Purchase experience was brilliant at lings Powersports Norwich jack and the team were so helpful and friendly. Would recommend them to anyone looking for a new bike
Location
Switch locationUnit 1 White Lodge Business ParkHall Road, Hall Road, NR4 6DG Norwich, England, GB
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Having had a bad experience at Watton a few years ago I was really apprehensive about using Lings again. Arron at the Norwich branch has put that all right. He has gone the extra mile even on his... See more
Company replied
I purchased a two year old KTM Super Adventure from Lings Norwich. Unfortunately, I had to wait x6 weeks for all the additional parts I ordered eg Top box, heated seat, End can to be delivered and f... See more
Company replied
Sam @ Lings Powersports Norwich managed to secure me a KTM390 Adv. R around 6 weeks sooner than my local dealer and kept me informed during the 6 month wait. The bike is awesome!
Company replied
Company details
- #12 of 19 best companies in Motorbike dealer
- #46 of 97 best companies in Bicycle Shop
- #23 of 40 best companies in Motorcycle Equipment Store
- #28 of 47 best companies in Motorcycle shop
- #1 of 4 best companies in Triumph motorcycle dealer
- #2 of 9 best companies in Second-hand Motorcycle Dealer
Written by the company
Lings Motor Group based in East Anglia - Main Dealers in the UK for Hyundai, Triumph, KTM, Husqvarna, GasGas & Honda Offroad Motorcycles. Full Workshops and MOT facilities. Over 50 years of Trust, Value & Service.
Lings Powersports - Family owned & run since 1913.
Written by the company
- Trusted by our Customers and respected by our Competitors.
- Founded as a Wheelwright and Blacksmith in 1874, the Lings Motor Group moved into the Motor Trade in 1913. Customer service was at the heart of the business at the beginning, and it is as true today. Family owned and operated for over 100 years has meant that these values are at the core of the business.
Contact info
Unit 1 White Lodge Business ParkHall Road, Hall Road, NR4 6DG, Norwich, England, United Kingdom
- 01603985000
Rider-approved Motorcycle Dealer Group
4.8
Excellent
94 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 42% of negative reviews
Typically replies within 1 week
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Purchase experience was brilliant at…
Purchase experience was brilliant at lings Powersports Norwich jack and the team were so helpful and friendly.
Would recommend them to anyone looking for a new bike
26 June 2026
Unprompted review
Worth the wait
Sam @ Lings Powersports Norwich managed to secure me a KTM390 Adv. R around 6 weeks sooner than my local dealer and kept me informed during the 6 month wait.
The bike is awesome!
20 May 2026
Reply from Lings - Powersports Norwich
Hi Andy, thank you so much for the great review!
A six-month wait is a real test of patience, so we are absolutely thrilled that Sam was able to pull some strings and get you on your new KTM 390 Adventure R six weeks ahead of schedule.
Keeping you informed along the way is exactly what we aim for. The 390 Adventure R is an absolute weapon of a bike, and we're so glad to hear it was well worth the wait.
Enjoy tackling the trails and the roads, and welcome to the Lings Powersports family!
Great experience
Having had a bad experience at Watton a few years ago I was really apprehensive about using Lings again.
Arron at the Norwich branch has put that all right. He has gone the extra mile even on his day off whilst waiting for a part he was still in touch.
Great lad, great service and faith restored (well done).
23 May 2026
Unprompted review
Reply from Lings - Powersports Norwich
Hi Rebekah,
Thank you so much for taking the time to share your great experience! We are absolutely thrilled to hear that Aaron provided you with such fantastic service and went the extra mile to keep you updated.
He is a valued member of our Norwich team, and we will be sure to pass your kind words along to him.
Thank you for choosing Lings, and we look forward to welcoming you back in the future!
This was my first experience of…
This was my first experience of purchasing a bike from Lings and the service was excellent. I purchased a KTM from Lings Norwich branch and delt with Sam Harper who was very helpful with my trade in and purchase of my new bike. Its the first time I have made a purchase like this through email and phone I never visited the dealership but the whole process was excellent. A very happy customer 😀
4 May 2026
Reply from Lings - Powersports Norwich
Thanks for the great review, David!
We’re delighted your first experience with Lings was such a positive one. Buying a bike remotely can feel like a big step, so it’s fantastic to hear Sam made the whole process smooth and straightforward—from handling your part exchange to getting you set up on your new KTM 890 SMT.
We’ll be sure to pass your kind words on to Sam and the Norwich team. Enjoy the new ride—it’s an absolute weapon! If you need anything at all, we’re always here to help.
Reply from Lings - Powersports Norwich
Thanks for the great feedback, Geoff!
