Principal Insurance Reviews 

3,566
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Considering 421 reviews, reviewers had a great experience with this company. Customers frequently praise the exceptionally helpful and professional staff members who guide them through the entire purchasing process with clear explanations and friendly attitudes. People regularly note that setting up insurance policies is remarkably straightforward and efficient, and is often accompanied by competitive pricing compared to other available options. Some reviewers were not happy with long wait times on hold when attempting to contact customer support representatives over the phone. A few individuals also pointed out frustrating experiences regarding unexpectedly high quotes or additional administrative fees when modifying their existing coverage.

What people talk about most

Staff

People report positive experiences with staff, highlighting helpful and professional service from... See more

Customer service

Customers consistently note ambiguous experiences with customer_service. While reviewers praise helpful staff... See more

Price

Reviewers mention ambiguous feedback about price, with many praising the competitive initial quotes and... See more

Service

Reviewers highlight positive aspects of service, noting that the staff is very friendly, helpful, and... See more

Response time

Consumers find response times to be highly unpredictable and ambiguous. While some reviewers report prompt... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The company offered cover at the best price I could find , but motorcycle insurance cost is too high due to the lack of law enforcement when bikes are stolen and a lack off any real deterrent to sto... See more

Rated 4 out of 5 stars

I recently took out a new policy on a camper van but had an issue validating my ID as I don't have a photocard driving license, which is one of the 3 required forms of proof. Today I contacted custome... See more

Rated 4 out of 5 stars

Great price for the cover. Only rayes 4 stars and not 5 as I find their online portal/website difficult to navigate, and I am fairly tech savvy. Sending a pdf on an email is no help as the link within... See more

Rated 4 out of 5 stars

So easy to use got what I asked for did have questions about insurance but was resolved by customer service staff member was great very helpful


Company details

  1. Call Centre

Information provided by various external sources

A specialist motor insurance broker founded in 2011. Now over 40,000 people now trust us to insure their story...what's yours?


Contact info

4.2

Great

TrustScore 4 out of 5

4k reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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4.2

All reviews

(3,566)

391 reviews in the last 12 months

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Rated 1 out of 5 stars

When cancelling my policy due to having…

When cancelling my policy due to having sold the bike my fee was more than the original policy price and when I complained they gave me a supposed discount that never got applied and after several calls I had to pay the full amount because everyone on the phone seems to be illiterate.

27 July 2026
Unprompted review
Rated 5 out of 5 stars

I wanted to add a service onto my…

I wanted to add a service onto my existing premium that is due for renewal. Couldn't have been easier. Done and dusted in about 2 minutes. Not a drama. Dead easy and the best thing ever for me and apologies if you read this and get upset - get over yourself in advance... I got to speak to someone in the UK - no language barriers

23 July 2026
Unprompted review
Rated 5 out of 5 stars

insurance renewal

I had a great experience dealing with this insurance advisor. He was a lovely lad, really helpful, friendly, and easy to talk to throughout the whole process. He took the time to answer all my questions and made everything simple and straightforward. My enquiry was dealt with professionally and efficiently, and nothing seemed like too much trouble. Excellent customer service – a pleasure to deal with from start to finish. Highly recommended!

23 July 2026
Unprompted review
Rated 1 out of 5 stars

I have a motorcycle insurance policy

I have a motorcycle insurance policy, the price was competitive, but since then I have found it impossible to contact their customer service number to make changes to my policy.
Today, I'm still in a queue, so far I've been waiting for 40 minutes. This is not the first time this has happened.
Pretty disappointing, will be going elsewhere at renewal.

21 July 2026
Unprompted review
Rated 5 out of 5 stars

An absolute pleasure to deal with.

An absolute pleasure to deal with.

These guys renewed my faith in Insurance Companies. After being ripped off for an incident that I was admitting too a few years ago, I was told that I didn't need to own up to the incident as there was no claim made, no-one else was involved, and that I was doing myself no favours by admitting to it.

Yet other insurers didn't tell me this and I had been paying way too much for my insurance. Imagine how I felt after being ripped off by the very people (insurance companies) that want us to be honest when declaring insurance issues. I wonder how they treat real crooks?

My annual price has now dropped dramatically. Thank you so much Principal. Top marks to your man on the end of my phone call.

20 July 2026
Unprompted review

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