DNA Payments Reviews 1,572

TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 604 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their helpfulness, professionalism, and extensive knowledge, making interactions pleasant and productive. The customer service is consistently highlighted as exceptional, with many people appreciating the personalized and understanding approach, as well as the quick and efficient resolution of issues. The overall service is often described as excellent, with consumers noting the ease of setup, smooth onboarding process, and the user-friendly nature of the payment systems and portals. Many also appreciate the value for money and the ability to track transactions easily. However, some customers also noted issues with communication, mentioning being ignored or receiving conflicting information. A few other people also felt that the service was unreliable, experiencing problems with card machines and a lack of support for small businesses.

What people talk about most

Staff

Clients share positive opinions on staff, consistently praising their helpfulness, patience, and... See more

Customer service

Consumers generally express satisfaction with customer service. Many reviewers highlight the helpfulness and... See more

Service

Reviewers highlight positive aspects of service, frequently praising the helpfulness and efficiency of... See more

User experience

Users describe positive interactions with the user experience. Many customers highlight the smooth and... See more

Payment

Customers consistently note positive experiences with payment. Many reviewers praise the smooth setup process... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Had such a smooth set up with DNA payments their system is amazing and Douglas was beyond helpful. Couldn’t have asked for a better customer experience and happy to be using them as our payment provid... See more

Company replied

Rated 5 out of 5 stars

Great company! After dealing with various card companies and being stung by pretty much all of them, DNA have renewed my faith and Guy the man that dealt with our activation was especially good! Mark... See more

Company replied

Rated 5 out of 5 stars

Big thanks to Guy for the amazing support! He has an excellent service mind. He helped me fix my app login problem and was so patient with our communication. Despite my English not being very strong,... See more

Company replied

Rated 5 out of 5 stars

We had a visit from Jamie Holmes about a week ago and he was brilliant! He saved our business £100 per month with their rates. Helped setting up and cancelling our existing service. He is very knowled... See more

Company replied


Company details

  1. #3 of 18 best companies in Card processing service
  2. #3 of 11 best companies in Eftpos equipment supplier
  3. #13 of 60 best companies in Payment service

About DNA Payments

Written by the company

Pioneering payment solutions powering businesses to thrive

At DNA Payments Group, we're committed to finding you the ideal Payment Solution.

Founded in 2018, we're one of the largest independent, fully vertically integrated omnichannel payments companies in the UK and EU.

Our eight companies (and counting) include DNA Payments, 123Send, Optomany, Active Payments, EFT Solutions, Kwalitas, FPMS, Card Cutters and Zash.

DNA Payments currently processes over £900m a month and has over 100k terminals servicing over 65k customers across UK and EU.

To learn more visit our website dnapayments.com

Contact info

4.8

Excellent

TrustScore 5 out of 5

2K reviews

5-star
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1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Outstanding service from Dylan.

Outstanding service from Dylan.

Really helpful and informative.

9 February 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi Adam

That's great news, and thanks very much for letting us know about Dylan! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Great work paula

Great work paula

9 February 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi Amir

That's great news, and thanks very much for letting us know about Paula! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Excellent customer support from Katie

9 February 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi

That's great news, and thanks very much for letting us know about Katie! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Connection problems

We had a slight problem regarding a connection issue, thanks to Nick we got it sorted quickly.
It makes it so much easier with the patience shown.thanks again.

6 February 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi Bernard

That's great news, and thanks very much for letting us know about Nick! We're delighted to have helped you with your technical query. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,
DNA Payments Group

Rated 5 out of 5 stars

Great liaising the DNA team

Great liaising the DNA team. All very friendly and professional. Phone answered within 1 min of ringing, no 20 min wait. Dealt with my query instantly, Katie was brilliant, as was George. Highly recommend DNA

6 February 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi Peter

That's great news, and thanks very much for letting us know about Katie & George! We're delighted to have helped you with your query. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

The set up of the card machine was very…

The set up of the card machine was very easy, and the lady guiding me was very professional and helpful

6 February 2026
DNA Payments logo

Reply from DNA Payments

Hi Gloria

That's great news, and thanks very much for letting us know! We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Amina made this extremely easy.

Amina made this extremely easy.
Amina was great, helpful and professional.
Made setting up so simple.

