Bluefin SUP Reviews 

1,239
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 73 reviews, reviewers had a great experience with this company. Customers frequently praise the excellent product quality, noting the boards are well-built, sturdy, and offer great value. Many people are very satisfied with their purchases, highlighting the outstanding nature of the products. Reviewers consistently commend the exceptional customer service, describing the team as helpful, quick to respond, and effective in resolving issues. However, some customers also noted receiving products with missing parts or defective accessories, such as non-functional pumps or broken clips. A few other people also felt that customer service was not always transparent or fully resolved their concerns, particularly when offered different product grades. Additionally, there were instances where reviewers received incorrect items or found essential components missing from their deliveries.

What people talk about most

Product

Reviewers mention positive feedback about product, with many expressing satisfaction with the quality and... See more

Quality

Customers had ambiguous experiences with quality, with many praising the excellent value, build quality, and... See more

Customer service

Users describe positive interactions with customer service, highlighting their helpfulness and efficiency in... See more

Delivery service

Consumers find delivery service to be ambiguous, with many reviewers praising the quick delivery times,... See more

Service

Reviewers highlight positive aspects of service, with many praising the excellent customer support and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I had missing item from the kit I requested so i reached on Friday morning 9am and luckily got reply by the end of working day after 3pm regarding my query. I will wait for delivery results but... See more

Company replied

Rated 4 out of 5 stars

The product I purchased wasn't great. It was very poorly finished for an £80 paddleboard bag. However, it was delivered quickly and the customer service was exceptional with them resolving the issue... See more

Company replied

Rated 5 out of 5 stars

Great product. Excellent value and build quality seems great. Comparable or even better than some of the more established brands. Delivery and packaging all fantastic. Very happy so far

Company replied

Rated 5 out of 5 stars

Fast delivery, i have been looking at different brands of SUPs for a few months. I decided to give Bluefin a try due to their warranty and contruction claims. Safe to say, i am not dissapointed - very... See more

Company replied


Company details

  1. #77 of 87 best companies in Outdoor sports shop
  2. #20 of 20 best companies in Adventure Sports

About Bluefin SUP

Written by the company

About Bluefin SUP
Bluefin is a family-run business based in Hebden Bridge in West Yorkshire. The team has grown up around the sea. Holidaying on the coast of Scotland, their love of the ocean has grown from a hobby to a successful company, now providing SUPs to people all over the World.

Our Product Range
We offer a wide and diverse range of SUP boards to suit everybody, whether you’re an avid paddle boarder or just starting out. If you’re looking for an all-rounder we recommend our Cruise range which comes in 4 different sizes ranging from 8ft to 15ft. If you’re a more advanced paddle-boarder then take a look at our Cruise Carbon range.

For the explorer and adventurer, take a look at our Sprint range, our Sprint paddle-boards benefit from a long profile & angled nose that cuts through the water with each stroke. Choose between the 10’8 & 12′ depending on your height & weight or the 15′ for longer distance paddling & tandem use.

If you’ve fancied doing Yoga on the water then we have our wider range of paddleboards starting with the Aqua Fit, the perfect balance & space. It also paddles perfectly as an all-around board. If you have a large group of friends but can only take 1 paddleboard then the 18ft Mammoth board is one to look at, great for group activities and can fit 10 people on deck at once for some serious paddling teamwork.

Where we service
We ship to every corner of the world! Including the United Kingdom, Germany, Italy, France, Netherlands, Spain, United States, Australia.

Why Bluefin SUP
Every board you buy comes with a 5-year manufacturer warranty to cover any manufacturing faults, starting from the date of delivery.

We are a trusted UK brand, we are totally committed to providing quality, innovation, and outstanding customer service.

Contact info

4.1

Great

TrustScore 4 out of 5

1k reviews

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4.1

All reviews

(1,239)

93 reviews in the last 12 months

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Rated 5 out of 5 stars

Excellent company

11 July 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Dear Paula,

Many thanks for your kind review, we really appreciate your feedback!

