OK it's early doors yet, but I opted for the £4 per month 'unlimited talk and text' contract on an e-SIM which was supposed to arrive by email straight away. This didn't happen but a SIM arrived by po... See more
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Review summary
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Reviews shaping this summary
Very disappointing experience in store Ruislip trying to find a handset and talk and text sim. No staff knew about the phone products and I had to order online . Tesco offer a much better service in a... See more
Company replied
The 1st time I called I spoke to a really helpful lady, but the 2nd time I spoke to a man who seemed very bothered that I called him & gave me incorrect information
Company replied
Good experience, but thought change over from old supplier might have been quicker than it was.
Company replied
Company details
- #86 of 95 best companies in Telecommunications service provider
- #45 of 52 best companies in Mobile Phone Accessory Shop
- #64 of 73 best companies in Mobile Phone Shop
Written by the company
Asda Mobile is a mobile virtual network operator in the United Kingdom operated by Asda which uses the network Vodafone. Why Asda Mobile? We know that connecting with the people around us makes life a little sweeter, so we've made it easier to stay in touch! With monthly plans starting from £4, whether you're a big texter or make the occasional call, there's something for everyone. Never miss a moment with 99% UK coverage and 5G in the UK and abroad.
Contact info
Asda Stores Ltd, Southbank, Great Wilson Street, Leeds, LS11 5AD, Leeds, United Kingdom
- 08080062732
- customer.services@asda.co.uk
- mobile.asda.com
3.8
Great
17K reviews
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The whole process of changing from my…
The whole process of changing from my old provider to Asda was easy enough. Kept my old number which I did online, the change went smoothly. All good so far!.
23 April 2026
Reply from Asda Mobile
Hi Gary, we're happy to hear that your transition to our services was straightforward and that you were able to keep your number without any issues. Thank you for your positive feedback!
Best wishes, Ahmed - Asda Mobile.
Reply from Asda Mobile
Hi there, we appreciate your feedback and apologize for the glitches and difficulty you experienced. We'll work to improve our website's usability.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Really friendly and helpful
Really friendly and helpful. Smooth and very quick transfer over from my old network provider. I'm impressed!
16 April 2026
Reply from Asda Mobile
Hi Katy, we're so happy to hear that you found our team friendly and helpful! It's great to know your transfer was smooth and quick. Thank you for the positive feedback!
Best wishes, Ahmed - Asda Mobile.
Reply from Asda Mobile
Hi there, we appreciate you mentioning that the process was quick and easy, and that you found our prices to be good. Thank you for your feedback.
Best wishes, Ahmed - Asda Mobile.
Terrible customer services from Egypt.
I rarely leave reviews, but my experience with Asda Mobile has been bad enough to warrant a warning to others.
Communication with the Egyptian call centre was terrible. The call quality was so poor at times that we simply couldn’t hear each other properly.
On top of that, there was a clear language barrier, which made an already frustrating situation even worse.
The website failed to generate an eSIM as it should have — a basic function that just didn’t work.
What should have been a simple issue turned into a complete ordeal. Trying to resolve it through an offshore call centre wasn’t just difficult — it was impossible.
In the end, I gave up entirely. I’ll be cancelling within the 14-day cooling-off period.
My advice: always check where a company’s customer service is based before committing to a contract. It can genuinely make the difference between a smooth experience and a complete nightmare.
30 April 2026
Unprompted review
Reply from Asda Mobile
Hi Simon, we appreciate you taking the time to share your experience. We're sorry to hear about the difficulties you faced with the call quality, language barrier, and eSIM issue. We'll investigate these concerns to improve our service. Thank you for your feedback.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Reply from Asda Mobile
Hi Andrea, we're happy to know that you found our team friendly, helpful, and informative. We appreciate you taking the time to leave us this positive feedback!
Best wishes, Ahmed - Asda Mobile.
Reply from Asda Mobile
Hi Caron, we're happy to hear that the ordering process was easy and you were able to keep your phone number. Thank you for your feedback!
Best wishes, Ahmed - Asda Mobile.
Very pleased with my sim only cards.
Very pleased with my sim only cards.
Same coverage as my previous provider but 1/2 the price.
I found it easy to transfer my mobile no so that I could keep my old number and also get set up.
