing my food choices score building each day is very motivating and is making me much... See more

Company replied

Rated 5 out of 5 stars

Im seeing serious benefits after 60 days of mindfulness eating. Improved energy, better sleep and a clearer brain! The app really helps you stay focussed away from unhealthy eating and maintaining a... See more

Company replied


Company details

  1. Fitness and nutrition
  2. Nutritionist
  3. Weight-Loss Service
  4. Wellness Programme

Written by the company

ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.


Contact info

4.1

Great

TrustScore 4 out of 5

13K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I asked a question in the ZOE app

I asked a question in the ZOE app and it was answered straight away.

5 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Linda,

Thanks for giving us a 5-star review. Prompt and efficient service is our support team's goal, we are glad this was achieved.

If you require any further assistance, please do reach back out to us.

Best,

The ZOE Team

Rated 4 out of 5 stars

Great for motivation

Overall very helpful to keep one on track and great to be able to scan foods in supermarkets. One aspect is frustrating which is its inability to recognise ‘homemade’ items ie bread, pate etc. meaning so much deleting and entering of correct ingredients.

1 March 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Mary,

Thank you for taking the time to share your experience.

A great way to log homemade meals is to snap a photo and then swap any necessary ingredients. Also, you can try generating a meal feature and input your meal, such as homemade sourdough bread.

Hope this helps! Please reach back out if you require any additional assistance.

Best,

The ZOE Team

Rated 1 out of 5 stars

Has anyone ever reviewed a bot positively?!

It was a bot which didn’t understand or attempt to answer my frustrations, followed by a different bot saying he was pleased that I’d had a positive interaction! Like all bots, it was a bit sad and deeply frustrating.

4 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Sue,

Thanks for taking the time to share your experience. We are sorry to hear that you had a difficult time communicating with our AI Assistant. If you require any additional assistance, please do reach back out and request a "human agent".

Best,

The ZOE Team

Rated 1 out of 5 stars

I’ve been a member for nearly two years…

I’ve been a member for nearly two years and have found the old Zoe app really useful. DO NOT “upgrade” to the new app, the majority of the functionality has been removed. And you can’t go back. Want to edit one of your recipes? Can’t. Want to create a recipe? Can’t. Want to log something without taking a picture? Can’t. Were we told beforehand that “upgrading” would lose us this functionality? No.

4 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Andrea,

Thank you for sharing your experience. We apologize for the limitations of the new app and understand it can be frustrating for some of your favorite features to no longer be available.

It is possible to add foods without taking a picture or scanning the barcode by using saved recipes, generating a meal feature, or the recent meals tab. Please reach out to us for guidance on this.

Please know we are listening to all feedback and considering it for ways we can improve.

Best,

The ZOE Team

Rated 5 out of 5 stars

ZOE 30 PLUS - A LIFE CHANGER

I have had a lifetime of problems with sluggish bowels. After many courses of antibiotics for a lung infection I recently decided my gut needed some TLC and i bought 3 months supply of Zoe plus 30. It has changed my life and everything is now working normally for the first time in my long life ( Im now 72) It really is a genuine life changer!

4 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Wendy,

Thanks for taking the time to provide this feedback. We are thrilled to hear how Daily30 has impacted your life and gut for the better! This has been shared with our larger team as experiences like this warm our hearts. We look forward to supporting you further on your journey to improved health.

If you need anything, please do reach out to us via email.

Best,

The ZOE Team

Rated 5 out of 5 stars

Prompt efficient friendly customer…

Prompt efficient friendly customer service that resolved my issue quickly which compliments the great information and products Zoe provides.

2 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Paula,

Thanks for this lovely 5-star review. It is wonderful to hear that our support team provided you with prompt and efficient assistance.

Please know we will be available should you need any help in the future.

Best,

The ZOE Team

Rated 5 out of 5 stars

At last annual check-up: No talk about statens

My cholesterol level is well back in normal. My waist circumference is much smaller. No more bloating. Good energy. Much improved disposition.

3 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Rebecca,

Thanks for sharing this awesome update. Congratulations, it is amazing to hear the impact the ZOE program has had on you. It truly is a way of life, and we applaud you for taking this on to reach your personal health goals.

We look forward to supporting you further.

Best,

The ZOE Team

Rated 5 out of 5 stars

So nice to get helpful advice this…

So nice to get helpful advice this evening.

3 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hello,

Thanks for taking the time to share your experience. It is wonderful to hear our support team was able to assist you, especially during a holiday weekend.

If you need any further assistance, please do reach back out to us.

Best,

The ZOE Team

Rated 2 out of 5 stars

I was expecting a Jar and Scoop with my monthly subscription

I was expecting a Jar and Scoop with my subscription. Your customer service team initially said the order was in progress. Daisy however pointed out subsequently that the welcome gifts were only for the 4 month subscription.
As this is such an expensive product I would have hoped that the gifts would have been however considered if I kept on for the whole 4months anyway.

3 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi,

Thank you for ordering Daily30 recently and taking the time to leave us a review. We apologize for any confusion regarding the complimentary scoop and tin. As you've mentioned, this is only for the 4-month subscription.