Best Wishes,
Bluefin Customer Care Team

Rated 1 out of 5 stars

Slits in kayak bottom air bag

Last week, I contacted customer service to replace or let me know how to get a new bottom bladder for my scout kayak which developed slits around the seams making it impossible to use. The kayak is just over a year old. Jake helped for a while. He did not receive my pics the first time but I resent them. Just tell me where to order a new bladder and I will skip dealing with bluefin. I loved my kayak and still want to use it.
It is currently in the closet high and dry during peak season for kayaking in Colorado. Please help me.

10 July 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hi Gerri,

We are sorry to hear that you are having issues with your Kayak. A member of our team will be in touch with you to help resolve this.

Best Wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Brilliant service

Bought a board in 2022. The 5yr warranty is superb. Customer services quick to reply, no messing and board being replaced quickly.

Glad I bought Bluefin cruise 12" for load capacity but also the support when I needed it

2 July 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Christopher,

Thank you for your kind review!

We're glad the warranty and support met your expectations, and that you're enjoying your Cruise 12" board.

Happy paddling!

Best wishes,
Bluefin Customer Care Team

Rated 1 out of 5 stars

Bluefin SUP boards of very poor quality…2 part

update to my review from 21.05.2025. about my complain for Sprint sup
The deadline for resolving complaints is 14 days from the date of sending. My complaint was resolved after a month of waiting, with numerous emails with customer service, by replacing it with a new board.The package I received had already been opened, the original tapes had been torn and re-glued with Bluefin tape. I immediately found this suspicious because the first SUP I bought was in the original packaging without opening. I noticed that the board was losing pressure since the first inflation. I checked the valve, which was not tight, tightened it, and there was no more leakage. But the next day I noticed that it had lost about 2 psi again. I checked with soapy water and found no leaks. The customer service response was that this was normal. For me, it was too much. I checked everything again with soapy water, this time slowly cm by cm, and found a leak. The leak is impossible to see with the naked eye, it looks like it was pierced with a thin needle. I assume that this SUP had already been returned. I don't understand if SUP boards are tested at 28 psi as they state, then you can already see the pressure loss during testing, whether the valve is tight enough or not, and whether there are any leaks. If that is true then it cannot happen that you have a leak on the valve or anywhere on your new board. If the SUP was returned by another customer then anything is possible and it should be thoroughly checked before being released for sale. In any case it is a mistake on the part of Bluefin. After complaining I was suggested to either patch the damage myself or send it back to them at my own expense, paying the €25 postage again and they would fix it. No thanks.I did not agree to go through the whole process again like with the first board, especially since it's a new board, at least that's how it should be.I decided to sell the board they sent me and I even expressed my desire to buy a new Sprint board, to try to solve the problem a third time, but to be offered a fair discount considering the inconvenience.. They then offered me a 5% discount on the amount I paid,if I keep the board, which is about €15, which is really miserable for all the inconvenience. When Bluefin has seasonal sales or BF promotions and the like, then it is not a problem to offer a 50% discount, even more, and when you have to admit your mistake and correct it, and resolve complaints by doing everything so that the final solution is customer satisfaction, then everything is a problem.My experience with Bluefin is bad. No large and serious company should allow such failures. I believe that Bluefin makes quality boards, and mistakes do happen, whether it is in the production or sales chain, that is certainly present, my case really confirms that. But the way these cases are resolved is certainly not a credit to the Bluefin company.

2 July 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello,

We're sorry the resolution did not meet your expectations and appreciate you sharing your honest feedback.

Best wishes,
Bluefin Customer Care Team

Rated 2 out of 5 stars

A Mixed Review

Nice looking product Cruise SUP 10.8.
When arrived, only had one of the smaller fins so had to get one delivered.

On first use, the front clips holding the kayak seat to the board snapped and had to get a replacement and seat has slow puncture!
I'm afraid the kayak seat needs a product improvement and swap the plastics clips to metal.
Also on second use, the retaining clip on one of the underside fins snapped.

Overall I'm disappointed with the overall quality of this product and I wouldn't buy another. I suggest you look elsewhere until they improve the fin attachment and kayak seat clips.

9 June 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Graham,

Thank you for your honest feedback.

We're sorry to hear about your experience and appreciate you highlighting these issues. We'll pass your comments on to our product team for review, especially regarding the kayak seat and fin clips. If you haven't already, please reach out to our support team—we’d like to make this right.

