THIS company is a scam and already very disappointed!! i mean why on earth send a email says dispatched without a tracking number ?! who does that very unprofessional company i cannot even find my tra... See more
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Very quick shipping, unfortunately the box arrived squashed ( from the delivery service) contacted Direct Beauty as I was unhappy, they have responded very quickly and sorted out the issue. Since then... See more
I ordered The Scent by Boss s perfume I have been wearing for a few years I ordered from Temu as I saw it for £22 less than what I usually buy from Department store , on receiving it I opened the... See more
I got an excellent price for aftershave - Hermes,usually crazy prices! It was for birthday gift for my boyfriend. Evri then left my parcel just lying at the side of my house rather than my safe place... See more
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Company details
Written by the company
At Direct Beauty, we’ve been your trusted source for genuine and authentic perfumes and cosmetics for over 15 years. As a UK-based company, we’ve proudly sent out millions of orders, earning a reputation for exceptional service and quality. Our carefully curated selection features trusted brands and the latest beauty trends, with new products added regularly to keep your routine fresh and exciting. Whether you’re searching for a signature scent or makeup must-haves, you can count on us for excellence at every step. Discover why so many beauty lovers choose Direct Beauty for their trusted beauty essentials!
Contact info
Direct Beauty, Unit 1 1000 North Circular Road, NW2 7JP, London, United Kingdom
- help@direct-beauty.co.uk
- direct-beauty.co.uk
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 5% of negative reviews
Typically replies within 1 month
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Impressed by price and service.
I was wary at first as I haven't used this company before but was confident after reading positive reviews. I ordered a perfume that was an excellent price. It arrived very quickly and is a genuine product. I am very impressed and will use the site again as their prices and service are excellent.

Reply from Direct Beauty
Great service
Great service. Terrific value for money & easy to navigate website. I’d highly recommend using this site.

Reply from Direct Beauty
Wonderful Product
Wonderful Product. Excellent Service! I have been buying from them for a while now. Their price is good compared to other sites.

Reply from Direct Beauty
Nice little find!
I found this website whilst searching for a present for my son to give to his mum, they had the perfect product at a great price. Having never heard of them before I did a bit of research and everything seemed fine, site says dispatch within 24 hours and seems to be backed up by reviews.
I placed an order, and received dispatch email later that day, but the email did not contain a tracking number, so I reached out for it to be sent to me, I received a reply shortly after saying the order had not been dispatched yet, so I figured maybe it would be that night/the next morning. 3 days later and I still hadn't heard anything, so emailed for an update, less than an hour later I received an email apologising for the delay, informing me that the item I'd ordered was damaged and they had just received another to send to me (these things happen, and I was more than grateful they didn't just send me a battered box), and they even upgraded the shipping from Tracked48 to Tracked24.
The customer service I received was amazing, and will definitely be the reason I buy from them again.

Reply from Direct Beauty
Why no longer a Duty Free item?
I ordered a Oscar de la Renta perfume as a gift for my wife as I know it's her favourite and on a recent trip to Australia none of the Duty free shops in Perth, Doha and Heathrow stock Oscar de la Renta products anymore. It was so easy to order on line from Direct Beauty at a reasonable cost and was delivered safely and promptly. My wife was so pleased! Thankyou.

Reply from Direct Beauty
Amazing product
The Illuminating Cream is amazing what a difference it made to my skin. I had lots of compliments, I will be ordering more. The Review is from Marion Evans it came up as my husband’s post. 🤣

Reply from Direct Beauty
Direct beauty team ,you are…
Direct beauty team ,you are amazing..you helped me a lot just after my feedback..thank you for safe delivery and your kindness..wish you the best.and highly recommend..!

Reply from Direct Beauty
Really great customer service
Really great customer service - my purchase arrived exactly on time and i made a mistake with the delivery - but Jay from the company was super efficient, sorted the mistake and was extremely helpful. Good company!

Reply from Direct Beauty
Excellent Service and good prices!
I ordered some perfume spray for a very sick friend. After a week I hadn’t heard from my friend that she hadn’t received it. I sent an email to the company and they investigated. It had been delivered and the carer had put it in a cupboard (I don’t know why!) I can’t fault the company, they corresponded with me until it was sorted ou. I will definitely use Direct Beauty again.
Veronica y McBean

Reply from Direct Beauty
Everything about this company is good
I needed an eyebrow pencil that was suitable for blondes as my existing one is too dark. Google search for blonde eyebrow pencil led me to this site. What a great find!! The Max Factor branded product was perfect for my colouring, was heavily discounted and with the benefit of free postage. Perfect. Delivery was swift and I am delighted with the product. I will be ordering more from this company and have already recommended it to a friend.

Reply from Direct Beauty
One more satisfied customer
I ordered for the first time from this site, although I had seen a few negative reviews, I decided to go with my intuition. The delivery took 6 days. After 5 days of placing the order, I wrote to them directly and asked why it was taking that long with the delivery, I asked for a tracking number. They responded quickly, within a few hours, they gave me the tracking number, they spoke very politely, they apologized, it was a nice and respectful attitude on their part. I received the perfume, it is gorgeous. And for new customers who read reviews, even if there are a few negative ones, pay attention to the other satisfied and real customers that they wrote. Thank you to the company for the punctuality and I will definitely put you in my favorites list. With respect and 100% sincerity, Ramina.

Reply from Direct Beauty
Fantastic deal
Very reasonable price, excellent quality and quick delivery, even at Xmas time!!

Reply from Direct Beauty
Fast delivery and great price on my…
Fast delivery and great price on my fave perfume that’s hard to find as very few stockists

Reply from Direct Beauty
Prompt delivery despite the Christmas…
Prompt delivery despite the Christmas rush and competitive price.

Reply from Direct Beauty
SCAM COMPANY PLEASE STAY AWAY
I placed an order on the 22rd of December with this company where now on the 6Th January the emails they send you are hilarious they DO NOT SEND TRACKING DETAILS I HAVE REPORTED THIS COMPANY TO FRAUD TEAM PLEASE PLEASE STAY AWAY FROM THIS COMPANY ITS A SCAM

Reply from Direct Beauty
I ordered perfume and got an email to…
I ordered perfume and got an email to confirm dispatch and Royal Mail 48 hour delivery. 10 days later I haven’t received it and Direct Beauty keep telling me they are investigating it. I have asked for the Royal Mail tracking number 4 times now and I get a reply to my email but they will not give me the tracking - rather suspicious! I understand it’s over the holiday period so there may be a delay with deliveries but a tracking number would be helpful.
I will update review if I receive delivery or tracking.
Update - order arrived 04/01 and is exactly what I ordered. Unfortunately not the pre- Christmas delivery that was advertised when I ordered but at least it arrived. They then offered a partial refund which I suppose helps but I would have preferred the order with no delay as it was supposed to be a Christmas present.
Since then I get emails daily from a staff members personal email address asking me to amend my review. 1, unusual that staff would contact me on a personal email address. 2, they should not be pestering me to change a review.
At least I can confirm it is a legit company as the order was received in good condition but in future I’d stick to a better known retailer to save the hassle.

Reply from Direct Beauty
I ordered over £150 of perfume
I ordered over £150 of perfume. 2 days later it was delivered. All genuine products.
On this experience I cannot recommend them enough. Will use Direct Beauty again without a thought.

Reply from Direct Beauty
a website worth buying from…
good service and I will buy from the website again

Reply from Direct Beauty
Genuine perfume
Perfume is genuine and arrived before the date I was told. Easy site to get around, I will shop with you again xx
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