Bluefin SUP Reviews 

1,239
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 73 reviews, reviewers had a great experience with this company. Customers frequently praise the excellent product quality, noting the boards are well-built, sturdy, and offer great value. Many people are very satisfied with their purchases, highlighting the outstanding nature of the products. Reviewers consistently commend the exceptional customer service, describing the team as helpful, quick to respond, and effective in resolving issues. However, some customers also noted receiving products with missing parts or defective accessories, such as non-functional pumps or broken clips. A few other people also felt that customer service was not always transparent or fully resolved their concerns, particularly when offered different product grades. Additionally, there were instances where reviewers received incorrect items or found essential components missing from their deliveries.

What people talk about most

Product

Reviewers mention positive feedback about product, with many expressing satisfaction with the quality and... See more

Quality

Customers had ambiguous experiences with quality, with many praising the excellent value, build quality, and... See more

Customer service

Users describe positive interactions with customer service, highlighting their helpfulness and efficiency in... See more

Delivery service

Consumers find delivery service to be ambiguous, with many reviewers praising the quick delivery times,... See more

Service

Reviewers highlight positive aspects of service, with many praising the excellent customer support and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I had missing item from the kit I requested so i reached on Friday morning 9am and luckily got reply by the end of working day after 3pm regarding my query. I will wait for delivery results but... See more

Company replied

Rated 4 out of 5 stars

The product I purchased wasn't great. It was very poorly finished for an £80 paddleboard bag. However, it was delivered quickly and the customer service was exceptional with them resolving the issue... See more

Company replied

Rated 5 out of 5 stars

Great product. Excellent value and build quality seems great. Comparable or even better than some of the more established brands. Delivery and packaging all fantastic. Very happy so far

Company replied

Rated 5 out of 5 stars

Fast delivery, i have been looking at different brands of SUPs for a few months. I decided to give Bluefin a try due to their warranty and contruction claims. Safe to say, i am not dissapointed - very... See more

Company replied


Company details

  1. #77 of 87 best companies in Outdoor sports shop
  2. #20 of 20 best companies in Adventure Sports

About Bluefin SUP

Written by the company

About Bluefin SUP
Bluefin is a family-run business based in Hebden Bridge in West Yorkshire. The team has grown up around the sea. Holidaying on the coast of Scotland, their love of the ocean has grown from a hobby to a successful company, now providing SUPs to people all over the World.

Our Product Range
We offer a wide and diverse range of SUP boards to suit everybody, whether you’re an avid paddle boarder or just starting out. If you’re looking for an all-rounder we recommend our Cruise range which comes in 4 different sizes ranging from 8ft to 15ft. If you’re a more advanced paddle-boarder then take a look at our Cruise Carbon range.

For the explorer and adventurer, take a look at our Sprint range, our Sprint paddle-boards benefit from a long profile & angled nose that cuts through the water with each stroke. Choose between the 10’8 & 12′ depending on your height & weight or the 15′ for longer distance paddling & tandem use.

If you’ve fancied doing Yoga on the water then we have our wider range of paddleboards starting with the Aqua Fit, the perfect balance & space. It also paddles perfectly as an all-around board. If you have a large group of friends but can only take 1 paddleboard then the 18ft Mammoth board is one to look at, great for group activities and can fit 10 people on deck at once for some serious paddling teamwork.

Where we service
We ship to every corner of the world! Including the United Kingdom, Germany, Italy, France, Netherlands, Spain, United States, Australia.

Why Bluefin SUP
Every board you buy comes with a 5-year manufacturer warranty to cover any manufacturing faults, starting from the date of delivery.

We are a trusted UK brand, we are totally committed to providing quality, innovation, and outstanding customer service.

Contact info

4.1

Great

TrustScore 4 out of 5

1k reviews

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4.1

All reviews

(1,239)

93 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Awesome products and the after sales…

Awesome products and the after sales customer service I received has been exceptional. Really very highly recommended.

8 May 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Kelly,

Thank you so much for your kind words! We're thrilled to hear you're happy with both the product and our support.

Best wishes,
Bluefin Customer Care Team






Rated 5 out of 5 stars

Great customer service

We have two Cruise lite boards that we love. They combine being light and sturdy and easy to move about on the water. Contacted Bluefin as one fin did not seem to fit as well as the other and a replacement is on its way. Easy to reach, pleasant, efficient customer service. Would highly recommend

7 May 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Siobhan,

Thank you for the great feedback! We're so glad you're enjoying your Cruise Lite boards and had a positive experience with our customer service. Happy paddling!

