Bluefin SUP Reviews 

1,239
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 73 reviews, reviewers had a great experience with this company. Customers frequently praise the excellent product quality, noting the boards are well-built, sturdy, and offer great value. Many people are very satisfied with their purchases, highlighting the outstanding nature of the products. Reviewers consistently commend the exceptional customer service, describing the team as helpful, quick to respond, and effective in resolving issues. However, some customers also noted receiving products with missing parts or defective accessories, such as non-functional pumps or broken clips. A few other people also felt that customer service was not always transparent or fully resolved their concerns, particularly when offered different product grades. Additionally, there were instances where reviewers received incorrect items or found essential components missing from their deliveries.

What people talk about most

Product

Reviewers mention positive feedback about product, with many expressing satisfaction with the quality and... See more

Quality

Customers had ambiguous experiences with quality, with many praising the excellent value, build quality, and... See more

Customer service

Users describe positive interactions with customer service, highlighting their helpfulness and efficiency in... See more

Delivery service

Consumers find delivery service to be ambiguous, with many reviewers praising the quick delivery times,... See more

Service

Reviewers highlight positive aspects of service, with many praising the excellent customer support and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I had missing item from the kit I requested so i reached on Friday morning 9am and luckily got reply by the end of working day after 3pm regarding my query. I will wait for delivery results but... See more

Company replied

Rated 4 out of 5 stars

The product I purchased wasn't great. It was very poorly finished for an £80 paddleboard bag. However, it was delivered quickly and the customer service was exceptional with them resolving the issue... See more

Company replied

Rated 5 out of 5 stars

Great product. Excellent value and build quality seems great. Comparable or even better than some of the more established brands. Delivery and packaging all fantastic. Very happy so far

Company replied

Rated 5 out of 5 stars

Fast delivery, i have been looking at different brands of SUPs for a few months. I decided to give Bluefin a try due to their warranty and contruction claims. Safe to say, i am not dissapointed - very... See more

Company replied


Company details

  1. #77 of 87 best companies in Outdoor sports shop
  2. #20 of 20 best companies in Adventure Sports

About Bluefin SUP

Written by the company

About Bluefin SUP
Bluefin is a family-run business based in Hebden Bridge in West Yorkshire. The team has grown up around the sea. Holidaying on the coast of Scotland, their love of the ocean has grown from a hobby to a successful company, now providing SUPs to people all over the World.

Our Product Range
We offer a wide and diverse range of SUP boards to suit everybody, whether you’re an avid paddle boarder or just starting out. If you’re looking for an all-rounder we recommend our Cruise range which comes in 4 different sizes ranging from 8ft to 15ft. If you’re a more advanced paddle-boarder then take a look at our Cruise Carbon range.

For the explorer and adventurer, take a look at our Sprint range, our Sprint paddle-boards benefit from a long profile & angled nose that cuts through the water with each stroke. Choose between the 10’8 & 12′ depending on your height & weight or the 15′ for longer distance paddling & tandem use.

If you’ve fancied doing Yoga on the water then we have our wider range of paddleboards starting with the Aqua Fit, the perfect balance & space. It also paddles perfectly as an all-around board. If you have a large group of friends but can only take 1 paddleboard then the 18ft Mammoth board is one to look at, great for group activities and can fit 10 people on deck at once for some serious paddling teamwork.

Where we service
We ship to every corner of the world! Including the United Kingdom, Germany, Italy, France, Netherlands, Spain, United States, Australia.

Why Bluefin SUP
Every board you buy comes with a 5-year manufacturer warranty to cover any manufacturing faults, starting from the date of delivery.

We are a trusted UK brand, we are totally committed to providing quality, innovation, and outstanding customer service.

Contact info

4.1

Great

TrustScore 4 out of 5

1k reviews

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4.1

All reviews

(1,239)

93 reviews in the last 12 months

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Rated 5 out of 5 stars

I bought my first SUP in May 2024 and…

I bought my first SUP in May 2024 and there was an issue with the pump which was resolved immediately.
I had an issue with my paddle in March 2025 and I received a replacement within a few days of contacting customer services.
I would not hesitate to buy from them in the future as their customer service matches their products, first class!

15 March 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Tony,

Thank you so much for your wonderful feedback! We're delighted to hear about your positive experiences with both our products and our customer service.

Best Wishes
Bluefin Customer Care Team

Rated 5 out of 5 stars

Nice

Very good service and a speedy response to a very small problem with the carry bag that the board goes in , the zip would not work and the people at Bluefin sent out a replacement as soon as they receive the pictures of said zip

13 March 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello,

Thank you for your kind review! We're glad we could resolve the issue quickly.

Enjoy your board!

Best Wishes
Bluefin Customer Care Team





Rated 5 out of 5 stars

Great fast service

Great fast service. Second board I bought and the small issue u had was solved in a friendly and satisfacties was. This Supports the quality of the boards

10 March 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Eric,

Thank you for your kind review!

We're glad you had a great experience and appreciate your support.