We’re really pleased to hear everything was excellent from start to finish—that’s exactly what we aim for. We’ll be sure to pass your thanks on to the whole team.
Enjoy your new KTM 790 Duke—such a fun bike to ride! If you need anything at all, don’t hesitate to get in touch.
I purchased a two year old KTM Super…
I purchased a two year old KTM Super Adventure from Lings Norwich. Unfortunately, I had to wait x6 weeks for all the additional parts I ordered eg Top box, heated seat, End can to be delivered and fitted before collection, but that was my choice rather than return at a later date for installation….
I had constant dealings with a young chap called Sam Harper. He was very professional, friendly, attentive, knowledgeable and I would strongly recommend trying to deal with him if buying a new or used bike. And best of all not pushy at all….
18 April 2026
Unprompted review
Reply from Lings - Powersports Norwich
Thanks for taking the time to leave such a detailed review, Martin!
We really appreciate your patience while we waited for all the additional parts to arrive and be fitted—worth it to get everything set up just how you wanted from day one.
It’s great to hear Sam looked after you so well throughout the process. We’ll be sure to pass your kind words on—professional, knowledgeable, and never pushy is exactly the experience we aim to deliver.
Enjoy your KTM Super Adventure, fully kitted out and ready to go! If there’s anything else you need down the line, we’re always here to help.
I was served by a polite young lady who…
I was served by a polite young lady who negotiated well and whizzed through the sale efficiently. Purchased in the morning, collected in the afternoon.
23 April 2026
Reply from Lings - Powersports Norwich
Hi Dave,
Thank you for the great review! We’re really pleased to hear everything went smoothly and that the team could get you sorted so quickly, same-day turnaround is what we love to deliver.
We’ll be sure to pass your kind words on to Charley, who looked after you. Enjoy every mile on your new Speed Triple 1200 RS, an incredible machine!
From initial contact via email to bike…
From initial contact via email to bike being delivered fantastic service from Sam and the delivery driver.👍
17 March 2026
Reply from Lings - Powersports Norwich
We’re really pleased to hear everything went smoothly from your first enquiry right through to delivery. Sam will be delighted to hear your feedback, and we’ll be sure to pass on your kind words to the delivery driver too.
Congratulations on your 990 SMT – an incredible machine! We hope you’re loving every mile.
Enjoy the ride, and we look forward to seeing you again in the future.
Cfmoto clx 700 hearitage
No pressure to buy very helpful staff. All round good experience. 2nd motorbike ive got from lings and would definately recommend.
26 March 2026
Reply from Lings - Powersports Norwich
Thanks for the great review, Nick!
We’re really pleased to hear you had another positive experience with us — and even better that you’ve chosen Lings for your second bike, that means a lot. It’s great to know the team made everything helpful and pressure-free.
Enjoy your new CFMOTO 700 CL-X Heritage — a seriously stylish machine! We really appreciate the recommendation and look forward to seeing you again in the future.
Ride safe and enjoy every mile!
Great bunch to deal with
Great bunch to deal with
Ordered my bike few days later it was at my door they are more then happy to answer any questions and assist with helping you decide what’s the best e-bike for your needs
12 March 2026
Reply from Lings - Powersports Norwich
Thanks for the great review, Reece!
We’re really pleased to hear everything went smoothly from ordering through to delivery, and that the team could help you find the right e-bike for your needs.
Enjoy your new GASGAS ECC 4 — an awesome bit of kit! If you’ve got any questions down the line, we’re always here to help.
Happy riding! 🚴♂️
Recently purchased my 2nd bike from…
Recently purchased my 2nd bike from Lings, very nice professional team and easy to talk to
No pressure sales, time to review the huge selection of bikes
A great dealership to deal with
13 March 2026
Reply from Lings - Powersports Norwich
Hi Darren, thank you for the great 5-star review! ⭐
We really appreciate you choosing us again for your second bike!
It’s great to hear you enjoyed the relaxed, no-pressure experience and had time to look through the range before deciding on the Norden 901.
An awesome machine and built for adventure! Enjoy the new bike and we look forward to seeing you again soon at Lings Powersports in Norwich.
A+ Start to Finish
From my initial contact, through exploring frame sizes, optional equipment and ultimately, collection of my new bike, Lings / Power2Cycle supported me in my decisions. The breadth of knowledge and experience the team there have is second to none - this rather frankly provides a much more satisfying experience than shopping at your usual orange and black coloured cycle store beginning with an H
3 March 2026
Reply from Lings - Powersports Norwich
Thanks for the fantastic review, William!
