Principal Insurance Reviews 

It took a very long time to answer my call, well over a hour.

But Ashley Croft did a great job, and good price.

Cheers

Easy straightforward process. Competitive pricing.

I took out a motorcaravan insurance policy which started on 1.5.26. I then cancelled it 49 days later. I paid £460.41 for the policy and this was the cancellation fee breakdown:

Return Premium (GWP Inc IPT): ￡310.02
Insurer Canx Fee: ￡16.80
Addon Refund: ￡0.00
Nominal Fee Refund: ￡0.00
Discount Clawback: ￡53.45
Commission Clawback: ￡45.81
Broker Fee: ￡62.50
Refund Due: ￡131.46

So I paid £328.95 for 49 days cover. That's extortionate, immoral and unjustifiable. I'll be speaking to the insurance ombudsman about this..

If there's any possibility that you may need to cancel your policy mid term, don't use Principal insurance, or you'll get robbed, like I did..

The insurance and price is adequate. Just thought I'd comment of the ironic phone experience. While you wait (wait time estimate grows rather than shrinks... unusual) there are endless messages reiterating the exceptional personal human contact you can expect from such a caring company. Sounds good. But then when the call is answered, the response is quite the opposite; charmless, blunt, patronising, machinelike. I even wondered if I was speaking to AI. I kept checking around the room for TV cameras. I thought it had to be a wind-up. Nobody could be so intentionally unhelpful. It was laughably bad

Never buy your bike insurance of the company I a week before i went live now they said the it will take 60days before I receive my money back on the they said would take up to 5 to 7 days

Very professional customer service provided with great outcome. Many thanks

The price for my bike insurance was cheaper than most which had i not had to contact them would have been given 5 star, however IF you need to contact them book a day of work as calling them expect over an hour in the que, its like Insurance Alton Towers

No no no no no no no no no no no no no do not use this so called company. They unsolicited me and gave me a really cheap price. I paid and then it started they wanted photos of my drivers licence ??? Had insurance for for vehicles for years im 71 been driving over 50 years never had this before. They said that they would cancel the policy I said yes cancel it.same emails 5 times told to cancel it.oh I did try to phone them but they didn’t answer, you try it , eventually they did cancel it and robbed me a pensioner of £55.if you read this review please tell anyone you know not to use these parasites. Jeff Nelson. York.

The best renewal price and quality online service,

TOOK OUT INSURANCE ON 3RD APRIL 2026 FOR A COST OF APPROX £140
CHANGING MY VEHICLE ON 25TH JUNE 2026, SO ASKED FOR A NEW PRICE, CAME BACK WITH A TOTALLY UNREALISTIC QUOTE - TO ENSURE YOU WONT CONTINUE THE INSURANCE
CANCELLED THE POLICY,THEN TO BE TOLD DESPITE HAVING USED LESS THAN 3 MONTHS OF THE POLICY THERE WAS NO REFUND DUE.
PERSONALLY AVOID IF YOU COULD CHANGE YOUR VEHICLE MID TERM
THEY HAVE EFFECTIVELY CHARGED ME OVER £100 TO CANCEL THE POLICY
TOTALLY UNACCEPTABLE

very polite and helpful great customer service would highly recommend great price

It was so easy to do online got my quote paid and recived my docs by email within minutes

My son went on to Go Compare for van Insurance He put in his details but declined with producing his license as we don’t want every one passing his details a round. Principal Insurance were third lowest so we went with them on line as it was late .On the 08/06/2026 payed £1200 by Bank card.The next day got a email asking for the license details phoned them to say we don’t want to proceed and will go with the other insurance company we have phoned and emailed them several times about my money the said I will take six weeks to return my money Looks like a doggie company to me use someone else’s money to stay afloat

Got quoted for van insurance, phoned them up to get said quite and they told meit would be £700 more than what they quoted me on the website. All the details I gave them were the same as what I put on the website. Completely wasted my time. Dont know why it's not classed as false advertising

O NOT TRUST - Took out insurance for my bike a couple of weeks ago as the reviews on here seemed good and the premium (86.60 for the year) seemed good. As others have said, can only contact by phone and that is a nightmare. Yesterday I sold the bike and rang to cancel the policy and they said I’m lucky as I cancelled within 14 days so the cancellation is £78!!! So cancellation within 14 days is 90% if my premium.

Very professional kind and helpful I found the price extremely competive

Never again will I insure with this company. Took out my bike insurance which was roughtly £400 which was a good price.. I called up to cancel my policy 4 months in as I had sold the bike to be told to cancel it would be in excess of £170 charges leaving me with minumal refund despite only having the policy 4 months. I was due a refund and then also told i would have to wait 60 days to get it!!

Trying to add a driver on a temporary basis (10 days) to my campervan policy.
Day 1 ....2 hours on phone still 19th in the queue. Gave up!
Day 2 eventually managed to reach customer services.They can only add a driver up to the renewal date and would charge £90.00 + as well as £60+ fee for admin update to policy on a temp basis. Really???? Unbelievable!!!
This policyholder won't be renewing.

If you're a new customer you will have your call answered within three to four minutes. if you're an existing customer expect to be waiting a minimum of one hour only decent member of staff I have spoken to was Kerry at customer services, when speaking to several other representative it sounded like they was running a creche, literally kids screaming and running around by the sounds of things. Never had to claim with them really makes me laugh when on hold it will tell you several times we understand that time is money if this is the case you owe me quite a lot of money for the wait times absolute joke!

Did not receive any policy documents for my insurance and cancelled after 6 months. Have emailed four times and tried to speak to customer service on the phone in order to get a pro-rata refund and keep getting pushed down the queue. My guess is they don’t have enough people to handle all the calls.

In summary - they don’t answer emails and you can’t get through on the phone to customer service. Thank heaven I never had to make a claim