Enjoy your new board!

Best Wishes
Bluefin Customer Care Team

Rated 5 out of 5 stars

Unbelievable team

Unbelievable team! Responded to my email within 15 minutes and very quickly got the issue sorted! Phenomenal SUPs and customer service! What more could you could you want ?! Can’t wait to add more boards to my collection soon :)

28 February 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Jenna,

Thank you so much for your incredible feedback! We're glad to hear that you had such a positive experience with our team and that we were able to resolve your issue so quickly.

Best Wishes
Bluefin Customer Care Team

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service. Responded to my enquiry and resolved the issue within 20 minutes.
Would highly recommend this company my dealings throughout have been first class.

27 February 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Philip,

Thank you so much for your kind words! We're thrilled to hear that you experienced excellent customer service and that we were able to resolve your enquiry so quickly.

Best Wishes
Bluefin Customer Care Team

Rated 5 out of 5 stars

layers of wuality and customer satisfaction

so quick in response and professional in customer service . I am THE SUP PRO and I agree BLUEFIN is one of a kind!

20 February 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Elmar,

Thanks for the review! We really appreciate you taking the time to share your experience. We're thrilled you found our team quick and professional.

Thank you for choosing Bluefin!

Best Wishes
Bluefin Customer Care Team

Rated 5 out of 5 stars

10/10 Excellent Service!

I contacted Bluefin recently (Feb 2025) regarding a problem with my paddleboard which was purchased a few years ago.
Bluefin’s customer support team emailed me a returns form and courier recommendations. The returns process was straightforward with Jake and Joe swiftly answering all my queries.
Today I received my brand new replacement paddleboard and kit.
All this within one week! Excellent service Bluefin. Superb company to deal with.

13 February 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello,

Thank you so much for your kind words! We're absolutely thrilled to hear that you had such a positive experience with our customer support team, especially with Jake and Joe, and that you've already received your replacement paddleboard and kit.

Best Wishes
Bluefin Customer Care Team

Rated 5 out of 5 stars

Very happy with my purchase and the…

Very happy with my purchase and the great customer service received ! Will definately be a repeat customer over the coming months . Thank you Bluefin I am a very happy customer ! 😊

12 February 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Amanda,

Thank you for your kind words!

We're thrilled you're happy with your purchase and our service. We look forward to seeing you again soon.

Best Wishes
Bluefin Customer Care Team

Rated 5 out of 5 stars

Excellent handling of a faulty board

I ordered a board from the Bluefin outlet on Ebay. When it arrived it was unfortunately faulty. The customer service from Bluefin was excellent and they arranged for quick collection and re-delivery of a replacement board.

10 February 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Lynsey,

Thank you for your review!
We're sorry your first board was faulty, but we're glad our team could quickly arrange a replacement for you.

Enjoy your new board!

Best Wishes
Bluefin Customer Care Team

Rated 5 out of 5 stars

Service at it‘s best!

thank you for the quick delivery. Everything went really well. Thanks also for the tip about the Kaja set and the support.
Top marks from me for your service.

1 February 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Torsten,

Thank you so much for your fantastic review! We're glad to hear that you were happy with the quick delivery and that everything went smoothly.

Thank you for choosing Bluefin!

Best Wishes
Bluefin Customer Care Team

Rated 5 out of 5 stars

Good communication

Quick respond

31 January 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello,

Thank you for your review.

We are glad to hear that you are satisfied with our customer support.

Best Wishes
Bluefin Customer Care Team

Rated 5 out of 5 stars

Good quality products

Good service and quality products fast delivery good customer service

24 January 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Graeme,

Thank you for your wonderful review. We are glad to hear that you are satisfied with our products and service.

Thank you for choosing Bluefin!

Best Wishes
Bluefin Customer Care Team

Rated 5 out of 5 stars

Great Customer service .

Great Customer service .. would definitely recommend..

5 January 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Sharon,

Thank you for your kind words and for choosing Bluefin!

We're delighted to hear that you've had a positive experience with our customer service team.

Best Wishes
Bluefin Customer Care Team

Rated 5 out of 5 stars

Customer service

We’ve only just place the order so can’t comment on the quality of the products etc yet but customer service is great!
Contacted them on Saturday and had very prompt responses back answering my questions and explaining things to me.
Promising start.

18 January 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP


Hello there,

Thank you for your kind words and for choosing Bluefin!

We're delighted to hear that you've had a positive experience with our customer service team.

Best Wishes
Bluefin Customer Care Team

Rated 1 out of 5 stars

Far from great

To 2024 bought 2 paddleboards Cruise 12ft and the 15ft tandem. The 12ft was the first to be ordered. Within an hour of use the fiberglass paddle sheared where the hole for the spring locking pin goes. Contacted Bluefin and this was a surprise to them. To be fair they sent a replacement paddle section out soon after I sent pictures of the faulty piece. Ordered the 15ft a few weeks later and within 40 minutes of use the exact same thing happened to one of two paddles that came with them. Contacted Bluefin and assured this was something they would look into. I insisted two replacement paddle sections were sent given recent experience which to be fair they did. Now I will note, tow days of using our paddleboards were ruined due to faulty paddle sections in addition to the time required on two separate occasions to get the matter resolved and wait for replacements.

