Florence London UK Reviews 

120
•
TrustScore 5 out of 5

4.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 33 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the stunning jewellery collections and the exceptionally helpful customer service team that resolves inquiries promptly. Many buyers highlight the smooth ordering process and the ability to speak directly with staff for customized requests. A few other people also felt that the personalized engraving options and gorgeous packaging made these items wonderful gifts for special occasions. Consumers consistently note that the pieces are crafted with high quality materials and remain durable during everyday wear without tarnishing. Reviewers express a strong desire to return for future purchases due to the overall satisfaction.

What people talk about most

Product

Reviewers highlight positive aspects of product, expressing overwhelming satisfaction with the gorgeous... See more

Quality

Users describe positive interactions with quality, consistently praising the beautiful and exquisitely... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting quick problem-solving... See more

Service

People report positive experiences with service, frequently highlighting quick query responses and helpful... See more

Order

Reviewers mention positive feedback about order experiences, highlighting that the process is straightforward... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Lovely jewellery and so beautiful gift boxed, very personal service. I just love all the pieces I've bought for myself and as gifts. Will definitely be buying christmas gifts this year. High recomme... See more

Company replied

Rated 5 out of 5 stars

Lucy was such an amazing help! I originally contacted Florence London through Etsy for a personalised bracelet as a gift. The response was really quick, and even over the weekend! Lucy guided me towar... See more

Company replied

Rated 5 out of 5 stars

Molly was so helpful, she went above & beyond. My daughters gifted me a bracelet for Christmas which I sadly lost. Not wanting to admit it, I searched the web & found Florence, London. I emailed them... See more

Company replied

Rated 5 out of 5 stars

I’ve ordered jewellery from here multiple times and been gifted jewellery from here too. I wear every piece literally every day, I don’t even take them off to shower and they don’t tarnish at all. The... See more

Company replied


Company details

  1. Jewellery shop

Written by the company

Florence London Jewellery is a British brand based in the UK founded in 2017 by Rosie Florence. Our small team make personalised engraved and enamel jewellery, making perfect gifts for men, women and children. We serve customers through our website and pop up at shows and events across the UK such as Spirit Of Christmas, offices in central London and Badminton Horse Trials.


Contact info

4.8

Excellent

TrustScore 5 out of 5

120 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(120)

31 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Brilliant customer service and product

Brilliant customer service and product. They couldn’t have been more helpful with a enquiry I had and then the whole process through to receiving the product was just first class. Can’t recommend highly enough, thank you

17 February 2026
Unprompted review
Florence London UK logo

Reply from Florence London UK

Dear Will, thank you so much for taking the time to share your lovely review. Always happy to help as much as we can! Best wishes, Rosie

Rated 5 out of 5 stars

Customer service is amazing

I received a bracelet as a gift for Christmas but the enamel came off within a short period of time. I reached out to the company and received a personal response within an hour and they were on to resolve the issue within 24 hours. Yes, there was a fault however as a customer I really appreciate the efforts to rectify the issue within a timely manner.

12 February 2026
Unprompted review
Florence London UK logo

Reply from Florence London UK

Dear Katie, thank you for sharing your experience! I am so sorry again about the fault in your bangle and am glad that we were able to put it right for you. Best wishes, Rosie

Rated 5 out of 5 stars

Men’s bangle

Great company to deal with. Had a small query, phoned up & it was resolved immediately. The bangle I bought for my Grandson,s 21st is excellent, I,m sure he will love it. Thanks very much for your excellent service.

5 February 2026
Unprompted review
Florence London UK logo

Reply from Florence London UK

Hi Derrick, it was a pleasure to help. Thank you so much for trusting us with this special gift and also for taking the time to leave us this lovely review! Best wishes, Rosie

Rated 5 out of 5 stars

Amazing customer service and beautiful…

Amazing customer service and beautiful jewellery.
Recently gifted a bracelet. Love it so much. I was so impressed that I have just purchased gold heart studs which are perfect.
Will definitely buy from here again.

9 February 2026
Unprompted review
Florence London UK logo

Reply from Florence London UK

Hi Giles, how kind to leave us this review, thank you so much! Very grateful for your loyalty and glad that you have had a good experience with Florence London jewellery! Best wishes, Rosie

Rated 5 out of 5 stars

Super cute jewellery that doesn’t tarnish. Would highly recommend

I’ve ordered jewellery from here multiple times and been gifted jewellery from here too. I wear every piece literally every day, I don’t even take them off to shower and they don’t tarnish at all. They’re so cute and customer service is always great. My necklace broke as it caught on something and they sent me a replacement :) Always shop here for my jewellery and recommend them to all my friends.

23 January 2026
Unprompted review
Florence London UK logo

Reply from Florence London UK

Thank you so much for your kindness and loyalty, Yaz! So happy that you found us! Best wishes, Rosie x

Rated 5 out of 5 stars

Exceptional jewellery and customer service

I don’t normally write reviews, but this company (and Rosie) were so fantastic that I had to. Firstly, the jewellery is absolutely stunning. Secondly, the customer service is exceptional. The delivery came very quickly and I was not disappointed with the items I ordered. Honestly, I’m so happy I found this company and it will be the first place I think of when I need to purchase timeless jewellery. Thanks so much

9 January 2026
Unprompted review
Florence London UK logo

Reply from Florence London UK

I am so happy that you found us to! Always very happy to help. Best wishes, Rosie

Rated 5 out of 5 stars

Quick and great customer service

I wanted a particular engraved necklace and contacted Florence London via WhatsApp to see if this was something they could do. The response to my questions were immediate and the piece of jewellery was dispatched within 24hrs of purchase. The quality of the piece is gray and the service from start to finish was amazing. Will definitely purchase from here again.