We're really pleased to hear you had such a great experience from start to finish and that the team at Power2Cycle were able to help you find the right setup.
Enjoy your new Husqvarna Mountain Cross MC2 and we hope to see you again soon! 🚴♂️
Bought 2 electric bikes from this…
Bought 2 electric bikes from this company superb service Phil was very very helpful couldn't have asked for more, 10 out of 10 for me would highly recommend.
7 March 2026
Reply from Lings - Powersports Norwich
Thanks for the great feedback, Alan! We're really pleased to hear you had such a positive experience with Phil and the team. Enjoy your new Ghost E-Teru B Advanced e-bike and thanks for the recommendation!
Sam was great from start to finish.
Sam was great from start to finish, always happy to help and answer my questions.
20 February 2026
Reply from Lings - Powersports Norwich
Thanks for the great feedback, Aaron! We're pleased to hear Sam looked after you throughout the process and was able to help with any questions. Enjoy your BMW R1200GS and we hope to see you again soon.
fantastic experience buying a bike
The website is fast, easy to use and has great pictures of the bikes- stock is updated and well written about. I arrived- a well stocked showroom still allowed the bike to be moved to see and sit on it- Sam- was helpful- funny and engaging. He talks bike and understands riding. All staff were not pushy- allowing me to explore and Look without constant ‘help you’ every 20 seconds. When the test ride was booked- it was arranged quickly and easily. Amazingly which I loved- after the test ride I was able to buy it and ride away- no silly ‘come back in 2 days’ preparation or servicing- the bike was easy to go there and then! Fantastic! Would buy from there again- great site- easy to find- parking- toilets and coffee on site!
14 February 2026
Reply from Lings - Powersports Norwich
Hi Gavin,
Thanks so much for the brilliant 5⭐ review! We’re really pleased you enjoyed the whole experience — from the easy-to-use website and well-stocked showroom to the relaxed, no-pressure atmosphere.
Great to hear Sam looked after you and made the process smooth, especially being able to test ride and ride away the same day on your awesome KTM 990 Adventure 🏍️
Enjoy every mile, and we look forward to welcoming you back to Lings Powersports Norwich!
Unexpected purchase of a Ghost E-Teru B Advanced!
I had some time to kill and knew Power2Cycle was in the area, so my son and I popped in to have a look around with no expectations of buying a bike. I wanted to see what the Ghost E-Teru Pro was like, but it wasn't in my size and Sid explained that the differences between the Pro and Advanced was minimal. Sid went through the spec of the Advanced bike, which was very useful. He went and had a chat with his manager and came back with a deal that I couldn't refuse! I was able to have the bike reserved whilst I sorted out the CycleScheme voucher at work. Once that was all sorted out, the bike was built and delivered within a few days. All throughout the process, Sid was answering my questions via email, etc. The video sent showing you how to build the bike when you received the bike was very handy.
Thank you for a great buying experience Sid!
Steve
31 January 2026
Reply from Lings - Powersports Norwich
Hi Steve,
Thank you for the fantastic 5⭐ review!
We love that what started as a quick visit turned into your new Ghost E-Teru B Advanced – sometimes the best purchases are the unexpected ones! It’s great to hear Sid’s advice, the CycleScheme support and clear communication made the whole process smooth from start to delivery.
Enjoy every mile, and thanks again for choosing Power2Cycle! 🚴♂️
I bought a ktm at lings Norwich
I bought a ktm at lings Norwich. Charlie was very kind and informative throughout the whole process! Thank you Charlie
4 February 2026
Reply from Lings - Powersports Norwich
We’re so pleased you had a fantastic experience with Charley at Lings Powersports Norwich. We’ll be sure to pass on your kind words — being helpful and informative is exactly what we aim for.
Enjoy every ride on your new KTM 390 Duke, and if you need anything at all, we’re always here to help!
Reply from Lings - Powersports Norwich
Thank you for the fantastic 5⭐ review! We’re really pleased to hear everything was simple and quick for you — that’s exactly the experience we aim to deliver.
I’ll be sure to pass your kind comments on to Sam as well, he’ll really appreciate it.
Enjoy your new 390 Adventure R and we hope to see you again soon!
Reply from Lings - Powersports Norwich
Thanks Steve! Great to hear you’re enjoying the 1290 Super Duke GT. It was a pleasure dealing with you — ride safe and enjoy every mile 👍
Reply from Lings - Powersports Norwich
Hi David,
Thanks for taking the time to leave us a 5-star review. We’re pleased to hear everything was as described and that you were happy with the handover from our sales team.
Enjoy your FE 450 Heritage – a great choice – and we hope to see you again soon.
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