We hope you enjoy the product and find it to be a powerful asset in your health goals.

Best,

The ZOE Team

Rated 5 out of 5 stars

Really helpful and fast response to my…

Really helpful and fast response to my query. Fab service

1 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Sally,

Thanks for leaving us a 5-star review. It is indeed Fab that our support team was able to quickly and efficiently assist you.

If you need any further assistance, please do reach back out to us.

Best,

The ZOE Team

Rated 5 out of 5 stars

Great response from Zoe to a nutritional question

My question about milk was answered promptly and with a lot of detail. Most helpful !!

3 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Susan,

Thanks for taking the time to share your experience. We will continue to be here to assist members via the AskZiggie in-app feature, and our customer support team will be available via app and email.

Please reach out if you need any further assistance.

Best,

The ZOE Team

Rated 1 out of 5 stars

Trying to cancel

Trying to cancel monthly product delivery was a nightmare. Ai used to contact you and it was hell trying to get the right reply and information. Humans please

3 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Sharon,

Thanks for sharing your experience. We deeply apologize for the difficulty you experienced. If you require any additional assistance, we advise logging in to your membership portal to make changes or cancellations to your subscription.

You can also reach back out via email and request "human support" to immediately be transferred over to our support team.

Best,

The ZOE Team

Rated 5 out of 5 stars

Very speedy resolution to my query.

2 April 2026
Unprompted review
ZOE logo

Reply from ZOE

Hi Christine,

Thanks for taking the time to share your experience. We are glad our support team was able to get back to you in a timely manner.

If you require any additional assistance, please reach back out to us.

Best,

The ZOE Team

Rated 5 out of 5 stars

The Zoe team really care ....

The Zoe team really care and try to help in every way they can. Mike was very patient and helpful.

31 March 2026
Unprompted review
ZOE logo

Reply from ZOE

Thank you for the lovely review! We are so glad to hear you’ve had such a positive experience with our team. We’ll be sure to pass your kind words along to Mike - he’ll be delighted to know he could help. Our members are at the heart of everything we do, and we’re thrilled to have you with us on your health journey!

Best wishes,

The ZOE Team

Rated 5 out of 5 stars

Prompt and helpful

25 March 2026
Unprompted review
ZOE logo

Reply from ZOE

Thank you for the review! We’re delighted to hear you found our support prompt and helpful. We're always here to ensure your experience is as smooth as possible. Thanks for being part of the ZOE community!

Best wishes,

The ZOE Team

Rated 3 out of 5 stars

Simple cancel request

I just wanted to cancel my subscription. Instead of canceling it on my behalf I was told to go onto the website. I wasn't able to do it right away because I didn't know the password and had to reset it and then logon again.
That was a waste of time when the rep could have just done it on my behalf.

10 March 2026
Unprompted review
ZOE logo

Reply from ZOE

We’re sorry the cancellation process was frustrating! To ensure your account security, we require members to manage subscriptions through their own secure login. We understand the extra steps of a password reset can be a hassle, and we appreciate your patience while navigating that process. Thank you for being part of the ZOE community.

Best wishes,

The ZOE Team

Rated 2 out of 5 stars

I like the product

I like the product. I eat it every day. I like the tone of the emails. I am not sure if I am dealing with a bot but the simple business of reordering the product has already taken about four confusing emails

1 April 2026
Unprompted review
ZOE logo

Reply from ZOE

We’re glad to hear you’re enjoying the product and our emails! We’re sorry for the confusion surrounding your reorder; while we use technology to help manage queries, we want the process to be seamless. If you request to speak to a human you will get through to our very helpful team. Thank you for taking the time to leave a review.

Rated 5 out of 5 stars

Had technical issues chat bot was…

Had technical issues chat bot was helpful in resolving issue

1 April 2026
Unprompted review
ZOE logo

Reply from ZOE

We’re so glad to hear the chatbot was able to resolve your technical issues quickly! We’ve designed our digital tools to provide prompt, effective support so you can get back to focusing on your health. Thank you for the positive feedback and for being a part of the ZOE community.

Best wishes,

The ZOE Team

Rated 5 out of 5 stars

A rapid response immediate email replies

Such a great rapid response from the customer team - really helpful at solving my technical issue - no drama just common sense 😍

31 March 2026
Unprompted review
ZOE logo

Reply from ZOE

We’re thrilled to hear you had such a seamless experience! We aim for "no drama" support, and it’s great to know our team’s common-sense approach got your technical issue sorted quickly. Thank you for the lovely feedback and for being such a valued part of the ZOEverse!

Best wishes,

The ZOE Team

Rated 4 out of 5 stars

I love the simplicity of the logging…

I love the simplicity of the logging BUT please please please could you also allow either a macro % split summary or the ability to sync with other apps like MFP or Garmin

1 April 2026
Unprompted review
ZOE logo

Reply from ZOE

We’re thrilled you’re enjoying the simplicity of logging! We appreciate the suggestion regarding macro splits and syncing with platforms like Garmin or MFP. While we focus on a food quality approach, we know how valuable data integration is for our members. We’ve shared this with our product team as we continue to refine the app. Thanks for your helpful review!

Best wishes,

The ZOE Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look