Best wishes,
Bluefin Customer Care Team







Rated 3 out of 5 stars

Great Boards but Kayak kit is useless

Excellent quality SUP boards and would recommend highly. However, don’t buy the kayak conversion kit because the additional paddle blade is simply a replica of the original blade… so the blades end up being in line rather than at an angle so it doesn’t work at all as a kayak unless you want wrist injuries. I contacted Khareen and the response I got simply showed that the design team have gotten very lazy and can’t be bothered designing a kayak kit that actually works. I’ve ended up buying a different brand which is a shame as the quality of the materials is great.

5 May 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Richard,

Thank you for your feedback.

We're glad you’re happy with the quality of our SUP boards. We're sorry to hear the kayak conversion kit didn’t meet your expectations your comments have been noted and passed on to the design team for review.

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Thrilled with my purchase and shopping…

Thrilled with my purchase and shopping experience with Blufin. Don’t hesitate to shop with this company where the customer always comes first. If still not convinced, read rest of reviews.

2 May 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Sonya,

Thank you so much for your positive feedback! We're glad to hear you had a great experience with Blufin.

Best regards,
Bluefin Customer Care Team

Rated 5 out of 5 stars

The Support from Bluefin is great

The Support from Bluefin is great. They do everything what they can do.
I become my Mammoth Paddelboard now :D

Grettings

Björn

1 May 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Björn,

Thank you for your kind words!

We're so glad to hear that you're happy with our support and your Mammoth Paddleboard. Enjoy your time on the water!

Best regards,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Brilliant paddle boards and when I…

Brilliant paddle boards and when I needed support (having lost something) Khareen in the support centre was super fast, communicated really well and got everything sorted in a flash

26 April 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello James,

Thank you for your kind words about our paddle boards and the excellent service you received. We're pleased to hear that we were able to resolve your issue so quickly and efficiently.

Best regards,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Khareen was very helpful with my query…

Khareen was very helpful with my query today and got things sorted.
I love my Bluefin 10.8 Cruise as it's stylish, Colourful, Full of fittings for optional accessories and made very well. I would always recommend Bluefin to anyone thinking of buying a paddleboard.

26 April 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Neil,

Thank you so much for your wonderful feedback! We’re thrilled to hear that we were able to assist you with your query and that you're enjoying your Bluefin 10.8 Cruise.

Best regards,
Bluefin Customer Care Team

Rated 1 out of 5 stars

Never buy blue fin Mammoth sup

Im a water sports provider in Ireland, I have tryed and loved most of the giant sup board and got my money worth out of them. Until i got a Blue Fin Mammoth inflatable sup, I had problems from the strat and the way it goes back into the bag it comes with is the biggest problem you have to fold sup to fit in. It makes the deck start to come lose and fall off. I rang about the issues I was having because it comes with 5 year warranty (part of the reason I bought it) the warranty covers Notting by the looks of it and they never sorted anything for me, I had bought cheaper giant sups at the same time that are still going and the blue fin Mammoth Lasted weeks, so I would never recommend them to anyone that ask me, blue fin sups are badly built and no customer service after you buy,

23 April 2024
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Alan,

Thank you for your feedback.

We’re truly sorry to hear about your experience with the Mammoth SUP. This isn’t the standard we aim for. We’d like to look into this further please feel free to reach out to our support team so we can help resolve it.

Best regards,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Cruise 10.8

I have had the cruise 10.8 for a few years now! And wow, compared to other boards I’ve used, I’m soooo impressed with how sturdy and durable it is. I love how I can convert it and use as a kayak when I just want a chilled adventure too.

22 April 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Leesa,

Thank you so much for the lovely feedback!

We're delighted to hear your Cruise 10'8 is still going strong and giving you the best of both worlds—standing or sitting, adventure is always on the horizon!

Best regards,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Cruise 15 tandem

Excellent product. I'm very pleased with my Bluefin cruise 15 sturdy, well constructed cruise ship of a SUP. Customer service and communication was second to none. Together with speedy delivery in time for the Easter weekend I couldn't be happier.

17 April 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello John,

Thank you for the fantastic review!

We're thrilled to hear you're happy with your Bluefin Cruise 15. We're also glad the service and delivery met your expectations.

Enjoy your paddling adventures!

