Florence London UK Reviews 

120
•
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 33 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the stunning jewellery collections and the exceptionally helpful customer service team that resolves inquiries promptly. Many buyers highlight the smooth ordering process and the ability to speak directly with staff for customized requests. A few other people also felt that the personalized engraving options and gorgeous packaging made these items wonderful gifts for special occasions. Consumers consistently note that the pieces are crafted with high quality materials and remain durable during everyday wear without tarnishing. Reviewers express a strong desire to return for future purchases due to the overall satisfaction.

What people talk about most

Product

Reviewers highlight positive aspects of product, expressing overwhelming satisfaction with the gorgeous... See more

Quality

Users describe positive interactions with quality, consistently praising the beautiful and exquisitely... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting quick problem-solving... See more

Service

People report positive experiences with service, frequently highlighting quick query responses and helpful... See more

Order

Reviewers mention positive feedback about order experiences, highlighting that the process is straightforward... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Lovely jewellery and so beautiful gift boxed, very personal service. I just love all the pieces I've bought for myself and as gifts. Will definitely be buying christmas gifts this year. High recomme... See more

Company replied

Rated 5 out of 5 stars

Lucy was such an amazing help! I originally contacted Florence London through Etsy for a personalised bracelet as a gift. The response was really quick, and even over the weekend! Lucy guided me towar... See more

Company replied

Rated 5 out of 5 stars

Molly was so helpful, she went above & beyond. My daughters gifted me a bracelet for Christmas which I sadly lost. Not wanting to admit it, I searched the web & found Florence, London. I emailed them... See more

Company replied

Rated 5 out of 5 stars

I’ve ordered jewellery from here multiple times and been gifted jewellery from here too. I wear every piece literally every day, I don’t even take them off to shower and they don’t tarnish at all. The... See more

Company replied


Company details

  1. Jewellery shop

Written by the company

Florence London Jewellery is a British brand based in the UK founded in 2017 by Rosie Florence. Our small team make personalised engraved and enamel jewellery, making perfect gifts for men, women and children. We serve customers through our website and pop up at shows and events across the UK such as Spirit Of Christmas, offices in central London and Badminton Horse Trials.


Contact info

4.8

Excellent

TrustScore 5 out of 5

120 reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 24 hours

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4.8

All reviews

(120)

31 reviews in the last 12 months

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Rated 5 out of 5 stars

Amazing service

Amazing service, quick response to my query and perfect solution to my problem. I absolutely love my necklace and would definitely recommend 😍

28 October 2026
Unprompted review
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Reply from Florence London UK

Dear Sarah, thank you so much for taking the time to write this lovely review about your necklace. Really happy you loved it and had a great experience with Florence London. Best wishes, Rosie

Rated 5 out of 5 stars

Amazing customer service!

Florence London immediately responded when I had an issue with my piece of jewellery. The customer service was brilliant and my piece was quickly sorted.

I highly recommend her jewellery and this is further supported by her care for her customers.

27 October 2026
Unprompted review
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Reply from Florence London UK

Dear Verity, really glad we could help! Thank you so much for taking the time to write this lovely review about your jewellery. Really happy you loved it and had a great experience with Florence London. Best wishes, Rosie

Rated 5 out of 5 stars

Ordered another special handwriting…

Ordered another special handwriting piece from Florence London… the quality is beautiful, the order process is straight forward and covers everything you could possibly think of, the delivery was so quick as well. Will forever order from here as every piece just feels so special and luxurious and the customer service is unmatched!

23 October 2026
Unprompted review
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Reply from Florence London UK

Dear Adreinne, thank you so much for taking the time to write this lovely review about your handwriting jewellery, it's so kind of you. Really glad we could help. Best wishes, Rosie x

Rated 5 out of 5 stars

wonderfully crafted

I Have had some wonderfully crafted , excellent pieces from Florence London , which wear well and do not tarnish.
Look as good as the day I got them 4 years on .
Recently I had a item brought for my birthday and there was a small problem which was sorted quickly and efficiently with great customer service .
I would definitely recommend 👌 👍

17 October 2026
Unprompted review
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Reply from Florence London UK

Dear Dionne, how lovely to hear that the jewellery that you have been wearing for 4 years still looks new! Thank you for coming back to us and we're so glad we could help. Best wishes, Rosie

