Top service and very friendly personal. Especially at the car Rental station in Firenze City. Everything has been prepared for me when picking up my car. Also, the availability of the Call Center is v... See more
Company replied
Location
Switch locationVia Maso Finiguerra, 31R, 50123 Firenze, Firenze / Toscana, IT
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See what reviewers are saying
The lady at the office was extremely helpful and very friendly and when we returned the car the gentleman at the garage was extremely polite and friendly. The only negative thing was when we went to... See more
Company replied
Locauto was great to rent from, and I was very happy with the perfect car for enjoying both Autostrada and twisty back roads - Opel Corsa with a manual transmission - not too big, enough space for our... See more
Company replied
Hotel arranged drop off and pick up and car rental made every step so simple. Car was very nice and exceeded our expectations. Thankful hotel has such a good working relationship with car rental and... See more
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Company details
Written by the company
Presso l'ufficio Locauto Rent di Via Maso Finiguerra, 31/R potrai scegliere tra un'ampia gamma di auto a noleggio per le tue vacanze o i tuoi viaggi di lavoro. L'Ufficio di noleggio non è dotato di key box, ma è possibile la riconsegna fuori orario fino alle ore 02.00 presso l'adiacente Garage Excelsior (Via Palazzolo, 94). Accesso ZTL free. Servizio Elefast: il noleggio digitale, che ti permette di prenotare e ritirare l’auto in modalità contactless direttamente in parcheggio, senza passare dal banco di noleggio.
Contact info
Via Maso Finiguerra, 31R, 50123, Firenze, Firenze / Toscana, Italy
- +39 0243020419
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4.5
Excellent
1k reviews
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Reply from Locauto Group - Firenze Borgo Ognissanti
We are so happy about your all-out stressless experience. Lucrezia
Service quality
The lady dealing with the handing out of cars was great: quick, efficient, did not try to sell additional features that I had already booked, and was kind enough to check between customers if I was in the right place.
Oddly enough, I had a different address on my booking confirmation than the actual location of the Locauto office.
23 June 2026
Reply from Locauto Group - Firenze Borgo Ognissanti
Dear customer,thank you for sharing your experience.
We are glad that you appreciated our staff, as they are the heart of our service.
We apologize for the misunderstanding regarding the address. We will verify this with our relevant department to ensure the correct information is provided.
We look forward to welcoming you back in the future.
Chiara
Slow Customer Service
takes a long time to get a car, waiting around, but I guess it's high season. The price is rather high for a basic car.
21 June 2026
Reply from Locauto Group - Firenze Borgo Ognissanti
Hello Ararat, thank you for sharing your experience with Locauto. We sincerely apologize for the wait; we know that the peak season can significantly impact wait times. We are continuously working to streamline our service during these busy periods and hope to provide you with a much smoother experience next time
Anna
They were very accomodating in making…
They were very accomodating in making the vehicle available to us although we went to the incorect location! Drop off was easy!
28 June 2026
Reply from Locauto Group - Firenze Borgo Ognissanti
Thanks for the excellent review! We work hard to meet expectations like yours, and we're happy to hear we hit the mark for you. Come back and see us soon, Matteo
The helpfulness of the staff was very…
The helpfulness of the staff was very appreciated.
27 June 2026
Reply from Locauto Group - Firenze Borgo Ognissanti
Thank you for your review, Anthony! We're glad to hear that our staff's helpfulness made a positive impression on you. We always strive to provide the best service possible. We look forward to seeing you again on your next rental!
Anna
Very disappointing and unhelpful staff member
The car worked great and the woman who helped us get the car was amazing. However, when we came back into Florence, the directions by Google Maps and avoiding the ZTL lanes became extremely difficult and we asked the male agent to help us. He basically dismissed us and was not helpful in an extremely challenging situation. The one way streets were not allowing us to get back to the parking garage. We asked for assistance with directions as we drove to the office with the car and the man was dismissive. When we saw him at the parking garage eventually he was sarcastic and rude!
27 June 2026
Reply from Locauto Group - Firenze Borgo Ognissanti
Dear Michelle,thank you for your feedback.
We are glad that you enjoyed our car and our staff at the pick up.
We apologize for the difficulties you experienced in finding our car return area. We will share your feedback with the relevant department to improve the instructions provided to our customers.
We hope to welcome you back for a much better experience next time.
Chiara
Efficient check in process
Efficient check in process. Car review & inspection was good. Nice car w great A/C (during EU heatwave)! Easy return. Nice employees.
Difficulty finding return location in Florence. Better directions for return would be helpful.
27 June 2026
Reply from Locauto Group - Firenze Borgo Ognissanti
Thanks for your positive feedback, we are glad you enjoyed your trip with Locauto. See you soon, Gaia
Speedy process & friendly staff
22 June 2026
Reply from Locauto Group - Firenze Borgo Ognissanti
Dear Penny,thak you for sharing your experience.
We are glad that you appreciated our service and our friendly staff,as they truly make a difference."
We hope to welcome you back and earn a 5-star rating next time.
Elisa
It was ok pick up and drop off a little…
It was ok pick up and drop off a little hard to find had to walk to garages then trying to find taxi I have mobility issues it was very hard with hot weather also
23 June 2026
Reply from Locauto Group - Firenze Borgo Ognissanti
Dear Stella,thank you for sharing your experience.