14 April 2026
Reply from Asda Mobile
Hi Philip, we're pleased you're happy with your SIM only cards and that you found it easy to transfer your number. It's great to hear you're getting the same coverage for half the price! Thanks for your feedback.
Best wishes, Ahmed - Asda Mobile.
Great deal super fast and excellent…
Great deal super fast and excellent customer service
15 April 2026
Reply from Asda Mobile
Hi there, we're happy you received a great deal with super fast delivery and excellent customer service. We appreciate your positive feedback!
Best wishes, Ahmed - Asda Mobile.
The signal is useless and it never lets…
The signal is useless and it never lets me use mobile data on certain apps all of a sudden. I've done everything to try and resolve this but it won't work. Why has my mobile data stopped working??
29 April 2026
Unprompted review
Reply from Asda Mobile
Hi J B, we appreciate you sharing this with us. We're sorry you're having mobile data issues with certain apps and that troubleshooting hasn't resolved it. We'll investigate why your mobile data stopped working to improve our service.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Asda mobile made my transfer very easy…
Asda mobile made my transfer very easy and as a pensioner very affordable thankyou Asda..
15 April 2026
Reply from Asda Mobile
Hi Barry, we're happy that your transfer was easy, and our mobile service is affordable for you. Thank you for your feedback; we appreciate you sharing your experience!
Best wishes, Ahmed - Asda Mobile.
Very poor customer service
1 December 2025
Reply from Asda Mobile
Hi Ye Shoggoth, we regret that our service did not meet your expectations. We'll review this to improve our customer interactions.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Excellent service and very quick and…
Excellent service and very quick and straight forward to switch including keeping my existing number
I have been with vodafone for over over 20 years and their prices on a monthly sim are over twice that of Asda and Adsa offer an extra 7 GB of data
22 April 2026
Reply from Asda Mobile
Hi Stephen, we appreciate your feedback and are glad the switching process was quick and easy, including keeping your number. We acknowledge your comparison of our monthly SIM prices and data offerings to Vodafone. Thank you for sharing your experience.
Best wishes, Ahmed - Asda Mobile.
Reply from Asda Mobile
Hi Cynthia, we're glad you found our staff helpful, and the switching process easy. Thank you for your positive feedback; we appreciate it.
Best wishes, Ahmed - Asda Mobile.
It was easy to set up account
It was easy to set up account and the SIM came very quickly and the price is very reasonable
15 April 2026
Reply from Asda Mobile
Hi Julie, we're happy you found it easy to set up your account and that the SIM arrived quickly. We appreciate your feedback about the reasonable price. Thank you!
Best wishes, Ahmed - Asda Mobile.
Ordered and paid for a pay monthly sim…
Ordered and paid for a pay monthly sim package for £22 never recieved
after phonecalls and emails still no refund
Asda dont want to admit fault and are saying It must of been paid for shopping as they can not find me on the system despite being found the day before
obv an internal error that they wont resolve
still no sim or refund nearly a month later
6 April 2026
Reply from Asda Mobile
Hi Josy, we're very sorry to hear you haven't received your SIM or refund. We appreciate you bringing this to our attention. We'll investigate this internally to understand what occurred and improve our processes. Thank you for your feedback.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Good so far
Good communication, but it took over 7 days for the SIM to arrive, I guess that is down to Royal Mail.
21 April 2026
Reply from Asda Mobile
Hi there, we appreciate your feedback and are happy to hear about the good communication. We regret the SIM delivery took longer than expected due to Royal Mail.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Can't view data allowance
Can't view data allowance. No links on the website actually work. Just terrible. Dont buy!
28 April 2026
Unprompted review
Reply from Asda Mobile
Hi there, we appreciate your feedback and apologize that you're having trouble viewing your data allowance and accessing links. We'll investigate these issues.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Excellent service
Excellent service, even though I did have issues with transferring my number and setting up the Asda app. The support team were excellent and very professional
14 April 2026
Reply from Asda Mobile
Hi there, we're happy to hear that you received excellent service. It's great to know our support team were professional while assisting you with your number transfer and app setup.
Best wishes, Ahmed - Asda Mobile.
It was a very easy change over from my…
It was a very easy change over from my previous provider and keep my number
21 April 2026
Reply from Asda Mobile
Hi Carole, we are happy the changeover from your previous provider was easy, and you were able to keep your number. Thank you for your positive feedback.
Best wishes, Ahmed - Asda Mobile.
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