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

The paddle board (carbon) I bought is…

The paddle board (carbon) I bought is of a high quality.
Reliable Seller, I totally recommend it.

20 June 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Dan,

Thank you so much for your kind words and for sharing your positive experience! We're glad to hear that you're satisfied with your SUP and that our service met your expectations.

Best wishes,
Bluefin Customer Care Team

Rated 1 out of 5 stars

Customer service does not want to know

Have been sent a paddle with a factory fault which was attempted to be covered up with glue, the glue has of course worn over time and the paddle is now unusable. Bluefin refusing to acknowledge clear factory fault and stating that a new paddle should be purchased from them.

20 June 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Sam,

Sorry to hear this. As our accessories are covered under warranty, we’ll review your case and have noted your feedback. Your satisfaction matters to us.

Best wishes,
Bluefin Customer Care Team

Rated 1 out of 5 stars

Bad customer service

Ordered a cruise SUP in the Gecko colour, the new lighter weight version, was delivered a blue legacy version which I didn’t want. These things happen, but I had ordered it for holiday use and so contacted the customer service team (via email as no phone line) to see if I could get the correct replacement in time for my holiday. Bearing in mind it was their error, no apology, no effort to see if they could get me the right board in time for my holiday, you can’t speak to anyone, emails are slow and then when you don’t get an answer or help to the question you asked you have to chase. Bad customer service, ended up phoning a competitor who were only too happy to assist and get me the right board in time for my holiday and who demonstrated excellent customer service. The experience with Bluefin was not good and am still not sure of refund. I have to get the board back to them via a DPD drop off, all at my own expense and inconvenience when the issue was not my fault, it was their error!! I would not be inclined to deal with this company again as no telephone line for assistance and robotic responses from customer service team that ignored the main issue/anyway of resolving in a positive way. Very frustrating and disappointing experience.

17 June 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Charlotte,

Thank you for your feedback, and we’re truly sorry for the inconvenience caused. We understand how frustrating this experience must have been, especially ahead of your holiday. Your comments have been shared with the team to help improve our service.

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Great products

Great products - got the Miami Pink SUP 2024. Fast delivery and excellent customer service!!

13 June 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Daniel,

Thank you so much for your kind words! We're thrilled you love your Miami Pink SUP 2024 and had a great experience with us!

Best wishes,
Bluefin Customer Care Team

Rated 1 out of 5 stars

Normally an exceptional product and…

Normally an exceptional product and service, however, recent purchase of the inflatable seat was a bad mistake, within a matter of minutes both front clips had snapped and the seat deflated slowly with a fault on the seam. Sorted with some metal clips I had and a bit of foam in seat, worked fine and comfy.
Got back to shore to find the fibreglass supports had worn through their cover and rubbed the deck foam to powder leaving 2 holes in foam deck. Customer service changed their minds on replacing the board and offered a small discount, given no other real choice, even offered to upgrade the board and pay extra. So my board now looks rubbish due to their poor quality product.

6 June 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Gary,

Thank you for taking the time to share your feedback. We sincerely apologise for the inconvenience you've experienced with your recent purchase. Your satisfaction is very important to us, and we are sorry that the product did not meet your expectations.

Best wishes,
Bluefin Customer Care Team

Rated 1 out of 5 stars

Poor delivery and contact details

They haven't paid DHL enough for the shipping so I am yet to receive my order and there no number to call them on.

5 June 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Tom,

Kindly send us an email at help@bluefintrading.co.uk so we can assist you further.

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

My pedal broke 11 months after the…

My pedal broke 11 months after the purchase of the SUP. I reported the damage and immediately received the new paddle. I made similar experiences last year with a customer service. Excellent support.

4 June 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello,

Thank you for your kind words about the excellent service you received. We're pleased to hear that we were able to resolve your issue so quickly and efficiently.

Best regards,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Highly recommended

I would like to recommend this brand for everyone who's looking for high quality paddleboard and absolute ace custumer services. Best company to pick :)

27 May 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Laura,

Thank you so much for your kind words and recommendation! We're thrilled you're happy with your paddleboard and our service.