We are glad that you enjoyed our service.
We completely understand that reaching our city offices can be more challenging due to logistical factors. Please accept our appreciation for your patience and understanding. Rest assured, your comments will be used to improve pur service.
We look forward to welcoming you back for a smoother experience.
Chiara
Trouble free car rental
The car was great and we had no trouble with it.
Pick up was easy, but we were in the office for about an hour because it was a very slow process.
13 June 2026
Reply from Locauto Group - Firenze Borgo Ognissanti
Dear Lucienne,thank you for sharing your experience.
We are glad that yu appreciated our car and our pick up procedures.
We apologize for the wait at the counter, we have taken note of your feedback to share it with our relevant department and improve our procedures.
We hope to welcome you back and provide you with a smoother experience.
Chiara
Florence Pick up was all easy no…
Florence Pick up was all easy no problems other than only 1 staff who had to deal with 10+ people waiting. Easy drop off in Bari. Car was well maintained.
18 June 2026
Reply from Locauto Group - Firenze Borgo Ognissanti
Thank you for leaving us a positive review! See you soon, Enrico
Good service
The lady at the front desk was really helpful as well as the guy that handed the car. We had no issues whatsoever. Good service
18 June 2026
Reply from Locauto Group - Firenze Borgo Ognissanti
Hello, so glad you enjoyed the trip with us, Fabio
The negative review concerns, about the staff at Florence...
The negative review concerns the treatment we received and the deception by the staff at the agreed-upon garage when we returned the car. We arrived at the garage 4 minutes before the deadline (at no extra charge), and the receptionist was deliberately chatting with someone before telling us we would have to pay a €20 surcharge for leaving the car after the deadline (this was at 7:01 PM), with a less-than-friendly smile (it seemed to be a common tactic). After complaining to the receptionist, a Locauto employee who arrived some time later and whom we assume was part of the rental agency's office, and finally to the garage manager, we paid the surcharge.
This happened on January 5th—thank goodness it's a time of celebration and "spirituality"!
The car pickup, which we arranged at Bologna airport, was fine, the car was fine, and the price was fine. The staff at Florence... I'll spare you the comment. I'll just say that there are always people "smarter" than you; I just hope you run into them someday.
7 January 2026
Reply from Locauto Group - Firenze Borgo Ognissanti
Hello Jorge, thank you for taking the time to share your review. We are sorry to read about this situation happened 6 months ago and the disappointment that it caused.
We would like to clarify that our Florence city location operates within a private parking facility. This parking lot is managed independently from Locauto and has its own operating hours and regulations that apply year-round.
The rental agreement you signed in Bologna included specific instructions for after-hours drop-offs, as well as the applicable fees for returning the vehicle outside of our agency's business hours (which differ from the closing time of the parking garage itself).
Sara
Great service from start to finish
Great service from start to finish. Nice vehicle. Would definitely recommend this company.
16 June 2026
Reply from Locauto Group - Firenze Borgo Ognissanti
Thanks for us your positive feedback, we are glad you enjoyed your trip with Locauto. Fabio
Why are you charging after completed the transaction?
I rented between April 23 to May 2. After one month, Locauto charge me 25 Euro with no document/explanation to my debit card.
3 May 2026
Reply from Locauto Group - Firenze Borgo Ognissanti
Dear Yasuo,thank you for sharing your experience and giving us the opportunity to explain.
The 25€ is the administrative fee due to a traffic ticket.
For further questions, you can get in touch with our Customer Service at the link https://portale.locautorent.com/websitecs/cs-home.aspx
We hope this information will be helpful to you.
Chiara
The girl that served us is very good
The girl that served us is very good. She was swamped with people picking up their cars because she was the only one there but she handled it quite well.
When we picked up the car, the men were very good
15 June 2026
Reply from Locauto Group - Firenze Borgo Ognissanti
Hey, thank you so much for your kind words. we hope to see you soon! Erika
Excellent pick up and drop off…
Excellent pick up and drop off experience - car was well presented
7 June 2026
Reply from Locauto Group - Firenze Borgo Ognissanti
Thank you for taking the time to leave us a positive review. See you soon, Enrico
Reliable car rental company
Pickup and drop off were easy. Car was great. Overall a good experience.
12 June 2026
Reply from Locauto Group - Firenze Borgo Ognissanti
Hi Suz,thank you for sharing your experience.
We are glad that you appreciated our smooth procedures.
We would like to clarify that the fuel level is always checked based on the fuel gauge indicator (the needle or digital bars) on the dashboard, and not on the estimated distance (km range). The range shown by the computer fluctuates constantly because it is calculated based on previous driving styles, road conditions, and speed, rather than the actual liters in the tank. We appreciate your understanding on how these digital estimates work!
We look forward to welcoming you back soon.
Elisa
Great service and new vehicle
Great service and new vehicle, friendly staff. Did online check-in. Received new automatic vehicle despite booking manual. Best car rental experience thus far.
20 May 2026
Reply from Locauto Group - Firenze Borgo Ognissanti
We are so happy about your all-out stressless experience. Lucrezia
Very happy with locauto
Very happy with locauto! Easy booking, the lady on the desk very kind. There was no deposit and recieving the car was fast. After Drop off Everything was ok with no extra cost. Very good service
10 June 2026
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