Rated 5 out of 5 stars

Lovely jewellery and so beautiful gift…

Lovely jewellery and so beautiful gift boxed, very personal service. I just love all the pieces I've bought for myself and as gifts. Will definitely be buying christmas gifts this year. High recommend and any questions or concerns answered speedily

12 April 2026
Unprompted review
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Reply from Florence London UK

Dear Collette, thank you so much for trusting us with all of your jewellery. Really excited to make some christmas gifts soon, too! Best wishes, Rosie x

Rated 5 out of 5 stars

Simply incredible customer service

What an amazing company and customer service. Such a breath of fresh air in the AI/Bots that have become so common. This company is family run, and value Thier customers.

I ordered a bangle for my daughter's 18th birthday, I chose a font which didn't come out too well on the bangle, I reached out via email, not to complain, but just to say it isn't overly clear. They wrote back, understood it was a special gift and replaced the bangle with a new clearer font. Simply amazing. I must stress, I chose the original font, it was my fault. But still Florence-London replaced it. Very rare it today's world.

Thank you so much, the replacement is lovely and I'm sure she'll love it.

8 October 2026
Unprompted review
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Reply from Florence London UK

Dear Lee, thank you for taking the time to leave such a lovely review. Very happy to help and I hope that your daughter loved the bracelet. Best wishes, Rosie

Rated 5 out of 5 stars

Absolutely beautiful jewellery

Absolutely beautiful jewellery, bought three rings , going to purchase more jewellery, lovely girls fabulous jewellery

5 September 2026
Unprompted review
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Reply from Florence London UK

Thank you so much Fiona, so kind! Best wishes, Rosie

Rated 5 out of 5 stars

Ordered the men’s cuff bracelet

Ordered the men’s cuff bracelet , straight from putting order in was excellent prompt service . Delivery was today and what can I say the bracelet was packaged beautifully and the bracelet it self is stunning . Will definitely order again. Thank you

21 August 2026
Unprompted review
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Reply from Florence London UK

Dear Julie, thank you so much for taking the time to leave such a lovely review - forever grateful! Best wishes, Rosie

Rated 5 out of 5 stars

Perfect Jewellery

Great selection on the website. Lovely bracelet .The last present from my husband. It means alot to me so thank you so much. Would recommend to family and friends.

11 August 2026
Unprompted review
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Reply from Florence London UK

Thank you so much for taking the time to write, Alison. So sorry for your loss. Thanking of you. Best wishes, Rosie

Rated 5 out of 5 stars

I bought 2 animal print bangles and…

I bought 2 animal print bangles and they are amazing. High quality and very well made. I would tell my family and friends about Florence London.

1 August 2026
Unprompted review
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Reply from Florence London UK

Thank you so very much, Lynn! Rosie x

Rated 5 out of 5 stars

Wonderful experience!

Lucy was such an amazing help! I originally contacted Florence London through Etsy for a personalised bracelet as a gift. The response was really quick, and even over the weekend! Lucy guided me towards the best style for the personalisation I wanted. The bracelet arrived super quick and it is just gorgeous. I couldn’t recommend this company more. Gorgeous pieces and wonderful people. Thank you 🙏

9 July 2026
Unprompted review
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Reply from Florence London UK

Dear Anne-Marie, thank you for kindly taking the time to write this review. We were delighted to help with such a special gift. Thank you for trusting us! Best wishes, Rosie and Lucy x

Rated 5 out of 5 stars

LOVE Florence London!

This was my first time ordering from Florence and I could not be happier. With my silly baby brain I ordered the wrong colour bracelet. I rang Florence and they sent out a new one that day. The bracelet itself is gorgeous, the engraving is great and the woman I spoke to on the phone was just fabulous (I really enjoyed our chat!!). Thank you so much for helping me out and sorry again for the baby brain!

25 June 2026
Unprompted review
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Reply from Florence London UK

It was lovely chatting with you and I'm happy we could help! Thank you for kindly taking the time to write this! Best wishes, Rosie x

Rated 5 out of 5 stars

Amazing company and product quality!!