6 February 2026
DNA Payments logo

Reply from DNA Payments

Hi

That's great news, and thanks very much for letting us know about Amina! We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

EXCELLENT SERVICE

Rob and Dougie who iv delt with so far were very helpful informative and patient so far I'm very pleased with the service. Thank you

5 February 2026
DNA Payments logo

Reply from DNA Payments

Hi Julie

That's great news, and thanks very much for letting us know about Rob & Dougie! We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

So far so good

So far so good, glad I took the phone call and made the appointment to go over the details, Jamie was fab explained everything how it would all happen and then my terminal got delivered Guy called me to say I should be getting it and what time and then when it turned up arranged a call to connect it up and went through everything with me! Very helpful and polite!

5 February 2026
DNA Payments logo

Reply from DNA Payments

Hi Katie

That's great news, and thanks very much for letting us know about Jamie & Guy! We're delighted to have helped you with your setup. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Dylan was very helpful and resolved my…

Dylan was very helpful and resolved my issue very quickly.
My call was answered within a few minutes and I was happy with the outcome.
I would be very happy to recommend DNA payments having spoken with Dylan.

5 February 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi Sonia

That's great news, and thanks very much for letting us know about Dylan! We're delighted to have helped you.. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Excellent service

Excellent service, Paula was very helpful and explained everything very easily.

5 February 2026
DNA Payments logo

Reply from DNA Payments

Hi Jack

That's great news, and thanks very much for letting us know about Paula! We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Amazing excellent services

Amazing excellent services

5 February 2026
DNA Payments logo

Reply from DNA Payments

Hi Chaudhary,

That's great news, and thanks very much for letting us know We're delighted to have helped you. Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Spoke to a lovely chap called Guy took…

Spoke to a lovely chap called Guy took me through in how to set up my new machine with ease. Thank you Guy keep up your great work and hope to speak to you soon.

4 February 2026
DNA Payments logo

Reply from DNA Payments

Hi Harry

That's great news, and thanks very much for letting us know about how lovely to speak to Guy was! We're delighted to have helped you with your setup.

Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Jack was great today from customer…

Jack was great today from customer services! He helped me with a transaction query and was very prompt in getting back to me with the information i needed .thanks Jack x

4 February 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi Charlotte

That's great news, and thanks very much for letting us know about how prompt Jack was in responding to your query! We're delighted to have helped you with your transaction query.

Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Really helpful

Really helpful! So quick at responding. Thanks so much!

4 February 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi Leyana

That's great news, and thanks very much for letting us know about how fast we are in responding to your query! We're delighted to have helped you with your payment link query.

Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

DNA Payments have been very helpful in…

DNA Payments have been very helpful in setting up our card machine smoothly. Special thanks to Samina and Amina for their prompt support, clear communication, and professionalism throughout the process. We really appreciate their assistance and would happily recommend their service.

4 February 2026
DNA Payments logo

Reply from DNA Payments

Hi Prafful

That's great news, and thanks very much for letting us know about how helpful Samina and Amina were! We're delighted to have helped you with your setup.

Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

New Customer

Samina and Guy were very helpful during the due diligence and onboarding process and everything was completed very efficiently.

27 January 2026
DNA Payments logo

Reply from DNA Payments

Hi David

That's great news, and thanks very much for letting us know about how helpful Samina and Guy were! We're delighted to have helped you with your setup.

Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Clear

Clear, concise instructions. A real help in guiding me through the process. Guy had loads of patience!

3 February 2026
DNA Payments logo

Reply from DNA Payments

Hi Malcolm

That's great news, and thanks very much for letting us know about how patient, clear and concise Guy was! We're delighted to have helped you with your setup.

Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

A proactive and friendly service

A proactive and friendly service. A pleasure to deal with.

3 February 2026
DNA Payments logo

Reply from DNA Payments

Hi Michael

That's great news, and thanks very much for letting us know about our proactive and friendly service! We're delighted to have helped you with your setup.

Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

Rated 5 out of 5 stars

Quick response from Ryan G to issue…

Quick response from Ryan G to issue raised this morning concerning expiring reports

3 February 2026
Unprompted review
DNA Payments logo

Reply from DNA Payments

Hi Glyn

That's great news, and thanks very much for letting us know about how fast Ryan G has been in responding to your query! We're delighted to have helped you with your report query.

Thanks again for such positive feedback on the service you've received from our team!

If there's anything we can help with, please don't hesitate to contact us on 0208 102 8100 or support@dnapaymentsgroup.com. We're here 7 days a week.

Kindest regards,

DNA Payments Group

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