Best regards,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Best boards ever

Best boards ever, own Bluefin Carbon Cruise 12” … cant believe how sturdy and stabile board is , deffo feeling safe on my sea and caves adventures, sometimes cliffs / caves edges might be sharp and my board still alive 🥹🥹🥹🫶 best performance designs ever!!!

16 April 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Kristine,

Thank you so much for the amazing feedback!

We're thrilled to hear your Carbon Cruise 12" is holding up strong on all your epic sea and cave adventures sounds incredible!

Stay safe and keep paddling!

Best regards,
Bluefin Customer Care Team

Rated 5 out of 5 stars

I had a faulty item

I had a faulty item, however customer service was exceptional and replaced without quibble immediately. Thankyou Joe at Bluefin.

8 April 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Adam,

Thank you for your kind words!

We're glad to hear that our customer service team, especially Joe, was able to assist you quickly and efficiently.

We appreciate your support and hope you enjoy your product!

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Great and fast customer service

Great and fast customer service. The boards I bought (2x10,8”) made me a great impression. Good quality.

5 April 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello,

Many thanks for your kind feedback.

We're really pleased you're happy with the quality and service that we have provided!

Best wishes,
Bluefin Customer Care Team

Rated 5 out of 5 stars

75 years old and decided to start…

75 years old and decided to start paddle boarding. Ordered blue fin cruise 10.8 and was blown away by how well it was constructed. Have not had a chance to use it on the water yet but spring is around the corner. I am totally confident that it will perform as well if not better than advertised.

4 April 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello,

Many thanks for your kind review.

We're really happy to hear you chose Bluefin for your first SUP and we're sure you'll have an awesome time on board!

Best regards,
Bluefin Customer Care Team

Rated 5 out of 5 stars

Great quality boards and aftercare…

Great quality boards and aftercare customer service

3 April 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Carol,

Thank you for your kind feedback.

We’re glad you’re happy with the boards and our service!

Happy Paddling.

Best Wishes
Bluefin Customer Care Team

Rated 5 out of 5 stars

Fantastic boards at great prices

Fantastic boards at great prices. Clear communication throughout the delivery process, and on hand to sort out any issues and give advice. Strongly recommend this company!

31 March 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Andrew,

Thank you so much for your amazing review!

We're so glad you’re happy with the boards and our service. If you ever need any more help or advice, don’t hesitate to reach out. We really appreciate your support!

Best Wishes
Bluefin Customer Care Team

Rated 5 out of 5 stars

Great company

Great company - quality products decent price and most importantly great customer service for any issues

23 March 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Jill,

Thank you so much for your kind words!

We're thrilled to hear you're happy with both our products and customer service. If you ever need any assistance, feel free to reach out – we're here to help!

Best Wishes
Bluefin Customer Care Team

Rated 5 out of 5 stars

5 star assistance from bluefin support.

5 star assistance from bluefin support.
Khareen in particular was very helpful and helped sort things out for me.
Thank you

23 March 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Andrew.

Thank you for your 5-star review! We're glad Khareen could assist you.

If there’s anything further we can do, please let us know.

Best Wishes
Bluefin Customer Care Team

Rated 1 out of 5 stars

Don’t use, terrible customer service!!!

I ordered a SUP package from Bluefin. Everything was going fine until my delivery mysteriously didn’t arrive from DHL. Nobody from Bluefin contacted me about it I had to contact both DHL and Bluefin after a number of days had passed since the original delivery date. Bluefin said they would investigate this with the carrier and then I had no update for a number of days until I eventually chased it up with them to which they told me they were still waiting for a response. Each day following this, I chased up myself, no updates from them and never any positive news until I eventually cancelled my order. Once I did this, I was made to complete a few forms to confirm I would notify them if I had received the item. They asked if I wanted them to resend the item or just cancel no apologies for the weeks of waiting and having to chase this myself. They then made me sign the forms by hand not sure why a digital signature was not sufficient. Now made to wait ages for my refund. Funny how companies like this can take your money in seconds, fail to deliver their end of the deal and then take weeks to refund you the money. Judging by some of the reviews on here I presume if everything goes well they are a decent company but absolutely atrocious if things go poorly. Really disappointed would not recommend as you will be sorry if anything goes wrong.

24 February 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Dylan,

We're sorry to hear about your experience.

We understand how frustrating this must have been and appreciate your feedback. We’ll make sure to review and improve our processes to provide better communication and resolution in such cases.

If there’s anything further we can do, please let us know.

Best Wishes
Bluefin Customer Care Team

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