2 January 2026
Unprompted review
Florence London UK logo

Reply from Florence London UK

I am so happy to see this, Tegan, thank you so so much! Best wishes, Rosie

Rated 5 out of 5 stars

Brought the open bangle for my daughter…

Brought the open bangle for my daughter who is over for Christmas. I engraved on the inside ‘my heart holds you when my arms cannot”.

The bangle is absolutely beautiful ♥️ she will love it and it will definitely make her cry

Prompt delivery and beautifully packaged in a little box. Will definitely order from Florence again.

15 December 2025
Unprompted review
Florence London UK logo

Reply from Florence London UK

Thank you so much for taking the time to leave this review, Dawn - means a lot to me! Very pleased that you are happy with your bangle, such a lovely engraving. Best wishes, Rosie

Rated 5 out of 5 stars

I purchased a bangle as a birthday…

I purchased a bangle as a birthday present to myself - containing my 5 years old son’s handwriting and I couldn’t be any more in love. It was made and dispatched so quickly and I feel confident in the creator, knowing should I have any problems I’m able to reach out. Thank you.

4 December 2025
Unprompted review
Rated 1 out of 5 stars

Bracelet broke within 5 wears

Bracelet broke within 5 wears, really unhelpful response from the store.
Store followed up review with several passive aggressive and accusatory email responses- no offer to resolve the situation, then tried to have review removed as said they thought it was for someone else- no accountability.

2 December 2025
Unprompted review
Florence London UK logo

Reply from Florence London UK

Hi Mairi,

We always help anyone who gets in touch with an issue, as we did with you back in December. It seems odd to me that you never got back to us and after 5 months of silence, you've updated your review with this odd story.

I pride myself on Florence London's 5* service and anyone with a warranted issue with one of our own items will have it resolved quickly and efficiently.

Best wishes,

Rosie

Rated 5 out of 5 stars

Amazing Lifetime Gift

I received Florence bracelet for my birthday. It was amazing and really good quality. I have since ordered three for my grandchildren. Two as christening gifts the other for passing her exams. Rosie the owner was so helpful and it's excellent that you can speak on the telephone direct. This is the perfect keepsake for someone special in your life.
Sandra Bancroft

21 November 2025
Unprompted review
Florence London UK logo

Reply from Florence London UK

Hi Sandra,

It's been so lovely chatting to you on the phone and putting together your orders for you. Thank you for trusting me with such special gifts. Hopefully we will get to chat again soon.

Best wishes,

Rosie x

Rated 5 out of 5 stars

Wonderful Online shop

I have now bought 3 items from this company, and I have to say the customer service is excellent, any questions answered very quickly, the products are also excellent, so pleased to have found such a wonderful helpful online shop with high quality goods.

29 November 2025
Unprompted review
Florence London UK logo

Reply from Florence London UK

Thank you so much for kindly sharing this, it is very much appreciated! Rosie x

Rated 5 out of 5 stars

Slight error in my order but rectified…

Slight error in my order but rectified quickly and in time for the event. Communication was quick and helpful.

27 October 2025
Unprompted review
Florence London UK logo

Reply from Florence London UK

Hi Liam,

Thank you for taking the time to leave a nice review and I am glad we could help.

Best wishes,

Rosie

Rated 5 out of 5 stars

I ordered a special engraved bracelet…

I ordered a special engraved bracelet which I absolutely love love love. Fantastic customer service with Rosie too. Fast delivery and amazing product. I would 100% recommend to everyone and will be ordering again. Amazing ❤️

5 October 2025
Unprompted review
Florence London UK logo

Reply from Florence London UK

Thank you so much for taking the time to write us this lovely review, it was such a pleasure to make your jewellery.

Best wishes,

Rosie

Rated 5 out of 5 stars

Fab find of a lovely family run jewellery store

I found this company by chance & so glad I did!
Just received my first piece, a gold necklace with a loved ones handwriting.
Excellent, friendly customer service. Prompt despatch.
A beautiful piece for my daughters 30th in memory of her dad.
I will certainly be ordering again and recommending to my friends.
Thank you 😊

15 September 2025
Unprompted review
Florence London UK logo

Reply from Florence London UK

Hi Fiona,

I am so glad that you found us too and thank you for trusting us with such an important gift!

Best wishes,

Rosie x

Rated 5 out of 5 stars

Absolutely beautiful bracelet in which…

Absolutely beautiful bracelet in which we could have a long message engraved. (Could only get a few words with other brands) Customer service amazing - helped us to get the piece at very short notice but in time to congratulate our daughter on her GCSE results. Love it! Very impressed.

23 August 2025
Unprompted review
Rated 5 out of 5 stars

I got immediate personal advice about a…

I got immediate personal advice about a purchase. When I needed to change my order both Hannah and Rosie were fantastic on amending it and I got it in time for my anniversary. I then had credit with them and they personally responded again via WhatsApp and I had my second order with no issues within three days. Great service lovely pieces my partner wears his bangle every day and still not a scratch or change in colour or quality. I got gold and enamel chain, bracelet by ring all individually packaged with a personalized card which was a nice gesture 😀

8 August 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look