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Well made

The real test of a company is how it responds to problems and they have been very good when I snapped my paddle, got a replacement within a week

22 May 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Scott,

Thank you so much for your kind words and for sharing your experience. We’re glad to hear that we could assist you promptly and that you're satisfied with the replacement process.

Best wishes,
Bluefin Customer Care Team

Rated 1 out of 5 stars

Bluefin SUP boards of very poor quality…

Bluefin SUP boards of very poor quality and terms warranty conditions

Bluefin is far from the quality advertised.In my case, a defect occurred on a boat that was purchased 6 months ago and has only been on the water about 10 times. Bluefin offers a 5-year warranty but does not cover transportation costs? What kind of warranty is that? If Bluefin advertises quality, then it makes sense that there are low complaints, so one would expect a full warranty that covers all costs. If costs have to be paid, that means there are many complaints, so the quality is questionable? My free return expired in 9 days and I was asked to cover the shipping costs. A company that advertises itself with such quality and a 5-year warranty that should confirm this should not allow such mistakes. A manufacturing error can always happen, but then it is resolved immediately and not blamed on the customer, but everything is done so that the final customer is satisfied and not damaged. As a customer, I feel disappointed and cheated. Bluefin's 5-year warranty is just advertising, it only makes sense in the case of a major defect when the repair is not worth doing. During the warranty period, the manufacturer should bear all costs associated with the repair, or rather, replacing the product when the repair is not possible, everything else is a scam.. My initial enthusiasm for the Bluefin product was so great that I decided to buy another one, the new Nitro, but it is not available in the EU, it turned into a big disappointment. The quality of the Bluefin is not what I thought and what is advertised.

I agreed to send sup board and paid 25,44€ for shipping. We'll see how my complaint is resolved and will it change my mind about Bluefin and broken trust?

21 May 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Josko,

Thank you for your feedback, and we’re very sorry to hear about your experience.

We understand your frustration and are actively reviewing your case. We aim to resolve warranty claims fairly and will follow up once your board has been received and assessed.

We appreciate your patience and the chance to make this right.

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

4 Board Owner - great support experience

We have 4 Cruise 12 boards and love them. The inflation kit makes it super easy to travel with them. We had an issue with the belt strap on the storage backpack and support agreed to replace it within 24 hours of my reporting the issue. Highly recommend!!

21 May 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Brad,

Thank you for the great feedback! We're thrilled you love the Cruise 12 boards and glad our support team could quickly assist with your backpack issue.

Happy paddling!

Best Wishes
Bluefin Customer Care Team

Rated 5 out of 5 stars

Great helpful service

Great helpful service, very quick to reply and informative
Well done

17 May 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Sharmaine

Thank you so much for your kind words. We're glad to hear that you had a positive experience with our service and that we were able to assist you promptly and effectively.

Best Wishes
Bluefin Customer Care Team

Rated 5 out of 5 stars

Excellent boards and customer service

Excellent boards and customer service. We have one cruise carbon and one cruise; both 10'8". Kayak conversion kit is very useful. Very happy with the boards. Both boards handle very well. Maybe the carbon is a bit stiffer, but I'm not sure it's noticeable. Slight issue with one board, but customer service was very helpful.

14 May 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello,

Thanks for the great feedback!

We're glad you're enjoying both boards and found the kayak kit useful. Happy to hear our customer service could help enjoy your adventures!

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Brilliant board had a little niggle…

Brilliant board had a little niggle with customer services but that I'm glad to say was my fault. Wouldn't hesitate to tell anyone to buy a bluefin. The 10-8 cruise I have is just the bees knees, stable and responsive even for little old seventeen stone me.

12 May 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Thomas,

Thanks so much for your review!

We're glad to hear you're loving the Cruise 10'8. it's great to know it's working so well for you.

Happy paddling!

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

This is the 3rd bluefin paddle board…

This is the 3rd bluefin paddle board I've purchased.
I noticed on my most recent one there was a small scuff on it. I contacted bluefin customer service and the offered me a replacement / refund or a part refund if I wanted to keep it.

Great customer service.

7 May 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Jon,

Thank you for your continued support! We're glad we could resolve things quickly enjoy your new board!

Best wishes,
Bluefin Customer Care Team






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