Then I purchased the play dock on pre order (SUPGB/7563) which was admittedly at a good price £375 instead of the usual £700+.

I hasten to add £375 is a lot of money even if the item is on sale. Pre-order dates were pushed back a few times but fair enough. It arrived around 1st December. Weather has been horrid so we waited till it could be taken outside to inflate (that big and wind so high it would get blown away). Geared everyone up for the first calm day was the 23rd December and set it outside to inflate of the Bluefin automatic car pump we got with the 12ft Cruise deal. Got to 10psi and I realized I could hear hissing. there are clear, regular punctures along the inside middle section of the dock, as it a wheel or something has been rolled over it.

Raised this with Bluefin on the day of issue, sent a video and packed the dock back down again explaining to the kids for the 3rd time we had been let down. Bluefin to be fair agreed a replacement/refund. I want a replacement, the kids have seen this now and we want to go use it. Told DHL would collect from the house on the 31st. I live in Shetland, I offered to simply take it to the local DHL depot to save any unnecessary delay. Told I couldn't do that due to the items weight?

So I waited in all day on the 31st, nobody came.
Contacted Bluefin again after the festive break and advised I was now going back to work and couldn't wait hoping for someone to collect. Told someone would collect on the 7th from my work address. This didn't happen. I am still waiting on the replacement to get sent because I cant get rid of the faulty one despite my personal offers to take it to the courier. contacted Bluefin again today on the 8th January to say this is unacceptable and I would like a conversation with a manager.

Advised I will get a contact within 5(!?) working days!?

Not feeling like a valued customer, not impressed with my experience or Bluefins quality control and they have a lot of work to do to make this right.

8 January 2025
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Nick,

Thank you for taking the time to leave us your feedback. One of our representatives will contact you to resolve the issue as soon as possible.

Best regards
Bluefin Customer Care Team

Rated 5 out of 5 stars

Carbon Cruise model

We have bought an ex-show model SUP as a family gift for Christmas. The board itself is in excellent quality and repackaged well. We have taken the board out to check it all and give it a test pump up and everything is in working order. The children are looking forward to taking this out on the water soon!
The board did have a missing fin but communication with BlueFin has been very good and they have attempted to rectify this as soon as they possibly can.

27 December 2024
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Jamie,

Thank you for your review!

We're glad to hear that you and your family are pleased with the board's quality and that the children are excited to try it out on the water.

Thank you for choosing Bluefin and happy paddling!

Best Wishes
Bluefin Customer Care Team

Rated 5 out of 5 stars

The cruise carbon is the best Sup

The cruise carbon is the best paddle board I have ever owned. It’s so stable and well built. There is two chambers to inflate, it’s comes with 2 places to fit your belongings and loads of fittings to mount your action camera. This is the perfect travelling companion. I highly recommend bluefin sup.

10 July 2024
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Andy,

Thank you for your feedback.

We're happy to hear that you're loving your Cruise Carbon. It's great to know that it's meeting your expectations and providing you with many enjoyable paddling experiences.

Happy paddling!

Best Wishes
Bluefin Customer Care Team

Rated 5 out of 5 stars

Great costume service

I have a bluefin vibration plate and I am very happy with it. Unfortunately I broke the remote control so I contacted bluefin for a spare one. I received a reply nearly immediately, even though it was on a Sunday! In just a couple of hours, all was settled, invoice received and settled via PayPal and l received confirmation that the remote will be dispatched in the next few days. Great service!

8 December 2024
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Irene,

Thank you for your kind words! We're glad to hear that you're happy with your Bluefin vibration plate and our customer service.

Best Wishes
Bluefin Customer Care Team

Rated 5 out of 5 stars

Great service

Website was easy to navigate around, was able to buy 2 things I wanted from Bluefin. Contacted customer service with a shipping query after ordering and received a reply within 5 mins. Great service.

2 December 2024
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Siobhan,

Thank you for your feedback!

We're thrilled to hear you love your purchase and our customer service answer your queries promptly. We look forward to helping you with your next purchase!

Best Wishes
Bluefin Customer Care Team

Rated 5 out of 5 stars

My board hadn't arrived when I thought…

My board hadn't arrived when I thought it may...I contacted Bluefin who were lovely and explained it wouldn't be with me until December....it was my fault entirely the website clearly stated the SUP would not be delivered until early December, but Bluefin explained in a non-condescending and in fact very helpful manner, thank you Kenzie

27 November 2024
Unprompted review
Bluefin SUP logo

Reply from Bluefin SUP

Hello Adrian,

Thank you for your kind words! We’re glad that Kenzie was able to assist you.

Thank you for choosing Bluefin!

Best Wishes
Bluefin Customer Care Team

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