Truly amazing customer service from Molly and the most beautiful gold necklace with my late fathers handwriting engraved on the pendant. The packaging was gorgeous too and there was a hand signed thank you note from the company owner. So special :)

29 May 2026
Unprompted review
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Reply from Florence London UK

What a lovely review for the handwriting necklace, thank you for trusting us with such a special piece of jewellery. Best wishes, Rosie

Rated 5 out of 5 stars

Thank you for my beautiful Men’s…

Thank you for my beautiful Men’s Handwriting Bracelet with the inscription on it from my late wife. This bracelet will not leave my wrist now.
Thanks again
John

1 June 2026
Unprompted review
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Reply from Florence London UK

Dear John, sorry to hear of your loss but I hope that this bracelet will bring some comfort. Thank you for taking the time to leave this review, it's very kind of you. Best wishes, Rosie

Rated 5 out of 5 stars

Molly was so helpful

Molly was so helpful, she went above & beyond. My daughters gifted me a bracelet for Christmas which I sadly lost. Not wanting to admit it, I searched the web & found Florence, London. I emailed them asking if my daughters had placed an order with themselves last year. Astoundingly I'd found the correct place. They found the order & shipped me out a exact copy as I couldn't remember which text & wording they'd used. The bracelet was delivered to me within the week!! Absolutely brilliant service, would highly recommend. Thank you once again.

15 May 2026
Unprompted review
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Reply from Florence London UK

Dear Maria, thank you so much for kindly taking the time to write this. It's always a pleasure to help. Best wishes, Rosie and Molly x

Rated 5 out of 5 stars

I honestly can't thank Rosie enough

I honestly can't thank Rosie enough. I contacted her with a very difficult task of taking the only writing I had of my late father that was written with chalk on a chalk board, Rosie was fantastic from start to finish, with my jewellery arriving today and I am in tears of joy with how perfect it is. I can't thank Rosie enough. The attention to details, the customer service, the product is all just fantastic, I will definitely be using you again in the future for any other projects I have.

13 May 2026
Unprompted review
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Reply from Florence London UK

Dear Jess, thank you for trusting me with such an important piece of jewellery. I am glad that we could do it justice and that you are happy. Best wishes, Rosie

Rated 5 out of 5 stars

My pendant has just arrived less than a…

My pendant has just arrived less than a week after ordering and I couldn't be more pleased with it. The engraving which is from a picture of my Granddaughters handwriting is perfect.
Communication was fantastic delivery Roal Mail tracking.
I would highly recommend.

11 May 2026
Unprompted review
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Reply from Florence London UK

Thank you for kindly taking the time to leave this review Christopher. We loved making the customised pendant for you and are glad you liked it too. Best wishes, Rosie

Rated 5 out of 5 stars

Exceptional!!!

Florence London is quite simply in a league of their own. They produced an exquisitely high quality and deeply meaningful bracelet for my daughter’s 18th birthday that is breathtaking, poignant and totally unique.

While we encountered a small issue at the start, the way the team resolved it was the absolute pinnacle of brilliance; their response was exemplary and beyond reproach.

The level of care, kindness and efficiency they showed me is the best I have ever experienced.

This is a truly magnificent brand that is dedicated to perfection and provides a world-class experience from start to finish.

They are, without a doubt, the gold standard of the industry and I am now a customer for life and will recommend to everyone I see!

10 stars wouldn’t be enough!

Rosie who I dealt with is really quite an exceptional human: extremely talented and creative with a fantastic business head too!

I cannot recommend this company highly enough! You simply cannot be dissatisfied with what this company produces!

23 April 2026
Unprompted review
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Reply from Florence London UK

Pippa, you are so kind thank you! I am blown away by your review, it means so much to me. Here whenever you need more beautiful jewellery! Rosie x

Rated 5 out of 5 stars

Excellent service I had to contact them…

Excellent service I had to contact them as I made an error when booking and they sorted everything out without any issues
Received the item and I’m very pleased with it

13 April 2026
Unprompted review
Florence London UK logo

Reply from Florence London UK

Dear Hayley, thank you for taking the time to write this - really kind of you. Really pleased that we could help and that you are happy with your jewellery. Best wishes, Rosie

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